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Apartment Marketing Gone Digital: Episode 92 Websites. (Scratch that ... responsive websites.) SEO. SEM. Display ads. Local Listings. Email. Social media. Multimedia. Ratings and reviews. Location-based services... As the number of places where prospective customers can potentially find you online increases, how can you most effectively manage your online presence beyond your main "storefront"? What's working now? What channels are performing the best? What are some ways to filter through...

Apartment Marketing Gone Digital: Episode 91 Apple introduces Maps and deeper integration with Yelp. Google launches Google+ Local. Facebook announces location-aware mobile advertising. There's a battle for the attention of your prospective customer, and local businesses like apartment companies are caught in the crossfire. What do you need to do to make sure your business is easy to discover online? The group discusses the latest options and strategies in this week's episode. Want to join...

Apartment Marketing Gone Digital: Episode 90 From websites and email to social media and mobile applications, the 2012 Apartment Internet Marketing Conference covered a myriad of topics that any apartment marketer needs to consider to be successful online. This week, the group discusses the hottest topics and the key takeaways from the event. Want to join the discussion? Have a question? Submit your comment or question by sending a tweet to @30lines. Apartment Marketing Gone Digital is...

Apartment Marketing Gone Digital: Episode 89 Social media has become a critical channel for any business trying to grow their online presence, but we all know it can be tough coming up with great content ideas on a regular basis. This week, we welcome guest Matthew Russo, co-founder of ChatterJet, who provides some tips and tricks to identify content that is fun, unique and revelant to your target audience. Want to join the discussion? Have a question? Submit your comment or question by...

Apartment Marketing Gone Digital: Episode 88 Residents have more ways than ever to voice their opinion about their apartment community, and there are a number of solutions coming online to help apartment marketers track ratigns, respond to reviews and monitor their overall online reputation. On this week's episode, the group discusses online reputation management for apartment communities, including new vendors, best practices and other tips to keep in mind when it comes to your apartment's...