Smart Yacht Marketing 101
Mark Duncan
“The bedrock to marketing in the High-Net-Worth space.”
Struggling to attract Ultra-High-Net-Worth clients? Frustrated by marketing efforts that don’t convert? Losing business to competitors who seem to have an edge?
The business of luxury yachting is one of the most lucrative and competitive in the world today. Smart Yacht Marketing 101 by industry specialist, Mark Duncan, is the exclusive guide for yacht brokers, marketers and industry professionals who want to fix what isn’t working, amplify what is, and unlock new opportunities that get their yachts (and themselves) "seen" and “wanted” by the world’s richest clientele.
What You’ll Get:
Why The Audiobook?
No time to read?Read by Mark Duncan: Some Reader Reviews:
“The key to your success lies in every page!” - Jonathan Beckett, CEO, Burgess
“A ‘must-read’.” - Raphael Sauleau, CEO, IYC
“Top book! Accessible. Practical. Comprehensive. Tips and tricks (you can apply to) any industry. Highly recommended.” - BramM111
"Shifted my perception of what “brokerage service” means." - Joe Hill, Group Brokerage Manager
Duration - 13h 21m.
Author - Mark Duncan.
Narrator - Mark Duncan.
Published Date - Tuesday, 21 January 2025.
Copyright - © 2018 Mark Duncan ©.
Location:
United States
Description:
“The bedrock to marketing in the High-Net-Worth space.” Struggling to attract Ultra-High-Net-Worth clients? Frustrated by marketing efforts that don’t convert? Losing business to competitors who seem to have an edge? The business of luxury yachting is one of the most lucrative and competitive in the world today. Smart Yacht Marketing 101 by industry specialist, Mark Duncan, is the exclusive guide for yacht brokers, marketers and industry professionals who want to fix what isn’t working, amplify what is, and unlock new opportunities that get their yachts (and themselves) "seen" and “wanted” by the world’s richest clientele. What You’ll Get: Why The Audiobook? No time to read?Read by Mark Duncan: Some Reader Reviews: “The key to your success lies in every page!” - Jonathan Beckett, CEO, Burgess “A ‘must-read’.” - Raphael Sauleau, CEO, IYC “Top book! Accessible. Practical. Comprehensive. Tips and tricks (you can apply to) any industry. Highly recommended.” - BramM111 "Shifted my perception of what “brokerage service” means." - Joe Hill, Group Brokerage Manager Duration - 13h 21m. Author - Mark Duncan. Narrator - Mark Duncan. Published Date - Tuesday, 21 January 2025. Copyright - © 2018 Mark Duncan ©.
Language:
English
Opening Credits
Duration:00:00:17
Special Thanks
Duration:00:04:45
An Apology (if needed...)
Duration:00:02:28
Foreword
Duration:00:10:17
Author Preface
Duration:00:12:35
Introduction
Duration:00:10:35
Chapter 1: Starting With The Mindset Of Champions
Duration:00:17:19
Chapter 2: Getting The Big Picture
Duration:01:04:27
Chapter 3: Understanding Your Business
Duration:00:34:02
Chapter 4: Defining Your Product
Duration:01:15:28
Chapter 5: Knowing Your Client
Duration:00:28:27
Chapter 6: Building Brand 'You'
Duration:00:21:45
Chapter 7: The Nuts 'n' Bolts (Part One)
Duration:01:17:25
Chapter 7: The Nuts 'n' Bolts (Part Two)
Duration:00:59:49
Chapter 8: Brand 'You'
Duration:00:15:33
Chapter 9: Websites
Duration:00:44:38
Chapter 10: Social Media
Duration:00:41:33
Chapter 11: Emails
Duration:00:25:44
Chapter 12: Texts
Duration:00:05:10
Chapter 13: Ads And Editorial
Duration:00:54:27
Chapter 14: Yacht Shows (Part One)
Duration:00:21:01
Chapter 14: Yacht Shows (Part Two)
Duration:01:55:09
Chapter 15: Open Days And Fam Trips
Duration:00:29:53
Chapter 16: Networking Events
Duration:00:12:45
Chapter 17: When Two Become One
Duration:00:09:37
Summary
Duration:00:05:28
Ending Credits
Duration:00:00:26