With the increased use of mobile devices such as the iPhone, how can you get your message out to a larger audience that consists of mobile, young and smart professionals? Mobile marketing is the wave of the future to reach millions anywhere, anytime. The Blog Squad interviews Russell Morgan, founder of the Information Technology Solution Providers Alliance.
Business in the 21st Century requires use and some knowledge of technology. But how do you know what's right for YOUR business and how can you avoid spending unnecessary money on the wrong software? James Gaskin will reveal the secrets of open source software and how you can get the right software for your business at little or no cost.
The concept of the "mastermind alliance" was introduced by Napoleon Hill in his timeless classic, "Think And Grow Rich." He wrote, "No two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind." Learn how mastermind groups can acclerate your business growth by providing focus, accountability, support and feedback. Karyn Greenstreet has been running successful mastermind groups since 1994.
What are the legal issues relevant to entrepreneurs who sell information products and services? Jay Hollander, Esq. shares his legal expertise and shows how you can use intellectual property law to help build brand value in your business, protect your business' creative assets, and avoid being sued for infringing on the intellectual property of others.
Ever wondered how the online super gurus manage everything they do? They all use an automated database management and e-commerce system rolled into one. The Blog Squad interviews shopping cart "Queen," Christina Hills on how to get your business systems automated. "The Cart" can manage your leads, list building, autoresponders, email broadcasting, affiliate program, AND handle purchases and follow-up marketing.
You may have written the greatest book in the world, but it doesn't get edited, formatted AND printed, it doesn't exist. Today there are a lot of choices for authors to get published, including self-publishing and print-on-demand. Being fully informed can help you avoid costly mistakes that will kill your book and break your budget. Learn the pros and cons of traditional, self and on-demand publishing with Adam Witty of Advantage Media Group.
Offline or online, that is the question. "Both" is the answer. There are similar principles small businesses need to apply to both marketing tactics for their products and services. Learn how professionals and entrepreneurs can merge their online and offline marketing to save money, work more effectively, and generate more targeted leads. The Blog Squad interviews Janis Pettit, a veteran of small business successes and owner of the site www.smallbusiness-bigresults.com.
Only 5-20% of people who attend business-related educational events will ever implement or take advantage of what they learn. If you spend money on bootcamps, workshops and conferences that promise you business results, you better be sure that you are, or learn to become, an implementer. Learn what stops you from taking action and how you can prepare to get the most out of your educational investments. The Blog Squad interviews Rory Cohen, co-founder Entelekey, Inc.
Email is losing its effectiveness as a means to get leads. Smart business professionals are now going back to the telephone to get leads, get appointments, and grow business. But many savvy people admit to having telephone terror and don't know how to cold call effectively. Learn how to open doors and close sales using effective telephone strategies and turn your calls into cash. The Blog Squad interviews Wendy Weiss, the "Queen of Cold Calling" and author of Cold Calling for Women.
YouTube isn’t for teenagers and wannabe rock bands anymore. Like MySpace and SecondLife, businesses are getting into the act. How can you use YouTube and videos to attract attention, attract new clients, and grow business no matter what your profession or niche? The Blog Squad interviews technology author Michael Miller from www.molehillgroup.com, author of YouTube 4 You.
The keys for success lie in your ability to communicate confidently and persuade others of your ideas. Yet speaking before groups frequently cripples otherwise competent professionals. Now there is scientific evidence that reveals the secrets behind the psychology of confidence. You can learn to speak confidently, master presentation skills and conquer fear and anxiety. The result? Attract more prospects, clients and opportunities. The Blog Squad interviews business psychologist Dr. Larina...
Do you know how others view you online? Do you know what prospects find when they "google" you? Whether you are a solo professional or own a company, it's important to take charge of your online identity to ensure you have a positive personal brand. In this episode, we interview personal branding expert William Arruda, of Reach Communications and co-author of Career Distinction: Stand Out by Building Your Brand. Tune in as we explore the do's and don’ts of creating an online identity that...
…think like a copywriter. Good blogging and good copywriting share many of the same attributes - clear language designed to focus on the needs of the reader by using stories, education and a demonstration of benefit and value.In an overly crowded marketplace, a well written blog allows you to catch people's attention, and capitalize on that attention by building trust, sales and profits. Brian Clark, of Copyblogger.com fame, shares the art and science of effective business blog writing.
On the Web, you are what you publish. The Internet is about people, not technology. The Blog Squad interviews online thought leader strategist David Meerman Scott, author of The New Rules of Marketing & PR on why you need to change your marketing to deliver compelling content at the moment your audience needs it and in a form they appreciate.
If you're marketing your business online you need content and your success depends both the quantity and the quality of your words. Yet few businesses develop a content plan. A Content Plan focuses on informing, educating, and entertaining your ideal audience. Strong Content Plans take the “Know, Like, and Trust” factor and formalize it into an ongoing relationship-building habit. Tune in as The Blog Squad interviews Allen Voivod of www.EpiphaniesInc.com about how to use content.
In an era of overloaded inboxes and marketing hype, a well-crafted white paper can generate serious leads for your business. White Paper expert, Michael A. Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged, will reveal the art and science of marketing with white papers.
Does your business name make people go “Huh?” … or do they understand immediately what you do and remember you for your expertise? Liz Goodgold talks to The Blog Squad about the importance of branding for solo business owners, authors and speakers. Author of DUH! MARKETING: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business, Liz share’s her “lizdom” that’s made her a media darling.
First there was Internet radio, and now you and your business can star in your own Internet TV show. Learn how you can leverage the power of video on the Web to attract more clients, and get increased visibility in your field. The Blog Squad interviews Roxanne Darling, host of "Beach Walks with Rox" and co-owner of Bare Feet Studios, a web development and new media company.
The days of hiring a public relations firm and buying advertising are going the way of the dinosaur for companies that want to get noticed and make a splash. They are turning to business blogging, podcasting, video and social media tools. But most companies don't have the resources or knowledge to use these tools. A new industry of tech-savvy professional bloggers and social media experts are meeting the need. The Blog Squad interviews Jim Turner of One By One Media about this emerging trend.