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Marketing Strategies Podcast

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Location:

United Kingdom

Twitter:

@matt_byrom

Language:

English

Contact:

08450754040


Episodes

How Spotify Has Grown To 70 Million Paid Users - With Patrick Moran From Spotify

6/13/2018
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I speak with Patrick Moran who is Global Head of Growth Marketing at Spotify. We discuss the marketing strategies Patrick and his team have used to grow Spotify. Even with strong competition in this space Spotify has grown from 57m paid users in June 2017 to 70m in Jan 2018. Patrick also used to be Head of Digital Marketing for Netflix so we dive into the strategies Netflix have used to grow past 125 million paid users today. This is a bumper episode that you won't want to miss!!

Duration:00:43:13

How TrackMaven Grow Their User Base & Prove ROI For Their Customers - With Allen Gannett From TrackMaven

6/6/2018
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I speak with Allen Gannet founder and CEO of TrackMaven about their marketing strategy. Allen tells me about how they mange their content, we discuss the gated/ungated debate, how they have run up to 10 events per month in the past, how long their marketing cycle is (longer than you might think) and the strategies that are really killing it for them. They also undertake a lot of paid social media and search marketing. We also discuss Allen’s new book (The Creative Curve) and how MarTech is...

Duration:00:40:28

How Instapage Created Their Own Business Category For Growth - With Saranya From Instapage

5/30/2018
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I chat with Saranya Babu Vice President of Marketing at Instapage. We discuss how they have created a new business category called post-click optimisation. This is the part of the funnel after someone clicks on an advert and before they convert on your website. We also discuss the strategies they have implemented to attract new users and grow their business.

Duration:00:45:55

How Distilled Grow Their SEO Agency Through Building Their Network & Conferences - With Will Critchlow From Distilled

5/23/2018
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I speak with Will Critchlow, founder and CEO of Distilled. Will and his team have grown Distilled into a hugely reputable SEO firm. In this episode we discuss how they have done that through building their network over time, having a low entry point to their brand through DistilledU (their training site) and their global conference Search Love. There is also a lot of discussion around content marketing as well. This is a fascinating episode that touches on most parts of marketing.

Duration:00:55:30

How Revolut Raised $250 Million And Plans To Reach 100 Million Customers In 5 Years - With Val Scholz From Revolut

5/16/2018
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I speak with Val Scholz, Head of Growth at Revolut. They have just raised their series c for $250 million valuing the business at $1.7 billion. We discuss the strategies they have used to get there. This episode is very product focussed as Revolut believe strongly in making the product so good that they have a viral word of mouth engine. Revolut has seen extreme growth and this episode gives a fascinating look into Europes most recent tech unicorn.

Duration:00:44:46

How Perkbox & Deliveroo Achieve Phenomenal Growth With Paid Social & Experiments - With Yoann Pavy from Perkbox

5/9/2018
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I speak with Yoann Pavy, Head of Performance Marketing at Perkbox. We discuss his past experience at Deliveroo as their Head of Paid Social. We discuss how Deliveroo use paid social media to drive traffic and sales across multiple countries. We also discuss how Perkbox conduct their marketing. This includes experimenting with multiple different channels to see which areas help them grow most effectively. This focuses a lot around paid media.

Duration:00:41:07

How To Grow (And Sell For $165M) Using Partnerships - With Mike Morris From Get Response

5/2/2018
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I speak with Mike Morris who is Head of U.S. at Get Response. Mike has had an interesting past as he was at Grasshopper for 7 years. He helped grow the company to a $165 million acquisition by Citrix. We discuss partnerships, events, content marketing paid promotion. In fact, there isn't much we don't talk about in this episode. It's super interesting to hear how Mike directed the marketing team at Grasshopper to a big buy out and now how he directs the U.S team at Get Response. There are...

Duration:00:43:58

How Venngage Use Content Marketing To Generate 5,000 User Sign Ups Per Day - With Nadya Khoja from Venngage

4/25/2018
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In this episode I speak with Nadya Khoja from Venngage. We discuss content marketing in detail. Specifically we discuss how Venngage find content opportunities that they feel they can rank for and their audience wants to see. We also discuss the importance of link building, how Venngage go about link building and how they target their marketing team on new links built. This is a great example of a bootstrapped company who have used content marketing to generate 5,000 new user sign ups per...

Duration:00:42:53

How To Generate Traffic And Customers With Organic Search - With Lukasz Zelezny from uSwitch

4/18/2018
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In this episode I speak with Lukasz Zelezny, Director of Organic Performance for ZPG Plc. Lukasz specifically works on the companies uSwitch brand. He has a vast experience with SEO and organic acquisition. We discuss the things he does to consistently improve the rankings for uSwitch. This touches on the customer experience and conversion rate optimisation as well. There are a ton of takeaways in this episode. Lukasz often refers to how the things we discuss relate to small and medium...

Duration:00:57:58

How To Use Webinars To Generate New Customers - With Hana Abaza From Shopify Plus

4/11/2018
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In this episode I talk with Hana Abaza, Head of Marketing for Shopify Plus. We discuss the range of channels and strategies she used at Uberflip, a fast growing marketing startup, and Shopify Plus, a 3,000 person ecommerce powerhouse. We discuss the differences in marketing at both companies, what's worked, what strategies generated the best ROI and what they are focused on in 2018. This is a super interesting episode.

Duration:00:54:16

How To Create Content Your Audience Craves! - With Jay Acunzo from Unthinkable

4/4/2018
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In this episode I speak with Jay Acunzo founder of Unthinkable. Before founding Unthinkable Jay was Digital Media Strategist for Google and Head of Content for HubSpot. He’s now host of his podcast Unthinkable. Which was called "one of the hottest new podcasts out there" by Entrepreneur. In this episode we discuss content marketing, how to create exceptional content and the step by step process Jay goes through to test, experiment and understand how content is performing as he scales up.

Duration:01:01:19

How Insight Squared Create Consistently Exceptional Marketing Content - With Joe Chernov from Insight Squared

3/28/2018
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In this episode I speak with Joe Chernov from Insight Squared. We discuss how Insight Squared create content to support their customer journey. They use data and detailed mapping to understand how people move through their lifecycle before during and after using the product. It's interesting that Joe says the word "Lead" is a curse in their office!! Instead they are looking to create content to support people with their questions and pain points at each stage of their journey. They then...

Duration:00:59:33

How To Use Content To Attract And Support 500,000 Users - With Dave Charest from Constant Contact

3/21/2018
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In this episode I speak with Dave Charest from Constant Contact. We discuss everything content marketing. Dave and his team use content to generate traffic and support their existing customers. In this episode Dave tells me how they have evolved their content strategy over the last 7 years.

Duration:00:54:43

How Buffer Grew Their Blog To 20 Million Visitors - With Kevan Lee from Buffer

3/14/2018
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In this episode I speak with Kevan Lee, Director of Marketing at Buffer. Kevan and his team have built Buffer to become a household name in social media management software. They have grown their business organically through content marketing, social media and a focus on SEO. Their blog now receives an impressive 20 million visits annually. In this episode we discuss the strategies that have helped them get there. It's an interesting chat where we explore the wide spectrum of the Buffer...

Duration:00:49:38

How To Build Authority To Rank For Very Difficult Keywords - With Andy Crestodina from Orbit Media

3/6/2018
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In this episode I speak with Andy Crestodina. He founded Orbit Media 17 years ago and remains at the head of the company. Andy has an interesting marketing strategy where they use content not to generate leads in the form of downloads or subscribers to their content but to generate authority to help them rank their main website pages. This strategy helps them rank for highly competitive keywords in their niche. Andy uses simple tools to generate extraordinary results.

Duration:00:53:02

How Drift Use Marketing Experiments To Achieve Massive Growth - With Guillaume Cabane "G" from Drift

3/6/2018
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In this episode I speak with Guillaume Cabane, G to his friends. G is the mad scientist who has worked in the growth team at Mention and Segment before joining Drift as VP of Growth. G loves experimenting with marketing tactics and tech tools. He is also passionate about customer psychology and how provide the best user experience possible. This is a jam packed podcast where we talk marketing history, SaaS tools and marketing strategies.

Duration:00:43:38

How To Grow Your Business Through Storytelling - With Joe Lazauskas from Contently

3/6/2018
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In this episode I speak with Joe Lazauskas from Contently. We discuss how Contently has grown into a content marketing powerhouse through storytelling. Joe’s passion for storytelling is clear. In this episode Joe talks us through how telling stories has helped Contently stand out and connect with their audience. Joe also explains a range of strategies Contently used to get their message out there and grow their email list to 100,000 people.

Duration:00:46:33