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Content Strategy Insights

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Interviews with content strategy experts: enterprise, UX, product, content design, content marketing, etc.

Interviews with content strategy experts: enterprise, UX, product, content design, content marketing, etc.

Location:

Seattle, WA

Description:

Interviews with content strategy experts: enterprise, UX, product, content design, content marketing, etc.

Language:

English

Contact:

2064287623


Episodes

Beth Dunn: Cultivating Content Design – Episode 99

6/11/2021
Beth Dunn Beth Dunn is the author of Cultivating Content Design, a book that shows content leaders how to create the kind of successful content design program she has built at HubSpot. The secret to Beth's approach is communication. First, she listens intently to her colleagues and stakeholders. Then she invites them to workshops and other activities where they co-discover content concerns and figure out together how to address them. The key to Beth's success is her pragmatic approach. She...

Duration:00:29:29

Patrick Bosek: Structured Authoring for Future-Proof Content – Episode 98

5/26/2021
Patrick Bosek Patrick Bosek helps businesses author and manage content that is structured so that it can be used for many purposes, not just one-off publications. Structuring documentation this way creates intelligent content that both addresses current customer needs and anticipates future demands. The DITA standard underlies this approach to creating and managing the smart, adaptable content that modern businesses need to complete their digital transformation. We talked about: the benefits...

Duration:00:32:36

Patricia Gomez and Mario Ferrer: Content Design “Glue” – Episode 97

5/12/2021
Patricia Gomez and Mario Ferrer lead the content design team at King Games, the makers of Candy Crush and other popular mobile games. Patricia Gomez Mario Ferrer They operate at a scale that might intimidate some people, designing experiences for nearly a quarter of a billion users. Serving that many customers forces them to be thoughtful about the tools they use and about how they work with their colleagues. They and their team have become the "glue" that connects designers, developers,...

Duration:00:39:35

Cheryl Platz: Design Beyond Devices – Episode 96

4/28/2021
Cheryl Platz Modern digital experiences meet humans where they are. Talking to a voice assistant. Typing on a keyboard. Reacting to a vibration delivered by your smart watch. Operating a VR game character with a gesture controller. Wherever you want to be, there is now a device and an interaction modality to take you there. Cheryl Platz is the expert guide who can help you navigate the practice of multimodal design, the new UX approach that connects these many interactions to create one...

Duration:00:31:18

Marcelo Lewin: Content Modeling for Headless CMS – Episode 95

4/20/2021
Marcelo Lewin Marcelo Lewin focuses on content modeling, a long-standing practice that is growing in importance as the need for intelligent content emerges. Content modeling helps you manage your content separately from its presentation in any one medium. This skill is crucial in the new world of omnichannel content delivery, where your content is as likely to show up in a voice app or chatbot as in a mobile app or website. Marcelo is a natural educator and evangelist who can help anyone -...

Duration:00:29:29

Patrick Stafford: UX Writing and Content Design Education – Episode 94

4/9/2021
Patrick Stafford Patrick Stafford has a unique view of the state of content work in the fields of UX design and product management. As the CEO of the UX Writers Collective, his livelihood depends on understanding where the profession is going, which skills are in demand, and how writers and designers can best prepare themselves for UX writing and content design careers. We talked about: his new role as CEO at the UX Writers Collective the current scope of courses they offer and their plans...

Duration:00:39:42

Rachel McConnell: Content Operations Leadership – Episode 93

4/2/2021
Rachel McConnell In Rachel McConnell's world, if content strategy is the engine, then content operations is the oil that keeps it running smoothly. Rachel leads one of the biggest content operations in the world, a team of 100 content designers and editors at BT, a large communications services company in the UK. Her team is a mix of content professionals from both UX and publishing backgrounds who work across a variety of products. This gives her plenty of opportunities to optimize their...

Duration:00:31:54

Nicole Buckenwolf: Making Sense of Complex Product Graphs with Taxonomies and Ontologies – Episode 92

3/23/2021
Nicole Buckenwolf Nicole Buckenwolf organizes the product information that you see at businesses like Amazon and Etsy. Big retailers use product graphs, ontologies, and taxonomies to classify and categorize the millions of products they carry. Building these massive catalogs involves a variety of users and collaborators. Both the vendors who provide the products and the shoppers who buy them - as well as the in-house teams that build these complex shopping systems - benefit from the valuable...

Duration:00:28:59

Scott Berkun: How Design Makes the World – Episode 91

2/16/2021
Scott Berkun Scott Berkun can help you understand design. His new book, How Design Makes the World, helps both practitioners of the discipline and consumers of the products that they create understand how design shapes our world. We talked about: his journey from computer programming to UX design his early switch at Microsoft from UX research to project management the distinction between building things and designing things the hazards of building things that don't solve a problem his take...

Duration:00:31:38

Sabine Ocker: Taxonomies, Ontologies, and Content Metadata – Episode 90

1/22/2021
Sabine Ocker Sabine Ocker helps enterprises organize their content. She uses taxonomies and other content metadata to make sure that customers get the information they need, when they need it. Sabine's superpower is her ability to talk about her work in a way that resonates with business decision makers. This ensures that she always has the budget and other support that she needs to do this important work. We talked about: her work as an enterprise information architect focused on taxonomy...

Duration:00:33:41

Noah Iliinsky: Data Visualization and Information Design – Episode 89

12/23/2020
Noah Iliinsky When you're drowning in data, it's good to have an information designer like Noah Iliinsky looking out for you. Noah takes a human-centered approach to a data visualization, connecting people with information tucked away in massive datasets. His purpose-driven process is designed to help users quickly extract the insights they need from a flood of information. We talked about: his new role as Principal UX Architect at Collibra, a data-governance company how he accidentally...

Duration:00:32:36

Tom Johnson: Documenting APIs – Episode 88

12/3/2020
Tom Johnson Documenting APIs is one of the newer jobs in the technical writing domain. Tom Johnson enjoys the unique challenges of collaborating with and writing for the developers who create and use these Application Programming Interfaces. He also enjoys reflecting on his work and sharing his insights with his fellow technical communicators. We talked about: his evolution from writing to teaching to technical writing to his current focus on API documentation the things he likes about...

Duration:00:34:00

Chris Savage: Video Content Marketing and Analytics – Episode 87

11/20/2020
Chris Savage Chris Savage founded Wistia to help businesses understand how well their video content was performing. Early on they stumbled across content marketing, using their own how-to videos to grow their own business. When COVID-19 hit and customers started interacting with companies virtually, Wistia really took off. We talked about: how he founded and has grown Wistia as a video platform to help marketers understand how well their videos are working their focus at Wistia on educating...

Duration:00:35:04

Rahel Anne Bailie: The Content Empress – Episode 86

11/6/2020
Rahel Anne Bailie Rahel Anne Bailie has earned the title Content Empress. One of the original cohort of content strategists, over the past couple of decades she has become a leading expert on content operations. While she focuses on content, she might better be described as a business analyst and consultant who helps companies with their digital transformation. We talked about: her title of "Content Empress" and its origins, as well as its convenient over-arching-ness for the many roles she...

Duration:00:51:32

Noz Urbina: Adaptive Content for Personalization – Episode 85

10/20/2020
Noz Urbina Noz Urbina can help you navigate the hype around personalization and create genuinely helpful customized content experiences. Noz focuses on the fundamentals that create useful, usable adaptive content. He starts with customer journey mapping and persona creation to develop an evidence-based picture of his users. Then he builds modularized content models that address those user needs. The result is a human-centered content system that serves up content tailored to answer users'...

Duration:00:31:15

Autogram: Content and Design Systems for Enterprises – Episode 84

10/1/2020
Orchestrating the strategy, design, and software work that comes with enterprise-scale digital projects is a complex and painstaking mission. It's hard to imagine a team better equipped to take on these challenges than the founders of Autogram. Karen McGrane Ethan Marcotte Jeff Eaton Karen McGrane, Ethan Marcotte, and Jeff Eaton have each mastered huge swaths of digital business practice. Karen built the venerable UX and content practices at Razorfish and has arguably done more enterprise...

Duration:00:42:03

Carmen Martinez and Paulo Azevedo: Conversation Design Teamwork at Flixbus – Episode 83

9/25/2020
Carmen Martinez and Paulo Azevedo combine her linguistics and ethnography skills with his computing and product skills to create computer interactions that feel almost human. Carmen Martinez Paulo Azevedo Carmen and Paulo collaborate to design conversation experiences for FlixBus, a company that helps millions of travelers around the world book bus travel. It's hard to create natural-feeling conversations between humans and computers, but they get better at it with every product launch. We...

Duration:00:34:50

Sara Wachter-Boettcher: Design and Content Leadership – Episode 82

9/14/2020
Sara Wachter-Boettcher Sara Wachter-Boettcher helps design and content professionals discover and express their leadership ability. Leaders can come from anywhere. You don't have to be in a management role. With some personal work and a little courage, you can lead from wherever you are in the digital design and content world. Sara and I talked about: the difference between leadership and management her definition of leadership the importance of recognizing that you don't have to be in a...

Duration:00:33:22

Scott Abel: The Content Wrangler – Episode 81

9/3/2020
Scott Abel Scott Abel is a content strategy original. He first took the title of "content strategist" in 1999. Since then, Scott has practiced content strategy and become a leading voice for the discipline. When he's not running his consultancy, Scott organizes content events, publishes and writes books and articles, and keynotes and speaks at industry conferences. Scott and I talked about: the serendipitous origins of his moniker, "The Content Wrangler" the gap between the popularity of the...

Duration:01:00:10

David Dylan Thomas: Design for Cognitive Bias – Episode 80

8/25/2020
David Dylan Thomas David Dylan Thomas can help you tame the unconscious biases that can undermine your design decision-making. These biases are strong. You may never conquer them all. But recognizing them and accounting for them in your content strategy and design work can mitigate the hazards they present. You need to be on your toes at every turn to account for these cognitive biases. They can affect the products and experiences you design, your collaborations with your team, and your own...

Duration:00:30:51