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On Brand

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On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away. Most weeks we'll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. For show notes and more, please visit http://onbrandpodcast.com.

On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away. Most weeks we'll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. For show notes and more, please visit http://onbrandpodcast.com.
More Information

Location:

United States

Description:

On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away. Most weeks we'll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. For show notes and more, please visit http://onbrandpodcast.com.

Language:

English

Contact:

3193250921


Episodes

Asking for Help and Reinforcements for Your Brand with Heidi Grant

6/11/2018
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“We all need help. We all need to move people. But we’re reluctant to ask.” While it may not seem related to branding and marketing, the social sciences of motivation and influence underly everything we do. That’s why I couldn’t wait to have Heidi Grant back on the podcast. She’s the Global Director of Research and Development at the Neuroleadership Institute and the author of several books including her latest Reinforcements: How to Get People to Help You. We discussed how to move people to...

Duration:00:33:47

How Brands Can Get Ahead of the Creative Curve with Allen Gannett

6/4/2018
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“Everyone is so stressed out. All of the marketers I talk to. There are so many channels and so many reports to prove our existential existence!” What’s an overwhelmed marketer to do? Allen Gannett is founder and CEO of TrackMaven, a company with a left-brained marketing focus. However, he just wrote a book on cultivating creativity. Marketers can overcome today’s challenges by mastering both hemispheres and getting creative with how we organize our work. We discussed all of this and more on...

Duration:00:27:21

Crafting Your Brand’s Signature Story with David Aaker

5/28/2018
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"Digital is content, content is stories." Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I'm not alone. David Aaker has had a storied career in branding and marketing, as both an academic at UC Berkeley and Vice-Chairman of Prophet. He's also the author of 17 books including his latest, Creating Signature Stories. We discussed all of this and more on this week’s episode of the On Brand podcast. About David Aaker David Aaker, the...

Duration:00:32:15

Why Brands Have to Take a Stand to Stand Out Today with Katie Kern

5/21/2018
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"Why is our industry slow to adapt? Because the way we've done things had always worked ..." Until it didn't. While technology has changed the marketing and PR industry significantly, we're also at a cultural inflection point. People are demanding that the brands that they support take stands on social issues. Katie Kern of Media Frenzy Global discussed all of this and more on this week’s episode of the On Brand podcast. About Katie Kern Katie Kern, partner and COO of Media Frenzy...

Duration:00:27:01

Brand Storytelling at the Santa Barbara Zoo with Dean Noble

5/14/2018
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“Every animal has a story to tell.” And we didn’t even get to them all! But we tried. This week I chatted with Dean Noble, Director of Marketing of the Santa Barbara Zoo. With a diverse background including the movie business, improv comedy, and theme parks, we discussed live events, storytelling, podcasts, Cary Grant, and more on this week’s episode of the On Brand podcast. About Dean Noble Dean Noble is currently the Director of Marketing at the Santa Barbara Zoo. Dean began his career...

Duration:00:34:25

Mastering Your Brand’s Verbal Identity with Al Hussain

5/7/2018
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“The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to this very point, there are a lot of them in the crowded, digital world we find ourselves in. How can you develop a consistent yet flexible brand lexicon? Just ask strategist Al Hussain of Verbal Identity. And that’s exactly what I did on this week’s episode of the On Brand podcast. About Al Hussain Al is a thought leader in where language meets behavioral science. He’s...

Duration:00:31:26

The Legal Implications of Brand Building with Jenny Odegard

4/30/2018
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"Does your brand exist legally? The depends on what your brand is.” We only tackle the big questions on this podcast! Our guest this week isn’t a branding author, marketing strategist, or someone working in the trenches, building brands. But she helps people do just that. Jenny Odegard is a lawyer focusing on people and companies in advertising, marketing, and other creative industries. We discussed what your brand should know about the law on this week’s On Brand podcast. About Jenny...

Duration:00:33:50

Better Brand Experience Through Brand Education with Justin Wartell

4/23/2018
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“Experience is the residue brands leave with people after the product’s gone.” Justin Wartell of Monocle knows a thing or two about brand experience. In working with brands as diverse as FedEx, Quiznos, Mass General, and the Denver Broncos, this brand builder knows that it all comes down to answering the big questions like “Why do we do that?” We discussed brand education, experience, and more on this on this week’s episode of the On Brand podcast. Enjoy This Episode Now Download...

Duration:00:32:54

Social Sound Bite: Starbucks Steps Up in a Crisis

4/20/2018
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On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed how Starbucks is using a recent in-store crisis as an opportunity to step up their employee-training efforts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Starbucks to close all U.S. stores for an afternoon of racial-bias training (Mashable).Remember, the Social Sound Bite is just the...

Duration:00:04:28

The Psychology of Branding with Kaye Putnam

4/16/2018
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“The confused mind doesn’t buy.” As a psychology major — I know enough to be dangerous — I couldn’t wait to talk with Kaye Putnam. A psychology-driven brand strategist, she works with entrepreneurs from startup to high-growth. Creating a standout brand is harder than ever today. Brand builders need to understand how to appeal to customers’ hearts and minds. We discussed brand archetypes and critical questions on this week’s episode of the On Brand podcast presented by Twenty20. About Kaye...

Duration:00:29:48

Tom Peters on Excellence and Personal Branding

4/9/2018
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Early in my career, I spent my commute listening to audiobooks in my 1996 Ford Taurus. The tinny car speakers shook as Tom Peters spoke about excellence and management by walking around. Through landmark books such as In Search of Excellence, The Pursuit of Wow! and his latest, The Excellence Dividend, Tom challenges conventional wisdom with an unparalleled bias toward action. I’m thrilled to share my conversation with Tom Peters on this week’s On Brand podcast presented by...

Duration:00:36:07

Social Sound Bite: Experience Is Marketers’ Top Challenge

4/6/2018
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On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest data from the State of Branding 2018. The report breaks down the biggest challenges marketers face. Topping that list once again is customer experience. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite CX is Still Marketers’ Top Opportunity, but Social Outperformed Expectations...

Duration:00:05:56

How to Build Brand Loyalty Today and Tomorrow with Barry Kirk

4/2/2018
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“Consumers are human beings first.” Duh. Who needs to be reminded of this? I mean, we’ve got our big data, customer analytics, loyalty metrics, key performance indicators, demographics, psychographic profiles, and … Oh yeah. That’s why we need to be reminded that our customers are living, breathing humans. Luckily, loyalty expert Barry Kirk joined us this week to discuss neuroscience, gamification, and the changing world of customer loyalty. Enjoy this week’s episode of the On Brand...

Duration:00:28:00

Taking Employee Engagement to the Next Level with Shawn Premer

3/26/2018
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“How we treat employees relates to how they become brand ambassadors.” Your employees — your people — are one of your biggest brand assets. However, they can only do this if they’re engaged. As the Chief Human Resources Officer at an award-winning financial institution, Shawn Premer knows how organizations can harness their people power. We discussed employee engagement and culture on this week’s episode of the On Brand podcast presented by Twenty20. About Shawn Premer Consumers Credit...

Duration:00:27:00

Embracing Brand Citizenship with Anne Bahr Thompson

3/19/2018
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“People want brands to step in and solve things that government can’t.” With the latest news of #BoycottNRA and the #MeToo movement, it could seem that this is an idea plucked from recent headlines. But the role of business in social issues has been a part of the conversation for centuries. Anne Bahr Thompson is a leading expert on this and author of the new book Do Good.We discussed corporate social responsibility, brand citizenship, and more on this week’s episode of the On Brand podcast...

Duration:00:36:16

Social Sound Bite: Why Your Brand Should Be Podcasting

3/16/2018
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On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new podcast listenership data courtesy of the Infinite Dial 2018 study from Edison Research and Triton Digital. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Infinite Dial 2018 (Edison Research).Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new...

Duration:00:07:39

LIVE Onstage at SXSW with Heather Whaling and Wendy Cohen

3/12/2018
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This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW 2018. Recorded Saturday, March 10 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these divisive times — should your brand take a stand socially and politically? Joining me were guests Heather Whaling of Geben Communication and Wendy Cohen of Picture Motion. Next week, I’ll be back with a full-length brand builder interview. In the...

Duration:00:50:25

Social Sound Bite: Are We Overvaluing Digital Media?

3/9/2018
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On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed a new report from Radiocentre and Ebiquity that suggests that marketers are undervaluing the impact of traditional media channels and overvaluing digital media. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Marketers undervalue the impact of traditional media channels (Marketing...

Duration:00:05:01

Why You Need to Integrate Brand and Culture with Denise Lee Yohn

3/5/2018
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“Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from brand leadership expert Denise Lee Yohn. We discussed the potential power of the fusion of brand and culture on this week’s episode of the On Brand podcast presented by Twenty20. About Denise Lee Yohn Denise Lee Yohn is the go-to expert on brand leadership for national...

Duration:00:32:43

Social Sound Bite: Twitter Cracks Down on Bot Use

3/2/2018
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On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed a new report on how Twitter is cracking down on bot use. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Twitter is (finally) cracking down on bots (TechCrunch).Remember, the Social Sound Bite is just the appetizer! On Mondays, we serve up a fresh new episode of the On Brand podcast.Thanks...

Duration:00:06:47