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B2B Market Research Podcast

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Welcome to the B2B Market Research podcast with Author - Sean Campbell - the CEO of Cascade Insights. During each podcast episode, Sean lays out the tactics and strategies that B2B Market Researchers and Competitive Intelligence professionals use to better understand B2B focused companies and markets. Overall, the B2B Market Research podcast exists to help B2B Marketers, Product Managers, Competitive Intelligence professionals, Market Intelligence professionals and Market Researchers in B2B Companies - Beat the Competition.

Welcome to the B2B Market Research podcast with Author - Sean Campbell - the CEO of Cascade Insights. During each podcast episode, Sean lays out the tactics and strategies that B2B Market Researchers and Competitive Intelligence professionals use to better understand B2B focused companies and markets. Overall, the B2B Market Research podcast exists to help B2B Marketers, Product Managers, Competitive Intelligence professionals, Market Intelligence professionals and Market Researchers in B2B Companies - Beat the Competition.
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Location:

United States

Description:

Welcome to the B2B Market Research podcast with Author - Sean Campbell - the CEO of Cascade Insights. During each podcast episode, Sean lays out the tactics and strategies that B2B Market Researchers and Competitive Intelligence professionals use to better understand B2B focused companies and markets. Overall, the B2B Market Research podcast exists to help B2B Marketers, Product Managers, Competitive Intelligence professionals, Market Intelligence professionals and Market Researchers in B2B Companies - Beat the Competition.

Language:

English


Episodes

Narcissism: Marketing's Nemesis

4/20/2018
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B2B marketing has a vanity problem. Too often, marketers go after the C-suite when it’s really a developer or marketing manager making the buying decisions. Marketers enumerate cumulative leads but forget to track how many actually brought in revenue. They become enamored with data without checking its validity and don’t push to understand the “why” behind the numbers. On this episode of the B2B Revealed Podcast, Cascade Insights CEO Sean Campbell discussed measuring marketing ROI with...

Duration:00:35:10

Spend Wisely: LinkedIn Marketing Tips

4/12/2018
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The lure of LinkedIn’s vast amount of business data makes it an attractive advertising asset… if you know what you’re doing. Ill-informed LinkedIn marketing campaigns can cost you big-time. On this episode of the B2B Revealed Podcast, Cascade Insights CEO Sean Campbell interviewed B2Linked Founder AJ Wilcox on how best to leverage LinkedIn to reach B2B audiences. B2Linked is an advertising agency that specializes in LinkedIn ads. The key benefit of advertising on LinkedIn is its business...

Duration:00:23:08

B2B PR: The Blurring of Business & Politics

4/4/2018
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In the age of social media, big data, and CEO activism, public relations best practices are evolving. Nicole Rodrigues, the founder, and CEO of NRPR Group, dropped by the B2B Revealed podcast to discuss B2B PR with Cascade Insights CEO Sean Campbell. Rodrigues has more than 17 years of experience in public relations and social media marketing. She is a member of the Forbes Agency Council and sits on the board of The Organization of American Women In Public Relations. Rodrigues prefers to...

Duration:00:27:06

Shoot For The Moon (Within Reason)

3/16/2018
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Asking for a raise, advocating an idea, seeking information, making a sales pitch, collaborating… Without realizing it, most of us engage in negotiations every day, multiple times a day. It can be a struggle to articulate what you want in a way that will result in the desired outcome. So, we interviewed an expert on negotiation tactics for tips on improving both daily interactions and big asks. In this episode, Cascade Insights CEO Sean Campbell chats with Kwame Christian, a business...

Duration:00:23:16

How Craig Walker Killed The PIN

3/8/2018
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The killing of the conference call PIN is a case study in disruption. In this episode, Cascade Insights CEO Sean Campbell chats with Craig Walker, CEO of Dialpad, the makers of UberConference. Walker is an expert innovator in the field of Voice Over Internet Protocol (VOIP). For many companies, conference calls have undergone little change since the 1980s. Each invite to an old-fashioned meeting fills Walker with surprise. “It shocks me when… I look at my calendar appointment and it...

Duration:00:29:04

Heat Up Your Cold Email: An Interview with Ryan O'Donnell

2/14/2018
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How can sellers use cold email to engage rather than irritate? In this episode of B2B Revealed, Cascade Insights CEO Sean Campbell chats with Replyify Co-Founder Ryan O'Donnell on how to use cold email to increase audiences and avoid the spam filter. Obviously, cold email is more likely to be welcomed when it is relevant to the recipient. But Campbell mentions how common it is for him to open a cold email that has nothing to do with his work. "…It wasn't targeted, it wasn't relevant,...

Duration:00:36:08

Facts Bore, a Good Story Roars

2/1/2018
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Facts and statistics make for a boring presentation. If you want to earn thunderous applause with your next conference talk, make sure your speech actually says something. Spellbind with a story. In this episode, Cascade Insights CEO Sean Campbell interviews renowned speaker Troy Hazard on giving a conference talk. Hazard is a seasoned keynote speaker, entrepreneur, author, TV presenter, and business consultant with more than 25 years of experience. Hazard points out that an emotional...

Duration:00:36:09

SEO: The Balancing Act of Visibility and Utility

1/15/2018
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Don't forget to give us a review on iTunes, Stitcher, Google Play, Soundcloud, or wherever you happen to listen. How should marketers balance the need to be visible with the need to be relevant and useful? In today's episode, Cascade Insights CEO Sean Campbell talks to Phil Singleton, CEO of Kansas City Website Design & SEO. Singleton is the author of “SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.” He is also a Duct Tape Marketing Certified...

Duration:00:32:33

Left Brain + Right Brain = Marketing Success

1/2/2018
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The best marketers love data and the creative process in equal measure. On this episode of B2B Revealed, “Analytical Marketer: How to Transform Your Marketing Organization” author Adele Sweetwood is our guest. Sweetwood is the senior vice president of global marketing & shared services at SAS (Statistical Analysis System). Cascade Insights CEO Sean Campbell and Sweetwood explore why an analytical mindset is necessary for a properly targeted marketing success strategy. Master The Art of...

Duration:00:26:33

Business Needs Net Neutrality: An Interview with Ryan Singel

12/11/2017
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Many businesses “live” on the internet today in ways they never did before. They market through the internet, they sell through the internet, and many of their internal business processes (payroll, HR, AR/AP) rely on SaaS apps. Should net neutrality be repealed, businesses may be forced to pay more for the same services they access today. Businesses might also find there is less choice among SaaS apps or cloud services to purchase. Further, in order to cope with new costs, businesses may...

Duration:00:27:57

People-Centric Marketing: Wisdom From Tom Shoemaker

11/30/2017
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Large companies lose touch with their customers all the time. Luckily, you can reconnect one conversation at a time. Without investing in customer conversations, marketing will be off message, sales will say the wrong things, and product sales will suffer. Virtually or in-person, have those conversations. It's worth it. In this episode of B2B Revealed, Cascade Insights CEO Sean Campbell and Tom Shoemaker, CMO of itslearning, explains why customer conversations should be at the center...

Duration:00:20:13

Coaching Your Channel: An Interview with Steve Smith

11/15/2017
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In this episode of B2B Revealed, Cascade Insights CEO Sean Campbell interviews Steve Smith, president of GrowthSource Coaching, on professional service firm survival. They discuss how failures in communication lead to bad sales strategies, and how companies can course-correct. Smith is an expert in business management, leadership, and marketing. Rediscover The Vision Of Your IT Services Company. Listen To Learn: Subscribe to B2B Revealed on iTunes, Soundcloud, Google Play, or Stitcher....

Duration:00:32:38

The Spy Who Wasn’t – Clarifying Competitive Intelligence

11/1/2017
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What is competitive intelligence (CI)? A nuanced understanding of the marketplace in which you and your competitors are situated? Yes. Corporate espionage? No. Check out this episode of B2B Revealed for a clarification of CI. Learn what is competitive intelligence and isn't, and how B2B companies benefit from it. In this podcast, Cascade Insights CEO Sean Campbell and CI expert August Jackson delve into the strategy, systemization, and ethics of CI. Jackson was first introduced to the...

Duration:00:24:55

Sell Like the Avengers: Learning from Nic Read

9/19/2017
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The Avengers of Marvel fame have a wide range of abilities and personality styles. To be successful they need to blend their skills in a way that leads to success and not merely open conflict. In much the same way modern B2B sales teams need to find a way to blend all of the team’s skills and abilities into a single sales process. Nic Read read, the founder of SalesLabs, co-founder of RGI and EdX, researcher, author, consultant, and teacher, shows us how in this podcast interview with...

Duration:00:44:56

Creating The Category - An Interview With Matt Ipri

9/6/2017
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Mid-market marketing is no easy task. Especially if your product is the first of its kind. However, a savvy marketer knows how to effectively market a product in a new category. Matt Ipri is an expert in doing just this. As the vice president of marketing and business development at Decision Lens, Matt brings a lot of first-hand experience to the table. In this episode, Cascade Insights CEO Sean Campbell chats with Matt about strategic mid-market marketing. Become a Master of Mid-Market...

Duration:00:24:48

Is Cold Email a Legal Evil?

8/22/2017
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The merit of cold email is one of the most hotly contested topics in B2B. But is it even legal in the first place? Professionals’ inboxes are flooded by emails from senders they have no relationship to. Recipients often gripe about this and quickly relegate the emails to the spam folder. There is a zillion think pieces ranting about how irritating cold email is. And then there is the flood of comments defending cold email as a sales tactic. Regardless, cold email keeps pouring in. Are...

Duration:00:10:23

Roger Courville: Why You Suck at Virtual Presentations

8/3/2017
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Online presentations bring people from all over the world to engage around a topic. Today, I’m discussing how to generate more engagement with your audience with Roger Courville. Roger is called the “Michael Jordan of online presentations and virtual classes” and named rising international star by the National Speakers Association. He also leads a company called Event Builders, where for the last 18 years, he has helped companies with webinars, webcasts, and virtual classes. In today’s...

Duration:00:28:51

Failure To Launch Syndrome: Do You Have The Symptoms?

7/21/2017
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After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail. In this episode, I cover 8 symptoms that lead to failure. Listen to this episode so you can avoid these red flags. Doing so will allow you to build products that your customers will love to use in the real world. Love this podcast? Give the show a review on iTunes, Stitcher, SoundCloud, or Google Play.

Duration:00:08:36

An Open Letter to B2B Sales Leaders

7/12/2017
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Are you losing deals because of your sales team’s actions? After more than a thousand market research interviews in the B2B tech field, we’ve collected some of the most common mistakes that sales reps make. These insights have been gathered from hundreds of interviews with B2B tech decision-makers, product evaluators, customers, and partners. Listen to this episode so you can learn how to recognize and avoid 8 common sales blunders. Love this podcast? Give the show a review on iTunes,...

Duration:00:07:41

Ageism in Tech: The Silent Career Killer

6/21/2017
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Oddly, there doesn’t seem to be a lot of hard data out there about ageism in tech. Sure, there’s Dan Lyons’ scathing “Disrupted: My Misadventure in the Start-Up Bubble” and quite a few think pieces. But where are the studies, diversity reports with age data, or popular surveys? For all that’s been written about the subject, I was surprised to learn that many news articles and blog posts rely on the same few data sources. That led me on the search for new data and insights. Listen to...

Duration:00:11:55

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