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Episodes

Episode 57: Marketing After the Attention Economy

4/18/2019
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On Episode 57, Cahill Puill is back to look at world beyond the attention economy. What’s next? How can we deal with the piles of data and sort the wheat from the chaff, what can marketers do to remain relevant, and what trends is Cahill watching? You’ll want to stay with us for this one. Of course, you can listen here on our website, at ConfessionsofaMarketer.com (https://ConfessionsofaMarketer.com), anytime. But don't forget to subscribe to Confessions of a Marketer on your favorite...

Duration:00:13:24

Episode 56: Short Attention-Span Marketing

4/15/2019
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On Episode 56, Cahil Puill joins me for a chat about short attention-span marketing, or the attention economy. Cahill thinks the attention economy is nearing an end, and we’re moving to, as he puts it, the visiconomy. We’re inundated with information—messages flying at us every minute of every day—and that’s just not sustainable. So, how should marketers deal with it and what’s next? We get to that in part one of my chat with Cahill. Of course, you can listen here on our website, at...

Duration:00:11:30

Episode 55: An Appeal to Chief Marketing Officers

4/11/2019
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On Episode 55, Alex Withers is back with an appeal to his fellow CMOs. There are five points, all drawn from the data in the In-House Creative Management Report (https://www.inmotionnow.com/project-workflow/in-house-creative-management-report-2019/), that Alex feels CMOs need to take to heart. Some very valuable info here, and some advice on shouting louder than your spend. Of course, you can listen here on our website, at ConfessionsofaMarketer.com (https://ConfessionsofaMarketer.com),...

Duration:00:07:56

Episode 54: In-House Creative Management

4/8/2019
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On Episode 54, we're talking in-house creative management with InMotionNow (https://www.inmotionnow.com) CMO Alex Withers (https://www.linkedin.com/in/awithers/). Last year, in Episode 17 (https://www.confessionsofamarketer.com/17), we chatted with Alex about why CMOs should listen to creative. It was a powerful episode and I’ve wanted to have Alex back to chat again, and the release of the In-House Creative Management Report...

Duration:00:21:17

Episode 53: Marketing Isn't About You

4/4/2019
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On Episode 53, we've got Adam Fairhead—founder of Fairhead Creative—here to discuss his new book. Adam’s firm, Fairhead Creative, focuses on cause-driven companies. And he bills his new book as a marketing and communication blueprint for companies with a cause. It’s called Marketing Isn’t About You: The Two Things that matter if You Sell Things that Matter. He’s distilled a lot of his thinking from years of helping companies. Of course, you can listen here on our website, at...

Duration:00:15:53

Special: Opportunity Zones, Part 2

4/2/2019
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A look at an episode of the Innovation Podcast: This week, Garnet and I continue our chat with Peter Stuart of Outlier Capital about Opportunity Zones -- we learn the three most important things to know about them, how Peter is capitalizing on them at Outlier Capital, some common mistakes, and we get a broader understanding of opportunity zones in general. Listen to more about opportunity zones on #theipod - The innovation Podcast...

Duration:00:19:07

Episode 52: Rebel Talent

4/1/2019
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On Episode 52, we talk with Francesca Gino, the Tandon Family Professor of Business Administration at Harvard Business School. She has been honored as one of the world’s top 40 business professors under 40 by Poets and Quants. And she has a new book out called Rebel Talent—Why It Pays to Break the Rules at Work and In Life. You fancy yourself a rebel, or have some rebels in your company? Listen closely to my chat with Francesca. Of course, you can listen here on our website, at...

Duration:00:25:51

3 Minute Extra: What Is a Brand?

3/29/2019
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Of course, you can listen here on our website, at ConfessionsofaMarketer.com (https://ConfessionsofaMarketer.com), anytime. But don't forget to subscribe to Confessions of a Marketer on your favorite podcast service. We're available pretty much anywhere you listen, including Apple Podcasts (https://itunes.apple.com/us/podcast/confessions-of-a-marketer/id1293299565?mt=2&ls=1), Google Play (https://play.google.com/music/listen?u=0#/ps/Ifei6akicbvyhx6engeb5z7iqxu), Overcast...

Duration:00:02:50

Episode 51: Less Fear, More Community

3/28/2019
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On Episode 51, I continue my chat with Beth Monaghan about fear and the future of PR. Beth and I started our talk about her thoughts last time. This time, we journey into the real world and her thoughts about the power of community, finding common ground, what’s happening in PR in the era of fake news and me too, and what she sees happening in marketing in the coming months and years. Hope you enjoy the rest of the chat. Of course, you can listen here on our website, at...

Duration:00:09:11

Episode 50: Fear and the Future of PR

3/25/2019
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On Episode 50, we have Beth Monaghan in to talk about fear and the future of PR. Beth runs InkHouse—one of the brightest PR agencies in the land. She wrote a post (https://www.linkedin.com/pulse/fear-future-pr-beth-andrix-monaghan/) a while back that got my attention. In today’s world, there is lots of fear in the marketplace. And Beth deals with that every day. So she came up with a guide on how to think a bit differently. Beth is a thoughtful person who has built a great business—so it’s...

Duration:00:13:56

Episode 49: 2019 IBM Watson Marketing Trends, Part 2

3/20/2019
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On Episode 49, we have more with Jon Chang of IBM Watson Marketing about the IBM Watson 2019 Marketing Trends Report. We talk about agile marketing, the blending of MarTech + AdTech, customer centricity, and the emotion economy. Plus, we get Jonathan’s takeaways from the report and trends he’s watching in 2019 and beyond. Of course, you can listen here on our website, at ConfessionsofaMarketer.com (https://ConfessionsofaMarketer.com), anytime. But don't forget to subscribe to Confessions of...

Duration:00:18:31

Special: Facial Recognition

3/17/2019
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A look at an episode of the Innovation Podcast: Facial recognition is taking the world by storm. So we found the most innovative mind in the business--Panos Moutafis, who founded Zenus Biometrics in Houston--to tell us what he and his company have been up to. Zenus has a unique technology, which Panos describes in our chat, focused on facial recognition for event check ins. The company heralds it as the world's fastest checkin, which requires no ticket scanning or wearables. Of course, you...

Duration:00:20:40

Episode 48: 2019 IBM Watson Marketing Trends

3/13/2019
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On Episode 48, we have Jon Chang of IBM Watson Marketing in to chat about the 2019 Marketing Trends Report. This is the first of two episodes with Jon. In this episode, we cover the first five of the top nine trends that IBM covers in the report, including the emergence of the tech-savvy "martecheter," how the director of marketing is hottest new role in marketing, making hyper-personalization a reality with AI and machine learning, how digital marketing agencies transform into...

Duration:00:19:06

Episode 47: Hack Your Marketing

3/6/2019
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On Episode 47, we’re talking growth hacking with Taylor Ryan, CMO of Valuer (https://valuer.ai). Growth hacking is one of those terms that people just toss about. But Taylor has hacked himself to success at Valuer, a firm that matches startups with corporations, accelerators, and investors. We share some LinkedIn war stories, explore techniques you can employ in your marketing right away, and Taylor shares some trends he's watching for 2019. And we also bat around SEO and Google. So, get...

Duration:00:21:20

Special: Opportunity Zones and E-Sports (Don't Worry, It All Makes Sense)

3/3/2019
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A look at an episode of The Innovation Podcast: Garnet and Mark chat about two things that have been on their minds: opportunity zones and e-sports. Of course, you can listen here on our website, at ConfessionsofaMarketer.com (https://ConfessionsofaMarketer.com), anytime. But don't forget to subscribe to Confessions of a Marketer on your favorite podcast service. We're available pretty much anywhere you listen, including Apple Podcasts...

Duration:00:19:03

Episode 46: Marketing Is (Still) Broken

2/26/2019
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On Episode 46, we're back with Tim Burke of Affinio (https://www.affinio.com). Last time, Tim and I discussed his thoughts about marketing being broken. One week later, and it's still broken. There's a massive disruption happening that is leaving few parts of our business untouched--there’s consolidation happening everywhere. He sees a lot of pressure for media agencies, as enterprises take over that task as part of the in-housing trend. So, to start part two of our chat, I asked Tim why...

Duration:00:17:54

Special: AnytownUSA and the Future

2/25/2019
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A look at an episode of the Innovation Podcast: We're back with Geralyn Breig (https://www.linkedin.com/in/geralynbreig/), founder of AnytownUSA (https://anytownusa.com). In the first part, we talked about Geralyn’s back ground and career. In this episode, we get into her new venture—something Garnet knows well—and then we take a peek at the future. Special Guests: Garnet Heraman and Geralyn Breig.

Duration:00:16:00

Episode 45: Marketing Is Broken

2/20/2019
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On Episode 45, Tim Burke joins me all the way from Halifax, Nova Scotia, where he runs Affinio (https://www.affinio.com)—a firm that tries to understand people at a deep level. That takes data and AI, machine learning, and all that. But Tim isn’t just a data jockey. He has a real point of view on marketing—that it’s broken. And the only way to fix it is to seize on the power of the data we’re all collecting and put it at the fingertips of the marketers who need it. Lots to unpack there, so...

Duration:00:13:35

Special: A Made-In-America Success Story

2/17/2019
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A look at an episode from the Innovation Podcast: In this episode, the first of two parts, we interview Geralyn Breig (https://www.linkedin.com/in/geralynbreig/), founder and CEO of AnytownUSA.com (http://AnytownUSA.com), which launched in June 2018. Geralyn has a storied career. She was President of Clarks, Americas from 2014 to 2016. Geralyn's career in consumer products spans 35 years in executive, marketing and omnichannel business development roles. In this part of our discussion,...

Duration:00:15:36

3 Minute Extra: Keep At It

2/15/2019
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I don't know about you, but one of the things over the course of my career that I've run into is an inability for an organization to stick with something. Whether it's a marketing initiative, maybe the design of the website, maybe a TV campaign. Doesn't really matter what it was. But there's often a level of impatience or an inability to stay with something to give it time to work. Herein, my thoughts on that. Of course, you can listen here on our website, at ConfessionsofaMarketer.com...

Duration:00:03:13