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Social Media Marketing Podcast

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The Social Media Marketing podcast is a show to help busy marketers and business owners discover what works with social media marketing.

The Social Media Marketing podcast is a show to help busy marketers and business owners discover what works with social media marketing.
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Location:

United States

Description:

The Social Media Marketing podcast is a show to help busy marketers and business owners discover what works with social media marketing.

Language:

English


Episodes

YouTube Ads: What Marketers Need to Know

12/14/2018
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Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? To explore how to reach more customers with YouTube ads, I interview Tom Breeze. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Tom Breeze, YouTube ads expert and...

Duration:00:52:35

Twitter Marketing: Creative Ways to Connect With Your Audience

12/7/2018
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Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer. He co-founded...

Duration:00:47:02

Revenue Optimization: Maximizing ROI on Your Ads

11/30/2018
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Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help? To explore how optimizing the customer journey helps you boost sales, I interview Tanner Larsson. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Tanner Larsson, an eCommerce optimization expert...

Duration:00:54:11

LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn

11/23/2018
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Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video? To explore how LinkedIn video marketing works, I interview Goldie Chan. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Goldie Chan, a LinkedIn video expert. She produces a daily video show about marketing on LinkedIn. Her courses on...

Duration:00:49:02

Modern Marketing: Wisdom From Seth Godin

11/16/2018
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Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? To explore what is and isn't working for marketers today, I interview Seth Godin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Seth Godin, one of the great thinkers of our era. He's a prolific blogger and the author...

Duration:00:44:31

How to Create Ads That Move People to Action

11/9/2018
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Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help? To explore how to use emotional messaging to move people to action, I interview Talia Wolf. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Talia Wolf. She's the founder of GetUplift, an agency that specializes in conversion rate...

Duration:00:48:43

Facebook Video: Insight From a Facebook Watch Success Story

11/2/2018
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Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video? To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Rachel Farnsworth, a Facebook video expert. She's the founder of the Stay...

Duration:00:44:56

How to Drive Organic Traffic With Bots

10/26/2018
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Want more website visitors? Wondering how Messenger bots can help? To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Natasha Takahashi, a chatbot expert and founder of the School of Bots, a community for marketers seeking to master bots. She also...

Duration:00:50:08

Why We Abandoned Facebook Video Longer Than Two Minutes

10/19/2018
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Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy. Here's the video I released on Facebook, announcing the move: https://www.facebook.com/smexaminer/videos/279608756015802/ Here's why we killed two shows and moved a third one over to YouTube. All of our analysis showed that people are NOT watching video on Facebook. Especially if it's longer than about...

Duration:00:29:17

How Artificial Intelligence Is Changing Marketing

10/19/2018
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Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing? To explore how artificial intelligence will impact social media marketing, I interview Mike Rhodes. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Mike Rhodes, an expert in...

Duration:00:50:38

How to Cultivate Community With Facebook Groups

10/12/2018
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Want more engagement in your Facebook group? Looking for tips on shaping your group's culture? To explore how to build a loyal and engaged community inside of Facebook groups, I interview Dana Malstaff. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast. Her membership...

Duration:00:49:57

How to Get Customers to Evangelize Your Business

10/5/2018
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Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes? To explore how talk triggers encourage customers to evangelize your business, I interview Jay Baer. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Jay Baer. He's the author of multiple books, including Hug Your...

Duration:00:46:57

How to Sell With Facebook Lead Ads

9/28/2018
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Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help? To explore how to sell with Facebook lead ads in an unconventional way, I interview Oli Billson. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Oli Billson. He's a business growth expert who specializes in direct response and marketing automation. He's...

Duration:00:49:39

How to Get More Engagement With Facebook Live

9/21/2018
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Want more people to watch, share, and comment on your live videos? Looking for tips on improving the quality of viewer engagement? To explore how to get more engagement with Facebook Live video, I interview Stephanie Liu. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Stephanie Liu, a live video expert and social media consultant. She hosts...

Duration:00:40:33

Pinterest Strategy: How to Get More Traffic From Pinterest

9/14/2018
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Want more visitors to your website? Wondering how Pinterest can help? To explore how to drive more traffic to your website with Pinterest, I interview Jennifer Priest. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Jennifer Priest, a Pinterest expert and social media strategist. Her courses are Smart Pin Pro and Hashtag Pro. She also blogs...

Duration:00:44:56

Instagram Live: How to Create and Repurpose Live Content

9/7/2018
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Want to grow your audience with Instagram Live? Looking for tips on creating Instagram Live videos? To explore how to create and repurpose Instagram Live videos, I interview Todd Bergin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Todd Bergin, also known as Todd.LIVE. He's a live video and Instagram video expert. His course is called...

Duration:00:47:59

How to Build Better Stories With Collaboration and Improv

8/31/2018
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Want fresh ideas for your marketing content? Curious how improv techniques can help? To explore how collaborative storytelling can help you create engaging or interactive content, I interview Kathy Klotz-Guest. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Kathy Klotz-Guest. She's a storytelling expert and the author of Stop Boring Me. She...

Duration:00:45:32

Messenger Bot Funnels: How to Nurture Prospects Toward a Sale

8/24/2018
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Thinking about getting into Messenger bots? Wondering how to use bots to get people into marketing funnels? To explore what you need to know about setting up a successful funnel using Messenger bots, I interview Mary Kathryn Johnson More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Mary Kathryn Johnson, a Messenger bot expert who advises and...

Duration:00:53:42

The Facebook Ad Algorithm: What Marketers Need to Know

8/17/2018
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Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns? To explore the Facebook ads algorithm, I interview Ralph Burns. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Ralph Burns, a Facebook ads expert. He runs Tier 11, an ad agency focused on serving eCommerce businesses. He's also a co-host of the...

Duration:00:50:15

How to Grow: Wisdom From 6 Years of Podcasting

8/10/2018
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In this special edition of the Social Media Marketing podcast, I reveal four lessons I have picked up from 6 years of podcasting (and growing Social Media Examiner). The topics I'll cover include how to grow anything, how to succeed via omission, how to achieve thought leadership, and my view on competition. I'll also share the original story of this podcast and much more. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and...

Duration:00:36:36