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United States

Twitter:

@microconf

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English


Episodes

Episode 397 | Customer Acquisition Strategies

6/19/2018
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In this episode of Startups For The Rest Of Us, Rob and Mike talk about customer acquisition strategies. Based on a themarketingstudent.com article, they break down the difference between strategies versus tactics and how to think about your acquisition strategy. Related Stories Episode 396 | Revisiting 2018 Goals, Raising Funding, Marketing at Events, and More Listener QuestionsEpisode 395 | 20 Podcasts We LikeEpisode 394 | Soft Skills for Entrepreneurs

Duration:00:27:17

Episode 396 | Revisiting 2018 Goals, Raising Funding, Marketing at Events, and More Listener Questions

6/12/2018
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In this episode of Startups For The Rest Of Us, Rob and Mike check in with their 2018 goals, and answer listener questions on topics including raising funding and marketing at events.

Duration:00:41:41

Episode 395 | 20 Podcasts We Like

6/5/2018
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In this episode of Startups For The Rest Of Us, Rob and Mike talk about the 20 podcasts they listen to. They separate the podcasts into three categories, bootstrapping, startups/business, and off topic/entertainment. Comments You better on Apple about using “for the rest of us” ...by Glenn Bennett Related Stories Episode 394 | Soft Skills for EntrepreneursEpisode 393 | Marketing and Growth Questions AnsweredEpisode 392 | 10 Key Takeaways from MicroConf 2018

Duration:00:47:11

Episode 394 | Soft Skills for Entrepreneurs

5/29/2018
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In this episode of Startups For The Rest Of Us, Rob and Mike talk about soft skills for entrepreneurs. They define what soft skills are and list 5 of them that you need to develop as an entrepreneur. Related Stories Episode 393 | Marketing and Growth Questions AnsweredEpisode 392 | 10 Key Takeaways from MicroConf 2018Episode 391 | The 5 Stages of Your Sales Funnel & Tools to Use At Each One

Duration:00:32:57

Episode 393 | Marketing and Growth Questions Answered

5/22/2018
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In this episode of Startups For The Rest Of Us, Rob and Mike answer marketing and growth questions as well as give advice on starting a new venture. Related Stories Episode 390 | SaaS Pricing, Sponsoring Events, Subscription Boxes and More Listener QuestionsEpisode 386 | Balancing Feature Development with Marketing, the Cost of Technical Debt, and More Listener QuestionsEpisode 392 | 10 Key Takeaways from MicroConf 2018

Duration:00:34:36

Episode 392 | 10 Key Takeaways from MicroConf 2018

5/15/2018
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In this episode of Startups For The Rest Of Us Rob and Mike talk about their 10 key takeaways from MicroConf

Duration:00:33:15

Episode 391 | The 5 Stages of Your Sales Funnel & Tools to Use At Each One

5/8/2018
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In this episode of Startups For The Rest Of Us, Rob and Mike talk about the 5 stages of your sales funnel and tools you can use at each stage. This episode is based off of a Ignite Visibility article, the guys give their takes on the points made in the article as well as add additional tool options. Related Stories Episode 390 | SaaS Pricing, Sponsoring Events, Subscription Boxes and More Listener QuestionsEpisode 389 | Pro Tips for Attending ConferencesEpisode 388 | GDPR, Why You Should...

Duration:00:25:59

Episode 390 | SaaS Pricing, Sponsoring Events, Subscription Boxes and More Listener Questions

5/1/2018
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In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics in this episode include GDPR, SaaS pricing, sponsoring events as a marketing strategy and subscription box companies. Related Stories Episode 388 | GDPR, Why You Should Strive For High Prices, and More Listener QuestionsEpisode 386 | Balancing Feature Development with Marketing, the Cost of Technical Debt, and More Listener QuestionsEpisode 385 | GDPR, Preparing to be Acquired,...

Duration:00:32:34

Episode 389 | Pro Tips for Attending Conferences

4/24/2018
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In this episode of Startups For The Rest Of Us, Rob and Mike share tips for attending conferences. They discuss things to do before, during, and after conference in order to get the most out of the event. Related Stories Episode 388 | GDPR, Why You Should Strive For High Prices, and More Listener QuestionsEpisode 387 | Before You Run Any Facebook Ads, Listen to ThisEpisode 386 | Balancing Feature Development with Marketing, the Cost of Technical Debt, and More Listener Questions

Duration:00:40:51

Episode 388 | GDPR, Why You Should Strive For High Prices, and More Listener Questions

4/17/2018
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In this episode of Startups For The Rest Of Us, Rob and Mike continue their discussion on GDPR and get additional insight from a listener. They also talk about why to strive for higher price points. Comments Love it!by RobHey Rob, My employee comes into my office today and mentions ...by Greg Berry Related Stories Episode 385 | GDPR, Preparing to be Acquired, Technical Debt, and More Listener QuestionsEpisode 382 | Fixing Onboarding, Marketing a Low LTV Product, and More Listener...

Duration:00:45:54

Episode 387 | Before You Run Any Facebook Ads, Listen to This

4/10/2018
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In this episode of Startups For The Rest Of Us, Mike interviews Mojca Mars, a Facebook Ads expert, about what things you need to do before you even begin running Facebook ads. Some of the topics discussed include lead magnets, custom audiences, email sequences and more. Related Stories Episode 388 | GDPR, Why You Should Strive For High Prices, and More Listener QuestionsEpisode 386 | Balancing Feature Development with Marketing, the Cost of Technical Debt, and More Listener...

Duration:00:45:54

Episode 386 | Balancing Feature Development with Marketing, the Cost of Technical Debt, and More Listener Questions

4/3/2018
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In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include balancing development and marketing, overcoming hesitations about partnering, and the costs of technical debt. Comments My Googling skills lead me to this https://www.perspexilabs.comby Sandyhttp://perspexalabs.com/ doesn't exist. Do you have the correct ...by Sandy Related Stories Episode 385 | GDPR, Preparing to be Acquired, Technical Debt, and More Listener...

Duration:00:42:45

Episode 385 | GDPR, Preparing to be Acquired, Technical Debt, and More Listener Questions

3/27/2018
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In this episode of Startups For The Rest Of Us, Rob and Mike talk about GDPR, preparing to be acquired, and technical debt. With the regulations of GDPR coming into effect, the guys discuss how it will affect small business and what you should do. Also an in depth discussion on things to have in order before you get acquired. Related Stories Episode 388 | GDPR, Why You Should Strive For High Prices, and More Listener QuestionsEpisode 386 | Balancing Feature Development with Marketing,...

Duration:00:41:44

Episode 384 | Bluetick Marketing Plan Teardown

3/20/2018
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In this episode of Startups For The Rest Of Us, Rob and Mike talk about the Bluetick marketing plan. Mike breaks down his plan in three categories, one-time, ongoing, and long-term. The two go back and forth on the most effective strategies for each category. Comments I never published it. It would need a lot of clean-up to do ...by RobHi, Rob & Mike. What a great episode. Thank you for recording ...by LeoA startup is never done 😉 If you think about it, I'm still ...by RobIs Mike ever...

Duration:00:42:00

Episode 383 | Considering Monetizing SaaS with Ads, Should a WP Plugin Company Consider SaaS, and More Listener Questions

3/13/2018
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In this episode of Startups For The Rest Of Us, Rob flies solo and answers a number of listener questions. The topics include monetizing SaaS with ads, should a WP plugin company consider SaaS and more. Related Stories Episode 381 | SaaS Marketing from Square OneEpisode 388 | GDPR, Why You Should Strive For High Prices, and More Listener QuestionsEpisode 387 | Before You Run Any Facebook Ads, Listen to This

Duration:00:25:17

Episode 382 | Fixing Onboarding, Marketing a Low LTV Product, and More Listener Questions

3/6/2018
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In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions, topics include fixing onboarding, marketing a low LTV product, and the legality of cold email. Comments I started using utheory when I first heard the podcast (two ...by SandyYou should remove the “Website by WP Theory” text from the ...by SandyGood to know!by RobJavascript-based bots are quite common these days due to the ...by Timothy Hopper Related Stories Episode 388 | GDPR, Why You...

Duration:00:35:59

Episode 381 | SaaS Marketing from Square One

2/27/2018
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Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about SaaS marketing from square one. Topics include where to start marketing, what types of channels to use, and what your timeline will look like. Related Stories Episode 386 | Balancing Feature Development with Marketing, the Cost of Technical Debt, and More Listener QuestionsEpisode 384 | Bluetick Marketing Plan TeardownEpisode 380 | Allocating Your Marketing Budget, Minimum SaaS Documentation and More...

Duration:00:30:16

Episode 380 | Allocating Your Marketing Budget, Minimum SaaS Documentation and More Listener Questions

2/20/2018
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In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include marketing budget allocation, documentation for SaaS, and digital marketing Comments Hey guys, thanks for including my voicemail in this episode. ...by Craig HewittMike and Rob: thanks for taking the time to talk about my ...by Eoin Related Stories Episode 388 | GDPR, Why You Should Strive For High Prices, and More Listener QuestionsEpisode 387 | Before You Run Any...

Duration:00:36:50

Episode 379 | There and Back Again, a Founders Tale of Services to Product to Services

2/13/2018
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In this episode of Startups For The Rest Of Us, Mike interviews Marie Poulin, chief designer and digital strategist at Oki Doki, about her journey from consulting to products and services.

Duration:00:45:26

Episode 378 | Billing Systems Suck, Here’s How to Make Yours Suck Less

2/6/2018
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In this episode of Startups For The Rest Of Us, Rob and Mike talk about billing systems. Some of the topics covered include monthly vs. annual, credit cards upfront/or not, dunning, and paid vs free trials.

Duration:00:48:19