Location:
United States
Description:
This audiobook is narrated by a digital voice. In this book, delve into the realm of responsible marketing and discover how to achieve success by engaging in ethical practices. Learn how to navigate the complex world of marketing without compromising your values and intentions. Through insightful and thought-provoking discussions, this book provides guidance on how you can engage with your audience in a righteous and sincere manner. Gain valuable insights on building trust and forging genuine connections with your customers while considering the social and environmental impact of your marketing strategies. Explore various approaches and techniques that go beyond traditional marketing methods, ensuring your efforts align with ethical standards and contribute to a positive societal impact. With Responsible Marketing, embark on a journey towards sustainable success through ethical engagement and become a beacon of integrity in the field of marketing. Duration - 4h 48m. Author - Wade Gibbs. Narrator - Digital Voice Charlotte G. Published Date - Monday, 20 January 2025. Copyright - © 2025 Gary Hall ©.
Language:
English
Chapter 1: Introduction 6
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- What is Corporate Social Responsibility (CSR) 7
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- Definition and explanation of CSR in marketing 11
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- Historical development of CSR in marketing 15
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- Importance of CSR in today's business landscape 19
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- Increased consumer awareness and demand for responsible marketing practices 23
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- Enhanced brand reputation and loyal customer base 27
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- Positive impacts on society and environment 31
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Chapter 2: The Foundations of Corporate Social Responsibility 35
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- Ethical considerations in marketing 39
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- Ethical theories and frameworks in marketing decision-making 43
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- Ethical issues and dilemmas faced by marketers 47
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- Social considerations in marketing 51
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- The impact of marketing activities on society and stakeholders 55
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- Social issues and challenges related to marketing practices 59
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Chapter 3: Implementing CSR in Marketing Strategies 63
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- Integration of CSR in marketing planning 68
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- Aligning CSR with organizational goals and marketing objectives 72
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- Identifying CSR focus areas most relevant to the company 75
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- Developing sustainable and responsible marketing strategies 79
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- Product and service choices that promote social and environmental benefits 84
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- Marketing communications that resonate with responsible consumers 88
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Chapter 4: Communicating CSR to Stakeholders 92
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- Importance of effective CSR communication 98
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- Building trust and credibility with stakeholders 101
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- Setting clear and transparent CSR communication goals 106
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- Strategies for communicating CSR in marketing 110
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- Utilizing various platforms and channels to convey CSR initiatives 115
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- Leveraging storytelling and authenticity in CSR messaging 119
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Chapter 5: Evaluating and Measuring CSR Impact 123
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- Metrics and indicators for assessing CSR performance 127
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- Quantitative and qualitative evaluation methods 131
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- Key performance indicators (KPIs) for measuring social and environmental impact 135
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- Challenges and limitations in evaluating CSR impact 140
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- Difficulties in measuring intangible benefits and long-term outcomes 144
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- Contextual factors influencing impact measurement 148
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Chapter 6: Ethical Dilemmas in Corporate Social Responsibility 152
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- Balancing profits and social responsibility 159
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- Conflicts between financial gains and responsible marketing practices 164
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- Ethical decision-making frameworks for resolving dilemmas 169
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- Navigating cultural and international challenges 173
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- Ethical considerations when conducting global marketing operations 177
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- Addressing cultural nuances and differences in CSR implementation 182
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Chapter 7: Corporate Social Responsibility and Customer Engagement 187
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- Leveraging CSR to build customer engagement 191
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- Strengthening customer trust and loyalty through responsible marketing 195
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- Engaging customers as active participants in CSR initiatives 199
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- The role of customer feedback in improving CSR strategies 203
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- Listening to customer expectations and preferences 207
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- Incorporating customer insights for continuous CSR improvement 210
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Chapter 8: Collaboration and Partnerships in CSR 214
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- Engaging stakeholders through strategic partnerships 219
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- Collaborative CSR initiatives with NGOs, governments, and other organizations 223
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- Co-creating social value and collective impact through partnerships 228
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- Overcoming challenges and building effective partnerships 233
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- Building trust and credibility in partnerships 237
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- Ensuring alignment of values and objectives for successful collaborations 242
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Chapter 9: Trends and Future Directions in Corporate Social Responsibility 246
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- Emerging CSR trends in marketing 252
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- Innovative approaches to responsible marketing 256
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- Integration of technology and CSR practices 260
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- Future challenges and opportunities for CSR in marketing 265
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- Anticipating societal and environmental shifts 269
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- Advancing CSR agendas through policy changes and industry standards 272
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Chapter 10: Conclusion 275
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- The role of CSR in achieving business success and sustainability 276
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- Final thoughts on how businesses can excel by "doing well by doing good" through CSR in marketing. 280
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