The Dental Marketer

Why do some dental practices have teams that go the extra mile while others struggle with high turnover and mediocre results? In this episode, Dino Watt unveils the secrets behind building a vibrant practice culture that doesn’t just improve patient experience—it transforms every facet of your business. Drawing from an extraordinary journey that started in Hollywood and led to dental practice consulting, Dino shares unique strategies grounded in business principles, storytelling, and real-world experience, illustrating how practice owners can foster tighter-knit teams and higher-performing offices. From crafting vision statements to living out core values, Dino explains why successful cultures don’t happen by accident (and how dentists can intentionally shape theirs for long-term success.) You’ll discover actionable tips on hiring the right people (and letting go of the wrong ones), providing feedback that strengthens rather than divides, and creating a magnetic workplace where every team member feels essential. Whether you’re grappling with tough conversations, looking to boost morale, or striving to attract and retain top talent, Dino’s practical wisdom will equip you to cultivate a dental practice where patients and staff alike genuinely want to stay. What You'll Learn in This Episode: Press play to discover Dino Watt’s proven strategies for turning your dental practice into a place where both patients and team members truly want to be. ‍ Sponsors:‍ CallRail: Never miss a call again! Voice Assist answers and qualifies every inbound call 24/7, so you capture every new patient. Try the 14 day free trial for our listeners at: sta.mx/m2wx ‍ Guest: Dino Watt Business Name: Dino Watt Consulting Check out Dino's Media:‍ Consulting Website: dinowattconsulting.com Speaking Website: dinowatt.com Dino's Books: The Practice Rx: Second Edition The Magnetic Culture Equation Instagram: instagram.com/dinowatt ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Picture this: Your practice and the shop next door becoming your neighborhood’s favorite duo! Too many local practices chase new patients when they could be building networks that bring them in by the dozen. This episode pulls back the curtain on a smarter strategy: focusing on partnerships that make other businesses shine, so your reputation (and client list) grows naturally. You’ll learn how ground marketing isn’t just about being visible—it’s about creating value for others first, and letting reciprocity and trust do the work for you. Michael breaks down exactly how to select and approach the right local vendors, using three simple filters that cut through the noise. You’ll walk away knowing how to identify partnership opportunities with coffee shops, gyms, salons, and more, and why starting small can actually get you bigger wins faster. With tangible examples, we’ll show how to create irresistible win-win offers and how spotlight strategies can boost your partners’ reputation while opening doors for your own success. By the end, you’ll have a ready-to-use pitch framework and the motivation to launch your first partnership today! What You'll Learn in This Episode: Start building the kind of partnerships that make local businesses (and your reputation) unforgettable by tuning in now! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Wondering if now’s the right time to modernize your dental workflows? Here’s how to decide AND rally your staff behind tech upgrades for the office. Step inside a family-owned prosthodontic office in Lake Geneva, Wisconsin, where Ashley Whinery, the dedicated practice manager, shares her journey of navigating demanding clinical work, an experienced (and older) staff, and a major technology overhaul. From handling intricate dental cases to reversing negative patient experiences, Ashley opens up about the real-life struggles and triumphs of leadership in a small but mighty dental team. This episode delves deep into how compassion, teamwork, and the right tools make all the difference in a high-pressure environment. Ashley reveals the common trap of dentists overextending themselves for patients’ sake, risking burnout, and why open lines of communication matter more than ever. She also breaks down the practice’s strategic leap from Eaglesoft to Dentrix Ascend, sharing the challenges of upgrading from outdated systems and the smooth, cloud-based features that transformed their daily operations. If you’re searching for actionable advice on team dynamics, technology transitions, or simply trying to preserve a positive work culture, this candid conversation is for you! What You'll Learn in This Episode: Tune in now to hear Ashley’s firsthand playbook for thriving through change and prioritizing your team’s well-being. Listen on your favorite streaming platform here! Sponsors:‍ Dentrix Ascend: Smarter System, Smarter Practice: Dentrix Ascend Cloud-Based Dental Software Break free from software hassles and come with us to the cloud. Spend less time managing your practice and more time caring for your patients. Request a free 30 minute or less demo at: dentrixascend.com/promo/explore Guest: Ashley Whinery Practice Name: Lux White Dental Group Check out Ashley's Media:‍ Website: luxwhitedental.com ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Can "no" from a stranger eventually turn into your loyal patient? It did for Dr. Pak! In this episode, Dr. Taesu Pak pulls back the curtain on his journey to rapidly building Pak Dental, candidly sharing the gritty behind-the-scenes actions and mindset shifts required to open a practice in just three months. Dr. Pak reveals how he hit the pavement a month before opening, embracing the hustle of ground marketing by meeting people, handing out goodie bags, and gathering sign-ups (regardless of how many "nos" he heard.) He opens up about the pivotal mistake of not following up quickly with leads, what changed after he corrected course, and why engaging directly with the community through events and strategic partnerships proved more effective than any ad campaign. Dr. Pak offers actionable insights on overcoming setbacks, harnessing reciprocity, and creating buzz from day one, especially if you dream of building not just any practice, but a busy, community-centered one with real impact. What You'll Learn in This Episode: Press play to discover the real-world secrets behind launching a successful, community-driven dental startup! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Growing a practice (or multiple practices) isn’t about working harder; it’s about empowering your people to lead with you. In this episode, you'll get an insider’s look at how Dr. Ben Liu built SuperKids Pediatric Dentistry into a multi-location success story, all while maintaining a strong focus on patient care and team connection. Dr. Liu shares the mindset shifts and practical systems that helped him step back from micromanaging, empowering his team to deliver standout service and dependable results. Listen as Dr. Liu breaks down the organizational blueprint that keeps his practices running smoothly, revealing how clear communication, dedicated roles, and robust processes made all the difference—especially during challenging times like the COVID-19 pandemic. From strategic marketing and mastering Google reviews to navigating negative feedback with grace, he offers real-world tactics for sustainable growth. Most importantly, he opens up about finding balance, taking calculated risks, and remembering that true success includes quality time with family and a culture of trust at work. What You'll Learn in This Episode: Hit play and discover how to build a dental practice that grows on trust, systems, and a little more freedom for yourself. ‍ Sponsors:‍ Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer Guest: Dr. Ben Liu Practice Name: SuperKids Pediatric Dentistry Check out Ben's Media:‍ Website: superkidsdentistry.com LinkedIn: linkedin.com/in/ben-liu-42593583 ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What if your next open house didn’t just fill seats, but became the talk of the town, forging genuine connections and a waiting list of new patients? Get ready for part two of this action-oriented masterclass, where Michael unveils a comprehensive, step-by-step playbook for hosting an open house that doesn’t just buzz, but booms with community engagement. Imagine the meticulous planning of a Broadway premiere: every detail, every invite, and every partner coordinated to ensure your event is unforgettable and your practice is the star. This episode is packed with four core strategies: memorable ground marketing, digital co-promotion, energized partnerships, and a high-impact countdown. From using clear scripts to recruit local businesses as co-hosts, to creating co-branded social posts and videos that reach entirely new audiences, you’ll see exactly how to transform potential partners into rallying fans for your event. Beyond promotion, Michael walks you through an open house experience designed as a three-act play: warming up guests, building trust through hands-on experiences, and creating a celebratory close that turns attendees into loyal patients. Discover the exact roles your team should play, how to structure interactive tours and talks, and why making it fun for families leaves a lasting impression. You’ll also learn how to ensure the good will lasts long after the event, with a multi-sequence follow-up plan tailored for each guest. With scripts, timing blueprints, and actionable resources, this episode delivers not just the “what,” but the crucial “how” to make your open house the community event of the season. What You'll Learn in This Episode: Hit play to unlock the blueprint for an open house that turns the community’s curiosity into your practice’s loyal patients! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍

Is acquisition the real shortcut to a modern, profitable dental practice? This episode takes you behind the scenes with Dr. Monil Mehta, owner of Dentistry On The Ponds, as he reveals the daily realities and deliberate choices that have shaped his journey since purchasing his practice in 2022. From his pre-dawn gym sessions to late-night administrative catch-ups, Dr. Mehta opens up about the dedication required to manage every facet of ownership—whether it’s upgrading technology, renegotiating vendor contracts, or cultivating a motivated team. He candidly shares why he chose to acquire an established practice rather than start from scratch, and details the strategies that accelerated growth: from system upgrades and marketing investments to integrating new protocols. Dr. Mehta’s transparency about the stresses, rewards, and ongoing evolution of practice life offers genuine insight for any aspiring dental practice owner. What You'll Learn in This Episode: Press play for an unfiltered look at what it really means to own, modernize, and grow a dental practice from day one. ‍ Sponsors:‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer Guest: Dr. Monil Mehta Practice Name: Dentistry On The Ponds Check out Monil's Media:‍ Website: dentistryontheponds.com Facebook: facebook.com/ChanhassenDDS Instagram: instagram.com/dentistryontheponds ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍

Is your next open house a missed opportunity? Let's learn how to create buzz, build trust, and get your calendar booked solid! In this episode, we reveal how to transform your practice’s open house event into an inviting social gathering that builds trust and enthusiasm among potential patients. Drawing inspiration from “Unreasonable Hospitality,” we explore powerful tactics like upbeat music, delicious food, and staff whose uniforms spark conversation, all orchestrated to make every guest feel seen, special, and genuinely cared for. You’ll discover segment-by-segment breakdowns for unforgettable experiences, from “sterilization theater” demonstrations that build transparency to tech showcases and comfort stations that dissolve fears and spark curiosity. The goal is to tailor every interaction and micro-experience to different visitor groups (families, seniors, cosmetic-curious adults, and more) so everyone leaves with personalized memories and newfound confidence in your practice. Plus, we cover proven conversion techniques, from signature “wow moments” to must-have photo ops, that turn visitors into raving fans and lasting patients. This is your practical playbook for embedding your practice at the heart of your community. What You'll Learn in This Episode: Tune in now for open house tips that transform your simple event into the heart of your community! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What if you could build a 200+ patient waitlist without a single ad before seeing your first patient? In this episode, Michael sits down with Dr. Joanna Gamble, founder of Wildberry Pediatric Dentistry, to uncover the remarkable path from food truck dreams to owning one of Wake Forest’s most eagerly anticipated dental offices. Joanna shares how grassroots marketing, hands-on community involvement, and strategic social media helped her spark local excitement (long before her chairs were even in place.) Joanna opens up about the realities behind her success, tackling the obstacles of launching a new practice, from leaky pipes to the tough balance between managing a team and providing great care. You'll hear Joanna’s honest take on designing her practice for families, her passionate belief in connecting intentionally with her community, and the hands-on hiring approach she refined alongside her HR-savvy husband. Her story is a playbook for anyone looking to break the mold, blending heartfelt connection, operational smarts, and a relentless dedication to her patients. What You'll Learn in This Episode: Hit play now to discover how authentic connections and creative tactics can turn your startup practice dreams into reality, right in your own backyard! ‍ Sponsors:‍ Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer Guest: Dr. Joanna Gamble Practice Name: Wildberry Pediatric Dentistry Check out Joanna's Media:‍ Website: wakeforestpediatricdentist.com Email: drgamble@wildberrypeds.com Phone: 703-835-5905 ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍

What if your dental practice could swoop in and become the highlight of every senior community’s month—making you the hero residents and staff look forward to seeing? This episode reveals actionable, proven strategies to transform your approach from being “just another dental provider” into an indispensable highlight of the month for senior communities. The secret lies in becoming truly “calendar worthy” by designing unique, enriching experiences that require zero extra effort from community staff but deliver immediate comfort, joy, and value to residents. Inside, you’ll discover how to creatively rebrand your traditional dental services into friendly, engaging activities that spark curiosity and trust, instead of resistance. We dive deep into persuasive (yet genuine) ways to pitch your presence to activities directors, emphasizing convenience and tangible resident benefits. The episode walks you through sample scripts, outlines enticing activity themes like "Smile and Comfort Corners" and "Memory Care Magic," and breaks down how to maintain ongoing excitement by rotating your offers. By the end, you’ll have a toolkit for building recurring relationships with senior communities, positioning your practice as the go-to dental resource trusted by residents, families, and staff alike. What You'll Learn in This Episode: Tune in now to unlock the strategies that will help your dental practice become the highlight of every senior community’s calendar! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍

What’s it really like to lead a practice where every decision is rooted in doing the right thing for your patients AND your team, even when it's hard? In this episode, Dr. Lance McGavin takes us on his extraordinary journey from military dentistry to opening White Palm Dental in the heart of Florida’s rapidly expanding Space Coast. Dr. McGavin reveals how his early experiences in the military shaped his patient-first philosophy and inspired a practice that feels uniquely personal in a sea of corporate clinics. He candidly shares the creative process behind naming and branding his office, a heartfelt collaboration with his wife to ensure the practice truly represented both the Florida spirit and their family’s values. Dr. McGavin dives deep into the realities of launching a private dental practice in a competitive market, discussing the roadblocks that threatened his timeline and how unforeseen delays became golden opportunities for growth. You’ll hear inside stories of filling every role in his office (from front desk management to the nuances of social media) and the unwavering leadership principles that keep his team united and motivated. Listen as Dr. McGavin opens up about setbacks, successes, and what it really takes to serve a diverse community with integrity, empathy, and excellence. What You'll Learn in This Episode: Tune in now to discover the real-life challenges and rewards of building a integrity-driven dental practice from scratch! ‍ Sponsors:‍ Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer Guest: Dr. Lance McGavin Practice Name: White Palm Dental Check out Lance's Media:‍ Website: whitepalmdental.com Instagram: instagram.com/whitepalmdental ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍

If ground marketing leaves you facing closed doors, it’s time to discover a new path in with the ARENA strategy! In this episode, we unpack the ARENA Framework—an actionable decision-making tool uniquely designed for ground marketers facing objections and rejections in the field. You’ll discover how to Assess the true reason behind a "no," Reframe perceptions to position yourself as a valuable partner, Exchange useful leave-behinds to build rapport, secure the Next step with micro-commitments, and maintain Accountability to foster trust. Through relatable stories, hands-on tactics, and insightful examples, we break down how you can turn every challenge at the door or front desk into an opportunity to start a real conversation. You’ll hear how to creatively address resistance, from navigating “no soliciting” signs to building relationships with property managers and gatekeepers. Real-world examples illustrate how pivoting your approach (from cold selling to genuine value exchange) can earn you a lasting spot in your potential patient's mind. Plus, we highlight game-changing resources from The Ground Marketing Course so you can practice scripts and real-life scenarios before heading out into the field. This episode will give you the structure and confidence you need to face rejections with a new sense of possibility. What You'll Learn in This Episode: Tune in now to discover how the ARENA Framework can transform every ground marketing challenge into your next breakthrough! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍

Change is never easy, but every bold decision shapes the story of your entrepreneurial journey—just ask Dr. Jessica Pushee, who returns to share the honest highs and lows of her first year running a dental practice in Foxboro, Massachusetts. From the start, Dr. Pushee made gutsy moves, including staying out of network with a major insurance company, Delta Dental. She pulls back the curtain on how these choices have both tested her resolve and ultimately benefited her business, underscoring the delicate art of balancing uncompromising care with savvy operations. In this candid interview, Dr. Pushee opens up about her transformation from a hands-on micromanager to an empowering leader committed to supporting her team. She recounts pivotal learning moments, like the fallout from missed consent forms, that sparked essential changes in her workflow and culture. You’ll also hear her best and worst ideas for patient acquisition, from the surprisingly powerful impact of cozy office details to the hard lessons learned from ineffective advertising spends. Dr. Pushee’s reflections culminate in her top advice for practice owners: focus less on obsessing over numbers and more on nurturing your team, because happy staff means happier patients (and sustainable growth.) What You'll Learn in This Episode: Hit play now to discover Dr. Pushee’s hard-won wisdom on building a practice (and a culture) that truly lasts. ‍ Sponsors:‍ Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer Guest: Dr. Jessica Pushee Practice Name: Charm Dental Check out Jessica's Media:‍ Website: dentistinfoxboro.com Instagram: instagram.com/charmdentalma Facebook: facebook.com/profile.php?id=61560009046083 ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

How do top dental practices fill their chairs without spending thousands on ads? This episode is your practical roadmap for launching an effective ground marketing strategy on a razor-thin budget, leveraging your time in the community instead of spending big. We’ll demystify the process, showing you how to dedicate just 90-120 minutes per week, split into manageable sprints, to create a steady stream of trusted local connections. From simple permission tools like business cards and flyers to proven, step-by-step scripts, you’ll discover exactly how to build lasting community relationships that work for you long after you’ve left a location. You’ll get the inside scoop on the reciprocity ladder: a powerful system for giving micro-values to local businesses, tagging them on social media, and leaving value-packed resources. Learn the art of outreach through the spotlight, insider, and connector formulas, designed to naturally open doors and facilitate real collaboration. By the end of the episode, you’ll understand how to sidestep common pitfalls, tailor your approach to any local business, and repeat your efforts each month for compounding trust and visibility. If you're ready for a marketing approach that prioritizes relationships over spend, this episode is your starting line! What You'll Learn in This Episode: Ready to turn a few focused hours each week into a steady stream of new local patients? Press play and plot your path to genuine community growth! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Still relying on “How did you hear about us?” as your only source of patient insights? It’s time for a smarter way to track! In this episode, we dive deep into the world of marketing with Amanda Kepshire, a senior vertical marketing manager at CallRail, who reveals how industry-specific insights can revolutionize the dental marketing game. Amanda breaks down why understanding the unique challenges of dental marketing (like accurately tracking patient sources and enhancing patient experiences) matters more than ever in today's competitive landscape. She explains the pitfalls of outdated manual tracking methods and uncovers how advanced tools, including call and form tracking, unlock the full patient journey. From smarter budget allocation to training front-desk teams and adapting to a rapidly evolving industry, Amanda offers practical strategies for practices to leverage technology, like CallRail’s premium features and AI-driven insights, for superior marketing results and lasting patient loyalty. The discussion wraps up with Amanda’s personal tips on what patients truly value and her expert advice on embracing compliance and data ownership during industry shifts. What You'll Learn in This Episode: Let's unlock smarter dental marketing today! tune in now and empower your practice with the strategies that set leaders apart. ‍ Sponsors:‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer Guest: Amanda Kepshire Business Name: CallRail Check out Amanda's Media:‍ Website: callrail.com/dentalmarketer‍ LinkedIn: linkedin.com/in/amandakepshire CallRail LinkedIn: linkedin.com/company/callrail ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

How can you connect your dental services to a community already obsessed with personal wellness? In this episode, we explore how fitness centers are filled with community-focused, wellness-driven members, and can become your office’s most fruitful referral partner. We break down the deep psychological and behavioral alignment between gym-goers and serious dental patients, explaining why their lifestyle choices make them some of the most qualified leads for preventive and cosmetic treatments. You’ll hear fresh tactics for entering the gym ecosystem, from tailored outreach based on gym type (big box, boutique, or medical wellness) to value-add collaborations that make gyms invite you with open arms. Step by step, the episode walks you through conversation starters, partnership scripts, and unique event ideas that position your practice as part of the larger wellness movement—not just another advertiser. You’ll discover how to offer genuine value to gym management and members alike, so your brand stands out for the right reasons. Filled with actionable advice, this episode will leave you inspired to transform gym partnerships into a reliable, low-competition patient acquisition channel, all while elevating your dental practice’s reputation in the community. What You'll Learn in This Episode: Ready to uncover the untapped patient potential hiding within your community’s fitness centers? Hit play and get the blueprint! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Want to stand out in a crowded dental landscape? It might all come down to when you start learning. In today's episode, Dr. Chad Johnson opens up about the bold decisions and defining moments that set his dental career apart from day one. With an unwavering commitment to learning, Chad jumped straight into post-grad education, quickly making his mark by adopting advanced procedures like dental implants and mastering specialized technologies. He also reveals the entrepreneurial leap of opening his own practice immediately after dental school (a risk that paid off thanks to both market conditions and his vision for what dentistry could be.) Chad offers us a behind-the-scenes look at how he’s integrated cutting-edge tools and management systems, such as same-day crowns, laser dentistry, and the Entrepreneurial Operating System (EOS) he follows from the book "Traction." Beyond clinical skills, he dives into practical lessons on marketing, organizational health, and balancing personal ambitions with the demands of running a busy dental practice. Chad’s story underscores the value of continuous learning, bold action, and intentional leadership at every stage of your career. What You'll Learn in This Episode: Hit play now to discover the unique strategies that Dr. Chad Johnson has applied during his journey through dentistry! ‍ Sponsors: ‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer Guest: Dr. Chad Johnson Practice Name: Veranda Dentistry Check out Chad's Media:‍ Website: verandadentistry.com Chad's Podcast "Every Day Practices Dental Podcast": productivedentist.com/podcasts/everyday-practices-dental-podcast EOS: eosworldwide.com Email: ChadDDS@gmail.com LinkedIn: linkedin.com/in/drchadjohnson YouTube: youtube.com/c/VerandaDentistry Facebook: facebook.com/VerandaDentistry Instagram: instagram.com/verandadentistry ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What if the secret to filling your practice with loyal patients isn’t online; it’s waiting right in your neighborhood? In today's episode, Michael sits down with Dr. Kapil Kella of Lakeshore Dental Studio to uncover the often-overlooked art of ground marketing. Dr. Kella takes us behind the scenes of his thriving practice’s journey, sharing the step-by-step tactics that transformed casual community encounters into enduring relationships and business growth. From manning booths at bustling local gyms to connecting with neighbors at street festivals, Dr. Kella reveals how genuine face-to-face connections can outshine even the shiniest digital ads. But this episode isn’t just about attracting new patients, it’s about building authentic community roots and staying innovative in a competitive market. Alongside stories of street-level marketing wins, Dr. Kella introduces his latest project, Kaila, an AI tool poised to revolutionize dental note-taking. He also opens up about balancing professional drive with family life, sharing the role that supportive groups like Next Level Fathers play in his success. Whether you’re launching a new practice or seeking a fresh approach to marketing, Dr. Kella’s wisdom will inspire you to step outside your comfort zone and into your community. What You'll Learn in This Episode: Tune in now to unlock powerful, proven strategies you can use to grow your practice, one handshake at a time! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Guest: Dr. Kapil Kella Practice Name: Lakeshore Dental Studio Check out Kapil's Media:‍ Website: lakeshoredentalstudio.com Dr. Kella's AI Note-Taker "Kaila": hellokaila.com Email: drkella@lakeshoredentalstudio.com ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍

If you've ever felt the weight of ambition pull you away from personal fulfillment, this episode is your honest roadmap back to balance! Dr. Simone Ellis opens up about her early years as a practice owner: navigating the pressures of rapid growth, leadership, and the unspoken toll of relentless hustle. In this conversation, Dr. Ellis reveals how she recognized warning signs of burnout, the emotional and physical challenges of leading through turbulent times like the pandemic, and why she ultimately sold her thriving practice. She shares the leadership strategies and team systems that now drive her consulting work, all rooted in one philosophy: sustainable success starts with aligning business growth to personal values. Dr. Ellis empowers us to adopt self-awareness, set healthy boundaries, and foster cultures where dental teams (and their leaders) truly flourish. What You'll Learn in This Episode: Tune in now to hear Dr. Ellis’ unfiltered insights and discover how to redefine success as a dentist on your own terms! ‍ Sponsors:‍ Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer Guest: Dr. Simone Ellis Business Name: Dr. Simone Ellis Check out Simone's Media:‍ Website: drsimoneellis.com Instagram: instagram.com/drsimoneellis Email: drsimoneellis@gmail.com ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts! ‍

If your referral requests have ever felt forced or unfruitful, it may be time to switch gears! In this part 2 episode on the Ground Marketing series, we reveal exactly how to transform referral relationships from awkward cold calls into genuine professional alliances through proven, effective scripts tailored for every type of specialist. You'll discover how to reshape conversations with general practitioners, pediatricians, hygienists, and other medical professionals to ensure your expertise becomes an essential resource for their patients, while making your colleagues feel valued and appreciated. Today we're demystify how to amplify your visibility far beyond the clinic walls, turning your practice into a familiar community anchor that local families trust. From hands-on strategies like PTA sponsorships and school health events, to expert-level moves like contributing advice columns to local media, you’ll learn to build a trusted brand recognized for genuine community involvement. The episode wraps with a deep-dive into the “referral flywheel”: a simple but game-changing system for making referrals flow naturally month after month. Whether you want to boost word-of-mouth or become the go-to expert in town, these easy-to-implement tactics will set you apart in your community! What You'll Learn in This Episode: Ready to become your community’s most in-demand specialist? Tune in now and start building referral relationships that grow themselves! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment ‍ Host: Michael Arias Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!