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The B2B Revealed Podcast

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Get the best of B2B. Join Cascade Insights CEO Sean Campbell and experts in company leadership, marketing, strategic sales, and tech, as they discuss the most pressing topics in B2B. This podcast is designed exclusively for B2B leaders in B2B marketing, B2B sales, B2B product management, and B2B research.

Get the best of B2B. Join Cascade Insights CEO Sean Campbell and experts in company leadership, marketing, strategic sales, and tech, as they discuss the most pressing topics in B2B. This podcast is designed exclusively for B2B leaders in B2B marketing, B2B sales, B2B product management, and B2B research.
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Location:

Portland, OR

Description:

Get the best of B2B. Join Cascade Insights CEO Sean Campbell and experts in company leadership, marketing, strategic sales, and tech, as they discuss the most pressing topics in B2B. This podcast is designed exclusively for B2B leaders in B2B marketing, B2B sales, B2B product management, and B2B research.

Language:

English


Episodes

Rising to Power

8/19/2019
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Today’s guest is Ron Carucci, Cofounder and Managing Partner at Navalent, a company that works with CEOs and Executives who are pursuing transformational change. His Harvard Business Review article “Executives Fail to Execute Strategy Because They’re Too Internally Focused” put him our radar and led us to his fantastic book, Rising to Power. We tackle both the book and the HBR article in this interview. The crux of the episode--to borrow Ron’s phrase--is the ‘altitude sickness’ that all...

Duration:00:40:02

Take Care of Your Data

8/6/2019
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If you don’t take care of your data, your marketing campaigns will have a lower ROI, sales teams will be starved for leads, and your company will miss it’s revenue targets. On today’s episode, I chat with Ruth Stevens, who has spent the last 20 years helping enterprise and mid-market companies take better care of their data. Ruth has also co-authored an excellent book on the subject named B2B Data-Driven: Marketing, Sources, Uses, and Results. Ruth and I chat about several important...

Duration:00:43:39

Thumb Stopper Creative

7/19/2019
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Organic reach on Facebook has plummeted over the years and B2B marketers need to adjust. On today's episode, I chat with Peter Reitano, the Co-founder of Abacus, a digital marketing agency that specializes in leveraging Facebook and Instagram in a B2B context. We discuss the challenges of finding organic reach through Facebook, the importance of vertical video and the importance of thumb stopper creative. Peter also shares useful tips on how you can create an emotional punch with your...

Duration:00:38:17

Are You a Superboss?

7/9/2019
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Today I’m speaking with Sydney Finkelstein, an expert in leadership and the author of the well-researched book, Superbosses: How Exceptional Leaders Must Master the Flow of Talent. We first discuss the main archetypes of different superbosses (the iconoclasts, the nurturers, etc.) through a number of different examples of well-known business leaders. Then we get into various factors that make superbosses tick alongside some sentiments that are tantamount to treason when talking to a...

Duration:00:41:09

The Transparent Seller

6/19/2019
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Trust in B2B sellers is eroding. B2B buyers are increasingly looking towards third-party sites and influencers for reviews. Additionally, your sales and support teams may not be set up for success in building long-term trust with buyers. In this episode, Todd shares his extensive experience and tactics for building trust with buyers and ensuring mutual success. Radical transparency in B2B sales can qualify deals more quickly, shorten sales cycles, improve win rates, and keep customers...

Duration:00:46:55

Offices for Humans

6/4/2019
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Kristin Kelsey, an expert on modern office design, joins the show today. Kristin provides great insight into why your office looks like it does today and where it’s headed in the future. She also discusses biophilic design, the “third space”, and array of positive and negative trends in office design throughout the years. But the end of the episode I’m sure you’ll be looking forward to the future Kristin posits. In This Episode

Duration:00:38:28

Going Beyond Brexit

5/13/2019
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Martina Bozadzhieva, Managing Director and Head of Research at global market research firm DuckerFrontier, joins the podcast today. Martina’s expertise comes from direct experience navigating business dynamics in the turbulent European market. If you’re in headquarters or a country manager and if you do business in the UK, France, or Germany, this is one to listen to. In This Episode: Resources: Martina’s LinkedIn ProfileMartina's Twitter

Duration:00:40:05

Crisis Ready Preppers

5/1/2019
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Melissa Agnes joins the show today. Melissa is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is also a celebrated keynote speaker, a crisis management strategist, and an expert in mitigating risks in organizations. Melissa shares the key components of proper crisis management. She also highlights the importance of clear communication, transparency, and honesty in the midst of high-stress situations. From Melissa you can learn the right steps to take...

Duration:00:49:26

Have No Rules

4/15/2019
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Kevin Kruse, the author of Great Leaders Have No Rules, join us today to discuss why rule-based leadership leads to failure. Importantly, Kevin bases this key insight on over 200 interviews with well-known business leaders across a range of disciplines. Based on these conversations Kevin has distilled 10 key insights that any leader can use to build a culture that is based on trust vs. mere rule following. In This Episode Resources Great Leaders Have No Ruleshttps://www.kevinkruse.com/

Duration:00:45:11

The Future of Connected Health

4/1/2019
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Dr. Joe Kvedar, author and TEDx speaker, joins us today to discuss the future of Connected Health. Dr. Kvedar takes us through the current state of Connected Health in this episode. We cover some of the fascinating technology integrations out there today, an array of unique startups, and some of the regulation and compliance issues that are hindering Connected Health solutions. In This Episode

Duration:00:44:30

Lost and Founder

3/18/2019
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Rand Fishkin, the co-founder of Moz.com, the leader of SparkToro, and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup, joins us to discuss his journey as a startup owner. The book is a fantastic read. Some of the topics we cover include, how to transition from services to product offerings, expectation setting for startups, why growth hacks are such a bad idea, and the importance of radical candor.

Duration:00:30:40

Voice-Centric Marketing

3/5/2019
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Niraj Dawar joins us to talk about the intersection of voice marketing and the world of B2B. We discuss how to engage customers, how voice marketing compares to search marketing and SEO, and how voice marketing and AI are set to dominate the world of B2B Marketers.

Duration:00:27:19

The Rebel's Role

2/19/2019
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Lois Kelly, author of Rebels At Work: A Handbook for Leading Change From Within, shares her first-hand experiences witnessing the impact rebels can have on an organization. It’s not about disrupting projects, but about sharing a different way of looking at the world — something that comes in handy more often than not.

Duration:00:40:45

Alive at Work

2/5/2019
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Dan Cable, Professor of Organisational Behaviour at London Business School, joins us to talk about his book, Alive at Work: The Neuroscience of Helping Your People Love What They Do. Pulling from the worlds of both psychology and business management, Dan helped explain the connection between giving your employees the freedom to work with fewer constraints and overall business success. As always, we’d love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or...

Duration:00:49:55

B2B Influencer Marketing

1/22/2019
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Joel Backaler, the author of Digital Influence, guides our discussion exploring the world of B2B influencer marketing. We’ll discuss how corporations should structure their influencer programs, the role conferences play in connecting with influencers, as well as the need for peer-to-peer influencer marketing campaigns. As always, we'd love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wherever you listen to podcasts. And, if you have any feedback,...

Duration:00:32:14

India and China: Market Entry

1/8/2019
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Dr. Bhaskar Chakravorti joins us to discuss the significance of the China and India's digital economies. We talk about how these markets have developed, what tech companies should be aware of as they try to enter these regions, and what to be on the lookout for going forward. As always, we'd love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wherever you listen to podcasts. And, if you have any feedback, you can reach us at cascadeinsights.com.

Duration:00:40:07

The Year in Review

12/24/2018
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Marketing, market research, sales, the nature of creativity, the validity of data, the need for diversity and more: 2018 was a big year for the B2B Revealed Podcast. We wanted to take a moment to highlight our favorite episodes, some key lessons we hope you'll carry with you into 2019, and what to look forward to in the coming months. As always, we'd love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wherever you listen to podcasts. And, if you have...

Duration:00:06:50

Tech's Sustainability Scorecard

12/18/2018
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Gary Cook, the Senior Corporate Campaigner on the Climate & Energy Campaign at Greenpeace, joins us to talk about sustainability and environmental responsibility in the technology industry. We talked about physical devices, the real cost of cloud computing, manufacturing, and steps leaders should be taking to stop causing unnecessary problems. If you enjoy the show, we’d love for you to leave a review in your podcast player. It only takes a minute and helps more people discover the...

Duration:00:31:59

The Gift of Feedback

12/11/2018
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Kirsty Trail, the VP of Customer at Hootsuite, has spent years managing and leveraging customer support at some of the world's leading technology companies. Kirsty joined us to talk customer support, gathering actionable feedback from customers, and finding both qualitative and quantitative ways to understand customer journeys. If you enjoy the show, we’d love for you to leave a review in your podcast player. It only takes a minute and helps more people discover the show. Brought to you by...

Duration:00:37:02

Hunting for Prospects

12/4/2018
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Mark Hunter, the author of High-Profit Prospecting, draws from his extensive career in sales as he shares how to connect with potential customers. Whether it's cold calling, referrals, or mining your CRM for gold, Hunter has advice on how to improve prospecting hit rate.

Duration:00:35:52