Manage Smarter

Ryan Ruud is the Founder & CEO of Lake One, a modern marketing partner that helps B2B companies drive sales and marketing transformation. Lake One embeds virtually with their clients to provide strategic guidance and hands-on support as they build and optimize revenue systems. He started the firm in 2014 and has led it through double digit growth every year since, attracting funded startups to enterpriseclients. Prior to launching Lake One, Ryan established his career by merging a love of storytelling and content with an insatiable curiosity for technology. With roots in broadcast journalism, he cut his teeth in both radio and tv studios while earning his Bachelors and Masters in Journalism and PR respectively. His marketing career took him from leading PR & Communications for AdTech company, NativeX (acquired by Mobvista in 2016), establishing Digital Marketing for B2BEcommerce SaaS Company Four51 (acquired by Sitecore 2021), to building and managing a Digital Marketing and Demand Generation Credit Union Service Organization (CUSO) for some of the country’s largest credit unions prior to starting Lake One. In this podcast for managers, Audrey, Lee and Ryan discuss: · How big tech is affecting management tasks and workflow · How to harness the power of new tech and AI without becoming lazy and destroying credibility with stakeholders · How to determine what to use technology to scale and create efficiencies · Do’s and Don’ts of marketing automations and tech · Using tech properly to improve lead generation and lead quality in marketing “The reaction and why I have this perspective on technology in marketing is it made us all lazy! It made it too easy for us to scale without thinking about what we’re scaling.”– Ryan Ruud Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Ryan Ruud www.lakeone.io https://www.linkedin.com/company/lake-one/ https://www.facebook.com/lakeonedigital/ Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C.Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Richard Weylman, at age 6, Richard was orphaned and lived in nineteen foster homes and attended eleven different schools. Rather than becoming victim of those circumstances he overcame them and has had remarkable business success including as an award-winning general sales managerof Rolls Royce to heading sales and marketing for the Robb Report- A Magazine for the Luxury Lifestyle from its inception until its record liquidity event. A Hall of Fame inducted Keynote speaker Richard has also been inducted into the Customer Experience Hall Of Fame for his legendary work helping brands engage with their customers and retain them. He is the author of two international bestsellers, the latest of which, The Power of Why: Breaking Out in a Competitive Marketplace is in seven languages and is also a CEO Reads bestseller. His next book 100 Proven Ways to Acquire and Keep Clients for Life is available on Amazon or your favorite bookstore. Finally, he is a Horatio- Alger nominee for his philanthropic work on behalf of orphans and widows. In this podcast for managers, Audrey, Lee and Richard discuss: · What differentiates you with today’s customers with their experience · Concrete examples of right from wrong in service levels · Free or inexpensive ways to change your business deliverables to garner client loyalty · Why creating brand evangelists is critical to growing your business “Thoughtfulness, empathy, caring, and kindness are valuable relationship-building traits that no amount of competitor marketing dollars can defeat.”– Richard Weylman Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Richard Weylman https://richardweylman.com/ https://www.linkedin.com/in/richard-weylman-keynotespeaker/ Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: AudreyStrong · LinkedIn: C. Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Joel Garfinkle has been an executive coach for 20+ years and is the author of 11 books, including “Executive Presence: Step Into Your Power, Convey Confidence, & Lead With Conviction." Joel is well-known as one of the most effective and innovative executive coaches in the country. His passion and energy is infectious, motivating and encouraging. He has a no-nonsense style in which he advises, challenges, provokes, guides and pushes his clients. Joel possesses great insight and knowledge, which he is able to convey clearly and with enthusiasm. In this podcast for managers, Audrey, Lee and Joel discuss: · What is executive presence and how do I know if I have it or not? · The 3x3Executive Presence Model · Statistics that show lack of Executive Presence could stall your career trajectory · Specific behavioral changes you can make to improve your presence “Too often leaders underestimate the importance of executive presence, potentially compromising their professional success. It matters. When 400 CEOs were asked how they choose next-level leaders, 89% of them said they looked for one critical trait—executive presence. As you rise in your organization, you’ll realize how much greater your executive presence must become.”– Joel Garfinkle Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Joel Garfinkle https://garfinkleexecutivecoaching.com/ https://www.linkedin.com/in/joelgarfinkle/ https://www.facebook.com/garfinkleexecutivecoaching YouTube channel: https://www.youtube.com/@joelgarfinkle https://twitter.com/JoelGarfinkle Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C.Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

With us today is Dr. Jean Oursler, otherwise known as the Results Queen! Dr. Jean has a Ph.D. in business psychology and is considered one of the country’s top business consultants, a top-rated speaker, and a world class business performance coach. She is the author of "Give up Goals and Results are Yours”. Dr. Jean works with entrepreneurs and their leadership teams to implement a comprehensive business management system called EOS which is designed to help organizations improve their performance, efficiency and profitability. EOS, which stands for Entrepreneurial Operating System, addresses the major frustrations that business owners and their leadership teams often experience. This includes improving organizational clarity, accountability, right people in the right seats, process efficiency and increased revenue. In this podcast for managers, Audrey, Lee and Jean discuss: · What is Caveman Brain? · Why is having a sense of urgency killing your business? · The Entrepreneurial Operating System "Leading isn't easy and a lot of leaders make it up as they go - they don't have a roadmap. If leaders had a roadmap for the next 90 days of rocks, goals, priorities, etc. and they communicate it effectively, everyone could be working in the same direction for the good of the whole..”– Dr. Jean Oursler Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Dr. Jean Oursler www.cavemanbrain.com https://www.eosworldwide.com/drjean-oursler Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C.Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Wendy Swire brings more than twenty years of expertise in executive and leadership coaching, organizational change management and leadership consulting. Working with Fortune 50 senior executives, as well as governmental and international organizations, Wendy specializes in teaching techniques for rewiring the brain to provide increased adaptability, resiliency and cognitive fitness. Her background as a former Wall Street Banker and training as a diplomat makes her uniquely qualified to coach a diverse list of clients, including global audiences and leaders at all levels. SPECIAL PAGE FOR LISTENERS TO TAKE SABOTEUR BRAIN ASSESSMENT FREE: https://swiresolutions.com/manage-smarter-podcast/ In this podcast for managers, Audrey, Lee and Wendy discuss: · What are Sage vs. Saboteur Brains? · How to recognize the conversation you’re having with yourself? Are your conversations with yourself giving you your BEST self? · How to train your brain OUT of Saboteur Brain · Tips for sales managers to be better at coaching and developing sales staff out of negative self-talk "Everyone knows the health benefits of staying in shape through physical fitness, but most leaders ignore their mental fitness which is equally important in their ability to be more adaptive and create success through laser-focused results.”– Wendy Swire Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Wendy Swire www.swiresolutions.com https://twitter.com/wendyswire https://www.linkedin.com/in/wendy-sherwin-swire-ma-pcc-0286961/ Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C.Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Stephanie Brown is the Founder of Creative Career Level Up, a program that helps those in marketing, creative, and tech industries accelerate their careers and secure their next perfect role—along with a promotion and a salary increase. Stephanie has spent the last 15 years working in the marketing, creative and tech industries, and what makes her program stand out and a proven system is she used her 13 years’ experience working as a senior marketing executive at Nike (8 years in total) and Apple (5 years) to develop its curriculum. She’s been fired twice and took both opportunities to reframe her career. In this podcast for managers, Audrey, Lee and Stephanie discuss: · How to take a different view of your career development · Her story about how getting fired can actually be a blessing · How being fired and refocusing can by the driver for a total career makeover · DO’S and DON’Ts of what to do after you’ve been fired · How managers can create a culture of showing a clear career path for employees and for themselves "I had been let go and fired. My learning in terms of things that probably I didn’t do right is I tried to rush into the next job.”– Stephanie Brown Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Stephanie Brown https://www.creativecareerlab.com/ https://www.linkedin.com/in/stephaniebrowncareercoach/ Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: AudreyStrong · LinkedIn: C.Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Luis Scott is a respected attorney and consultant. He is the owner of Bader Scott Injury Lawyers and 8 Figure Firm Consulting, specializing in helping legal professionals optimize and grow their practices. Over his 20 years as a legal professional, he has been recognized by various legal organizations, and was managing partner of a successful law firm with almost 200 employees. In this podcast for managers, Audrey, Lee and Luis discuss: ·Luis' three different categorizations of employees in large firms ·Managing employees with large egos ·Managing and mediating diametrically opposed employees ·Luis’ advice on how to grow your business and differentiate yourself from competitors "If you want to be a really great manager and mediator you have to look at the facts over the emotions.”– Luis Scott Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Luis Scott https://baderscott.com/about/attorneys/luis-scott/ https://luisscottjr.com/ https://www.linkedin.com/in/luis-scott-8ff/ Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: AudreyStrong · LinkedIn: C.Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Justin Nelson is the Founder and CEO of Sphere Rocket VA, an industry leading virtual workforce company. Since 2020 Sphere Rocket has placed more than 5,000 virtual assistants, serving 1500+ growing small businesses. Justin began in real estate at age 17, running marketing, lead generation, and inside sales campaigns. After getting licensed, he quickly became a top producing agent, generating $320,000 in gross commissions his first year using social media and marketing growth hacks. In 2019 Justin started coaching new and veteran agents to create leverage in their businesses through social media, hyper growth strategies, and eventually virtual assistants. The need for a service to help small business owners hire and effectively utilize virtual workers quickly became apparent, and Sphere Rocket was born. Justin says he’s overcome addiction, depression, and anxiety along his entrepreneurial journey In leadership. In this podcast for managers, Audrey, Lee and Justin discuss: · How he overcame addiction, depression and anxiety to find entrepreneurship. · How to create leverage through social media, hyper growth strategies and virtual assistants. · Time spent managing a virtual assistant to get the most ROI out of having one. · How to use virtual assistants to push your social media posts out and look for warm leads for prospecting and referrals, and set up systems where they work for you full-time online, no matter where they are located. "I have a unique perspective as a young entrepreneur, overcoming the pitfalls of success, and the journey of bootstrapping 8 figure companies.”– Justin Nelson Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Justin Nelson http://sphererocketva.com/ https://www.facebook.com/justinnelson76 Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C.Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Carla Fowler is an MD PhD and elite executive coach. For the last decade, she has been a secret weapon for scores of CEOs, entrepreneurs, and other senior leaders. Carla’s unique approach combines the latest research from performance science with timeless best practices to help top performers level up and achieve their goals. In this podcast for managers, Audrey, Lee and Carla discuss: · Performance Science—how is it defined and measured? · Mental Clarity—Why do leaders need it and how does a person get it? · Dr. Fowler’s 3 elements of performance science · Why embracing uncertainty will push your leadership performance to higher levels "People are always looking for the "hack" or silver bullet as a shortcut to high performance. There are always great tips/hacks out there... but I've found that an important piece of high performance is not just getting a certain set of results, but also that the path you take to get those results is important to developing your foundation as a performer.”– Carla Fowler Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Carla Fowler https://www.thaxa.com/ https://twitter.com/DrCarlaFowler https://www.linkedin.com/in/carla-fowler/ Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: AudreyStrong · LinkedIn: C.Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

David Horsager, MA, CSP, CPAE is the CEO of Trust Edge Leadership Institute, Trust Expert in Residence at High Point University and The Wall Street Journal best-selling author of The Trust Edge, The Daily Edge, and Trusted Leader. He is also a podcaster, creator of the Enterprise Trust Index™, and director of one of the nation’s foremost trust studies, The Trust Outlook. ® Horsager has advised leaders and delivered life-changing presentations on six continents, with audiences ranging from Delta, FedEx, and Toyota to the New York Yankees, MIT and the Department of Homeland Security. His work has been featured in prominent media such as Harvard Business Review, Forbes, and MSNBC. Through speaking, training, consulting, and coaching, David and his team at Trust Edge Leadership Institute make it their mission to develop trusted leaders and organizations. With his trademark 8 Pillar Framework, David breaks trust down into tangible steps that can be leveraged right away to build a high-trust culture— because high-trust leaders and organizations bring out the best in their people and get measurable results. In this podcast for managers, Audrey, Lee and David discuss: -Definition of a high trust environment -How to build trust among fellow leaders and stakeholders in complex organization -The Enterprise Trust Index -How long does it typically take to establish trust? "Leaders don’t realize that a lack of trust is their biggest expense. They often don't see how a lack of trust affects EVERY aspect of the business!”– David Horsager Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with David Horsager https://www.linkedin.com/in/dhorsager/ https://trustedge.com/ http://www.davidhorsager.com/ Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel · Twitter: @SalesFuel · Website: http://salesfuel.com/ · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Maria Victoria Albina (she/they) is a Master Certified Somatic Life Coach, UCSF-trained Family Nurse Practitioner and Breathwork Meditation Guide with a passion for helping humans socialized as women realize that they are their own best healers by reconnecting with their bodies and minds, so they can break free from codependency, perfectionism and people-pleasing and reclaim their joy. She is the host of the Feminist Wellness Podcast, holds a Masters degree in Public Health from Boston University School of Public Health and a BA in Latin American Studies from Oberlin College. Victoria has been working in health & wellness for over 20 years and lives on occupied Munsee Lenape territory in New York’s Hudson Valley. FREE MEDITATIONS FOR MANAGE SMARTER LISTENERS: victoriaalbina.com/salesfuel In this podcast for managers, Audrey, Lee and Victoria discuss: -Signs and signals leaders should look for indicating they aren’t well -Why people pleasing and likability are a recipe for bad health for leaders -How past traumas play out in bad health today -A calming exercise to use at work to reset your nervous system and re-center yourself "The number 1 mistake managers make is Ignoring signals from their bodies that are telling them they are overstressed or overworked. They do this to be productive and to continue being seen as high performers..”– Victoria Albina Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Victoria Albina · Website · Instagram: @victoriaalbinawellness · Podcast: Feminist Wellness · Facebook · LinkedIn Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Shenbaum is the founder of Game On Nation, a nationally recognized communication firm that employs game dynamics and improvisation to teach high-performance teamwork as well as communication, story-telling, public-speaking and presentation skills. In this podcast for managers, Audrey, Lee and Steve discuss: · How gamification can help you become a better manager and leader · Why younger workforce members respond more to games within the workplace · Tangible exercises for you to use to bring out your team members’ authentic selves and to learn more about what they REALLY want to succeed. · Specific ways to run your staff meetings to create a higher level of engagement and enthusiasm "I hope people will learn that we are all presenters, and that presenting is not exclusive to the noisiest, the loudest, the most dynamic person in the room…especially when we define “presenting” as any interaction with others..”– Steve Shenbaum Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Steve Shenbaum https://www.gameonnation.com/ https://twitter.com/gameonNATION https://www.linkedin.com/in/steveshenbaum/ https://www.linkedin.com/company/game-on-nation/ https://www.facebook.com/gameonnation Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Get ready to dive into the fascinating world of category strategy with a true authority in the field. We are thrilled to have Eddie Yoon as our guest. He's the Co-Founder of Category PIrates, LLC...a business writing band and top 10 business Substack. He's also a distinguished author and expert who has contributed extensively to the Harvard Business Review on category strategy. With his unparalleled knowledge and expertise, Eddie is set to share groundbreaking insights from his latest book “The 22 Laws of Category Design,” His other book is called “Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth”. In this podcast for managers, Audrey, Lee and Eddie discuss: · What superconsumers are and how they affect your business · What is category design and how can you fine tune it for greater sales · Why categories matter MORE than your brand · How to identify new sales channels by finding the superconsumers who are at the fringes of your business category "There are three types of business strategy. "Be the winner" (e.g., Toyota has #1 market share), "Be the best" (e.g., BMW...ultimate driving machine), and "Be different" (e.g., Tesla).”– Eddie Yoon Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Eddie Yoon www.categorypirates.com https://www.linkedin.com/in/eddie-yoon-ewg/ Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest says she's an optimistic person but her favorite word is NO. Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams. A member of one of the highest regarded professional groups of women in sales, Women Sales Pros, Andrea is considered a top sales influencer online, featured on lists curated by Hubspot, Salesforce.com, Live Hive and many others. The book, Go for No! reached #1 on Amazon’s “Sales & Selling” list in 2010, and has remained in the top 50 Sales books for the last 13 years, having now sold over 500,000 copies. Her latest book with co-author Richard Fenton called, “When They Say No” was released in February 2023. In this podcast for managers, Audrey, Lee and Andrea discuss: · The radically different ways hearing “NO” affects people · Tangible ways you can change how you react to hearing “NO” · For teams, how to change the way they think about "no" creating a mindset that encourages persistence and tenacity · How sales pros should view “NO” as a problem with opening, not closing "The relationship you have with the word NO… what you think and feel when you hear it, and what you do afterward as a result… is THE single most important factor in determining the level of success you will achieve in your life.”– Andrea Waltz Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Andrea Waltz https://www.goforno.com/ https://www.linkedin.com/in/goforno/ https://www.facebook.com/GoforNo Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Gielda is co-founder of Ignite Selling and author of Ignite Your Sales Strategies: A field guide to accelerating the pipeline - an Amazon Top 10 Sales Book! the book helps sales teams be able to think and act strategically, construct a seamless sales pipeline process, understand your customers’ buying factors for each unique sale, proactively manage the key influencers, navigate the competitive landscape and quantify the true value of your solution. Steve's company has trained over 25,000 salespeople and sales leaders worldwide. MENTION MANAGE SMARTER PODCAST WHEN CLICKING ON STEVE’S BOOK ON IGNITESELLING.COM GETS THE BOOK FREE In this podcast for managers, Audrey, Lee and Steve discuss: -Five assumptions that cause new products to fail -Steve’s latest sales pipeline management strategies -How to better understand customers’ buying factors "The #1 mistake managers and leaders make is NOT challenging the critical thinking and common assumptions of salespeople. Let's face it, managers have a lot on their plate and they are running hard every day. Thus, they fall into the trap of asking questions about the facts of what's happening in one of their reps accounts, instead of challenging them to think more critically. ”– Steve Gielda Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Steve Gielda www.igniteselling.com https://www.linkedin.com/in/sgielda/ Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. In addition, Brynne is the Co-host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling. In this podcast for managers, Audrey, Lee and Brynne discuss: -Why and how to keep your social channels authentic -Overhauling your LinkedIn.com profile for a different audience -Mindset shift for managers on their social media profiles/channels -AI use in social selling/ChatGPT usage tips "The number one mistake managers make is they treat Linkedin as a cold calling tool because the simply don’t understand the power of it.”– Brynne Tillman Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Brynne Tillman https://socialsaleslink.com https://Linkedin.com/in/BrynneTillman https://twitter.com/socialsaleslink Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Darren Horwitz is the Founder of TenTen, a brand implementation firm that helps organizations plan, build, and manage brand change. Darren and his team work with clients to help them navigate the complex process of planning, executing, and bringing brands to life. In just over 8 years, TenTen has helped 100+ companies rebrand, across industries and around the world. Darren and TenTen’s work has benefited the U.S. Army, GE Healthcare, Lincoln Financial, and J&J to name a few. Before founding TenTen, Darren established implementation and brand governance as integral disciplines at FutureBrand. He successfully deployed and governed global brands like American Airlines, Cadillac, and USAA. Prior to this, Darren defined brand management systems at Interbrand, working with notable clients such as Humana and Thomson Reuters. As a founding partner at Pixeljockey LLC, he played a crucial role in managing brand rollouts for AT&T and MasterCard. Darren excels in tackling challenges and guiding clients to achieve measurable results in brand optimization. In this podcast for managers, Audrey, Lee and Darren discuss: · The 5 Pillars of Successful Brand Implementation Planning · What is branding vs. rebranding? Why do it? · Timing, cost and implementation of branding · What are the logistics of a branding or rebranding? "Rebranding goes much further than the creative development. Planning to successfully launch and rollout your rebrand takes time - so start planning early!”– Darren Horwitz Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Darren Horwitz https://www.tentengroup.com/ https://www.linkedin.com/in/darrenhorwitz/ https://www.tentengroup.com/insights Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Crista Grasso is the go-to strategic planning and systems expert for online businesses when they want to scale. Known as the "Business Optimizer", Crista has the ability to quickly cut through noise and provide clarity on the core things that will make the biggest impact to scale a business simply and sustainably. She is the founder of the Lean Out Method, creator of the Lean Business Scaling System, and host of the Lean Out Your Business Podcast. In this podcast for managers, Audrey, Lee and Crista discuss: · What mistakes she made with her business that prompted her to start her company · Time chunking methodology · 4 Pillars of the Lean Out method · What the biggest mistakes are for small business entrepreneurs in scaling "A 2-hour focus block with the right conditions in place to stay laser focused from start to finish can result in getting a massive amount FINISHED. But a 2-hour focus block without the right conditions in place can look like spending the 1st 30 minutes frustrated as trying to find everything you need coupled with so many distractions that you end up getting very little even started let alone finished during that time.”– Crista Grasso Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Crista Grasso Website: https://www.leanoutmethod.com Podcast: http://leanoutpodcast.com http://instagram.com/cristagrasso http://facebook.com/groups/leanoutcircle http://scalingassessment.com Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Get ready to be inspired by a true powerhouse in the field of productivity intelligence. Our guest today is Gerald J. Leonard, a leading figure who has revolutionized the way we approach maximizing our potential. Gerald is the Publishing Editor, CEO, and Founder of the Leonard Productivity Intelligence Institute, where he focuses on enhancing productivity and building better workplace cultures. He is also the CEO of Turnberry Premiere, a strategic project portfolio management and IT governance firm in Washington, DC. A professional bassist, Gerald J. Leonard offers a unique approach to accomplishing more in the workplace. https://productivityintelligenceinstitute.com/managesmarter/ for FREE MATERIALS In this podcast for managers, Audrey, Lee and Gerald discuss: · Gerald’s tips for what order to approach tasks to boost productivity · Time chunking methodology · Analogy of a symphony and conductor to the performance of you and your team · Productivity boosting processes "Juggling multiple projects has become one of our major challenges, both as individuals as well as organizations, in our private and in our professional lives.”– Gerald Leonard Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Gerald Leonard https://productivityintelligenceinstitute.com/productivity-smarts-podcast/\ https://m.facebook.com/geraldjleonard Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is Beth Trejo, a trailblazing speaker, CEO, and founder of the global social-first digital agency, Chatterkick. Featured in USA Today, Yahoo, and Business Insiders as a Top 50 CEO for Women, Beth is a recognized advocate for women in tech. We have a fantastic new offer for CEOS! 1,000 ChatGTP prompts for the C-suite - https://chatterkick.com/free-stuff/ceo/ In this podcast for managers, Audrey, Lee and Beth discuss: · The importance of empathy for managers and leaders · What digital methods you can use to create empathy with coworkers and reports · The use of AI to help you craft empathetic messaging in your communications · Social media methods to connect more authentically to your coworkers and reports "There's a whole new way to think about how we connect with our customers and coworkers. It's time to shake off those preconceived notions about opportunities and barriers and reimagine what authentic connection means in today's digital world.”– Beth Trejo Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Beth Trejo https://chatterkick.com/ linkedin.com/in/bethtrejo/ https://www.facebook.com/Chatterkick Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices