The IAB UK Podcast

In this special live episode recorded at April's Last Thursday Club, James Chandler chats to Telegraph Media Group's Camilla Child, The Independent's Alistair Smith and GroupM's Michael Clare about cookieless targeting, the role of professional journalism today and why context really does matter when it comes to how your ads are perceived. Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by Ginnie Dobson, VP of Commercial and Operations at Footballco, John Cole, Head of Global Client & Agency Solutions at LiveScore Group, and Alex Brown, Head of Sport & Entertainment, at EssenceMediacom UK, to discuss the upcoming EURO 2024 tournament. They get into how brands can navigate influencer partnerships with players and content creators, how they can use live data to really capitalise on the big moments and how those with much smaller budgets can still have an impact. Tickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

To coincide with today’s launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK’s Head of Insight and Measurement, to unpick the key takeaways to remember. They get into the double-digit growth of the market in the context of the wider economic backdrop, what’s driving spend trends and the addition of a brand-new channel to the report. Check out IAB Digital Adspend 2023 here: https://www.iabuk.com/adspend Tickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

This week’s episode sees James sit down with GroupM’s Senior Director for Supply Operations, Dave Sandham, and the IAB’s Director of Transformation, Sophia Haynes, to chat about the IAB’s newly launched Environmental Sustainability FAQs. What’s the rationale, who’s involved and how are the FAQs being used day-to-day by businesses like GroupM? It’s all on the agenda this week. Check out IAB UK's Environmental Sustainability FAQs here: https://www.iabuk.com/environmental-sustainability-faqs Tickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

Creator marketing has exploded in recent years, but does it have a long-term future or is it just experiencing a moment? How does creator marketing differ from who we know as traditional 'influencers'? And how can brands authentically incorporate this marketing channel into their media plans? In this special live episode recorded at March's Last Thursday Club, to coincide with the launch of our new creator marketing guide, 'Creator Connections', creator marketing experts from Meta, Publicis Media and Buttermilk chat with James Chandler to unpack how to work with content creators to build your brand. Download 'Creator Connections: Leveraging creator marketing to build your brand' here: https://www.iabuk.com/news-article/iab-uk-launches-creator-marketing-guide Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

Join James as he chats with Lucie Cave, Chief Creative Officer of Podcasts and Commercial Content at Bauer Media Group. Lucie is a podcast host, presenter and former editor of Heat magazine, but now leads the creative campaigns between Bauer’s famous audio and publishing brands and commercial partners. In this conversation, they get into Bauer’s raft of podcast hits, why they're focused on the consumption of podcasts rather than just the listens and the 'Where's your head at’ mental-health campaign that Bauer co-leads on. Engage returns on Tuesday 4 June and if you book your ticket by 31 March, we’ll give you 50% off ticket two with the code ENGAGEEB - plus, advertisers and agencies already book for free: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, our CMO James Chandler is joined by Blis’ Amy Fox, The Media Leader’s Ella Sagar and MiQ’s Stephen Emsall for a look at how omnichannel marketing has evolved in recent years to adapt to the changing needs of consumers. Their conversation ranges from the shift in media buying and measurement, from a siloed approach to a more holistic one, to the activation of omnichannel campaigns and what opportunities advertisers can turn to in the absence of cookies. Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

IAB UK's annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together leaders from across the world of digital advertising to discuss shared challenges, debate the big issues and help build a better future for the industry. While we were there, we took the opportunity to speak to some of the 150+ delegates for The IAB UK Podcast. In this special episode, we speak to Sky News’ Political Correspondent, Sophy Ridge, Ipsos' Chief Executive, Kelly Beaver, 4 Day Week Global's Dr. Dale Whelehan, and many more media leaders and industry legends. Read a write-up of all the sessions, watch the highlights film, and check out all the photos from the two-day event here: https://www.iabuk.com/leadership-summit-2024 Book your ticket for Engage 2024 here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

Recorded live at Sopwell House in St Albans, Sky News' Political Correspondent Sophy Ridge joins the IAB's Charlotte Robinson for a sit-down chat ahead of her speech at Leadership Summit 2024. Sophy discusses the major themes that could shape a UK General Election campaign in 2024, where she gets her news from and the political moments she's keeping an eye on, in what looks set to be the biggest ever year for democracy. Find a summary of all the sessions at Leadership Summit 2024, including Sophy's speech, here: https://www.iabuk.com/news-article/leadership-summit-2024-highlights Take a look through our photo album from Leadership Summit 2024 here: https://www.flickr.com/photos/iabuk/albums/72177720315387279/ Hosted on Acast. See acast.com/privacy for more information.

To coincide with International Women's Day, Friday 8 March, Emily Roberts is joined live at IAB HQ by VIOOH's International Business Development Manager, Patricia Tarson, the Responsible Marketing Agency's CEO & Founder, Hannah Mirza and The Trade Desk's Lead Associate Account Director, Nadia Sultana. Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the pressing issue of gender pay disparity, a lack of meritocracy in hiring, and the need for education around unconscious bias. IAB UK members can book their free spot at our next Last Thursday Club event, Creator Marketing, here: https://www.iabuk.com/events-training/last-thursday-club-creator-marketing Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by journalist & copywriter, Ellen Hammett, and Broadcast & Audio Description Manager at the Royal National Institute of Blind People, Sonali Rai. Their conversation digs into a recent article Ellen wrote for Marketing Week about disability inclusive marketing, covering how AI is advancing accessible advertising, what smaller brands can do on lower budgets, and why accessibility shouldn’t be an afterthought but embedded within all campaigns.Read Ellen's Marketing Week piece 'Why brands could be losing billions by failing to make their marketing more disability inclusive': https://www.marketingweek.com/brands-losing-billions-failing-marketing-disability-inclusive/ Hosted on Acast. See acast.com/privacy for more information.

Join James as he chats with Will Scougal, Founder & Managing Director of Make My Day, the first augmented performance marketing agency. Explore the world of AR and its game-changing role in brand communication, learn the origins of Make My Day, and discover Will's highlights from the IAB's first AR roundtable. Learn more about Make My Day at: https://www.makemyday.tech/ Discover our top takeouts from the IAB's inaugural AR roundtable here: https://www.iabuk.com/news-article/top-takeouts-iab-uks-first-ar-roundtable Tickets for Engage 2024 can be found here: https://www.iabuk.com/events-training/engage-2024 IAB UK members can submit to speak at Engage by Monday 18 March: https://www.iabuk.com/news-article/engage-2024-speaker-submissions-now-open Hosted on Acast. See acast.com/privacy for more information.

It’s an IAB UK double-act this week on the podcast as James chats with our Chief Digital Cheerleader, Joy and Director of Marketing, Tom Stevens, about rediscovering the joy of digital. Discover the story behind the campaign’s inception, the creative magic that brought it to life, and Joy’s eclectic career path so far. *Spoiler* she may or may not have been the star of a well-known Christmas ad… Rediscover the Joy of Digital at: https://www.iabuk.com/joyofdigital Follow Joy on LinkedIn: https://www.linkedin.com/showcase/joy-t-b/ Read Joy's agony aunt column in Campaign: https://www.campaignlive.co.uk/article/dear-joy%E2%80%A6-late-prepare-%E2%80%9Ccookie-pocalypse%E2%80%9D/1858930 Hosted on Acast. See acast.com/privacy for more information.

With Google finally phasing out third-party cookies this year, it's a great time to speak to an organisation that has been working on their solution for several years already. This week, James speaks to Teads’ Head of Data for the UK & Netherlands, Jamie Toward, about the Teads Media Barometer, the big calendar events in 2024, the level of preparedness for the post-cookie future, and how brands and agencies can maximise the opportunities. Explore the Teads Media Barometer here: https://www.teads.com/contextual-media-barometer-2023-trends/ Find our 'Post-cookie preparation' page online at: https://www.iabuk.com/postcookie Hosted on Acast. See acast.com/privacy for more information.

To coincide with the latest instalment of IAB Compass, our report to help the industry navigate the future of digital advertising, IAB UK's CEO, Jon Mew, is joined live at IAB HQ by Mindshare's Head of Futures and Innovation, Sophie Harding; Carat Global's Head of Media Futures, Dan Calladine; and OMG UK's Head of Futures, Phil Rowley. Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the democratization of tech, social commerce, gentle tech, generative AI, and a look at what might become the dominant form of interactions online. IAB UK members can download the full IAB Compass report here: https://www.iabuk.com/compass Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The Crux - a three part podcast series in partnership with Google, taking on the big questions marketers should be asking themselves. In this third and final episode, James speaks to WACL President Nishma Patel Robb about closing the female leadership gap. The conversation is a fascinating journey through the evolution of women in advertising – from past stereotypes to present realities – as well as looking ahead to the future as we explore the need for balanced leadership right at the top. And of course they also get to The Crux of the matter to ask: ‘How does your agency change the language of leadership?’ If you haven't yet caught up on episodes 1 and 2, check them out now, and if you'd like to hear more from the IAB and Google, check out IAB Europe’s Talking AI series here: https://open.spotify.com/show/336RNLIfzDAGYahWOlEriU?si=636390121e284b65 Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The Crux, an IAB UK Podcast mini-series in partnership with Google. Over three special episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 2, we're asking 'How can you build trust with customers through more transparent data practices?'. As conventional ad targeting methods become outdated, James investigates the strategies and explores the benefits of a new privacy-first path forward for marketers. To get to the heart of the issue, James is joined by Assembly Global's Femi Taiwo, Author and psychologist Nathalie Nahai, and Google's UK Privacy Lead, Adam Taylor. Join us next week for Episode 3 when James will be joined by WACL President, Nishma Patel Robb, to journey through the evolution of women in advertising and look ahead to the future exploring the need for balanced leadership at the top. This episode of The IAB UK Podcast is brought to you in partnership with Google. Hosted on Acast. See acast.com/privacy for more information.

Welcome to The Crux, a new IAB UK Podcast mini-series in partnership with Google. Over the next three episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 1, we're asking 'What results do you want from your next campaign?', exploring the impact the shift away from linear consumption has had on content creators, and the opportunity for marketers to effectively measure campaigns and reach audiences. To get under the skin of this issue, James is joined by eBay’s Head of Media Strategy & Investment Toby Foy, YouTube creator Uche Natori, and Tom Sherwood, Product Lead at YouTube UK. Join us next week for Episode 2 when James and his guests will be unlocking the privacy and trust opportunity by asking: how can I build trust with customers through more transparent data practices? This episode of The IAB UK Podcast is brought to you in partnership with Google. Hosted on Acast. See acast.com/privacy for more information.

With one of the more surprising government reshuffles seeing David Cameron make an unexpected return to front-line politics and with an election looming next year, James sits down with the IAB's Head of Policy & Regulatory Affairs, Christie Dennehy-Neil, to explore where all the uncertainty leaves digital advertising and to unpack the various regulatory activity which affects our industry. Christie chats about the Online Advertising Taskforce, the Online Fraud Charter and our public affairs work with policymakers, while sharing highlights from our recent Digital Dividend report and the roundtables we've been hosting around the UK with MPs. Read the full Digital Dividend report at https://www.iabuk.com/digitaldividend Hosted on Acast. See acast.com/privacy for more information.

Christine Armstrong is an expert and vlogger on the future of work. A regular on the stage at IAB UK Leadership Summit - and always an audience favourite - we wanted to bring her energy, humour and insight to a much wider IAB audience and so invited her to be a guest on the podcast, and she doesn't disappoint. In this chat with James, Christine shares some of the insight she's gleamed from her latest tranche of interviews with business leaders, giving her view on meeting culture, LinkedIn interactions, and why Imposter Syndrome might not be nearly as much of a problem as 'Hancock Syndrome'. If this episode whets your appetite to find out more about Christine, follow her on LinkedIn at https://www.linkedin.com/in/thechristinearmstrong/ Hosted on Acast. See acast.com/privacy for more information.