Standout Startup
Allyson Letteri
Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue.
★ Create Strong Messaging.
★ Fuel User Growth.
★ Accelerate Revenue.
With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts. Standout Startup offers an essential marketing toolkit to help you stand out from the competition. Allyson Letteri shares insider secrets to fast-track your marketing success based on her experience as a Silicon Valley marketing executive and startup advisor.
What's included in Standout Startup:
messagingpositioningpersonalityvalue propositionscontentStandout Startup presents a proven process to build a sustainable user and revenue growth engine. And it all starts with powerful product messaging that makes your startup stand out.
Standout Startup is your marketing accelerator.
Duration - 5h 44m.
Author - Allyson Letteri.
Narrator - Allyson Letteri.
Published Date - Monday, 15 January 2024.
Copyright - © 2023 Allyson Letteri ©.
Location:
United States
Description:
Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue. ★ Create Strong Messaging. ★ Fuel User Growth. ★ Accelerate Revenue. With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts. Standout Startup offers an essential marketing toolkit to help you stand out from the competition. Allyson Letteri shares insider secrets to fast-track your marketing success based on her experience as a Silicon Valley marketing executive and startup advisor. What's included in Standout Startup: messagingpositioningpersonalityvalue propositionscontentStandout Startup presents a proven process to build a sustainable user and revenue growth engine. And it all starts with powerful product messaging that makes your startup stand out. Standout Startup is your marketing accelerator. Duration - 5h 44m. Author - Allyson Letteri. Narrator - Allyson Letteri. Published Date - Monday, 15 January 2024. Copyright - © 2023 Allyson Letteri ©.
Language:
English
Opening Credits
Duration:00:00:40
Dedication
Duration:00:00:08
Introduction: Messaging is an Essential Founder Skill Set
Duration:00:16:19
Part 1, Chapter 1: Identify Your 3 Ps
Duration:00:11:12
Chapter 2: Decide Who You Are Talking To
Duration:00:11:56
Chapter 3: Capture Your Persona
Duration:00:20:27
Chapter 4: Understand the Competition
Duration:00:14:59
Chapter 5: Fill In Gaps with Research
Duration:00:16:06
Chapter 6: Define Your Positioning
Duration:00:23:41
Chapter 7: Create Your Personality
Duration:00:20:36
Part 2, Chapter 8: Develop Strong Value Propositions
Duration:00:17:29
Chapter 9: Support with Proof Points
Duration:00:12:31
Chapter 10: Test Your Messages
Duration:00:13:04
Chapter 11: Develop Your Product Narrative
Duration:00:17:48
Chapter 12: Refine Your Company Messages
Duration:00:11:32
Chapter 13: Build Your Project Plan and Team
Duration:00:21:05
Part 3, Chapter 14: Prioritize Content to Fuel the Customer Journey
Duration:00:28:56
Chapter 15: Create Your Core Content Plan
Duration:00:16:31
Chapter 16: Choose Engaging Topics and Hooks
Duration:00:17:04
Chapter 17: Optimize Your Owned Channel Experience
Duration:00:14:50
Chapter 18: Fuel Acquisition with Core Content
Duration:00:17:17
Chapter 19: Drive Retention with Customer Marketing
Duration:00:12:09
Chapter 20: Celebrate Your Growth
Duration:00:05:20
Standout Startup Toolkit
Duration:00:01:03
About the Author
Duration:00:00:54
Closing Credits
Duration:00:00:49