The Dental Marketer

What if the secret to filling your practice with loyal patients isn’t online; it’s waiting right in your neighborhood? In today's episode, Michael sits down with Dr. Kapil Kella of Lakeshore Dental Studio to uncover the often-overlooked art of ground marketing. Dr. Kella takes us behind the scenes of his thriving practice’s journey, sharing the step-by-step tactics that transformed casual community encounters into enduring relationships and business growth. From manning booths at bustling local gyms to connecting with neighbors at street festivals, Dr. Kella reveals how genuine face-to-face connections can outshine even the shiniest digital ads. But this episode isn’t just about attracting new patients, it’s about building authentic community roots and staying innovative in a competitive market. Alongside stories of street-level marketing wins, Dr. Kella introduces his latest project, Kaila, an AI tool poised to revolutionize dental note-taking. He also opens up about balancing professional drive with family life, sharing the role that supportive groups like Next Level Fathers play in his success. Whether you’re launching a new practice or seeking a fresh approach to marketing, Dr. Kella’s wisdom will inspire you to step outside your comfort zone and into your community. What You'll Learn in This Episode: Tune in now to unlock powerful, proven strategies you can use to grow your practice, one handshake at a time! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Guest: Dr. Kapil Kella Practice Name: Lakeshore Dental Studio Check out Kapil's Media:‍ Website: lakeshoredentalstudio.com Dr. Kella's AI Note-Taker "Kaila": hellokaila.com Email: drkella@lakeshoredentalstudio.com ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍

If you've ever felt the weight of ambition pull you away from personal fulfillment, this episode is your honest roadmap back to balance! Dr. Simone Ellis opens up about her early years as a practice owner: navigating the pressures of rapid growth, leadership, and the unspoken toll of relentless hustle. In this conversation, Dr. Ellis reveals how she recognized warning signs of burnout, the emotional and physical challenges of leading through turbulent times like the pandemic, and why she ultimately sold her thriving practice. She shares the leadership strategies and team systems that now drive her consulting work, all rooted in one philosophy: sustainable success starts with aligning business growth to personal values. Dr. Ellis empowers us to adopt self-awareness, set healthy boundaries, and foster cultures where dental teams (and their leaders) truly flourish. What You'll Learn in This Episode: Tune in now to hear Dr. Ellis’ unfiltered insights and discover how to redefine success as a dentist on your own terms! ‍ Sponsors:‍ Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer Guest: Dr. Simone Ellis Business Name: Dr. Simone Ellis Check out Simone's Media:‍ Website: drsimoneellis.com Instagram: instagram.com/drsimoneellis Email: drsimoneellis@gmail.com ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍

If your referral requests have ever felt forced or unfruitful, it may be time to switch gears! In this part 2 episode on the Ground Marketing series, we reveal exactly how to transform referral relationships from awkward cold calls into genuine professional alliances through proven, effective scripts tailored for every type of specialist. You'll discover how to reshape conversations with general practitioners, pediatricians, hygienists, and other medical professionals to ensure your expertise becomes an essential resource for their patients, while making your colleagues feel valued and appreciated. Today we're demystify how to amplify your visibility far beyond the clinic walls, turning your practice into a familiar community anchor that local families trust. From hands-on strategies like PTA sponsorships and school health events, to expert-level moves like contributing advice columns to local media, you’ll learn to build a trusted brand recognized for genuine community involvement. The episode wraps with a deep-dive into the “referral flywheel”: a simple but game-changing system for making referrals flow naturally month after month. Whether you want to boost word-of-mouth or become the go-to expert in town, these easy-to-implement tactics will set you apart in your community! What You'll Learn in This Episode: Ready to become your community’s most in-demand specialist? Tune in now and start building referral relationships that grow themselves! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What happens when a dentist swaps the race for patient volume for a practice built on quality care and real satisfaction? In this episode, Dr. Ahad Ahmed unveils his unique approach to running a general dental practice: from launching his first office in 2023 to opening a second, all while navigating the hidden challenges of patient volume and administrative overload. Sharing his story, Dr. Ahmed explores why clear communication and value-driven partnerships have been key to his business growth, and how collaborating with a younger dentist has shaped his leadership style. He shows how he outsources crucial administrative tasks, freeing up his team for what truly matters: providing excellent patient care. But the journey hasn't been without tough lessons. Dr. Ahmed explains how a shift in priorities, from high turnover to quality care and workplace satisfaction, propelled him to drop low-paying insurance plans and refine his hiring process. He opens up about the pitfalls of hiring based on convenience over compatibility and dives into how adopting technology has streamlined operations and reduced costs. As the conversation wraps up, Dr. Ahmed offers actionable advice for fellow dentists: embrace change, learn from mistakes, and focus on building a practice that aligns with your personal values. What You'll Learn in This Episode: Listen today to hear Dr. Ahmed's journey from high-volume to high-value! ‍ Sponsors: ‍ Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer Guest: Dr. Ahad Ahmed Practice Name: Easy Breezy Dental Check out Ahad's Media:‍ Website: easybreezydental.com Email: info@easybreezydental.com ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

How do top dental specialists quietly become the go-to experts without splashy ads or endless networking events? In this episode, we peel back the curtain on ground marketing strategies crafted specifically for dental specialists. Think orthodontists, prosthetists, periodontists, and more, who rely on referrals rather than foot traffic. We dig into the nuances of micro-niche targeting and how pinpointing the real decision-makers (those who influence consistent referrals) will change the way you build your practice’s network. Using relatable examples, like ERs for endodontists or schools for orthodontists, you’ll discover how symptom-based segmentation and a referral signal map can transform the way you identify and connect with the environments that matter most. Next, you’ll learn powerful outreach tactics, including how to use a sphere of influence map to rank and approach referral sources strategically. This ensures your time goes to high-yield relationships, not wasted appointments. You’ll understand how concentrating marketing efforts in areas rich with your ideal patients or gatekeepers can maximize your ROI. We also cover smarter, less intrusive ways to maintain momentum with referrers to make every touchpoint matter (without feeling annoying.) What You'll Learn in This Episode: Hit play now to discover proven strategies for becoming the referral magnet in your dental specialty. No hype, just results! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Every dental practice claims to put patients first, but what does it mean to build a business where every interaction truly feels like family? In this episode, Michael sits down with Tom Gonzalez, Business Facilitator at Ohana Dental Implant Centers, to reveal how a behind-the-scenes leader can shape both daily operations and the very culture of patient care. Drawing on his unique role, Tom illuminates how his COO-style guidance aligns marketing, patient experience, and operational strategy to create seamless, standout care for every patient who walks through their doors. Tom shares how Ohana’s mission goes far beyond technical excellence by weaving personalized attention into every step of the patient journey. Through heartfelt stories (like the patient who drove hours seeking an expert revision), Tom illustrates how empathy, curiosity, and team empowerment drive not only patient satisfaction but also long-term success. Tune in as the conversation uncovers the nuts and bolts behind Ohana’s methods, the technology and training that keep their standards high, and the leadership philosophies that truly make their practice feel like Ohana (Hawaiian for "family") in every sense. What You'll Learn in This Episode: Press play to discover how Ohana Dental turns everyday care into extraordinary patient experiences! ‍ Sponsors: ‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer Guest: Tom Gonzalez Practice Name: Ohana Dental Implant Centers Check out Tom's Media:‍ Website: ohanadentalimplants.com ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Are your local marketing efforts working as hard online as they do in person? In this episode, we break down exactly how dental practices can harness the combined power of ground marketing and local SEO to dominate their local market. From hosting engaging community events that foster genuine trust and visibility, to ensuring every handshake and conversation converts into online discoverability, you’ll learn strategies that build both credibility and patient numbers. We’ll reveal how your Google Business Profile acts as your virtual storefront, why authentic event photos and specific business categories are essential, and how to keep your profile fresh with real updates. The discussion zeroes in on location-based content, gathering glowing online reviews, and using savvy tools like QR codes to measure what actually works. Plus, find out how automating review requests and leveraging local backlinks can skyrocket your ranking and reputation! If you’re a practice owner looking to fill more chairs, this episode arms you with step-by-step techniques to make your ground marketing events work overtime online. By the end, you’ll see exactly how every local encounter can turn into lasting online visibility (and new loyal patients.) What You'll Learn in This Episode: Let's listen in and learn how to turn every offline connection into an online patient! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Are you trapped in the daily grind, or are you steering your practice towards real growth? In this episode, we explore the heart and mind of dental practice success with Lisa Grogan, a respected dental coach whose journey began by chance and evolved into a passion for transforming practices. Lisa pulls back the curtain on what it takes to elevate a dental practice beyond clinical excellence. She shows why dentists must step up as business leaders, not just healthcare providers, and how this shift influences everything from patient trust to practice profitability. Through relatable stories and practical strategies, Lisa reveals how communication, mindset coaching, and patient-centered visuals can dramatically increase treatment acceptance. She confronts common stumbling blocks like confusion around pricing, wavering confidence, and limiting beliefs, while spotlighting the use of social media and influencers to attract ideal patients. Above all, Lisa encourages dentists to embrace storytelling and holistic management as essential tools for sustainable growth. What You'll Learn in This Episode: oninDiscover how simple shifts that can make the difference in your dental practice! Press play and start leading your business forward! ‍ Sponsors:‍ CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestack Guest: Lisa Grogan Business Name: Lisa Grogan Dental Coaching Check out Lisa's Media:‍ Website: lisagrogandentalcoach.com Instagram: instagram.com/lisagrogan_dentalcoach Email: hello@lisagrogancoaching.com Lisa's Social Media Course: lisagrogancoaching.mvsite.app/products/courses/view/1179602/?action=signup Lisa's Smile Assessment Form: lisagrogandentalcoach.com/online-dental-coaching-resources Lisa's Social Media Masterclass Video: youtu.be/bDbZJHzilfw ‍ Want the Reception Call Conversion Kit from this episode? Find it here! thedentalmarketer.lpages.co/reception-call-conversion-kit ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

How do you keep your team fired up for the daily grind of marketing when every door knocked or flyer handed out feels like a small battle? This episode dives into the motivations that fuel ground marketing success, not just today, but for the long haul. Michael offers strategies that blend the science of internal drive with the enticing pull of external rewards, revealing why relying on only one kind of motivation just doesn’t cut it for ongoing, high-energy performance. Discover practical ways to spark enthusiasm and resilience in your outreach teams, from turning mundane tasks into engaging challenges to celebrating even the smallest wins. The discussion breaks down how to set achievable micro-goals, link activities to deeper personal values, and reframe setbacks as stepping stones. By the end, you’ll walk away with a toolkit designed to keep your marketing engine running at full speed, without risking burnout or loss of purpose! What You’ll Learn in This Episode: Ready to energize your outreach and keep your marketing momentum strong? Hit play and level up your team’s motivation now! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Many infants and toddlers struggle with feeding, sleep, or jaw development, and your practice could offer the help they need! In this episode, Michael sits down with Joy Lantz, an expert in myofunctional therapy and pediatric oral health, to reveal how early dental care can unlock happier, healthier outcomes for children long before their first permanent tooth appears. Joy shares her groundbreaking approach to identifying issues like tongue ties and low oral muscle tone that often slip past traditional dental and medical screenings. By drawing on her experience as both a clinician and a mom, Joy explains why early screening, multidisciplinary teamwork, and building strong referral networks are critical for supporting whole-child health. You'll walk away with practical strategies to implement this, including team training, building family trust, and overcoming insurance or cultural barriers, all aimed at creating a future where every child receives the collaborative care they deserve. What You'll Learn in This Episode: Tune in now to discover how rethinking early dental care could transform lifelong health for children and peace of mind for families! ‍ The Pediatric Dental Marketing Course is open for enrollment! This comprehensive course, developed by Minal Sampat and myself, is tailored specifically for pediatric practice owners and their teams. It is designed to turn your pain points into stepping stones for success and to help you become the trusted dental home for countless children in your community. Head over to our site to enroll now! pediatricdentalmarketingcourse.com Guest: Joy Lantz Business Name: Joy Lantz Check out Joy's Media:‍ Website: joylantz.com Joy's free study club: joylantz.com/dentalinnovationsstudyclub Joy's Courses: joylantz.com/classes Joy's Practice: oralfunctions.com Facebook: facebook.com/JoyLantzPro Instagram: instagram.com/joylantzpro LinkedIn: linkedin.com/in/joylantzrdh YouTube: youtube.com/@joylantz ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍

Have you ever felt like your practice’s ground marketing efforts are falling flat, no matter how many times you show up in your community? This episode uncovers exactly when (and why) it’s vital to make adjustments to your on-the-ground outreach before wasted time and resources start piling up. We’ll break down the five telltale signs your ground marketing needs a fresh approach, from dwindling engagement and stalled ROI to resistance from your own team. Drawing on real examples and proven strategies, you’ll discover actionable ways to reignite interest, fine-tune your message, and even re-energize staff participation. By the end, you’ll know not just what to look for, but precisely how to pivot so your practice can maximize every handshake, conversation, and connection. What You'll Learn in This Episode: Don’t let your ground marketing go stale! Tune in now to learn how to refresh your strategy and spark real results. ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍

From hiring hundreds of top performers to opening 17 practice sites, here’s how one dental leader maintains cohesion, culture, and continuous growth. Today we have Evelyn Lahiji, a veteran consultant and manager behind a pediatric orthopedic dental empire with 17 carefully-positioned offices around Los Angeles. Evelyn pulls back the curtain on the systems, strategies, and mindsets that fueled her team’s explosive growth—sharing candid stories, practical tactics, and the exact formulas that keep their practice ahead in patient care and profitability. You’ll discover how localized expansion, dynamic staff engagement, and a laser focus on operational excellence create a ripple effect from happier employees to loyal patients and impressive margins. Evelyn breaks down her approach to hiring, marketing, and adopting cutting-edge AI technologies for both clinical and business efficiency. Whether you’re looking to open your first additional location or searching for ways to maximize efficiency, Evelyn’s insights on goal-setting, accountability, and embracing innovation are sure to spark new ideas for your own practice. What You'll Learn in This Episode: Press play to uncover Evelyn’s expert roadmap for building, scaling, and optimizing a multi-location dental practice! ‍ Sponsors: ‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer Guest: Evelyn Lahiji Practice Name: Children's Dental FunZone Check out Evelyn's Media:‍ Website: childrensdentalfunzone.com Email: evelyn@cdfzone.com LinkedIn: linkedin.com/in/evelyn-lahiji-3566b6219 ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Stop waiting for the next big holiday—learn how summer camps, back-to-school buzz, and even heat waves can spark growth for your practice! This episode unpacks the secret sauce behind high-impact seasonal ground marketing—going way beyond just holiday-focused promotions. Michael breaks down the psychology behind why these timely campaigns work so well, highlighting how shifting routines, local events, and changing interests throughout the year offer fresh and relevant opportunities to connect with your community. Packed with practical inspiration, Michael walks you through inventive campaign ideas like the Summer Smile Hydration Campaign, partnerships with kids’ summer camps, and creative collaborations with neighborhood ice cream and coffee shops. He doesn’t just stop at ideas—each campaign comes with pro tips for branded swag, tried-and-true outreach scripts, and relationship-building strategies. The episode also covers back-to-school moves, hands-on pop-up events in gyms and co-working spaces, and weather-based promotions designed to spark instant engagement. By the end, you’ll have a game plan brimming with actionable steps, scripts, and long-term tactics that elevate your practice’s presence and real-world impact. What You'll Learn in This Episode: Hit play now to unlock proven seasonal campaigns and scripts you can use to power up your ground marketing all year long! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

If building your own dental startup sounds overwhelming and expensive, here's a real-world look behind the curtain on tough decisions and smart spending as a practice owner! In this episode, Dr. Katie Mathis shares her rollercoaster journey from ambitious associate to proud owner of Prairie Creek Dental, revealing what it really takes to bring a single-doctor practice to life in Cedar Rapids, Iowa. You’ll get a front-row seat to the pivotal decisions that shaped her path, from navigating complex construction logistics to choosing between an acquisition or a startup, all while forging a practice that truly reflects her standards and values. Michael and Dr. Mathis delve into the daily realities of starting fresh—the anxieties of big loans, the strategic art of hiring, and the delicate balance of marketing to and caring for patients in a competitive landscape. Dr. Mathis opens up about practical systems she’s put in place, the vital role of a supportive community, and the power of smart financial planning (hint: don’t forget that dental-specific accountant!). Her real-world tips and candid anecdotes make this a must-listen episode for any dentists dreaming of practice ownership or looking to fine-tune their current practice. What You'll Learn in This Episode: Hit play to uncover the behind-the-scenes realities and practical strategies of building your own successful dental practice! ‍ Sponsors: DocSites: Do you need a new website or marketing agency with no long-term contracts? Visit DocSites' website here and be sure to mention The Dental Marketer for $500 off! docsites.com‍ Guest: Dr. Katie Mathis Practice Name: Prairie Creek Dental Check out Katie's Media:‍ Website: pcdiowa.com Email: katiearpdds@gmail.com ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Why do some pediatric practices become local favorites while others fade into the background? In this episode, Michael delves into the psychology of ground marketing tailored for pediatric dental practices, revealing why trust is the foundation for building lasting relationships with local families. He unpacks the dual priorities facing dentists: winning over discerning parents with micro trust-building moments, while making sure kids feel safe and comfortable from the first hello. Through real-world stories and tested tactics, you'll discover how influencing word-of-mouth and creating educational opportunities puts your practice in the conversation of every parent group. Michael doesn’t stop at the basics—he explores actionable strategies you can launch tomorrow for deep community engagement. Learn how partnerships with daycare centers and schools, creative health talks, and unique events like hidden book treasure hunts or teacher recharge stations set your practice apart. He also gives you the operational playbook: capturing valuable data at every touchpoint, deploying targeted follow-up, and transforming positive community impressions into appointments. By the end, you’ll have a blueprint to elevate your in-office experience, ensuring your ground marketing efforts translate into ongoing loyalty and genuine patient trust. What You'll Learn in This Episode: Jump in now to discover how your pediatric practice can become the go-to spot for families in your community! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ The Pediatric Dental Marketing Course is open for enrollment! Head over to our site to enroll now! pediatricdentalmarketingcourse.com ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What if every step of your patient’s journey—not just your care—felt extraordinary? In this episode, Michael sits down with Santosh Patel for a deep dive into building a practice where being obsessed with patient experience is the rule, not the exception. From the very first online interaction to the moment patients step out the door, you’ll discover how reputation and practice growth thrive when you exceed expectations at every touchpoint. Together, Michael and Santosh uncover the real-world challenges that often separate intention from impact, such as misaligned messaging, outdated office systems, and the disconnect between online presence and in-person encounters. You’ll hear practical strategies for transforming first impressions, converting inquiries into appointments, leveraging technology, and instilling a team-wide obsession with patient experience. Drawing on examples from world-class brands and healthcare innovators, this conversation provides a blueprint for building—or reinventing—a truly patient-centered practice from the ground up. What You'll Learn in This Episode: Hit play now to discover practical steps for creating a practice patients rave about—and a team that takes pride in every interaction. ‍ Sponsors: ‍ Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer:thedentalmarketer.lpages.co/carestack‍ Guest: Santosh Patel Business Name: Complete Specialty Solutions Check out Santosh's Media:‍ Website: completespecialty.com Website: subscribili.com LinkedIn: linkedin.com/in/santosh-patel-8849a013 CareStack Inner Circle Event ‍ Download the Patient-Obsessed Practice Blueprint for FREE today! (A step-by-step guide to implement everything Santosh talked about today.) ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Nonprofit partnerships could be your new secret to building an unshakeable reputation in your local community! In this episode, Michael pulls back the curtain on why people trust causes more than advertising—and how dental practices can borrow that trust to spark greater engagement and genuine social proof. You’ll discover the psychology behind strategic nonprofit collaborations, learning why this is more than marketing—it's a calculated reputation-building move that offers real return for your practice. Michael walks step-by-step through selecting the nonprofits that match your mission, the art of reaching out with value-first templates, and crafting partnerships that go far beyond occasional donations. You’ll get his proven three-phase partnership framework—visibility, activation, and sustained engagement—plus hard-won lessons on common pitfalls and how to avoid campaigns that fall flat. With tracking tools, growth strategies, and access to bonus resources through the ground marketing course, you'll leave equipped to turn community goodwill into lasting patient loyalty! What You'll Learn in This Episode: Tune in now to build real community bonds and watch your practice grow from the inside out! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Discover how this dentist used high-tech innovation and low-overhead strategies—powered by his love for video games—to build his startup from the ground up! In this episode, Dr. Tej Shah invites us into his multifaceted world, sharing how his early love for gaming and programming evolved into a drive for innovation in dentistry. You’ll hear about his journey from designing games and solving engineering puzzles at Lockheed Martin to navigating rigorous coursework at Carnegie Mellon and Tufts—all before taking the leap to open his own dental practice in Ashland, Massachusetts. Dr. Shah candidly shares what made him leave a secure tech path behind, and how seeing limitations in traditional dental software inspired him to develop his own Linux-based system tailored to real clinical needs. But that’s just the start. Dr. Shah unpacks the creative marketing tactics—like hosting "Smash Bros" tournaments—and bold decisions, like offering dental care on weekends, that set his practice apart. He discusses the operational challenges, from wrestling with insurance claims to building a reliable team, all while keeping overhead surprisingly low. Through it all, Dr. Shah’s commitment to innovation and genuine patient care anchors his advice for anyone blending technology and entrepreneurship: help people first, and the success will follow. What You'll Learn in This Episode: Tune in now for an inspiring blend of tech ingenuity, creative grit, and real-world lessons in building a unique dental practice from scratch. ‍ ‍ Guest: Dr. Tej Shah Practice Name: Zen Family Dental Check out Tej's Media:‍ Website: zenfamily.dental Email: tshah.dental@gmail.com Email: clear.dental.floss@proton.me Reddit: reddit.com/user/DesiOtaku‍ Clear.Dental Software: clear.dental ‍ Want the Weekend Dominator Strategy PDF? ( How to turn your schedule into your greatest marketing tool.) Send Michael a message or post at: @thedentalmarketer, michael@thedentalmarketer.site, or in our Facebook group! ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

What if one afternoon could fill your Invisalign schedule and turn your practice into a buzzing local hotspot—all without relying on social media algorithms? This episode dives into the blueprint for hosting a high-converting Invisalign Day using battle-tested ground marketing strategies. You’ll discover why simply putting up a few flyers or sending out generic emails rarely moves the needle—and how a proactive approach, rooted in real-world connection, creates true urgency and trust among prospective patients. We show the psychology behind exclusive invitations, the artistry of approaching local businesses, and the secrets to transforming event day into a VIP experience that excites your community and your team alike. From scriptwriting that instantly wins over business owners to sensory details that make would-be patients feel valued as soon as they step through your door, every step is crafted for measurable results. Learn how to brief your team for seamless execution, leverage in-person energy for genuine engagement, and follow up with intentionality to turn interest into signed treatment plans. By the end of this episode, you’ll be equipped to turn Invisalign Days into a signature tradition that elevates your practice’s reputation and fills your books—quarter after quarter. What You'll Learn in This Episode: Tune in now to transform your next Invisalign Day from a hopeful event to your practice’s ultimate patient magnet! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here. The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍

Unlocking better insurance reimbursements isn’t about luck—it’s about knowing the rules of the PPO game and playing to win! In this episode, we sit down with Dana Moss, an expert in PPO insurance allowables, to reveal the negotiation secrets that empowered her (and countless dental practices) to dramatically boost revenue. Dana’s hands-on approach, honed over two decades of successfully managing and negotiating on behalf of dental offices, proves that with the right tactics, dentists can finally take control of their income streams. From demystifying negotiation timelines with major players like Delta Dental and MetLife, to understanding how to use percentile data and savvy step-by-step processes, Dana guides you through the strategies that work in today’s PPO landscape. This conversation is packed with advice—covering fee balancing, building genuine relationships with insurance reps, and handling stalled negotiations—along with practical guidance on how even small practices can take a DIY approach. If maximizing PPO revenue and navigating insurance with confidence are your goals, this episode is your roadmap! What You'll Learn in This Episode: Listen now and discover how you can take charge of your practice’s PPO negotiations for lasting financial growth. ‍ ‍ Sponsors: ‍ Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer:thedentalmarketer.lpages.co/carestack‍ Guest: Dana Moss Business Name: PPO Dental Consulting Check out Dana's Media:‍ Website: ppodentalconsulting.com Email: dana@ppodentalconsulting.com ‍ Want the PPO Negotiation Kickstart Kit? Send this episode to 1 friend, screenshot it, and send it to Michael at: @thedentalmarketer, michael@thedentalmarketer.site, or in our Facebook group! ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍