How To Market A Book

Joanna Penn

Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now? If you don’t know much about marketing, don’t worry. We all start with...

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Opening Credits

1/21/2023

Introduction

1/21/2023

My Story

1/21/2023

Part 1: Marketing Principles 1.1 The Marketing Mindset

1/21/2023

1.2 Polarities of Marketing

1/21/2023

1.3 When to Start Marketing and How to Balance your Time

1/21/2023

Part 2: Your Book Fundamentals. 2.1 Prerequisites for Success

1/21/2023

2.2 Book Sales Description

1/21/2023

2.3 Choose the Right Categories and Keywords

1/21/2023

2.4 Amazon Author Central

1/21/2023

2.5 Sampling. Why your first few pages are so important

1/21/2023

2.6 The Pros and Cons of Exclusivity

1/21/2023

2.7 Pricing and the Use of Free

1/21/2023

2.8 Using Box-sets and Bundling

1/21/2023

2.9 Writing a Series

1/21/2023

Part 3: No Platform Needed. 3.1 Short-term Marketing. Why Book Reviews Matter

1/21/2023

3.2 How to Get Customer Reviews

1/21/2023

3.3 How to Get Reviews from Book Bloggers

1/21/2023

3.4 Paid Advertising. Email Blasts

1/21/2023

3.5 Paid Advertising. Facebook, Amazon and Other Ads

1/21/2023

3.6 Case Study: Ad Stacking to Hit the USA Today Bestseller List

1/21/2023

3.7 Algorithm Hacking, Big Data and Production Speed

1/21/2023

Part 4: Long-Term Marketing 4.1 What is an Author Platform and Why Bother?

1/21/2023

4.2 Your Author Brand

1/21/2023

4.3 Using Pseudonyms

1/21/2023

4.4 Professional Author Photos

1/21/2023

4.5 Integrity, Authenticity, Generosity, Social Karma

1/21/2023

4.6 Your Author Website

1/21/2023

4.7 How to Build an Email List

1/21/2023

4.8 Content Marketing

1/21/2023

4.9 Should You Have an Author Blog?

1/21/2023

4.10 Mistakes Authors Make with Blogging

1/21/2023

4.11 Guest Blogging

1/21/2023

4.12 Image Marketing

1/21/2023

4.13 How to Sell Books Using Social Media

1/21/2023

4.14 Social Networking Tips

1/21/2023

4.15 Examples of How I Use Social Sites

1/21/2023

4.16 Should You Create a Podcast?

1/21/2023

4.17 How to Produce and Market a Podcast

1/21/2023

4.18 Video Marketing

1/21/2023

4.19 Marketing Audiobooks

1/21/2023

4.20 Marketing Print Books

1/21/2023

4.21 Merchandising

1/21/2023

4.22 Traditional Media and PR

1/21/2023

4.23 How to Get Media Attention with a Newsworthy Story

1/21/2023

4.24 Tips for TV and Radio

1/21/2023

Part 5: Marketing Strategy 5.1 Your Marketing Strategy

1/21/2023

5.2 Aspects of a Book Launch

1/21/2023

5.3 Relaunching Older Books

1/21/2023

6.1 Conclusion and Next Steps

1/21/2023

6.2 Need More Help?

1/21/2023

Closing Credits

1/21/2023