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Standout Startup

Allyson Letteri

Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and...

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Opening Credits

1/14/2024
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Dedication

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Introduction: Messaging is an Essential Founder Skill Set

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Part 1, Chapter 1: Identify Your 3 Ps

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Chapter 2: Decide Who You Are Talking To

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Chapter 3: Capture Your Persona

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Chapter 4: Understand the Competition

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Chapter 5: Fill In Gaps with Research

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Chapter 6: Define Your Positioning

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Chapter 7: Create Your Personality

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Part 2, Chapter 8: Develop Strong Value Propositions

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Chapter 9: Support with Proof Points

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Chapter 10: Test Your Messages

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Chapter 11: Develop Your Product Narrative

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Chapter 12: Refine Your Company Messages

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Chapter 13: Build Your Project Plan and Team

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Part 3, Chapter 14: Prioritize Content to Fuel the Customer Journey

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Chapter 15: Create Your Core Content Plan

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Chapter 16: Choose Engaging Topics and Hooks

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Chapter 17: Optimize Your Owned Channel Experience

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Chapter 18: Fuel Acquisition with Core Content

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Chapter 19: Drive Retention with Customer Marketing

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Chapter 20: Celebrate Your Growth

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Standout Startup Toolkit

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About the Author

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Closing Credits

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