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Confessions of a Marketer

Business

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more have all shared their wisdom with Mark. Now in its second season, and covering everything across the marketing landscape--from brand to product to privacy, and everything in between--the podcast has become a must-listen for marketers around the world. Episodes go live most Mondays and Thursdays.

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more have all shared their wisdom with Mark. Now in its second season, and covering everything across the marketing landscape--from brand to product to privacy, and everything in between--the podcast has become a must-listen for marketers around the world. Episodes go live most Mondays and Thursdays.

Location:

United States

Description:

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more have all shared their wisdom with Mark. Now in its second season, and covering everything across the marketing landscape--from brand to product to privacy, and everything in between--the podcast has become a must-listen for marketers around the world. Episodes go live most Mondays and Thursdays.

Language:

English


Episodes

Engagement During and After COVID-19

11/23/2020
On the latest episode, we’re sitting down once again with Amanda Slavin, co-founder of CatalystCreativ. Amanda is all about engagement—and I thought it might be interesting to chat about it in the wake of COVID-19. Since we last spoke, Amanda became a mother, so we find out all about that, plus we dig into how engagement has changed during COVID, how creative has been transformed, and what engagement might look like in the future. We touched on a lot more. As always with Amanda, this was a...

Duration:00:41:52

Omnichannel Marketing

11/16/2020
On the latest episode, Rytis Lauris, co-founder and CEO of marketing automation platform Omnisend, joins us to discuss omnichannel marketing. We learn all about Rytis and Omnisend, plus we find out exactly how omnichannel marketing works, why email marketing is dead, and how to do personalization and relevance right. In addition, we hear how Rytis bootstrapped several businesses (including Omnisend), how to figure out whether you’re offering a painkiller or a vitamin, and how his firm and...

Duration:00:22:22

Agility in the Marketing Jet Stream

11/9/2020
On this episode, we welcome a fellow podcaster Stephanie Cox to chat about agility in marketing. Stephanie is the host of the REAL MARKETERS podcast, where she’s interviewed marketing leaders with brands such as MGM Resorts, Crayola, GE, Campbell Soup Company and others. She is also VP of sales and marketing at Lumavate. We learn why agility in marketing is so important, how to manage marketing efforts that are so fast moving, and what hinders marketers from moving as fast as possible....

Duration:00:30:43

Doing Business During COVID

11/5/2020
This time, we have food entrepreneur and pierogi queen Vanessa White back for a discussion about life during COVID-19, running a small business and what the post COVID world might look like. Vanessa is co-owner of Jaju Pierogi—now sold in stores all over New England. I think there’s no better way to view the business world than through the eyes of a small business or startup owner. We learn what life has been like the past six months. And we get a glimpse into the effort it takes for a small...

Duration:00:38:42

Video in Marketing

11/3/2020
On this episode, Oren Greenberg, founder of Kurve, which is a modular growth marketing consultancy. Oren has been instrumental in the growth of a number of client brands and has been featured in The Telegraph, Social Media Examiner, and the HubSpot blog. We get the details on Oren’s background and learn all about Kurve. We also find out how he’s using video with his clients and how they’re affecting conversions. In addition, we discuss the role personalization plays, how to align your values...

Duration:00:33:32

Subconscious Marketing

11/1/2020
On today’s episode, we have Leslie Zane, President of Triggers Brand Consultancy with us. Leslie is a TEDx Speaker, and contributor to Harvard Business Review, Media Village, Scientific American, and CMO.com. We are privileged to have her with us to dig into a subject that seems absolutely massive and critically important to understand: Subconscious Marketing. We learn about her work at Triggers Brand Consultancy and how she got involved in the subconscious, why the subconscious is so...

Duration:00:40:27

Social Marketing Content

10/27/2020
On this episode, we’re talking with Kevin Urrutia, cofounder and Facebook expert at Voy Media. Kevin has quite an entrepreneurial story to tell. We hear about his agency, the best kind of content to offer, how a company can ensure it diversifies its traffic, and selling globally. Plus, we learn how COVID affected VoyMedia, get a pulse on the state of mind of his clients, and peer into the future for agencies in the post-COVID world. Thumbs up on this chat!

Duration:00:25:49

The Human Marketer in a Digital World

10/20/2020
On the latest episode, we are fortunate to have a repeat guest back with us. Alex Withers is in to talk about the role of the human marketer in an increasingly digital world. Alex is COO of a company called marGo and has a long background in marketing. We learn about his background, a bit about marGo, why he left his cushy CMO job to start a new business, the role of the human marketer in light of constant amazing tech advancements, the direct sales industry, and how human marketers will...

Duration:00:25:48

Building a Content Platform

10/13/2020
On this episode, we’re joined by Joe Sullivan for a discussion about creating a content platform. Joe is an industrial marketing consultant with more than 10 years of experience and is cofounder of the St. Louis-based industrial marketing agency Gorilla 76. In our chat, we learn his background and all about building a content platform: how to start it out, what the steps are, the social platforms to concentrate on, frequency, and so much more. We also learn about how COVID-19 has affected...

Duration:00:26:08

Prepping for the COVID Holiday Shopping Season

10/6/2020
Danielle Savin is our guest today. She’s Senior Director of Marketing Solutions and Senior Principal at Capgemini, where she focuses on retail. As we prepare for the holiday season, it made sense to have her back to see how retailers are preparing, and to see what the season might hold in store. We discuss--of course--data, supply chain efficiencies, personalization, and digital marketing efforts. Plus, we look into the kinds of messaging strategies that might work this year and how...

Duration:00:22:01

Marketer to Marketer: Turning the Tables

9/29/2020
I'm starting this season with a bit of a change of pace. I’m turning the tables. Victor Machado—a friend, colleague, and guest of the podcast on episodes 86 and 87—is in to ask me questions. This was his idea, and although we discussed it beforehand, I wasn’t 100% sure what he’s going to ask. I thought it could be a lot of fun or a complete disaster. I’ll let you decide. Anyway, Victor is founder of PW Digital Agency, which combines a couple decades of sales, business and tech experience...

Duration:00:58:01

From the Archives: Why CMOs Should Listen to Creatives

8/26/2020
As we kick back in our beach chair, we're taking a look back at some of the best episodes of CoaM. This time, we find out why CMOs should listen to their creative teams from Alex Withers, who was CMO of InMotionNow back in 2018 when we recorded this during our first season. He's now Chief Operating Officer at marGo LLC, which provides CRM and marketing tools for the direct sales industry. In this chat, Alex shares his belief that creatives have a lot to offer CMOs. It was an inspirational...

Duration:00:13:34

Creative Audacity

8/11/2020
On Episode 165, Keith Cartwright is into discuss starting his new agency--Cartwright--with the backing of WPP amid COVID-19 and the racial tensions. We cover all of that plus working with the support of WPP and Grey, creative audacity, and his side hustle, Saturday Morning, a non-profit that aims to bring awareness to and shift perceptions of racial bias and injustice. Links of Interest LinkedInTwitterCartwrightKeith Cartwright opens new WPP-backed agency bearing his nameSaturday Morning

Duration:00:30:10

Light a Fire Under Your SaaS

8/4/2020
On Episode 164, Nicolas Vandenberghe is in to discuss B2B SaaS products and lots more. Nicolas runs Chili Piper, which says it can turn inbound leads into qualified meetings, instantly. He’s started and sold lots of startups. And then he saw an opportunity in sales tech. So we get into everything around B2B marketing--whether people want hyper-specialization or all-in-one, meeting the needs of customers, making revenue teams more productive, and lots more. Links of...

Duration:00:24:30

Progressive Web Apps

7/28/2020
On Episode 163, David Etheredge is in to discuss progressive web apps, technology, generating prospects and lots more. David’s CEO and co-founder at SavvyCard, which he describes as a mobile engagement SaaS platform that creates customized web applications to make it easy for businesses to create connections, build relationships and drive transactions with their customers through the mobile web. Think real estate agents and the like. David has an interesting background. He worked in...

Duration:00:25:49

Special: Allies in Action--Racial and Economic Equity as Corporate Competitive Advantage

7/27/2020
Allies in Action™, a new web forum created from a strategic partnership between Aperture VC and Impact ROI LLC, held its inaugural event on July 8. The Zoom-based event featured a prestigious group of speakers from the venture capital, real estate, healthcare, management consulting and media/publishing industries. Read the full press release here. July 8 Forum In the wake of the death of George Floyd, advocates for racial and economic equity have called for companies to take leadership....

Duration:01:32:20

Demystifying Digital Marketing

7/21/2020
On Episode 162, Marty McDonald is in to discuss digital marketing in the COVID-19 era and lots more. Marty is co-founder and CEO of Bad Rhino, and full-service social media marketing agency. He likes developing unique and customizable strategies for his clients. I wanted to get together with him to discuss his approach and also find out his point of view on marketing in the COVID-19 era. Links of Interest LinkedInBad Rhino

Duration:00:24:52

The Age of Quantitative Creative

7/14/2020
On Episode 161, Travis Chambers is in for a discussion about Quantitative Creative. Travis runs Chamber.Media and says there’s a science behind creativity and content. We dig into that and also find out how he approaches the creative process—and he shares some advice for all of you. Links of Interest LinkedInChamber.MediaAmazonWikipedia

Duration:00:32:01

Telling a Great Story

7/7/2020
On Episode 160, Naira Perez is in to discuss Instagram stories, her firm Spring Hill Digital--and lots more. We talked way back in the pre-COVID days, but the discussion is really valuable for all of us right now. I will say up front, that Instagram is not my specialty, so I learned a lot from Naira. We discuss how companies can use them to their advantage to get engagement, how she has used them with her clients, and other platforms that are getting her attention. Plus, we learn how she...

Duration:00:29:02

Ageless Creativity

6/30/2020
On Episode 159, we have a really important discussion with Ian David on ageism in advertising and marketing--and his collective called FEARLESS. Ian has worked with a variety of the biggest brands in the world as a copywriter and creative director. A couple of years ago, he found himself out of work and was sending out resumes everywhere--and got little response. He realized that it was because ad agencies are obsessed with youth. So, after some thought, he created FEARLESS--a network of...

Duration:00:24:22