How To Market A Book
Joanna Penn
Do you want to sell more books and reach more readers?
Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?
If you don’t know much about marketing, don’t worry. We all start with nothing.
I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.
Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 500,000 copies in 86 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing.
Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers.
How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.
There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.
It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet.
In this completely updated Third Edition, you’ll discover:
PART 1 Marketing Principles
Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement
PART 2: Your Book Fundamentals
Prerequisites
Duration - 6h 31m.
Author - Joanna Penn.
Narrator - Caroline Holroyd.
Published Date - Sunday, 22 January 2023.
Copyright - © 2017 Joanna Penn ©.
Location:
United States
Networks:
Joanna Penn
Caroline Holroyd
Books For Writers
Curl Up Press
English Audiobooks
Findaway Audiobooks
Description:
Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now? If you don’t know much about marketing, don’t worry. We all start with nothing. I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing. Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 500,000 copies in 86 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing. Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers. How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet. In this completely updated Third Edition, you’ll discover: PART 1 Marketing Principles Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement PART 2: Your Book Fundamentals Prerequisites Duration - 6h 31m. Author - Joanna Penn. Narrator - Caroline Holroyd. Published Date - Sunday, 22 January 2023. Copyright - © 2017 Joanna Penn ©.
Language:
English
Opening Credits
Duration:00:00:10
Introduction
Duration:00:07:23
My Story
Duration:00:04:56
Part 1: Marketing Principles 1.1 The Marketing Mindset
Duration:00:21:33
1.2 Polarities of Marketing
Duration:00:20:03
1.3 When to Start Marketing and How to Balance your Time
Duration:00:06:38
Part 2: Your Book Fundamentals. 2.1 Prerequisites for Success
Duration:00:06:43
2.2 Book Sales Description
Duration:00:06:39
2.3 Choose the Right Categories and Keywords
Duration:00:10:52
2.4 Amazon Author Central
Duration:00:02:42
2.5 Sampling. Why your first few pages are so important
Duration:00:05:21
2.6 The Pros and Cons of Exclusivity
Duration:00:09:34
2.7 Pricing and the Use of Free
Duration:00:08:31
2.8 Using Box-sets and Bundling
Duration:00:07:05
2.9 Writing a Series
Duration:00:03:01
Part 3: No Platform Needed. 3.1 Short-term Marketing. Why Book Reviews Matter
Duration:00:05:13
3.2 How to Get Customer Reviews
Duration:00:02:21
3.3 How to Get Reviews from Book Bloggers
Duration:00:05:46
3.4 Paid Advertising. Email Blasts
Duration:00:05:17
3.5 Paid Advertising. Facebook, Amazon and Other Ads
Duration:00:12:26
3.6 Case Study: Ad Stacking to Hit the USA Today Bestseller List
Duration:00:09:16
3.7 Algorithm Hacking, Big Data and Production Speed
Duration:00:04:49
Part 4: Long-Term Marketing 4.1 What is an Author Platform and Why Bother?
Duration:00:15:24
4.2 Your Author Brand
Duration:00:08:45
4.3 Using Pseudonyms
Duration:00:04:36
4.4 Professional Author Photos
Duration:00:06:05
4.5 Integrity, Authenticity, Generosity, Social Karma
Duration:00:07:49
4.6 Your Author Website
Duration:00:07:32
4.7 How to Build an Email List
Duration:00:14:00
4.8 Content Marketing
Duration:00:10:14
4.9 Should You Have an Author Blog?
Duration:00:05:58
4.10 Mistakes Authors Make with Blogging
Duration:00:07:53
4.11 Guest Blogging
Duration:00:04:26
4.12 Image Marketing
Duration:00:05:17
4.13 How to Sell Books Using Social Media
Duration:00:09:26
4.14 Social Networking Tips
Duration:00:06:58
4.15 Examples of How I Use Social Sites
Duration:00:09:06
4.16 Should You Create a Podcast?
Duration:00:09:20
4.17 How to Produce and Market a Podcast
Duration:00:12:42
4.18 Video Marketing
Duration:00:08:51
4.19 Marketing Audiobooks
Duration:00:06:18
4.20 Marketing Print Books
Duration:00:11:18
4.21 Merchandising
Duration:00:04:29
4.22 Traditional Media and PR
Duration:00:07:14
4.23 How to Get Media Attention with a Newsworthy Story
Duration:00:08:58
4.24 Tips for TV and Radio
Duration:00:05:55
Part 5: Marketing Strategy 5.1 Your Marketing Strategy
Duration:00:07:21
5.2 Aspects of a Book Launch
Duration:00:12:42
5.3 Relaunching Older Books
Duration:00:03:28
6.1 Conclusion and Next Steps
Duration:00:02:33
6.2 Need More Help?
Duration:00:00:47
Closing Credits
Duration:00:00:10