Premium
Opening Credits
1/11/2025
2 from the author of
1/11/2025
3 copyright
1/11/2025
4 disclaimer (the wealth icon model)
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5 introduction (the wealth icon model)
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6 this is bigger than just building a business
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7 chapter 1, you're the industry no escape
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8 what is a brand
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9 #1, corporate brands, reputation at scale
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10 #2, personal brands, influence turned into income
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11 #3, product brands, specific focused profitable
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12 own your story of be forgotten
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13 step 1, get clear on why you're doing this
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14 step 2, look at the reputation you already have
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15 step 3, tell the right stories
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16 step 4, be seen, but make it count
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17 step 5, get others to carry your name
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18 step 6, keep checking the mirror
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19 build a network that works when you're not in he room
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20 1, join a learning community
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21 2, go to events
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22 3, build an online presence
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23 4, follow up, for real
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24 chapter 2, value currency, not time currency
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25 the rise of the trusted expert
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26 the real way to scale a personal brank of business
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27 show the numbers, tell the story
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28 value based strategy
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29 the strategic power of brand driven pricing
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30 chapter 3, designing your iconic identity
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31 brand loyalty
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32 draw the line
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33 branding that people feel
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34 visual branding
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35 sound branding
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36 scent branding
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37 touch branding
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38 taste branding
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39 chapter 4, high trust content
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40 make them feel something
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41 nothing to do with logic
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42 stop chasing satisfaction
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43 how to win big by focusing on the right people
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44 how to close the gap between liking you and buying more from you
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45 don't fake empathy, learn it
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46 stop selling solutions, start leading the buyer
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47 sell to change, not to comfort
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48 if you're the one talking, make it about them
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49 speak to serve, not to show off
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50 why most buyers freeze and why it's your fault
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51 product first, people next
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52 the real path to product market fit
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53 the four stages of finding your market
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54 stop thinking in one gear
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55 don't let the story outrun the product
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56 when leading the charge isn't enough
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57 put your brand where they live
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58 stay close, stay relevant
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59 10 ways to launch like you mean it
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61 b chapter 6, wealth icon network effects
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60 winning through collaboration
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62 how real innovation networks work
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63 what these netwoks have proven
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64 work has moved
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65 who's worth your money
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66 why smaller influencers can deliver bigger results
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67 why micro influencers often outperform in roi
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68 hosting wealth icon challenges
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69 posting system and content map
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70 consent, disclosure and recruitment
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71 ambassador program without programs
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72 granting prestige without money
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73 maintaining exclusivity and energy
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74 chapter 7, scaling through wealth iconic moves
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75 the real cost of extra work
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76 building a side hustle that works for you
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77 quick side hustle checklist
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78 should you teach or coach
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79 coaching, the straightest path to profit
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80 courses, scaling the smart way
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81 coaching vs courses, which first
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82 building a coaching program or course that works
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83 picking your path
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84 why small courses can be your edge
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85 breaking free from packages
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86 the wealth icon model, core pillars
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87 why subscriptions win
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88 chapter 8, future proff your icon status
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89 turning your name into a revenue stream
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90 when licensing creates a win for both sides
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91 getting the full value from licensing
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92 stretching a legacy brand
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93 leveraging a personal brand
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94 questions to ask yourself
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95 expanding your reach without losing control
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96 what to lock down in a licensing deal
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97 where things can go wrong
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98 common mistakes owners make
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99 putting a price on your brand
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100 sample licensing fee and royalty structure
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101 afterword, from me to you
1/11/2025
102 keep building
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103 about the author
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104 references & further reading
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Ending Credits
1/11/2025