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Tao of Sports

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This podcast examines the people in the industry of sport, not those on the field, but those in the front office who provide the access for the coach & athlete (student or professional) to participate in the game itself. The Team Behind The Teams include ticket sales, marketing, compliance, vendors, administrators, and much more. Look for an exciting guests each episode who will provide key information as to what really goes on in the front office in the professional and college ranks.

This podcast examines the people in the industry of sport, not those on the field, but those in the front office who provide the access for the coach & athlete (student or professional) to participate in the game itself. The Team Behind The Teams include ticket sales, marketing, compliance, vendors, administrators, and much more. Look for an exciting guests each episode who will provide key information as to what really goes on in the front office in the professional and college ranks.
More Information

Location:

Davis, CA

Description:

This podcast examines the people in the industry of sport, not those on the field, but those in the front office who provide the access for the coach & athlete (student or professional) to participate in the game itself. The Team Behind The Teams include ticket sales, marketing, compliance, vendors, administrators, and much more. Look for an exciting guests each episode who will provide key information as to what really goes on in the front office in the professional and college ranks.

Twitter:

@SportsTao

Language:

English


Episodes

Ep. 872 - Troy King (Director of Ticket Sales, Churchill Downs)

4/23/2018
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As if it couldn't get confusing enough, Troy King comes on the podcast to share a funny episode at the 2018 National Sports Forum regarding Troy Kirby, Troy Tutt and Troy Kirby and one confused gentleman who said "Hi Troy" when all three turned around at once. King talks about his time at Churchill Downs, selling over 70 events beyond the Oaks & Derby. King shares his experiences in selling horse racing, as well as major and minor league baseball.

Duration:00:24:34

Ep. 871 - Zach Dayton (Sr. Assoc. AD, Fairfield U)

4/16/2018
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Zach Dayton returns to the podcast after nearly four years since his original one (Ep. 328). Dayton talks about his transition from Pace University, a D2 school, to Fairfield University, which is Division 1. Dayton shares his insight into bringing not only fresh ideas, but also ways to help implement those ideas beyond the presentation stage with traditionalists in a group. Twitter: @Zach_Dayton

Duration:00:30:11

Ep. 870 - Holly Marie Jones (Fmr. COO, Corvallis Knights)

4/9/2018
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Fresh off her departure of a second stint with the Corvallis Knights, former COO Holly Marie Jones shares her insight into the West Coast League baseball franchise's brand, and how she was able to enhance it through merchandise, ticket sales and concessions. Jones discusses how the presence of the mascot, along with a sidekick, helped boost the Knights' community efforts as well as shaping the overall food & beverage experience for the fans by bringing it all in-house. Twitter:...

Duration:00:25:03

Ep. 869 - Dominic Laico (CEO, AutoProcessor)

4/5/2018
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Back in 2010, if Dominic Laico had been able to get his work done for a secondary market reseller on time, the entire resale market would have never been revolutionized. Laico would launch AutoProcessor in 2011, with the set goal of mass uploading e-tickets to all secondary distribution channels at once. Laico compares notes on what the market was before and after his company was formed, as well as some of the issues that have created consumer frustration today, including short-selling....

Duration:00:28:16

Ep. 868 - Glenn Wong (Sports Law Professor, ASU)

4/2/2018
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Glenn Wong has had a continual front-row seat to the evolving world of sports law education, citing his enrollment in one of the first sports-focused legal classes in the country. After a long tenure at U-Mass, Wong is helping broaden the sports legal education on the west coast at Arizona State University. Wong discusses various components of sports law; from NCAA issues and FBI probes to potential labor collusion. Twitter: @WongSportsLaw

Duration:00:39:35

Ep. 867 - Brad Taylor (GM, El Paso Chihuahuas)

3/29/2018
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The biggest dog in the fight is sometimes a little yapper. That's what El Paso Chihuahuas' general manager Brad Taylor discusses as he joins the podcast, covering exactly how the MiLB team has created one of the hottest merchandise brands across the country. Taylor talks about perception versus reality with the El Paso, Texas/Juarez, Mexico marketplace, as well as how the El Paso Chihuahuas' mascot is the biggest ambassador of the team in the greater community. Taylor specifically mentions...

Duration:00:38:30

Ep. 866 - Alicia Jessop (Assist. Professor, Pepperdine)

3/26/2018
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Since 2012, Alicia Jessop has had one of the premiere sports legal blogs called Ruling Sports. Jessop has parlayed that platform into a full-fledged website, as well as a career change from a practicing assistant city attorney to an assistant professor at the University of Miami and Pepperdine University. Jessop discusses her path, as well as provides insight into various aspects of sport law, especially on how it impacts cultural norms and society as a whole. Twitter: @RulingSports

Duration:00:43:28

Ep. 865 - David Crawford (Principle, FloorballGuru)

3/22/2018
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David Crawford is one of the top industry advocates for the game of Floorball, which is fast becoming one of newest off-season training options and intramural sports in the world. Crawford shares his story of how he first engaged with the sport of Floorball, and quickly because one of its staunchest promoters. Crawford talks about launching his own business, Floorball Guru, LLC, and some of the new endeavors it has allowed him to do. Twitter: @FloorballGuru

Duration:00:35:41

Ep. 864 - Mackie Feierstein (Assist. AD, Miami)

3/19/2018
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Mackie Feierstein doesn't have the ability to focus on a single successful sport, because the University of Miami athletic department has several winning programs to sell. Feierstein talks about serving several masters, including men's basketball and football, as well as picking up prospects between both. Feierstein discusses the issue of playing in an NFL stadium, with a heavy-premium focus, and how he trains his staff to work toward selling out the house. Twitter: @MackieFire

Duration:00:31:27

Ep. 863 - Harris Peskin (Associate Attorney, ESG Law)

3/15/2018
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Harris Peskin works for the leading esports law firm in the world, ESG Law. Peskin talks about representing various ownership groups and teams in leagues throughout esports, and how that shakes out as the landscape begins to solidify from a wild west atmosphere into a structured tier system. Peskin describes governance and esports economics, as well as where the industry has to go in order to be successful long term. Twitter: @HarrisPeskin

Duration:00:43:01

Ep. 862 - John Roberson (CEO, Advent)

3/12/2018
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The core principles of design and branding are discussed beyond the idea of logo, focusing on environment for both the staff member and the fan. John Roberson covers some of the dynamics of what his company, Advent, has done in the marketplace in order to create an atmosphere that people want to touch and feel connected by, that includes the Stanford Cardinal's Home of Champions and the Dallas Cowboy's The Star display of The Ring of Honor Walk.

Duration:00:37:25

Ep. 861 - Charles Welde (GM, Bloomington Edge)

3/8/2018
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Indoor football has had hundreds of defunct teams or franchises switching leagues. The practice is considered almost common place. Yet when the Bloomington Edge decided to depart the Champions Indoor Football League for another, they were sued. Edge general manager Charles Welde talks as much as he can about the lawsuit and where the team sits today, as well as how it trains its staff and interns to sell experiences in such an uncertain environment.

Duration:00:31:57

Ep. 860 - Eric Platte (Sr. Director of Ticket Sales, Atlanta Hawks)

3/5/2018
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Growing an account representative into a skilled sports sales professional is Eric Platte's goal at the Atlanta Hawks. Platte discusses his mindset in how to foster growth from each new hire to develop a pipeline of success for the Hawks organization. Platte talks about allowing the curtain to be pulled back on what selling in sports is, as well as the time commitment required up front of all employees. Twitter: @EP

Duration:00:40:13

Ep. 859 - Lenny Groh (Business Development, Tradable Bits)

3/1/2018
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The bridge between the accumulation of consumer data and actionable data in sports revenue generation is narrowing in focus daily. Lenny Groh discusses how the advent of social media data collection is now starting to yield out measurable returns for sports teams and concert ticket buyers, as clients are starting to figure out exactly what makes an online transaction occur. Groh talks about the methodology that transforms a message into a marketing sale. Twitter: @lennygroh

Duration:00:30:12

Ep. 858 - David MacKay (Partner, SPP)

2/26/2018
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As the esports revolution continues, so does the separation from the original game tournament structure to an actual revenue generation model focused on corporate sponsor activation and player rights. Strategic Project Partners' David MacKay shares his knowledge of the esports space from Australia's arena, discussing how the growth of the vertical within the sports industry has shown some dynamic growth, but also some cautious issues still to be worked out. MacKay presents a vision of...

Duration:00:26:25

Ep. 857 - Mike Forman (Sr. Director of Branding, Carolina Hurricanes)

2/22/2018
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Mike Forman has entered into the unique experience of helping on-board his new ownership group at the Carolina Hurricanes, which has helped re-invigorate the local fan base as well as create dynamic, outside the box thinking. Forman describes the process of meetings, which has solidified direction toward a fan-focused model of customer service and branding. Forman talks about his new ownership group has also connected older fans from the Hartford Whalers days in a way not thought possible...

Duration:00:31:51

Ep. 856 - Debra Fine (Author, The Fine Art of Small Talk)

2/15/2018
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Debra Fine's latest book, The Fine Art of Small Talk, is about revolutionizing how we engage with each other in ways that lead toward relationship building, as well as business development. Fine discusses ways to not only break the ice, but avoid a "Stage Five Clinger" who isn't going to buy but merely absorb your time. Fine talks about how to engage with people on a personal level and move it toward getting them to want to buy from you. Twitter: @DebraFine

Duration:00:35:27

Ep. 855 - Tim Katt (Global Sports Venture Studio)

2/12/2018
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The Los Angeles Dodgers have found a key way to innovate off of the field, combining forces with R/GA studios to create the Global Sports Venture Studio, a technology accelerator. GSVS Managing Director Tim Katt discusses what all of that means, and why a professional sports franchise is smart to infuse itself into the tech-development space of start-ups. Katt talks about the types of innovation already realized as well as the commitment level needed to succeed long term. Twitter: @tim_katt

Duration:00:32:05

Ep. 584 - Erin Dutcher (Operations Specialist, San Diego Seals)

2/8/2018
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Erin Dutcher may have a famous name around San Diego sports, but she refused to trade on it, earning her own way by gaining a position with the San Diego Seals, the new lacrosse team. Dutcher talks about how important it was for her to be hired for her own skills, rather than the coaching lineage of her father or grandfather, and how the Seals became that perfect opportunity. Dutcher shares how she seeks to impact the front office staff in a positive way every time she enters the room.

Duration:00:21:29

Ep. 853 - Andrew Brandt (Sports Law Professor)

2/5/2018
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Andrew Brandt has sat on both sides of the table in a NFL player contract negotiation; both as a player agent and as legal counsel of the NFL's Green Bay Packers. Brandt also has an interesting distinction of being the agent of Ricky Williams, dropped in favor of rapper Master P, who guided Williams to one of the worst contracts in NFL history. Brandt discusses the nuances of NFL player representation, how it varies from other sports in terms of contract terms and length. Brandt talks...

Duration:00:33:52

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