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The Easily Distracted Entrepreneur

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For ADHD {and ADHD-ish} business owners who live in Distraction City, with shiny object syndrome, and live life with other tendencies that keep us from doing our best work. You want a sustainable life. A work/home/school/family stability that WORKS, functions on good habits, systems, and approaches that set us up for immeasurable success both personally and professionally. With a mix of psychology, strategy and support (that only a bestie can give), The podcast formally known as My Biz Bestie aims to make the entrepreneurial journey less lonely and a lot more fun! We cover everything from burnout and overwhelm to ADHD and use strategies to have more ease and success in your business by taking neurodiversity, brain biases and over 16 years of clinical experience working with business owners, executives, and professionals in Silicon Valley to help you have a more fulfilling life and business. The Easily Distracted Entrepreneur offers business owners support for the emotional side of business. The host Amber Hawley is a licensed therapist, multiple biz owner and former tech industry drop out who works with high-achieving, easily distracted entrepreneurs with mindset & strategies to stop suffering for success.


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For ADHD {and ADHD-ish} business owners who live in Distraction City, with shiny object syndrome, and live life with other tendencies that keep us from doing our best work. You want a sustainable life. A work/home/school/family stability that WORKS, functions on good habits, systems, and approaches that set us up for immeasurable success both personally and professionally. With a mix of psychology, strategy and support (that only a bestie can give), The podcast formally known as My Biz Bestie aims to make the entrepreneurial journey less lonely and a lot more fun! We cover everything from burnout and overwhelm to ADHD and use strategies to have more ease and success in your business by taking neurodiversity, brain biases and over 16 years of clinical experience working with business owners, executives, and professionals in Silicon Valley to help you have a more fulfilling life and business. The Easily Distracted Entrepreneur offers business owners support for the emotional side of business. The host Amber Hawley is a licensed therapist, multiple biz owner and former tech industry drop out who works with high-achieving, easily distracted entrepreneurs with mindset & strategies to stop suffering for success.






177. My Neurodivergent Brain with Edwin Ruiz

In today's episode, Amber is joined by her dear friend Edwin Ruiz, a filmmaker, live streaming event producer, and all-around Renaissance man. Edwin shares his personal journey as a neurodivergent business owner, offering a unique perspective on harnessing neurodivergent strengths for success. With his tech background and love for problem-solving, Edwin's story highlights the power of embracing one's neurospiciness and finding fulfillment in constantly evolving challenges. His ability to dive deep into subjects, make connections, and create innovative solutions showcases the creativity and innovation that can arise from neurodivergence. Join Amber and Edwin as they delve into the world of neurodivergence and discover how to leverage these strengths in business. Connect with Edwin Here: Connect with Amber Here: The key moments in this episode are: 00:00:00 - Introduction 00:01:11 - Finishing the Year Strong 00:02:10 - Edwin's Story 00:06:00 - ADHD Flavor of Life 00:09:18 - Neurospiciness 00:16:11 - The Temptation of Knowledge Hoarding 00:17:27 - Learning through Observation 00:19:08 - Learning Preferences and Technology 00:22:02 - The Power of a Diverse Community 00:23:01 - Balancing Learning and Business Responsibilities 00:32:06 - The Value of Learning from Others' Stories 00:32:40 - Judging Our Value Based on Output 00:33:23 - Consistency and Identifying What's Important 00:34:52 - The Potential of AI in Problem Solving 00:39:41 - Finding Joy in Personal Problem Solving 00:48:50 - Explaining Tech Jobs to Children 00:49:19 - Trusting the Process 00:50:11 - ADHD as a Superpower 00:51:10 - Finding Your Own Way in Entrepreneurship 00:52:57 - Honoring Biorythms and Setting Boundaries 01:05:10 - The Importance of Neurodivergent Individuals 01:05:29 - Ways to Connect with the Guest 01:06:01 - Appreciating Neurodiversity


176. From Self-Imposed Limits to Financial Abundance: Rethinking Your Money Story With Hilary Hendershot

Ever wondered what's truly holding you back from financial success? Meet Hilary Hendershot, the financial planner whose unexpected twist on overcoming limiting beliefs about money will leave you speechless. In a world where scarcity mentality reigns, Hilary challenges entrepreneurs to unravel their deeply held beliefs about money and embrace abundance. But here's the twist: it's not just about changing your mindset. Hilary reveals the secret to achieving greater financial success lies in understanding the inputs and outputs of your business. Are you ready to break free from your limiting beliefs and unlock the path to financial freedom? In this episode, you will be able to: Discover the power of a positive money mindset and change your beliefs about wealth to attract financial success. Learn the importance of financial planning and how it can help you achieve your entrepreneurial goals. Analyze your profitability and leverage data to make informed decisions that drive the growth of your business. Plan for a secure retirement as an entrepreneur and ensure a comfortable future for yourself and your loved ones. Overcome your limiting beliefs about money and unlock your full potential for financial abundance and freedom. My special guest is Hilary Hendershot Hilary Hendershot, the CEO of Hendershot Wealth Management and the host of Profit, Boss Radio, is an absolute powerhouse when it comes to all things money. Her no-nonsense and straight-talking approach to finances is both refreshing and inspiring. With a wealth of experience and knowledge, Hilary has become a go-to resource for entrepreneurs looking to overcome their limiting beliefs about money and achieve financial success. Her ability to break down complex financial concepts into simple and actionable steps makes her advice highly practical and accessible. Whether you're just starting out or looking to take your business to the next level, Hilary's insights and expertise will undoubtedly leave you feeling empowered and ready to conquer any financial challenge. Tune in to this episode of The Easily Distracted Entrepreneur and prepare to be motivated by Hilary Hendershot's wisdom and passion for helping entrepreneurs thrive financially. Connect with Hilary Here: Register for the free Perfect Work Week Workshop The key moments in this episode are: 00:00:00 - Introduction 00:05:09 - Money Mindset 00:07:32 - Money Operating Systems 00:09:44 - Unraveling Money Beliefs 00:12:17 - Confirmation Bias 00:14:53 - The Vanity Number Conspiracy 00:16:04 - Using Data to Make Strategic Choices 00:18:36 - The Importance of Profit Generating Activities 00:19:48 - Being Strategic as the CEO 00:21:25 - Simplifying Financial Analysis with Profit First 00:29:11 - "The Balancing Act of Pleasing Others" 00:29:47 - "The Importance of Having a Budget" 00:31:09 - "The Need for Financial Success in Business" 00:33:09 - "The Lack of Retirement Preparation" 00:36:47 - "The Importance of Saving and Planning for Retirement" 00:44:22 - The Power of Words 00:45:06 - Affirmations and Personal Growth 00:46:27 - Unconventional Routes to Wealth 00:46:59 - Self-Reflection and Uncovering Limiting Beliefs 00:48:37 - Acquiring Financial Skills


175. Cracking the Code of Approachable SEO Marketing with Jen McFarland

Unleash marketing therapy with Jen McFarland as she passionately guides entrepreneurs through the ironies of approachability and understanding, igniting their goal to connect with their audience while overcoming the conflict of marketing challenges. In this episode, you will be able to: Master marketing strategies to boost your business success. Gain a competitive edge with valuable customer feedback in SEO. Harness local marketing and community engagement for organic growth. Open the door to easily accessible marketing resources for entrepreneurs. Enhance approachability and understanding in your marketing efforts. My special guest is Jen McFarland Jen McFarland is the CEO and principal consultant at Women Conquer Business, a small business marketing consultancy. With her background in tech and her expertise in translating complex concepts into relatable language, Jen is a master at making SEO approachable and understandable for business owners. She has a knack for breaking down the intimidating aspects of SEO and helping entrepreneurs see the importance of investing in their online presence. Jen's ability to bridge the gap between technical knowledge and practical application has made her a sought-after speaker and educator in the marketing industry. Her relatable and down-to-earth approach makes her a valuable resource for entrepreneurs looking to improve their marketing strategies. You can connect with Jen here: The key moments in this episode are: 00:00:39 - Transitioning to September 00:02:21 - Join the GSD Incubator 00:03:00 - Upcoming Workshops 00:04:42 - Introducing Jen McFarland 00:06:42 - Simplifying SEO 00:14:28 - The Importance of Listening to Testimonials 00:15:22 - Using Keywords to Enhance SEO 00:16:37 - Mapping Keywords to the Sales Funnel 00:18:28 - The Future of AI in SEO 00:20:41 - Overcoming Content Overlap Concerns 00:27:50 - Importance of Business Name 00:28:12 - Not Everyone is Your Ideal Client 00:28:41 - Overcoming Fear of Backlash 00:29:32 - Counterculture Marketing 00:30:26 - Marketing Confusion for Small Business Owners 00:41:26 - Importance of SEO for Websites 00:43:11 - Outdated SEO Advice 00:44:59 - Google Business Profile and SEO 00:46:10 - Marketing and SEO 00:47:52 - Regular Website Checkups 00:55:00 - The Importance of Listening in SEO 00:56:00 - SEO as Possibilities and Passion 00:57:26 - Show Up Consistently in Your Local Community 00:58:41 - Overcoming Self-Limitations 01:02:06 - Unexpected Opportunities 01:08:38 - The Value of the Conversation 01:09:11 - Contacting Jen McFarland 01:10:15 - Jen McFarland's YouTube Presence 01:10:50 - Time or Money 01:10:56 - Gratitude and Farewell


174. Conscious Leadership: Unlocking the Power of Waterfall Habits with Jen Hope

Entrepreneurial leader, Jen Hope, battles overwhelm and societal expectations to reclaim her well-being and lead with fierce self-care in a world that demands her constant hustle. In this episode, you will be able to: Explore the potential of conscious leadership in individuals suffering from ADHD. Realize the significance of personal care as an integral part of entrepreneurial success. Learn how to sustain a balance between personal life and professional duties. Gain insight into the demanding aspects of team management and providing insightful feedback. Create a cascading set of habits aimed at boosting your leadership skills and productivity. Bright and brimming with insights, Jen Hope is an executive and leadership coach who has carved a niche for herself among impactful startup leaders. Her passion doesn't end at simply guiding leaders but extends to ensuring they help build a safe environment for female and neurodivergent individuals in their organizations. Jen effectively combines strategy and empathy, making her approach personalized and impactful. With a dedication for mental health advocacy, she adds another layer of depth to her work. Through her coaching, leaders are able to regulate their emotions more effectively, creating waterfall habits – leading to overall growth and success. The key moments in this episode are: 00:03:07 - Introduction, 00:04:05 - Defining Leadership, 00:08:19 - Challenges of Leadership, 00:10:49 - Rejection Sensitive Dysphoria, 00:12:41 - Emotional Regulation, 00:15:17 - The Personal Challenges of Owning a Business, 00:18:07 - The Parenting Analogy, 00:19:46 - The Difficulty of Balancing Leadership and Personal Well-being, 00:22:59 - Seasonality and Planning, 00:25:27 - Planning as Self-Care, 00:29:58 - The Power of Experimentation 00:33:39 - The Importance of Bandwidth for Leadership 00:37:23 - Small Ways of Taking Care of Yourself 00:38:51 - Carving Out Time for Self-Reflection 00:39:43 - Overcoming the "No Time" Mindset 00:44:39 - The realization of needing to let something go, 00:45:37 - Giving oneself permission to prioritize, 00:47:31 - The benefits of planning with someone else, 00:48:08 - Recognizing dread in the upcoming week, 00:51:19 - Showing up at your best as an entrepreneur Jen Hope is an executive and leadership coach for startup leaders. With a background as the Vice President of Marketing for multiple high-growth startup companies, Jen understands the complexity of startup leadership. She leverages data and evidence-based tools that accelerate growth and scale individual and collective leadership. Connect with Jen: WEBSITE: Hey Jen Hope Facebook Instagram LinkedIn --------------------------------------------------- Are you interested in having your highest revenue month ever? Do you want to start that more leveraged income stream? Are you ready to accomplish that big goal you have been talking about forever? The next cohort of the Incubator is currently enrolling and you're invited. Get more information here:


173. Embracing Authenticity: Kierra Jones on the Power of Being Different

In a world where conformity seemed to reign, Kierra Jones dared to be different. Little did she know that her uniqueness would become her greatest strength. As she embarked on her entrepreneurial journey, she discovered an unexpected twist that transformed her entire perspective. What was this twist that empowered her to create a thriving business and find fulfillment? Stay tuned to find out how embracing her authenticity led to a remarkable journey of success and self-discovery. Embrace Unique Qualities Embracing your unique qualities is a fundamental aspect of entrepreneurship. This refers to acknowledging and leveraging your distinct characteristics, skills, and perspectives in how you conduct your business. Doing so not only creates a brand that authentically represents you but also fosters an environment where your business can thrive and stand out from the rest. In this episode, you will be able to: Explore the role of your distinct traits in shaping your business realm. Learn to handle feelings of not being enough, transforming them into stepping stones for growth and knowledge. Acknowledge the fleeting nature of imposter energy - a strategy for maintaining your composure amidst chaos. Take control of your professional domain, understanding the importance of being seen and heard. Delve into the process of instilling self-reliance and the simplification of business proposals, climbing the ladder of entrepreneurship. Timestamped summary of this episode: 00:00:02 - Missing Recording Snafu, The conversation starts with a discussion about a recording mishap where the guest's Adderall shortage caused a distraction. Despite the setback, they express excitement about the upcoming discussion. 00:01:08 - Embracing Distractions as an Entrepreneur, The guest discusses the challenges of being a distracted entrepreneur and how she manages distractions in her workspace. They highlight the importance of adapting to unexpected interruptions and embracing the flexibility of the entrepreneurial life. 00:04:06 - Finding Connection Through Visibility, The conversation shifts to the topic of visibility and how it relates to feeling like an outsider. They emphasize the value of connecting with like-minded individuals and the validation that comes from finding your tribe in the online space. 00:07:26 - Embracing Differences and Contributing, They discuss the importance of embracing and valuing differences in the entrepreneurial world. They touch on imposter syndrome and how it can be overcome by recognizing the unique contributions each individual brings to the table. 00:10:56 - Embracing Continuous Learning, The guest shares a powerful insight about the importance of continuous learning and growth as experts in their fields. Embracing the mindset of co-creation and understanding that there is always more to learn can lead to greater success and fulfillment. 00:15:16 - Mindset and Strategy in Business, The conversation shifts to the mindset and strategy required in entrepreneurship. The guest talks about the importance of embracing the evolution of one's message and recognizing that triggers and challenges may resurface at different stages of business. 00:18:08 - Letting Go of Control, The guest shares her insights on surrendering and letting go of control in various aspects of life, such as relationships and weight loss journeys. She encourages entrepreneurs to do their part but also recognize when they need to trust the process and surrender to external factors. 00:20:32 - Accepting the Flow of Business, The hosts discuss the challenges of launching and how unexpected opportunities can arise. They emphasize the importance of accepting and appreciating the blessings that come along, even if they don't align with the initial plans. 00:23:25 - Building Trust in Business, The conversation concludes with a discussion on building trust in business by aligning offers with one's values and message. The...


172. Unleash Your Authentic Visibility: A Guide to Avoiding Shiny Objects With Amanda Berlin

Does this sound familiar? You've been told to chase after every shiny object that promises success in your entrepreneurial journey. But here's the painful truth: despite your efforts, you're still struggling to stay focused and achieve your business goals. It's time to break free from this ineffective action that only leaves you overwhelmed and unfulfilled. Discover the approach that will save you from shiny objects and give you the authentic visibility you need to thrive in your business. In this episode, you will be able to: Uncover solutions to dilemmas faced by entrepreneurs while trying to attract prospective clients. Realize your power as a resource in your field and leverage your expertise effectively. Appreciate the role of clear messaging and strong delivery in drawing followers. Discover the path to transitioning between professions and embracing uncertainty confidently. Carve your own stage and learn how to strengthen bonds with your audience. My special guest is Amanda Berlin Let's welcome Amanda Berlin, a passionate PR and visibility consultant adept at helping entrepreneurs who are excellent at what they do but struggle to get the exposure they deserve. Amanda works wonders with her clients, leveraging the power of public relations to broaden their reach and grow their businesses organically. With an impressive career spanning over 23 years, Amanda's approach to PR is rooted in timeless, relationship-driven tactics rather than fleeting trends. Her mantra is about establishing authentic visibility, eschewing the idea of chasing the latest shiny objects in favor of cultivating meaningful connections and partnerships. Get more information at: Instagram: LinkedIn:


171. Avoiding the Research Rabbit Hole When Implementing Tech Solutions

New technology possesses an undeniable allure, especially for those of us with ADHD. When we find something intriguing, we tend to dive headfirst into it, immersing ourselves and becoming experts in the subject. That is in our nature but it doesn’t always serve us. When you are looking to add new technology or software solutions to your business do you spend hours (that you didn’t intend to) researching and likely not getting done you were supposed to be doing only to: Not end up changing your software because you just didn't finish your research Pay for something and then not ever implementing it Change your tech but not utilizing it fully Say goodbye to wasted time and resources, and say hello to unparalleled productivity and effectiveness. In this episode, I will provide you with actionable tips for adopting an intentional approach, transforming your journey from a never-ending rabbit hole to a truly rewarding experience.


170. All or Nothing Thinking in Individuals with ADHD

Impact of All or Nothing Thinking For entrepreneurs, all-or-nothing thinking reflects in areas such as time management, task prioritization, and perfectionism. This mindset can lead to a constant battle with scheduling disruptions, forgetting tasks, and dealing with an overload of responsibilities. Moreover, the pursuit of perfection can become a hindrance, either by demanding specific conditions before embarking on a task, or needing tasks to be perfect before presenting them to the world. Amber discusses the impacts of this mindset in the world of business, pinpointing perfectionism as a common stumbling block for entrepreneurs with ADHD. She talks about 'front end' and 'back end' perfectionism that puts unnecessary pressure and hampers progress. She also touches on the effects of this pattern on executive functioning, leading to struggles with time management, task prioritization, and back-to-back commitments. The Incubator is not open and accepting applications: Space is limited to 10 people so apply now.


169. 5 Keys to Increasing Resilience and Achieving Your Big Goals With Lexi Soulios

Lexi Soulios is a therapist and growth strategist who helps leaders clear stubborn patterns so they can reach their next-level business, relationship, and life goals. Over the past 20 years, she has supported thousands of clients and students across five continents – including NY Times best-selling authors, C-suite executives, celebrity families, leading business coaches, and renowned healers. Lexi’s work has been featured in Forbes, The Huffington Post, Bustle Magazine, Thrive Global, and OMTimes. Find out more about Lexi: Instagram: LinkedIn: Website: h Connect with me: Instagram: Facebook: Instagram: YouTube: Website:


168. My Neurodivergent Brain with Ky Westcott

Ky Westcott, an East Coast boy with a West Coast heart, embarks on a neurospicy journey to come to terms with his ADHD, high functioning anxiety, and depression while discovering the power of negotiation and knowledge to overcome his mental health challenges. In this episode we discuss: How to navigate and manage mental health with neurodivergence, particularly in the black community. The importance of validating one's own feelings and emotions, and how to apply that knowledge in the future. The power of working with your brain, focused attention, and excitement in achieving extraordinary results. Kai Westcott is a mental health humorist, director, digital creator, writer, and producer. He has been documenting his neurospicy journey for the past year and uses his social media platforms and website to share his journey and lend his platforms to other people. If you love hearing about people’s journey’s you might like these other interviews in the “My Neurodivergent Brain” series. Find out more about The Vibe With Ky: Instagram: LinkedIn: Website: Connect with me: Instagram: Facebook: Instagram: YouTube: LinkedIn: Website: Loved this episode? Share it with a friend. Chapter Summaries: [00:00:49] Ky Westcott is a mental health humorist, a director, a digital creator, writer, producer. He is also the person that introduced me to the term neurospic. Anything to do with mental health or entertainment or social media, kai's your guy. Listen to the actual interview. [00:04:25] The Vibe with kai has been documenting his neurospicy journey for the past year. Kai has all three ADHD, high functioning anxiety and severe depression. He loves inviting mental health professionals onto his platform to give out their insight. [00:06:27] I didn't even find out until I was 41 that I had ADHD. Now that I have a better understanding of a lot of it, I realize that I'm thankful that it did happen. I don't know what kind of person I would be today if it weren't for my journey. [00:12:24] There is not a lot of research behind black people and mental health. For so many people of color, what they're going through is discounted. There's tons of misdiagnoses that are happening to this day because there's just no research behind it. [00:16:57] I think it's also we're experts in ourselves, right? We know our particular, like how we do things. Sometimes we need help seeing those patterns or getting unstuck. And so when so I know it's only been a year, I'm actually surprised. [00:17:44] How does ADHD how has it challenged you? How is it a challenge? And then how have you adapted the way you do business or the way that you do projects to deal with that? [00:25:12] Kai: Your feelings, your thoughts are always down. You are feeling that way for a reason. What you have to do then is figure out what you're going to do with those thoughts in those fields. When you can do that, you can validate other people's feelings. [00:28:20] One of the most positive things in having ADHD is like the creativity. When you hyper focus, like you said, that's where the magic happens. I try to use my hyper focus to my advantage because one of the things that I've been really pushing myself to do is to live in the moment. [00:34:56] 100%. As a virgo and somebody who my ADHD is called Over Focused, that organization gives me calm. At work, I was often reluctant to do things that I knew I should be doing. The more we understand ourselves and how our brains work, it can be so freeing. [00:41:39] Amber: At what age does it seem kind of...


167. A Pep Talk For When Fear and Self-Doubt Make You Question Your Path

We all need a pep talk from time to time. You are worthy, sometimes business and life is a slog and it doesn't mean anything about you or your value. In the words of Dory, "Just Keep Swimming." This week only, grab a year of support for only $777.


166. Addressing Toxic Thinking & Relationships with Cerita Yvonne

In this conversation with Cerita Yvonne, we talk about all the toxic thinking, perfectionism, people pleasing, not feeling good enough and the interplay of how you think about yourself can impact your relationships. Do you have a big goal for your business this year? How will it feel not to achieve that goal? Not because it’s not important to you but because it's hard to keep your life and business going and stay the course with things when life throws you curveballs or you have too many things competing for your attention. What if you could have a high level of support, accountability, strategy to ensure you will achieve your goals and keep you on track. The Incubator is the answer to your overwhelmed and distracted prayers! You can still join this week so don’t delay! Check Out The Incubator: About Cerita Yvonne: Cerita is a relational trauma expert. She is also a therapist, trauma coach, Certified Clinical Trauma Professional, hypnotherapist, and hope dealer. As a recovered codependent perfectionist, sexual abuse survivor, and retired superwoman transformed into a super woman. Cerita specializes in helping Black women heal the heartbreak of trauma through authentic self-love. Visit her website and follow her on Instagram. Links and Resources: Join The Incubator Now! Join Inner Circle


165. Is Your Team or Family Prepared if Something Happens to You? with MaryBeth Simon

One of the blessings of the pandemic is that we now see a great example of why, as a business owner, we need to be prepared so our team members and/or family can keep our business going if we are sick for an extended period of time or if we pass. Maybe you're thinking, where would I even start to get all that set up? Or maybe you know it’s important but like many important things in our business and life, when do you actually prioritize that? In today’s episode I talk to MaryBeth Simon, the CEO of Niche Partnership Consulting where she guides entrepreneurs and professionals to create contingency plans that prepare them and their teams for the unexpected or an extended vacation. After talking to MaryBeth I decided that I will add reviewing my contingency plan to my Monthly CEO day every April. As that is the month I have themed for Systems. Making space always comes back to planning (but a realistic and sustainable plan of course). Do you have a big goal for your business this year? Maybe you're determined to finally write that book. Maybe you want to add another income stream like coaching or courses so you can take your family on vacation or pay off debt. If you tend to lose steam after the initial excitement of a new project wears off, come join us in The Incubator! I'll help you work in a new way that ensures you have fun and make steady progress without burning out. You'll benefit from my 25 years professional experience + the accountability of an amazing group of entrepreneurs to help your big goals become proud accomplishments. Check Out The Incubator: About MaryBeth Simon: Mary Beth guides entrepreneurs and professionals to create contingency plans that prepare them and their teams for the unexpected or an extended vacation. She is the CEO of Niche Partnership Consulting and speaks at national conferences and on international podcasts. She believes continuous learning is the fountain of youth and became a certified Les Mills BodyFlow instructor after retiring from 30+ years at Vanguard. She’s a rescue dog mom and active in her local business community in her free time. Mary Beth is on a mission to show you how to keep money flowing into your business while you’re away. Visit her website and follow her on Instagram. Links and Resources: Join The Incubator Now!Join Inner Circle


164. Planning Your CEO Days

If you're somebody who loves organization and streamlining systems like I do or maybe you're feeling like you could use a little more organization in your business, than this week's episode is for you! We are talking about structuring your CEO days. This is when you are putting on your CEO hat, and working ON your business, not in it. This isn't the admin kind of work most business owners invariably have to do; this is big picture work, and evaluative work. I break down my process for my annual CEO days and the monthly ones as well. I encourage you to consider adding CEO days to your calendar as they are the kind of days that can help you get clarity about your vision for your business as well as give you data to make better decisions. I also have included the CEO day checklist to give you a visual for how to structure them. Grab your checklist here. << I’m also adding an amazing bonus to anyone who joins The Incubator by Monday, January 30th. You will get FREE access to a VIP half-day Systems Workshop (happening in March), where we will go through your systems and get some created, tweaked or updated to ensure your business foundation is set up to support you achieving your goals! Additionally You will get the Designing Your Perfect Work Week Workshop happening Friday February 3rd at noon est/ 9am pst. Get more information about The Incubator here. << “By failing to prepare, you are preparing to fail.” ~Benjamin Franklin


163. My Neurodivergent Brain With Rebecca Rose

In this episode I talk to neurodivergent biz owner Rebecca Rose about her experience of being diagnosed with Autism, ADHD and OCD. In this second episode of the series called My Neurodivergent Brain, Rebecca has a candid conversation about the impact being neurospicy has on her as a person and as a business owner. She talks about the benefits as well as the struggles and how she makes accommodations as well as structures her business to fit the way her brain works. I love these episodes as someone who works with so many different people who are Neurodiverse. Neurodivergence (ND) impacts each person in a unique way, and this series highlights this which can be helpful for both understanding a little better the neurospicy people in your life or for those who may be questioning if they too might be neurospicy! I love Rebecca's honesty and willingness to be vulnerable in this episode. ......................... Rebecca is a neurodivergent writer, storyteller, creator, chronic oversharer, and imposter. I mean, who even said she could be on a podcast? After earning her degree in journalism and writing for a New York newspaper, she realized that newsrooms are overwhelming and that deadlines are for people without ADHD. So she took to the internet to share anything and everything about her life with complete strangers. In the 10+ years since starting her blog Rosey Rebecca, the topics she writes about have shifted significantly. What began as a way to share her exercise "routine" (addiction) and "healthy" (disordered) eating in her early 20s has evolved into an outlet to document self-discovery and self-care in her 30s. You can connect with Rebecca here: Instagram: LinkedIn: ................ Also don't forget to register for the Free Get Sh*t Done Workshop happening this Friday Jan 13th.


162. 15 ways to let go of the sh*t that is dragging you down

Happy 2023 Ya’ll! I don’t know about you but I’m feeling really good about the upcoming year. Don’t get me wrong, my sarcastic side still wants to jump in and say that to make such a statement is naively optimistic especially given the last three years, but sarcasm aside I truly am excited and its not just wishful optimism. First, I'm hosting two free events in January: To register for the Get Sh*t Done Workshop on Jan 13th and to get on the list for the coworking day on January 27th head on over to Ok so, 2022 was kinda rough for me. Some of the things that happened were: I closed my group therapy practice which had been my primary income generator since 2011.I took on debtI ended relationships The last 4 months especially were filled with some of my highest highs and lowest lows I had experienced in a long time. I was grieving things, processing things and questioning almost everything. And I know that I wasn’t alone in that. I also knew I wasn’t going to bring that energy into 2023. Maybe you too are feeling some of the struggles I talked about. I’m hearing from friends and clients about the impact of health challenges, relationship struggles, financial uncertainty and more that are taking center stage in their lives. Many didn’t have the energy to grow their businesses and were just in survival mode. Some people pulled back in their business and sought outside work to create more stability and safety nets and some people closed their businesses entirely. My hope is that if any of this is your story that you have given yourself so much love and support and realize none of those things are failure or bad or your fault. Being flexible and adjusting accordingly is actually a healthy thing to do. I wanted to share some things that helped me in my own process of shifting my energy and letting go, that may be helpful for you if your are in need of a shift too. I identified 15 things, not all happened at once they built on each other. Take a listen and let me know what you think. Will you try one of these? What do you do to shift your mood, mindset and energy? I would love to hear from you. Send me a DM or email


161. Small Changes to Get Time Back in Life with Jessie Patterson

If you’re neurodivergent, you likely struggle with focus. You spend hours and hours (and hours!) trying to get a task done but are derailed by distractions from every direction. And most of these distractions are manufactured by YOU. The 40+ tabs on your computer, the smartphone “calling your name,” the random idea that you need to research RIGHT THIS MINUTE. And, my favorite distraction, social media. It’s no wonder we struggle to get work done. Though technology has created so many ways to distract us, it’s also created ways to help us focus on what’s important to us. And this week on the podcast, Jessie Patterson is sharing what some of these are. Jessie helps people unlock their authentic dream life, something she did herself by figuring how to be more productive while working less and living a nomadic lifestyle. As a fellow neurodivergent, Jessie understands how our brains work and has tips, tricks, and tools you can try so you can live your own best life. About Jessie Patterson: Jessie Patterson helps clients unlock their time to build an authentic dream life. As a former Real Estate Development Executive, Jessie was able to reimagine her digital habits to unlock 38 days of her year back when she thought she had ZERO extra time. Jessie is now focused on the most valuable real estate in the world...the mind & body. As a Transformational Coach and founder of NourishX she helps her clients with keys to unlocking their dreams via coaching programs and online courses. Every purchase provides 15%+ towards impact partners that are working to create a world where all kids have quality education, housing, food, and water. You can learn more on Jessie’s website, follow her on Instagram, and connect with her on LinkedIn. Links and Resources: Focusmate Win the Day Are Your Stories Keeping You Stuck?Foundations of Focus for Entrepreneurs Time Stamps: [1:02] - Spending time in a magical place[1:43] - Welcoming Jessie Patterson[2:40] - Made small changes to unlock time, energy, and mindset to get days back in her life[6:04] - Honor your differences when it comes to your dream life[8:43] - You can question the narrative[10:29] - Learning that being dyslexia is part of being neurodivergent[12:56] - Focusing on your creativity is a more fun world than focusin gon what you don’t do well[14:58] - Reimagine how you could live[15:42] - Your mind is a jail that keeps you blocked[16:34] - We spend 2.5 hours a day on social…that’s 38+ days of your year[17:30] - Are your stories keeping you stuck[18:46] - The power of the digital detox[19:29] - How often do you pick up your phone and hours pass?[21:30] - Getting caught up in your business is a fallacy[22:11] - Instead of Googling something, make a note in Notes and go back to it later[24:0]5 - Allow yourself rest so you can show up as your best self[26:30] - Working too much is robbing us of our happiness[29:46] - Work on one task for 10 minutes[31:01] - Strategies to unblock time[33:47] - Over 45% of our day is habits[36:15] - Don’t beat yourself up if something feels hard[39:55] - Start with one small thing


160. My Neurodivergent Brain with Annie Ruggles

What happens to the business owner who has obsessive-compulsive disorder? They figure out how their brains work and end up growing an amazing business and hosting an informative and entertaining podcast. Okay, not everyone does that but this week’s guest, Annie Ruggles, sure does. This week’s episode is the first in a series called My Neurodivergent Brain, where I talk to neurodivergent business owners…diagnosed with OCD, ADHD, autism, dyslexia, dyspraxia, and more. We talk about their experience in life and business, what their diagnosis looked like, how it’s impacted their business and life, and how they found their superpowers. Annie has come to embrace her OCD and views her compulsions as grounding and self-soothing most of the time. She looks at her behavior and thoughts as sometimes self-protective and sees OCD as benefiting her client work. I hope that today’s episode, and the rest in this series, help you to embrace your own neurodivergence and start to see ways you can embrace your uniqueness as a superpower that not everyone gets to experience. About Annie Ruggles: For over a decade, Annie has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. She has guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her pride and joy is her podcast, Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin. Visit her website and follow her on Instagram. Links and Resources: Episode 128: Stop Avoiding the Ask and Start Selling with Annie RugglesNon-Sleazy Sales AcademyToo Legitimate to Quit Podcast On Boundaries, Burnout, and So I Married an Axe MurdererThe Coach Who Would Not SellJoin Inner Circle Foundations of Focus for Entrepreneurs: Focus on what matters to you without burning out Time Stamps: [4:21] - Welcome to Annie[6:44] - Annie’s diagnosis and how she got there[9:49] - There’s a beating up of yourself because you think you’re not good enough[12:44] - Being OCD vs. a pain in the ass[15:50] - Stress exacerbate the symptoms[16:27] - When done right, compulsions are grounding and self-soothing behaviors[18:48] - Is it compulsion or impulsivity from ADHD[21:19] - How long ago Annie received her diagnosis[22:02] - “Unwanted thought syndrome”[22:40] - Self protective behaviors sabotage us[28:02] - The benefits of OCD in client work[30:35] - Ride the wave - when you’re activated you’re on fire[33:22] - How COVID impacted small business[34:28] - She can work next to people, but would not choose that[35:31] - leaning into energy[37:03] - We became entrepreneurs because we wanted that control[38:55] - what do you need today in order for your brain to work as an asset, not a hindrance[42:42] - If you’re resonating with these ideas, go to the doctor to get a diagnosis[44:05] - Caution is helpful as self-protection unless it starts to mess with your quality of life[44:31] - Give the thought a gentle kiss [47:05] - More about Annie


159. Taking Care of Business & Yourself in a Divorce with Casey Gromer

I’m finding more and more entrepreneurs who are navigating divorce while trying to keep their businesses afloat. And that’s not just because I’m a couples therapist. I think many people have finally gotten to the point where what they’ve been doing isn’t working or they’re just not happy, and they decide that divorcing is the right path forward. That’s the case for this week’s podcast guest, Casey Gromer, fractional CMO and host of the Female Founders Breaking Boundaries podcast. Casey is sharing her story of recently getting divorced while still trying to show up in exactly the same way in her business. I’m sure it will come as no surprise to you that this just isn’t possible. Even in an amicable split, there’s so much going on and so many life changes that you have to give yourself some grace for taking care of yourself. I’m so grateful that Casey was willing to share her story and her struggles because I know she is not alone in this journey. Throughout the episode, Casey and I reference my interview on her podcast where we talk more about the emotional side of divorce. Find a link to that episode below! About Casey Gromer: Casey Gromer is a 20-year business and marketing expert. As an MBA, she is widely regarded as a go-to source for visionary women entrepreneurs who dream of building businesses to run without them. She is passionate about creating a more equitable landscape for women in business and working to remove common barriers that hold them back. Casey is podcast host of Female Founders Breaking Boundaries where she encourages women to forgo stale, inflexible business advice in favor of more realistic, workable ways of running their business while still achieving success. Additionally, Casey is the author of “A Fresh Wave of Marketing,” a no-nonsense guide to simplifying the creation of business and marketing strategy. As founder of C-Suite Boutique, Casey currently serves women entrepreneurs in an advisory role. Under her leadership, clients have scaled their businesses while working less and spending more time doing things they love. The industries she’s supported include retail, e-commerce, service businesses, and manufacturing. Links and Resources: C-Suite Boutique Forge Your Own Path with Casey GromerFemale Founders Breaking BoundariesListen to Amber on Casey’s podcastFoundations of Focus Course Hannah Smolinski YouTube ChannelConnect with Casey on LinkedInFollow Casey on Instagram Time Stamps: [0:50] - Casey’s previous episode[1:36] - Who is Casey[2:09] - Double podcast and Casey’s story[4:09] - Foundations of Focus course is on presale[6:03] - The impact that going through a divorce has on your business[7:34] - Where Casey is in this process[9:31] - In stage of life where divorce is more prevalent[10:35] - Even if you were the one to initiate the divorce, you still haven’t processed it all[11:01] - The reality of starting the process of divorce[12:20] - The waiting to return to normal[13:28] - Different stages of the divorce process[17:07] - Being upset doesn’t mean you made the wrong decision[18:25] - You want to achieve goals, but things feel crappy right now[20:17] - Now that I know what’s happening, how can I proactively restructure work [22:48] - We discount the impact this stuff has on us[23:29] - Adding tasks to your list that you might not have been doing before[26:16] - Letting go of your partner’s income[30:04] - Let go of some of your work and outsource it[32:30] - Fear that your reputation is being tarnished [34:51] - Set expectations with clients and know you’ll recover if they leave[36:40] - Getting insurance is expensive[38:13] - The euphoria is gone[40:41] - You don’t have to be superhuman[41:45] - What she’s thinking about as she moves forward [44:23] - Reassess and let go of the “have to”[45:44] - You can’t work your own magic on yourself[48:25] - You “should” know something but it’s not the same when you’re in it[49:05] - Hairstylists don’t cut their own hair,...


158. Are You Stealing Your Own Rest Time?

It’s that time of year again. You know, the time when you’ve blocked off the holidays so you can relax and enjoy them with your family. But then a client needs something from you so you decide to “just” work that one day. In reality, that one call or one day will most likely turn into you completely cannibalizing your time off. So when it’s time to go back to work in the new year, you’re frustrated and frazzled before your butt even hits your office chair. This year, give yourself permission to actually take time off. And while you’re at it, don’t overburden yourself with home projects that you want to get done. Stop stealing your own rest time! Links and Resources: Join the Inner Circle Time Stamps: [0:49] - It’s holiday fatigue time[1:32] - The worst part of it all[2:17] - Stop cannibalizing your holidays[3:43] - we’re not looking at the bigger picture cost of that[4:58] - what’s the real ROI of taking on some work during your time off[7:20] - question working during your down time and ask a friend[9:56] are we expecting ourselves to still be productive during down time