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30 Lines

BlogTalkRadio

A strategic approach to online marketing and branding. Every brand has a story to tell. Our goal is to help you find the most effective ways to share your brand's story online.

A strategic approach to online marketing and branding. Every brand has a story to tell. Our goal is to help you find the most effective ways to share your brand's story online.
More Information

Location:

Columbus, OH

Networks:

BlogTalkRadio

Description:

A strategic approach to online marketing and branding. Every brand has a story to tell. Our goal is to help you find the most effective ways to share your brand's story online.

Twitter:

@30lines

Language:

English

Contact:

52 E. Lynn St. Fourth Floor Columbus OH 43215 (614) 859-5030


Episodes

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12/31/2014
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Duration:00:00:02

Your Online Presence: What's Working Now?

10/16/2012
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Apartment Marketing Gone Digital: Episode 92 Websites. (Scratch that ... responsive websites.) SEO. SEM. Display ads. Local Listings. Email. Social media. Multimedia. Ratings and reviews. Location-based services... As the number of places where prospective customers can potentially find you online increases, how can you most effectively manage your online presence beyond your main "storefront"? What's working now? What channels are performing the best? What are some ways to filter through...

Duration:00:32:37

Caught in the Crossfire: The Battle for Local Discovery

6/19/2012
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Apartment Marketing Gone Digital: Episode 91 Apple introduces Maps and deeper integration with Yelp. Google launches Google+ Local. Facebook announces location-aware mobile advertising. There's a battle for the attention of your prospective customer, and local businesses like apartment companies are caught in the crossfire. What do you need to do to make sure your business is easy to discover online? The group discusses the latest options and strategies in this week's episode. Want to join...

Duration:00:33:47

#AIMConf: Apartment Internet Marketing Conference Recap

5/1/2012
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Apartment Marketing Gone Digital: Episode 90 From websites and email to social media and mobile applications, the 2012 Apartment Internet Marketing Conference covered a myriad of topics that any apartment marketer needs to consider to be successful online. This week, the group discusses the hottest topics and the key takeaways from the event. Want to join the discussion? Have a question? Submit your comment or question by sending a tweet to @30lines. Apartment Marketing Gone Digital is...

Duration:00:35:54

How to Come Up with Good Content Ideas for Social Media

4/17/2012
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Apartment Marketing Gone Digital: Episode 89 Social media has become a critical channel for any business trying to grow their online presence, but we all know it can be tough coming up with great content ideas on a regular basis. This week, we welcome guest Matthew Russo, co-founder of ChatterJet, who provides some tips and tricks to identify content that is fun, unique and revelant to your target audience. Want to join the discussion? Have a question? Submit your comment or question by...

Duration:00:36:51

Online Reputation Management for Apartment Communities

4/3/2012
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Apartment Marketing Gone Digital: Episode 88 Residents have more ways than ever to voice their opinion about their apartment community, and there are a number of solutions coming online to help apartment marketers track ratigns, respond to reviews and monitor their overall online reputation. On this week's episode, the group discusses online reputation management for apartment communities, including new vendors, best practices and other tips to keep in mind when it comes to your apartment's...

Duration:00:33:35

Internet Marketing Trends in Student Housing

3/6/2012
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Apartment Marketing Gone Digital: Episode 87 What are the latest trends in marketing student housing communities? Should it be approached differently than traditional apartment marketing? Is social media more important? Fresh out of the NAA Student Housing Conference, we talk with someone who does it everyday. Melanie Ling manages online marketing for CMC Apartments in Gainesville -- she'll fill us on the latest from the conference and trends she sees to most effectively reach students...

Duration:00:35:22

The Evolution of Apartment Marketing Sources

2/28/2012
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Apartment Marketing Gone Digital: Episode 86 Where should you focus your time, effort and dollars to get the results you need as an apartment marketer? Does print still matter? Is Craigslist still king? The answer isn't the same for everyone, but in this week's episode, we dig into the marketing sources for J.C. Hart Apartments and Paragon Apartments, and we'll look at how those sources have been trending over the past few years. (For more, take a look at the data Mark shared on his blog.)...

Duration:00:38:28

Figuring Out Facebook for Apartments with Sara Graham

2/14/2012
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Apartment Marketing Gone Digital: Episode 85 Facebook has become a social media powerhouse that's hard for any marketer to ignore. Still, it's important to understand your goals before jumping in. This week, we talk with Sara Graham, Director of Marketing at The Dolben Company, about her company's efforts to build their properties' presence on Facebook. Want to hear firsthand what works and what Dolben has learned from their experience? Then don't miss this conversation with one of the...

Duration:00:38:29

Using Online Tools to Build an Audience for Your Brand

1/10/2012
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Apartment Marketing Gone Digital: Episode 84 Online marketing has changed the game because it give brands the opportunity to connect directly with their customers and prospects, but how do you build a worthwhile audience that follows what you're doing and what you have to offer? This week, the group discusses how to use email, social media and more to build a targeted audience that makes sense for your business. Want to join the discussion? Have a question? Submit your comment or question by...

Duration:00:33:39

Predictions for Apartment Internet Marketing in 2012

12/20/2011
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Apartment Marketing Gone Digital: Episode 83 What does the year ahead look like for apartment marketers? It's anybody's guess, but the group tries to make their best predictions on this week's episode. Trends in mobile, social, local, search and apartment marketing in general are all topics discussed as the discussion looks forward to 2012. Want to join the discussion? Have a question? Submit your comment or question by sending a tweet ... just include the tag #30lines. Apartment Marketing...

Duration:00:37:26

The Future of Content Marketing

11/29/2011
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Apartment Marketing Gone Digital: Episode 82 While some marketers are growing weary of social media and content marketing, others seem to be as bullish as ever about online publishing and content curation. But who's right, and how should it impact your marketing plans for 2012? This week, the group debates their current stance on content marketing and how they see it evolving in the year ahead. Want to join the discussion? Have a question? Submit your comment or question by sending a tweet...

Duration:00:34:26

The Changing Face of Google: Google+, Local Searches & More

11/8/2011
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Apartment Marketing Gone Digital: Episode 81 Google is moving at an incredible pace of late, introducing Google+ pages for businesses, revamping local search results, adding new features to AdWords & Analytics and much more. But how do these changes affect apartment marekters? We discuss the potential implications and opportunities on this week's show. Want to join the discussion? Have a question? Submit your comment or question by sending a tweet ... just include the tag #30lines. Apartment...

Duration:00:32:40

Beyond Likes and Followers: More on Marketing Metrics

11/1/2011
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Apartment Marketing Gone Digital: Episode 80 Last week's show started the conversation about social media marketing metrics that matter, and we pick up the discussion for this week's episode. What metrics should you track to ensure your online marketing is heading in the right direction? The group covers this and more in this week's exchange. Want to join the discussion? Have a question? Submit your comment or question by sending a tweet ... just include the tag #30lines. Apartment Marketing...

Duration:00:31:22

Social Media Metrics That Matter (With Sarah Greenough)

10/25/2011
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Apartment Marketing Gone Digital: Episode 79 Your property is active on Facebook, you're tweeting with the locals, you're sharing photos on Instagram and videos on YouTube ... but how do you know if your social media program is working for you or not? This week, we're joined by special guest Sarah Greenough from Princeton Properties to help us determine which social media metrics matter most to apartment marketers. Want to join the discussion? Have a question? Submit your comment or question...

Duration:00:31:43

The Role On-Site Technology Plays in Getting the Lease

10/4/2011
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Apartment Marketing Gone Digital: Episode 78 Smartphones, tablets, Flip cams, Wi-Fi ... what role does the technology we use at the property play in the leasing process? In this week's episode, the group looks at the technology you need at the property to get the most out of your online marketing efforts. Want to join the discussion? Have a question? Submit your comment or question by sending a tweet ... just include the tag #30lines. Apartment Marketing Gone Digital features Duncan Alney,...

Duration:00:31:36

Your Marketing Checklist for 2012

9/27/2011
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Apartment Marketing Gone Digital: Episode 77 In the middle of your budgets for 2012? Yeah, we know the feeling. This week, the group goes through the tools and services (both online and offline) that need to be part of your mix in the year ahead. Download your copy of the 2012 Apartment Marketing Checklist here. Want to join the discussion? Have a question? Submit your comment or question by sending a tweet ... just include the tag #30lines. Apartment Marketing Gone Digital features Duncan...

Duration:00:31:39

The State of New Media: Live from #OptSum

9/13/2011
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Apartment Marketing Gone Digital: Episode 76 Live from the Optimization Summit in Glendale, this week's show looks at the latest conversations happening around new media, social media strategies, content marketing, web analytics and more. Want to join the discussion? Have a question? Submit your comment or question by sending a tweet ... just include the tag #30lines. Apartment Marketing Gone Digital features Duncan Alney, Justin Dunckel, Mark Juleen, Jonathan Saar, Bill Szczytko and Mike...

Duration:00:32:34

Getting Your Team On Board With Social Media

9/6/2011
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Apartment Marketing Gone Digital: Episode 75 There are all kinds of articles and blogs out there that talk about the theory behind social media strategy, but often it helps to hear from the front lines. For this week's show, we're joined by Lona Peterson, who shares how she is building a team to monitor and manage the social media efforts across an apartment portfolio of 19 properties. Want to join the discussion? Have a question? Submit your comment or question by sending a tweet ... just...

Duration:00:33:15

What Story Are You Telling Online?

8/30/2011
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Apartment Marketing Gone Digital: Episode 74 There's no shortage of help with tactics, tips and tools online, but how do you develop the brand message that gets people talking in the first place? On this week's show, the group discusses ways to help you develop a story that resonates and gets shared online. Want to join the discussion? Have a question? Submit your comment or question by sending a tweet ... just include the tag #30lines. Apartment Marketing Gone Digital features Duncan Alney,...

Duration:00:26:27