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The Strategy Trap

Kevin Ertell

Most strategies don’t fail on paper. They fail in the real world—where priorities shift, teams misfire, and execution breaks down. In The Strategy Trap, veteran operator and former Nike executive Kevin Ertell delivers a no-nonsense guide to solving...

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Opening Credits

1/4/2026
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Dedication

1/4/2026
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Chapter 1: Beware the Strategy Trap

1/4/2026
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Phase 1: Setting the Stage

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Part One: Co-Creation: Avoiding the Isolation Trap

1/4/2026
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Chapter 2: Widen Your Circle

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Chapter 3: Engage Leaders

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Chapter 4: Validate

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Chapter 5: Commit

1/4/2026
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Co-Creation Summary and Checklist

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Part Two: Clarity: Escaping the Complexity Trap

1/4/2026
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Chapter 6: Start with Why ... and Why Not

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Chapter 7: Develop Common Language

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Chapter 8: Make It Meaningful

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Chapter 9: Delegate the How

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Clarity Summary and Checklist

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Part Three: Capacity: Beating the Overcommitment Trap

1/4/2026
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Chapter 10: Create Space

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Chapter 11: Prioritize

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Chapter 12: Resource the Plan

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Capacity Summary and Checklist

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From Setting the Stage to Showtime

1/4/2026
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PHASE 2: Showtime

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Part Four: Communication: Stopping the Signal Fade Trap

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Chapter 13: Early: Prep the Foundation

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Chapter 14: Loud: Cut Through the Noise

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Chapter 15: Continuous: Repeat and Reinforce

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Communication Summary and Checklist

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Part Five: Coordination: Closing the Silo Trap

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Chapter 16: Balance Structure

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Chapter 17: Orchestrate Work

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Chapter 18: Establish Checkpoints

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Chapter 19: Manage Up

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Coordination Summary and Checklist

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Part Six: Coaching: Defeating the Ivory Tower Trap

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Chapter 20: Build an Execution Culture

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Chapter 21: Game Manage

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Chapter 22: Motivate

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Chapter 23: Develop a Coaching Mindset

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Coaching Summary and Checklist

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Conclusion

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Acknowledgements

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Ending Credits

1/4/2026