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Opening Credits
1/21/2023
Foreword
1/21/2023
COVID Note
1/21/2023
Half The Value Of This Book Is Online
1/21/2023
Chapter 1: You Have A Problem
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Chapter 2: What is Digital Transformation
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Chapter 3: Is Digital Transformation Required
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Chapter 4: What does being Digitally Transformed Look Like
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Chapter 5: Customer Centricity is the Key to Business Results
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Activity 1: Understand Your Customer
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Chapter 6: Research Questions
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Chapter 7: Indirect Customer Research
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Chapter 8: Direct Customer Research
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Chapter 9: Synthesis of Research into Customer Personas
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Activity 2: Map the Customer Journey
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Chapter 10: Current State Journey Mapping
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Chapter 11: Composing Your Future State Journey
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Activity 3: Build the Future
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Chapter 12: Implementation Considerations
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Chapter 13: Developing Breakthrough Products and Services
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Chapter 14: Design Thinking 2.0 Pre-Ideation Activities
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Chapter 15: Design Thinking 2.0 Ideation
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Chapter 16: Design Thinking 2.0 After the Ideation
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Activity 4: Optimize the Short Term
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Chapter 17: Areas of Optimization
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Chapter 18: The Optimization Process
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Activity 5: Lead the Change
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Chapter 19: Overcoming Enterprise Resistance to Change
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Chapter 20: Lead the Change Transformational Leaders & Teams
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Chapter 21: The Road Ahead: Your 90-day Action Plan
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End of Book
1/21/2023
Ending Credits
1/21/2023