Under the Influence with Terry O'Reilly

From our Season 12 Archives, one of our favourites. This week, we talk about hotel marketing. Specifically, how some hotels attract guests by advertising specific rooms. Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous - happened in their rooms. Hosted on Acast. See acast.com/privacy for more information.

From our Season 12 Archives, one of our favourites This week, we’re talking about the creative ways Hollywood markets films. We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile. And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry. Hosted on Acast. See acast.com/privacy for more information.

People often tell me they love the storytelling in Under the Influence. One of my favourite storytellers of all time is the late, great Stuart McLean. Which is why it’s been such a joy for our network to partner with Stuart’s long-time producer Jess Milton and the Vinyl Cafe team to bring you the podcast “Backstage at the Vinyl Cafe.” Today we are sharing the very first episode of the podcast released in 2023. Not only are there two hilarious Dave and Morley stories but it’s a great introduction to the show. We hope you enjoy this one as much as I do. Hosted on Acast. See acast.com/privacy for more information.

From our Season 12 Archives, one of our favourites. In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea. Hosted on Acast. See acast.com/privacy for more information.

From our Season 12 Archives.... one of our favourites. With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marketing vehicles for companies. Hosted on Acast. See acast.com/privacy for more information.

We thought you might enjoy an episode from our sister podcast, “We Regret To Inform You: The Rejection Podcast” - this week it’s the history of the goalie mask. Coaches didn’t want them, managers rejected them, the NHL didn’t want them - but one goalie did. The rest is history. Hosted on Acast. See acast.com/privacy for more information.

From our Season 11 Archives, one of our favourites. This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. -------- Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.

From our Season 12 Archives, one of our favourites. This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ads in the most unusual place. And the amazing ways the intelligence community recruits spies and code breakers. -------- Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.

Now that we’ve moved the Beatlology Interviews to its own feed, you might not be caught up. Thought you might like to hear one of my favourite episodes - singer Dion DiMucci is one of only five people still alive who are on the cover of Sgt. Pepper. Dion was also supposed to be on the plane with Buddy Holly that fateful night - and he tells us that heartbreaking story. He also gives the best description of Buddy Holly that I’ve ever heard. Hosted on Acast. See acast.com/privacy for more information.

This week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We'll talk about how the movie Willy Wonka and the Chocolate Factory was owned by a candy company. And we'll reveal whether it really was Phil Collins inside that gorilla costume in that famous Cadbury Dairy Milk commercial. -------- Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.

From our Season 11 Archives, one of our favourites. This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more about lust than love and we’ll talk about how heartthrob Reynolds created one of the best dating commercials of the last 10 years. -------- Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.

This week, it’s our annual Ask Terry episode. As we do every year, we open the show to questions from our listeners. This week, we’ll answer a question about the longest-lasting slogans in history, we’ll explore why there is so much dancing going on in commercials these days, and we’ll play a fun game where you have to guess the celebrity voice. Hosted on Acast. See acast.com/privacy for more information.

Dramatic car stunts are not just the stuff of movies. They’re also the stuff of car commercials. We’ll talk about one ad where skydivers risked their lives spelling out the word “Honda” in the sky, a commercial where a car speeds on the roof of a skyscraper, and a story about a car that was dropped from an airplane - and the parachute didn’t work. Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

This week, it’s our annual Brand Envy episode. We look at four brands that I admire. One is a cosmetics empire started by a woman in an era when women couldn’t even vote. One is a band I have a soft spot for. Another is a family-owned business that has lasted 88 years. The fourth is a TV show that broke records. And they all have one thing in common – they succeeded against all odds. Hosted on Acast. See acast.com/privacy for more information.

This week, we talk about Pet Marketing. The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object. We’ll listen to a pet food campaign that had dogs conduct a symphony orchestra. We’ll flip through IKEA’s CAT-alogues and DOG-alogues. And we’ll explore Dolly Parton’s “Doggy Parton” fashion line. ----- Looking for where to find a discount on the Saily data plan? Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.

This week, it’s our annual “Bookmarks” episode. We read a lot of books to research this show, and often we stumble on great stories that don’t fit our regular episodes. So we save them up for this show. We’ll talk about a new book on SNL producer Lorne Michaels, we’ll take a few notes from a famous songwriter, and we’ll talk about a Bible with a wicked typo. -------- Looking for where to find a discount on the Saily data plan? Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.

This week, we look at how the marketing industry seizes pop culture moments. We’ll talk about a website that got national attention by making a bold prediction about a TV show. How A1 Steak Sauce caught the funniest – and luckiest break. And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers. -------- Looking for where to find a discount on the Saily data plan? Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.

This week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there. And do it with an iota of the budget. It requires exceptional creativity. We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors. -------- Looking for where to find a discount on the Saily data plan? Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go to https://saily.com/terry" Hosted on Acast. See acast.com/privacy for more information.

Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference between branding and brand building. Hosted on Acast. See acast.com/privacy for more information.