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The B2B Revealed Podcast

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Get the best of B2B. Join Cascade Insights CEO Sean Campbell and experts in company leadership, marketing, strategic sales, and tech, as they discuss the most pressing topics in B2B. This podcast is designed exclusively for B2B leaders in B2B marketing, B2B sales, B2B product management, and B2B research.

Get the best of B2B. Join Cascade Insights CEO Sean Campbell and experts in company leadership, marketing, strategic sales, and tech, as they discuss the most pressing topics in B2B. This podcast is designed exclusively for B2B leaders in B2B marketing, B2B sales, B2B product management, and B2B research.
More Information

Location:

Portland, OR

Description:

Get the best of B2B. Join Cascade Insights CEO Sean Campbell and experts in company leadership, marketing, strategic sales, and tech, as they discuss the most pressing topics in B2B. This podcast is designed exclusively for B2B leaders in B2B marketing, B2B sales, B2B product management, and B2B research.

Language:

English


Episodes

Flip My Funnel

9/18/2018
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Sangram Vajre, author of Account-Based Marketing for Dummies and co-founder of Terminus, believes the B2B funnel is all wrong. He shared his thoughts on smart marketing automation, the importance of account-based marketing, and why he started the #FlipMyFunnel movement.

Duration:00:38:11

Business Alchemy

9/10/2018
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Kim Christfort, author of Business Chemistry, joined us to talk about their work on understanding business relationships. Using a scientific approach, they've uncovered a new way of classifying business chemistry styles.

Duration:00:29:25

AdWords: B2B Lead Gen

9/5/2018
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Chris Dayley is a first-hand witness to far too many disasters. Specifically, AdWords accounts that are a complete mess. He shared how he manages accounts, what B2B companies should know about PPC, and how to make paid search advertising a strong part of an overall marketing strategy. The best way to listen to the episode is through Apple Podcasts, Google Podcast, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes. As we...

Duration:00:31:38

Hack Your Business

8/22/2018
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Mike Grandinetti has attended quite a few hackathons and contrary to popular belief, they don't all need to be focused on coding. Instead, hackathons can be just as powerful for marketing, sales, and operations teams. The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes. As we mentioned in the show, if you're enjoying the B2B Revealed show we’d love...

Duration:00:40:55

Purpose over Profits

8/16/2018
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Leslie Gaines-Ross, the chief reputation strategist at Weber Shandwick, shares that brands are being forced to weigh in on controversial issues — whether they want to or not. It’s part of a move to a world in which business and politics are increasingly mixed. The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes. As we mentioned in the show, if...

Duration:00:23:46

A B2B Primer: VR

8/6/2018
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Amy Peck believes in the bright future of AR and VR — or at least, in trying to make that future a reality. Check out the latest episode of B2B Revealed for everything B2B companies need to know about AR, VR, and Mixed Reality. The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes. As we mentioned in the show, if you're enjoying the B2B Revealed...

Duration:00:32:50

Teams: Better With Time

8/1/2018
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Surprise! — employees aren’t productive in their first day on the job. Guest Maia Josebachvili, VP of Marketing and Strategy at Greenhouse, has gone beyond that conventional wisdom and helped to create the Employee Lifetime Value Framework. This Framework helps companies understand how employee effectiveness changes over time. In this episode, we’ll help you understand the Framework. The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast....

Duration:00:30:30

Data's Cold Embrace

7/25/2018
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David Fisher, author of Hyper-Connected Selling, knows that technology-enabled sales is great, but it’s never going to satisfy the need for human connection. The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes. As we mentioned in the show, if you're enjoying the B2B Revealed show we’d love it if you would leave a nice review on Apple Podcasts,...

Duration:00:21:31

B2B's Amazon Moment

7/12/2018
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Chloë Thomas, author of “B2B eCommerce MasterPlan” joins us to talk about B2B eCommerce. Yes, B2B companies need to go online. No, they shouldn’t be taking their cues from the Amazon consumer experience. Chloë’s book: http://a.co/fZpuzum The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes. As we mentioned in the show, if you're enjoying the B2B...

Duration:00:32:05

Protecting Creative Teams

6/25/2018
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Todd Henry joins us to discuss how to effectively lead creative teams. Topics covered include: Todd's Book - Herding Tigers: Be the Leader Creative Teams Need. How to Tie Creative Work to Business Goals. How To Set Goals That Inspire Creative Teams. What Checkov and Chesterton Can Tell Us About Leading Creative Teams. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Duration:00:30:27

Marketing Madness

6/20/2018
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David Feinman joins us to discuss viral video marketing. Topics covered include: You Can Pay Bills With Sales, Not With Likes. Picking the right subject for your video efforts. Setting your sights on micro-viral videos. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Duration:00:20:37

Don't Write a Book

6/6/2018
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Caleb Breakey explains why not everyone should write a book. Topics covered include: How you can build your business with a book. Why Writing A Book Is So Hard. Why So Many Business Books are Boring. The B2B Revealed Podcast is brought to you by Cascade Insights, a market research firm specializing in B2B technology. Need more B2B expertise in your life? There are many ways to follow us.

Duration:00:27:58

Hire Better

5/30/2018
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Dan Cox has some strong opinions on the importance of people’s values in the workplace. Topics covered include: Do You Have the Wrong People in the Wrong Roles? Are You a Merchant, Innovator, Banker, or Builder? Why Firing or Not Firing Isn't the Right Question. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Duration:00:26:14

Boardroom Diplomacy

5/16/2018
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Darcy Kurtz understands the need for marketing to massage its internal messaging. Topics covered include: Why You Need To Avoid Being a Solo Artist in Marketing. How To Develop Boardroom Fluency. How to Message for the Masses. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Duration:00:27:48

Don't Fear The Churn

5/3/2018
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Trish Bertuzzi pulls back the curtain on SDR management. Topics covered include: Why You To Change Your Expectations About Sales Development Reps (SDR's). How To Grow Your SDR's. How to Equip SDR's with the Right Tools and Tactics. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Duration:00:31:42

Marketing's Nemesis

4/20/2018
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Samantha Stone weighs in on the impact of narcissism. Topics covered include: Why B2B Marketing Has A Vanity Problem. What Lessons We Can Learn From Samantha's Book: Unleash Possible: A Marketing Playbook That Drives B2B Sales. How You Can Find Out How Long Buyers Linger in the Sales Funnel. How to Focus on the Metrics that Matter. The B2B Revealed Podcast is brought to you by Cascade Insights, a market research firm specializing in B2B technology. Need more B2B brilliance? There are...

Duration:00:35:10

Spend Wisely on LinkedIn

4/12/2018
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AJ Wilcox explains that LinkedIn ads can cost you big time if you don’t think ahead. Topics covered include: When You Should Spend On LinkedIn. Understanding What Types of LinkedIn Ads (Sponsored, Text, InMail) are the Best Fit. How to Become a LinkedIn Legend. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Duration:00:23:08

The Blurriness of B2B PR

4/4/2018
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Nicole Rodrigues takes a firm stance on organic vs. pay-to-play PR. Topics covered include: Organic vs. Paid Options for PR. The Blurring of Business, Politics, and PR. Tips for Reputation Building. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Duration:00:27:06

Shoot For The Moon

3/16/2018
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Kwame Christian shows that everything is a negotiation. Topics covered include: Why Negotiation is More Common Than You Think. What Christian Has Learned From Hosting His Show Negotiate Anything. The Importance of Anchoring When It Comes to Negotiation. Need more B2B brilliance? There are many ways to follow us.

Duration:00:23:16

Who Killed the PIN?

3/8/2018
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Craig Walker, that’s who - and in the process changed conference calls for everyone. Topics Covered Include: Why Conference Calls. How UberConference Was Able To Build a Pin-Less Conference System. What It Takes To Buy 10,000 Phone Numbers at a Time. How Craig's Experience At Google Voice Contrasts with His Time at UberConference. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Duration:00:29:04