Rocketship.fm

Jobs to be done will change the way you think about a product. It will change the way you approach user personas and influence your product decision process. It is one of the most important developments in product thinking in our time, so today we're going to dive right in. In this episode we talk with Jeetu Patel of Box, Bob Moesta co-creator of the Jobs to be done framework, Benedikt Lehnert of Wunderlist (now Microsoft) and Eric White. The theory of jobs to be done was developed in...

In the second and final episode of our look at Books.com, we discover what happens when Charlie Stack is faced with competition from Amazon.com and a multi-million dollar buy out offer on the table. We also learn more about what Charlie is up to currently and how the Books.com legacy has lived on.

The year was 1992. The location… Cleveland, Ohio. The birthplace of online commerce. That’s right. Cleveland Ohio. Not Silicon Valley, Not San Francisco. Not even Seattle Washington. This is the story of Books.com, the internet’s very first e-commerce store, its founder, Charlie Stack, a lawyer-turned-self taught software developer — and what happened when they created internet history… and later… faced a new entrant in Jeff Bezos and Amazon.com.

We talked with Arlan Hamilton, theFounder & Managing Partner of Backstage Capital. Backstage Capital has invested more than $2M in 50+ companies led by underrepresented founders. Arlan is a venture capital fund manager, but she got her start publishing the internationally distributed indie magazine INTERLUDE, and toured extensively as a live music production professional, she enters the venture investing world from an unconventional path. Arlan is dedicated to minimizing funding...

Vidya Dinamani has a passion for coaching product leaders and teams. Vidya has over 18 years of experience specializing in business & technology strategy development and product design, development and management. Vidya has held multiple executive roles at leading companies, including executive positions leading Innovation and Product Management at Mitchell International, Director of Customer Experience for TurboTax, Intuit. She also served as Director of Business Operations and Chief IT...

We talk with Seth Godin about his view of the 10,000 hour rule, his own concept behind achieving greatness, The Dip, and his personal journey to success. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he...

Rachleff co-founded Benchmark Capital, a venture capital firm, in 1995. The firm invested in companies including eBay, OpenTable, Snapchat, Twitter and Uber. Rachleff personally led investments in Blue Coat Systems, Equinix and Juniper Networks. In 2008 Rachleff co-founded Wealthfront, an automated investment service, with Dan Carroll. As of March 2018, Wealthfront had more than $10 billion of assets under management. Today we talk with Andy about finding product-market fit (a term he...

Scott is a serial entrepreneur who has launched multiple technology product companies. He is the winner of the Ernst & Young Emerging Technology Entrepreneurs Of The Year 2016, and in this episode, Scott is sharing his experience around transforming companies internal product production processes. Dialexa is an internationally acclaimed technology and product development company, headquartered in Dallas, Texas. The company helps organizations, government agencies and businesses...

Mistakes. We all make them. We all learn from them. From a food delivery startup who's users couldn't find their menu, to Amazon's redesign of Audible and even an emergency support system on 9/11, today we bring you mistakes Product Mangers made, and how, in some cases, they fixed them. Stories from Melissa Perry, Alison Go Product Manger at Facebook and Blade Kotelly Leader of Experience Strategy at Sonos.

Todd Olson is Founder and CEO of Pendo.io. Olson served as Vice President of Products at Rally Software Development Corp. where he lead the evolution of Rally's proven Agile ALM platform for enabling software and product-driven enterprises to deliver 50% faster to market. Todd talks with us today about the 5 metrics you should be paying attention to and the motivation behind founding Pendo.

We talk to Jackie Bavaro about cracking the Product Manager interview, or any interview for that matter. Jackie has amazing tips from the hirers perspective on how you can make a big impact no matter what your situation is. Learn what experiences you need, how to make your existing experience translate, what a great Product Managment resume and cover letter looks like along with some essential do's and don'ts of interviews you wont want to miss. Jackie Bavaro is currently the Head of PM...

This week to chat with Claire about Product Experimentation, how to advocate for it in your organization and how to ask the right questions to get your team thinking about what and how they should be testing. Claire is the VP of Product Management at Optimizely, the world’s leader in customer experience optimization. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Prior to launching Experiment Engine, Claire led product development...

In today's episode, we say farewell to Lee, Gonto, and Krish after checking in with the one last time on the progress of their launches. Krish heads to Salt Lake City, Gonto gives us the initial feedback on their A/B test and Lee continues his journey into startup sales.

This week we follow Lee as he launches leadproof.app and starts to face the tough reality that he's going to need to get on the phone in order to make more sales. He also sets some ambitious goals for new customer acquisition. We also catch up with Krish as Chargebee launches Revenue Story, a brand new app that helps customers answer the hard questions about their businesses. This is something Chargebee has been doing manually for many of their enterprise customers for the last 4 years,...

In today's episode, we follow Lee, Krish and Gonto as they finalize their pre-launch plans. We learn the name of Lee's two new products as he gets closer to launch, listen in on a planning session for the launch of Revenue Story and follow Gonto to an Auth0 executive offsite for planning their quarterly OKRs.

On today's episode, we explore the important topic of relationships. We follow Krish, Gonto, and Lee and look beyond business for just one week to see how they balance family, friends, girlfriends and work/life balance while pushing for greatness, and what some might call the impossible.

In this episode, we hear from Lee Tengum about his first customer interview for his new project and new project direction. It may or may not send him spiraling in a new direction. We also catch up with him about the other side projects that he is supporting on an ongoing basis. In the second half of the episode, we follow Gonto of Auth0 as his team gets closer to finalizing the plans for their A/B signup test and he takes off to Peru for a FinTech conference.

Latif Nanji is the co-founder and CEO of Roadmunk, the road mapping software that helps companies create and share their products strategy and roadmaps. Roadmunk is a roadmapping enterprise SaaS platform serving over 75,000 product innovators including Amazon, NY Times, Nike, The Coca-Cola Company, Bloomberg, Adobe & Citibank.

In today's episode, we learn more about the projects that Krish CEO of Chargebee, Gonto VP of Growth at Auth0 and Lee of 7am.ca will pursue for the next 2 months. You'll hear about them directly from them and their team as they discuss and plan the initial phases of each project. What will they get right and what will they get wrong? Find out as we follow along step by step to see what it's like to bring a new product idea to life.

In our final episode of our Sprint Week Series we listen in as Michael Smart and the AJ&Smart team test their prototype with real users. Over the past week, they have ideated, lightening demoed, sketched and prototyped their way to this point in the project journey for Kevin Rose's Zero App. But, after all of this work, what will real users think? Find out on today's episode.