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The B2B Revealed Podcast

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Get the best of B2B. Join Cascade Insights CEO Sean Campbell and experts in company leadership, marketing, strategic sales, and tech, as they discuss the most pressing topics in B2B. This podcast is designed exclusively for B2B leaders in B2B marketing, B2B sales, B2B product management, and B2B research.

Get the best of B2B. Join Cascade Insights CEO Sean Campbell and experts in company leadership, marketing, strategic sales, and tech, as they discuss the most pressing topics in B2B. This podcast is designed exclusively for B2B leaders in B2B marketing, B2B sales, B2B product management, and B2B research.
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Location:

Portland, OR

Description:

Get the best of B2B. Join Cascade Insights CEO Sean Campbell and experts in company leadership, marketing, strategic sales, and tech, as they discuss the most pressing topics in B2B. This podcast is designed exclusively for B2B leaders in B2B marketing, B2B sales, B2B product management, and B2B research.

Language:

English


Episodes

Purpose over Profits

8/16/2018
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Leslie Gaines-Ross, the chief reputation strategist at Weber Shandwick, shares that brands are being forced to weigh in on controversial issues — whether they want to or not. It’s part of a move to a world in which business and politics are increasingly mixed. The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes. As we mentioned in the show, if...

Duration:00:23:46

A B2B Primer: VR

8/6/2018
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Amy Peck believes in the bright future of AR and VR — or at least, in trying to make that future a reality. Check out the latest episode of B2B Revealed for everything B2B companies need to know about AR, VR, and Mixed Reality. The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes. As we mentioned in the show, if you're enjoying the B2B Revealed...

Duration:00:32:50

Teams: Better With Time

8/1/2018
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Surprise! — employees aren’t productive in their first day on the job. Guest Maia Josebachvili, VP of Marketing and Strategy at Greenhouse, has gone beyond that conventional wisdom and helped to create the Employee Lifetime Value Framework. This Framework helps companies understand how employee effectiveness changes over time. In this episode, we’ll help you understand the Framework. The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or ...

Duration:00:30:30

Data's Cold Embrace

7/25/2018
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David Fisher, author of Hyper-Connected Selling, knows that technology-enabled sales is great, but it’s never going to satisfy the need for human connection. The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes. As we mentioned in the show, if you're enjoying the B2B Revealed show we’d love it if you would leave a nice review on Apple Podcasts,...

Duration:00:21:31

B2B's Amazon Moment

7/12/2018
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Chloë Thomas, author of “B2B eCommerce MasterPlan” joins us to talk about B2B eCommerce. Yes, B2B companies need to go online. No, they shouldn’t be taking their cues from the Amazon consumer experience. Chloë’s book: http://a.co/fZpuzum The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes. As we mentioned in the show, if you're enjoying the...

Duration:00:32:05

Protecting Creative Teams

6/25/2018
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Todd Henry joins us to discuss viral video marketing. Topics covered include: Todd's Book - Herding Tigers: Be the Leader Creative Teams Need. How to Tie Creative Work to Business Goals. How To Set Goals That Inspire Creative Teams. What Checkov and Chesterton Can Tell Us About Leading Creative Teams. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.

Duration:00:30:27

Marketing Madness: Chasing Viral Dreams

6/20/2018
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Your video doesn’t need to go viral to be a success. Despite that, too many marketers chase views at the expense of reaching the right viewers. In the latest episode of the B2B Revealed Podcast, we dug in on this topic with viral video expert David Feinman, the co-founder of Viral Ideas. You Can Pay Bills With Sales, Not With Likes Many professionals are tempted to craft a video with the sole intention of getting thousands of likes. For Feinman, that much emphasis on going viral is a...

Duration:00:20:37

Ready to Book It? Probably Not

6/6/2018
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Mistaking a fancy title for thought leadership is a common mistake in the book publishing business. After all, a fancy title does not a good author make. Writing books on professional topics can be a great marketing strategy or a wasted exercise in ego inflation. Before writing a book, make sure you have something worth saying that people will want to listen to. In the latest episode of B2B Revealed, Sean Campbell interviewed Caleb Breakey, CEO of Speak It To Book. They discussed the...

Duration:00:27:58

Hire Better: Know Your Team's Core Values

5/30/2018
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Do you have the wrong people in the wrong roles? You have two options: resign yourself to mediocrity or rethink how you manage your team. In the latest episode of the B2B Revealed Podcast, host Sean Campbell interviewed Dan Cox, CEO of EXOS Advisors. A long-time executive coach and expert in talent management, Cox shared his experiences using the Core Values Index (CVI) to help companies optimize their workforces. Does The Predisposition Suit The Position? Cox has spent years working...

Duration:00:26:14

Boardroom Diplomacy: Marketing Needs Allies

5/16/2018
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Myopic marketing executives focus solely on messaging to external audiences. Lack of attention to internal communications costs marketers influence on business decisions … and allies. Savvy marketing leaders have an internal messaging strategy at the ready. This helps them achieve their creative goals while balancing business benefits. In our latest episode of the B2B Revealed Podcast, Sean Campbell interviewed Darcy Kurtz, drawing on her experience leading global product marketing at...

Duration:00:27:48

Don't Fear The Churn: Inside Sales Management

5/3/2018
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Growth problems? Try treating your sales development reps (SDRs) like vital resources rather than cogs in a machine. That’s the message from Trish Bertuzzi, the President of the Bridge Group, which she shared with Cascade Insights CEO Sean Campbell on the latest episode of the B2B Revealed Podcast. Upend Your Expectations for How SDRs Should Work Sharing insights from her book, The Sales Development Playbook, Bertuzzi demonstrates the connection between SDR job satisfaction and sales...

Duration:00:31:42

Narcissism: Marketing's Nemesis

4/20/2018
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B2B marketing has a vanity problem. Too often, marketers go after the C-suite when it’s really a developer or marketing manager making the buying decisions. Marketers enumerate cumulative leads but forget to track how many actually brought in revenue. They become enamored with data without checking its validity and don’t push to understand the “why” behind the numbers. On this episode of the B2B Revealed Podcast, Cascade Insights CEO Sean Campbell discussed measuring marketing ROI with...

Duration:00:35:10

Spend Wisely: LinkedIn Marketing Tips

4/12/2018
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The lure of LinkedIn’s vast amount of business data makes it an attractive advertising asset… if you know what you’re doing. Ill-informed LinkedIn marketing campaigns can cost you big-time. On this episode of the B2B Revealed Podcast, Cascade Insights CEO Sean Campbell interviewed B2Linked Founder AJ Wilcox on how best to leverage LinkedIn to reach B2B audiences. B2Linked is an advertising agency that specializes in LinkedIn ads. The key benefit of advertising on LinkedIn is its business...

Duration:00:23:08

B2B PR: The Blurring of Business & Politics

4/4/2018
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In the age of social media, big data, and CEO activism, public relations best practices are evolving. Nicole Rodrigues, the founder, and CEO of NRPR Group, dropped by the B2B Revealed podcast to discuss B2B PR with Cascade Insights CEO Sean Campbell. Rodrigues has more than 17 years of experience in public relations and social media marketing. She is a member of the Forbes Agency Council and sits on the board of The Organization of American Women In Public Relations. Rodrigues prefers to...

Duration:00:27:06

Shoot For The Moon (Within Reason)

3/16/2018
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Asking for a raise, advocating an idea, seeking information, making a sales pitch, collaborating… Without realizing it, most of us engage in negotiations every day, multiple times a day. It can be a struggle to articulate what you want in a way that will result in the desired outcome. So, we interviewed an expert on negotiation tactics for tips on improving both daily interactions and big asks. In this episode, Cascade Insights CEO Sean Campbell chats with Kwame Christian, a business...

Duration:00:23:16

How Craig Walker Killed The PIN

3/8/2018
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The killing of the conference call PIN is a case study in disruption. In this episode, Cascade Insights CEO Sean Campbell chats with Craig Walker, CEO of Dialpad, the makers of UberConference. Walker is an expert innovator in the field of Voice Over Internet Protocol (VOIP). For many companies, conference calls have undergone little change since the 1980s. Each invite to an old-fashioned meeting fills Walker with surprise. “It shocks me when… I look at my calendar appointment and it...

Duration:00:29:04

Heat Up Your Cold Email: An Interview with Ryan O'Donnell

2/14/2018
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How can sellers use cold email to engage rather than irritate? In this episode of B2B Revealed, Cascade Insights CEO Sean Campbell chats with Replyify Co-Founder Ryan O'Donnell on how to use cold email to increase audiences and avoid the spam filter. Obviously, cold email is more likely to be welcomed when it is relevant to the recipient. But Campbell mentions how common it is for him to open a cold email that has nothing to do with his work. "…It wasn't targeted, it wasn't relevant,...

Duration:00:36:08

Facts Bore, a Good Story Roars

2/1/2018
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Facts and statistics make for a boring presentation. If you want to earn thunderous applause with your next conference talk, make sure your speech actually says something. Spellbind with a story. In this episode, Cascade Insights CEO Sean Campbell interviews renowned speaker Troy Hazard on giving a conference talk. Hazard is a seasoned keynote speaker, entrepreneur, author, TV presenter, and business consultant with more than 25 years of experience. Hazard points out that an emotional...

Duration:00:36:09

SEO: The Balancing Act of Visibility and Utility

1/15/2018
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Don't forget to give us a review on iTunes, Stitcher, Google Play, Soundcloud, or wherever you happen to listen. How should marketers balance the need to be visible with the need to be relevant and useful? In today's episode, Cascade Insights CEO Sean Campbell talks to Phil Singleton, CEO of Kansas City Website Design & SEO. Singleton is the author of “SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.” He is also a Duct Tape Marketing Certified...

Duration:00:32:33

Left Brain + Right Brain = Marketing Success

1/2/2018
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The best marketers love data and the creative process in equal measure. On this episode of B2B Revealed, “Analytical Marketer: How to Transform Your Marketing Organization” author Adele Sweetwood is our guest. Sweetwood is the senior vice president of global marketing & shared services at SAS (Statistical Analysis System). Cascade Insights CEO Sean Campbell and Sweetwood explore why an analytical mindset is necessary for a properly targeted marketing success strategy. Master The Art of...

Duration:00:26:33