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Business

Join us, Mark Masters (@heyidgroup) and Ian Rhodes (@irhodes), as we share opinion and stories to help add a genuine purpose to your marketing.

Episodes

Show 148 - Five Key Themes From Content Marketing World 2017

Show 147 - You Must Stop Pursuing Popularity

Show 146 - The Difference Between Audience & Community, So You Can Find A Ritual

Show 145 - You Can't Take Your Audience For Granted

Show 144 - How You Can Create A Genre

Show 143 - How To Become The Source

Show 142 - How To Align What You Say With What You Do

Show 141 - Reach & Retention Does Not Matter When You Are The Same

Show 140 - The Spark And The Framework

Show 139 - When Content Marketing Just Won't Work

Show 137: Why You Have To Be In A Constant State Of Change

Show 136: How to be the roadsign not the billboard

Show 135: How to make things less complicated

Show 134: How to create a new routine to communicate regularly with your audience

Show 133: How to not be overly reliant on social media as the spoon to feed you

Show 132: How to make people spend more time with you

Show 131 - How To Make Someone Pick You Over Someone Else

Show 130: How Can You Build Your Business On The Back Of An Email List ?

Show 129: How To Get Far More People Clicking ‘Subscribe’, ‘Download’, ‘Register’…The World

Show 128: How to keep your barrel of content ideas full to the brim