The Advanced Selling Podcast-logo

The Advanced Selling Podcast

Business

Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales professionals, managers and leaders at hundreds of companies all over the world implement successful strategies and build profitable sales teams. Prospecting, sales communication, buyer resistance, proposals and RFPs, pricing, cold calling, sales forecasting, pain points, psychology, positioning, deal coaching, goal setting, leading and managing, achieving your goals and all the other things that work (and don't work) in the world of sales to help you be the best possible version of yourself.

Location:

United States

Description:

Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales professionals, managers and leaders at hundreds of companies all over the world implement successful strategies and build profitable sales teams. Prospecting, sales communication, buyer resistance, proposals and RFPs, pricing, cold calling, sales forecasting, pain points, psychology, positioning, deal coaching, goal setting, leading and managing, achieving your goals and all the other things that work (and don't work) in the world of sales to help you be the best possible version of yourself.

Language:

English


Episodes

#789: Unlocking Your Inner Accountability

3/18/2024
In this thought-provoking episode, Bryan and Bill explore the concept of accountability in sales. They challenge the traditional notion of leaders holding sales teams accountable, arguing that true accountability stems from within. Through insightful discussions and real-life examples, they provide a practical framework for salespeople to assess their strengths, identify areas for improvement, and find joy in the process. Discover how embracing self-accountability can unlock greater motivation, discipline, and ultimately, better sales results. Whether you're a salesperson seeking personal growth or a leader looking to foster a culture of ownership, this episode offers valuable insights to help you reinvent your approach to accountability. Struggling to design a sales compensation plan that actually works? Check out Xactly, xactlycorp.com, and see how their AI-powered platform can help optimize your commissions, motivate your team, and drive growth - be sure to mention The Advanced Selling Podcast! ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:22:22

#788: Removing the Guesswork from Sales

3/11/2024
Accurate sales forecasting is a consistent struggle for many organizations. In this episode, Bill and Bryan dive deep into the root causes behind this prevalent issue. They explore how leadership's pressure for inflated pipelines can lead to inaccurate forecasts, as well as the inherent unpredictability of human nature that impacts both buyers and sellers. The guys discuss the importance of extreme objectivity in the sales process, addressing lagging closed dates and the need for a true partnership mindset between buyers and sellers. Struggling to design a sales compensation plan that actually works? Check out Xactly, xactlycorp.com, and see how their AI-powered platform can help optimize your commissions, motivate your team, and drive growth - be sure to mention The Advanced Selling Podcast! ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:21:43

#787: Motivating Beyond Money

3/4/2024
In this episode, Bill and Bryan discuss best practices for motivating sales teams through compensation. The guys explain why overly complex commission structures often backfire by eroding trust between sales reps and management. They share real world examples of commission plans gone wrong, and advise simplifying compensation to focus on customer needs instead of maximizing rep pay. They also emphasize striking a balance between company goals and rep motivations. Listen for tips on creating commission plans that incentivize integrity and service. Struggling to design a sales compensation plan that actually works? Check out Xactly, xactlycorp.com, and see how their AI-powered platform can help optimize your commissions, motivate your team, and drive growth - be sure to mention The Advanced Selling Podcast! ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:18:20

#786: Thinking Outside the Sales Box

2/26/2024
In this episode, Bill and Bryan discuss some of their unconventional and counterintuitive sales tactics that go against the grain of traditional sales training. They talk about focusing on quality over quantity in your sales pipeline, how more income doesn't necessarily require more work, keeping your intentions pure when prospecting, and how transforming your mindset is key to boosting your sales and income. Tune in for a fresh perspective on selling that challenges sales coaching orthodoxy. ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:22:22

#785: Mid-Quarter Checkup on Your 2024 Goals

2/19/2024
We're about 6-7 weeks into the new year. How are you tracking against your 2024 goals so far? In this episode, Bill and Bryan discuss the importance of taking inventory and making any necessary course corrections at this stage. Learn tips on capitalizing on a strong start or regaining momentum from a slower beginning. They'll also cover the power of consistent behaviors and starting small to build sustainable growth. Whether you're firing on all cylinders or need a spark, this timely mid-quarter checkup will get you focused on finishing 2024 strong. ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:19:24

#784: Inner Reflection for Outer Connection

2/12/2024
In this introspective episode, Bill and Bryan discuss the importance of being aligned with your true self in order to build rapport with others. They talk about examining your own limitations, beliefs, and patterns of self-sabotage that may be holding you back from living your purpose. Bill shares how it's difficult to love others if you don't love yourself first. Bryan stresses the importance of telling yourself the truth and not beating yourself up. The guys also recommend the book "Love Yourself Like Your Life Depends On It" by Kamal Ravikant for anyone struggling with low self-worth. Tune in for an insightful discussion on getting in touch with your authentic self in order to improve relationships and success. ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:21:54

#783: Building Trust and Rapport in the Digital Age

2/5/2024
In this episode, Bill and Bryan discuss how to build genuine rapport and trust with prospects in a digital selling world. They talk about why rapport starts from within and how to have an authentic intention to understand clients. They also share tips on using tools like Zoom more effectively and ways to create rapport digitally. They guys explore what real trust means, how it's granted, not earned, and why trying too hard to "build rapport" can backfire. They emphasize being sincerely interested in learning about clients as individuals to foster genuine connections. ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:19:05

#782: The Courage to Speak Your Truth

1/29/2024
In this episode, Bill and Bryan have an honest discussion about finding the courage to speak your truth in business and sales situations. They talk about times when we hold back from saying what we really think or feel, and why it's important to push past the fear and share truthful feedback and opinions even when it feels uncomfortable or risky. The guys share stories and examples from their own careers about difficult conversations with clients and colleagues where they ultimately decided to speak up. They explore the personal growth that can come from expressing your authentic perspective, and the positive impact it can have on relationships and outcomes when done with care and good intent. ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:21:51

#781: The Art of the First Call

1/22/2024
In this episode, hosts Bill and Bryan share their best tips and strategies for nailing your first sales call. They discuss how to prepare mentally, set the right context, use an agenda, tell relevant stories, and research your prospect. The guys emphasize having the right mindset of curiosity and fun rather than pressuring for the sale. They give actionable advice for building rapport quickly and exploring whether there should even be a second call. Tune in to pick up tactics that will transform your cold calls into warm, engaging conversations. ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:21:59

#780: Quick Hacks to Level Up Your LinkedIn Videos

1/15/2024
In this quick episode, Bill and Bryan provide some tactical tips to help you get started creating high-quality LinkedIn video content in 2024. The guys discuss how to frame your video around solving a specific problem, finding leverage like hiring an intern to help edit and repurpose your videos, being consistent with your process and format, and offering a clear call-to-action. Whether you're new to LinkedIn video or want to step up your game in the new year, this episode will help set you on the path to success. ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:07:25

#779: Can One Word Boost Your Sales in Q1?

1/8/2024
In this episode, Bill and Bryan discuss the power of choosing a single word to focus on each quarter of the year. The guys explain how picking an intentional word like "process" or "leverage" can help salespeople stay focused, make better decisions, and achieve their goals. They give you their strategies for selecting meaningful words of the quarter and putting them into practice in both business and life. They also share real examples of using these words to filter choices and actions. Join our upcoming Insider session! Go to http://advancedsellingpodcast.com/insider to join today. ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:16:40

#778: If You Had $1,000 to Invest, Where Would You Put It?

12/18/2023
In this Holiday episode of The Advanced Selling Podcast, Bill and Bryan discuss an interesting question - if you had $1,000 to invest in your business or career in 2023 with the goal of generating more revenue in 2024, what would you spend it on? The guys share ideas like investing in LinkedIn Premium, sales enablement software, creating opt-in lead generation assets, and hosting events to position yourself as a thought leader. Tune in for their recommendations on how to leverage a small investment into bigger sales success. ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:20:52

#777: Expanding Beyond Your Comfort Zone

12/11/2023
As 2023 draws to a close, Bill and Bryan reflect on key lessons and changes from this year that they aim to carry with them into 2024. This includes maintaining a steadfast mindset that "everything will be okay" even amidst challenges, focusing more on purpose over profits, and perfecting their sales processes for optimal results. Looking ahead, they preview a future episode where they will explore the self-image dilemma - how our subconscious beliefs about ourselves can inadvertently limit our ability to reach our full potential, even when presented with clear opportunities for growth. The guys plan to take a deeper dive into understanding and overcoming this self-sabotaging phenomenon. ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:23:50

#776: A Rockstar Game Plan to Start the New Year Strong

12/4/2023
As 2023 winds down, Bill and Bryan share practical advice for sales professionals to hit the ground running on January 2nd. The guys discuss the power of planning ahead, calendaring key activities, and using the holidays to create assets like webinars. Even if your plans feel like a pipe dream now, put them on the calendar and work backwards. Gain momentum going into the new year so you're fired up, focused, and ready to crush it! Is it time for you to get serious about your 2024 goals? If so, join our 2024 Personal Business Planning Masterclass on December 6th. To learn more go to http://billcaskey.com/personalbusinessplanning ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:18:20

Make Video Work for You

11/29/2023
We’re back in your feed with a bonus episode! Bryan Neale is joined by Margaret Henney, Director of Marketing at Covideo. The two chat about the new regulations being placed on email and what that means for sales & marketing. Margaret also shares some best practices for incorporating video into your sales process. To learn more about Covideo and see an example of how it can help you grow your business, visit https://www.covideo.com. ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:13:39

#775: Marketing in the Age of Authenticity

11/27/2023
In this episode, Bill and Bryan explore how the tide is turning against inauthentic marketing outreach. With major email providers restricting spam, sales professionals now need marketing plans centered around value and relevance. How can you leverage existing social media habits to be more active on LinkedIn? What marketing behaviors should you commit to consistently? Tune in as Bill and Bryan discuss why sales and marketing success in 2024 will require embracing personalization and eschewing mass outreach spray and pray approaches of the past. Learn how to craft marketing that cuts through the noise by leading with authenticity. Is it time for you to get serious about your 2024 goals? If so, join our 2024 Personal Business Planning Masterclass on December 6th. To learn more go to http://billcaskey.com/personalbusinessplanning ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:20:14

#774: Identifying Your Unique Gifts and Talents

11/20/2023
In this episode, Bill and Bryan discuss the importance of identifying and utilizing your unique gifts and talents in business and sales. They talk about how natural talents can often be overlooked because they come so easily to us. The guys provide examples of skills that are in their "zone of genius" versus skills that are a struggle. They emphasize leveraging your gifts and spending less time trying to improve weaknesses. Whether you believe your gifts come from a higher power or are developed over time, they encourage you to reflect on and better utilize your unique abilities. Is it time for you to get serious about your 2024 goals? If so, join our 2024 Personal Business Planning Masterclass on December 6th. To learn more go to http://billcaskey.com/personalbusinessplanning ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:18:39

#773: Avoiding Common Year-End Sales Mistakes

11/13/2023
Bill and Bryan discuss some of the most common mistakes sales teams make when trying to close out the year strong. They talk about the dangers of discounting to hit quota, warning that this can train customers to always expect a deal. The guys emphasize starting with the intention to help prospects truly, not just make the numbers look good. They advise against putting too much pressure on prospects to close deals by year-end when there may not be a good reason and the importance of having a vision for both the next 30-45 days and the coming year so you don't lose momentum. Time for you to get serious about your 2024 goals? If so join our 2024 Personal Business Planning Masterclass on December 6th. To learn more go to http://billcaskey.com/personalbusinessplanning ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:21:38

System of Action vs. System of Record

11/8/2023
This week we’re bringing you a bonus episode of ASP! Host Bryan Neale sat down with Bill Johnson, CEO of Salesvue. The two discuss the stark difference between sales when they started their career and sales in 2023. They also dig into how to make your CRM your system of action vs. just your system of record. To learn more about Salesvue and whether it can help grow your business, visit https://salesvue.com. ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:27:03

#772: Evaluating What Truly Matters

11/6/2023
In this episode, Bill and Bryan have an important conversation about fulfillment and meaning beyond just hitting sales targets and revenue goals. They introduce the concept of the Thriving and Fulfillment Inventory (TFI), encouraging listeners to take stock of what activities and parts of their work truly light them up versus simply going through the motions. The guys share personal examples from their own careers about times they've chased validation or followed a certain path just because it led to more money, but didn't actually bring joy or meaning. They also stress the importance of having supportive people in your life who will encourage you to pursue your passions. Even if it doesn't immediately make sense on paper, sometimes it's those less obvious ideas that end up thriving and leading to fulfillment. ================================= Want our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com =================================

Duration:00:20:27