Denise Wakeman, The Blog Squad
This show is currently on hiatus.
This show is currently on hiatus.
Mobile Messaging: How to get your message to millions
With the increased use of mobile devices such as the iPhone, how can you get your message out to a larger audience that consists of mobile, young and smart professionals? Mobile marketing is the wave of the future to reach millions anywhere, anytime. The Blog Squad interviews Russell Morgan, founder of the Information Technology Solution Providers Alliance.
Open Source Software: Is It Right for Your Business?
Business in the 21st Century requires use and some knowledge of technology. But how do you know what's right for YOUR business and how can you avoid spending unnecessary money on the wrong software? James Gaskin will reveal the secrets of open source software and how you can get the right software for your business at little or no cost.
Mastermind Groups: How to Accelerate Your Business Growth
The concept of the "mastermind alliance" was introduced by Napoleon Hill in his timeless classic, "Think And Grow Rich." He wrote, "No two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind." Learn how mastermind groups can acclerate your business growth by providing focus, accountability, support and feedback. Karyn Greenstreet has been running successful mastermind groups since 1994.
Know the Law: How to Protect Your Business' Creative Assets
What are the legal issues relevant to entrepreneurs who sell information products and services? Jay Hollander, Esq. shares his legal expertise and shows how you can use intellectual property law to help build brand value in your business, protect your business' creative assets, and avoid being sued for infringing on the intellectual property of others.
Speak Confidently to Attract Clients and Business Opportunities
The keys for success lie in your ability to communicate confidently and persuade others of your ideas. Yet speaking before groups frequently cripples otherwise competent professionals. Now there is scientific evidence that reveals the secrets behind the psychology of confidence. You can learn to speak confidently, master presentation skills and conquer fear and anxiety. The result? Attract more prospects, clients and opportunities. The Blog Squad interviews business psychologist Dr. Larina...
What's Your Online Identity? Should You Care?
Do you know how others view you online? Do you know what prospects find when they "google" you? Whether you are a solo professional or own a company, it's important to take charge of your online identity to ensure you have a positive personal brand. In this episode, we interview personal branding expert William Arruda, of Reach Communications and co-author of Career Distinction: Stand Out by Building Your Brand. Tune in as we explore the do's and don’ts of creating an online identity that...
The Secret of Effective Business Blog Writing…
…think like a copywriter. Good blogging and good copywriting share many of the same attributes - clear language designed to focus on the needs of the reader by using stories, education and a demonstration of benefit and value.In an overly crowded marketplace, a well written blog allows you to catch people's attention, and capitalize on that attention by building trust, sales and profits. Brian Clark, of Copyblogger.com fame, shares the art and science of effective business blog writing.
New Rules of Marketing and PR
On the Web, you are what you publish. The Internet is about people, not technology. The Blog Squad interviews online thought leader strategist David Meerman Scott, author of The New Rules of Marketing & PR on why you need to change your marketing to deliver compelling content at the moment your audience needs it and in a form they appreciate.
White Papers: The Ultimate Lead Generator
In an era of overloaded inboxes and marketing hype, a well-crafted white paper can generate serious leads for your business. White Paper expert, Michael A. Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged, will reveal the art and science of marketing with white papers.
Business Branding for the Little Guys
Does your business name make people go “Huh?” … or do they understand immediately what you do and remember you for your expertise? Liz Goodgold talks to The Blog Squad about the importance of branding for solo business owners, authors and speakers. Author of DUH! MARKETING: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business, Liz share’s her “lizdom” that’s made her a media darling.
Bloggers for Hire: An Emerging Profession
The days of hiring a public relations firm and buying advertising are going the way of the dinosaur for companies that want to get noticed and make a splash. They are turning to business blogging, podcasting, video and social media tools. But most companies don't have the resources or knowledge to use these tools. A new industry of tech-savvy professional bloggers and social media experts are meeting the need. The Blog Squad interviews Jim Turner of One By One Media about this emerging trend.
How to Use a Niche Blog to Corner Your Market
Why do some blogs take off right away, and others seem to languish without traffic? What does the solo business professional need to know in order to use the power of blogs and online marketing to get found and get clients? The Blog Squad interviews Shirley Frazier, SoloBusinessMarketing.com and publisher of the wildy successful GiftBasketBusiness.com blog on how to find a niche that works and what you need to do to corner your niche market.
Using MySpace as a Business Building Tool
MySpace is the second most visited site on the Web. But, is MySpace a smart way to get found online and market your business? Or is it just a social gathering place for musicians and teenagers? Learn how professionals and small businesses are using this social networking tool to boost their marketing power and meet clients and colleagues online. Visibility expert Nancy Marmolejo of Comadre Coaching talks about how marketers can create a credible business strategy and use MySpace as a lead...