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Under the Influence with Terry O'Reilly

CBC Podcasts & Radio On-Demand

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

Location:

Canada, ON

Description:

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

Language:

English

Contact:

416-205-3700


Episodes

Putting the Awe in Audio

2/10/2024
This week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created to be played over Disney’s Pocahontas movie – that tells the truth behind the fairy tale. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:26:56

Terry talks with a Cannabis Producer

2/5/2024
Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category. As a result of that episode, I asked the Ontario Cannabis Store to introduce me to an actual cannabis producer. I wanted to know how a cannabis producer becomes licensed, how a craft cannabis company competes with the big companies, and how a small cannabis company markets its products in such a highly regulated category. In this bonus episode, I talk to Wallace McDonald-Rogers. He is the founder of Primeau Craft Cannabis. I think you’ll find his answers very interesting - and some of them are surprising. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:23:44

The Marketing of Taylor Swift: (Taylor's Version)

2/3/2024
This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift. She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways. And holds over 70 Guinness World Records. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:27:01

The Marketing of Taylor Swift: (Taylor's Version)

2/3/2024
This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift. She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways. And holds over 70 Guinness World Records. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:27:01

The Marketing of Taylor Swift: (Taylor's Version)

2/3/2024
This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift. She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways. And holds over 70 Guinness World Records. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:27:01

Cannabis Marketing

1/27/2024
This week, we go one toke over the line and look at the emerging world of cannabis marketing. We start with the question - just how does a plant become illegal? We’ll explore the history of cannabis. We’ll talk about which celebrities have their own brands (Hello Willie Nelson!) Which high-end retail stores are now selling expensive cannabis paraphernalia. And which non-cannabis businesses are seeing a surprising uptick in sales - like fertilizer companies and fast-food restaurants. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:27:06

Copycat Brands

1/13/2024
This week, we look at copycat brands. Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world. You may like Walmart here, but there’s a Wumart in China. You may like North Face apparel, but did you know there was a South Butt brand? And, we’ll tell the story of a copycat cookie that overtook the original to become the best-selling cookie in the world. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:27:18

Disappearing Acts: When Popular Brands Are Discontinued

1/6/2024
To kick off our 2024 season, we look at a strange phenomenon happening in Canada. Well-established brands are suddenly leaving the country. Kleenex is leaving after nearly 100 years. Skippy Peanut Butter has skipped the country after nearly 90 years. And KFC actually held a funeral for their terrible-tasting French fries. What’s happening up here? Find out. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:27:24

We're back January 6th

1/2/2024
Happy New Year. We have a fun 2024 season planned for you. Here'a a sneak peek at what's in store... Hosted on Acast. See acast.com/privacy for more information.

Duration:00:01:21

Sounds That Sell

12/5/2023
Every once in a while, we drop an interesting show into our feed that we think you’ll like. This week, it’s “Twenty Thousand Hertz” - a show about the world’s most recognizable and interesting sounds. The show’s title comes from the highest frequency that can be perceived within the human hearing range. In this episode, host Dallas Taylor explores the world of advertising jingles. They used to be an advertising staple, but these days, most have disappeared. Except - for insurance company commercials - that are bucking the trend. It’s an interesting sonic journey - and Under The Influence host Terry O'Reilly makes a special appearance. Enjoy. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:35:51

Sounds That Sell

12/5/2023
Every once in a while, we drop an interesting show into our feed that we think you’ll like. This week, it’s “Twenty Thousand Hertz” - a show about the world’s most recognizable and interesting sounds. The show’s title comes from the highest frequency that can be perceived within the human hearing range. In this episode, host Dallas Taylor explores the world of advertising jingles. They used to be an advertising staple, but these days, most have disappeared. Except - for insurance company commercials - that are bucking the trend. It’s an interesting sonic journey - and Under The Influence host Terry O'Reilly makes a special appearance. Enjoy. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:35:51

Sounds That Sell

12/5/2023
Every once in a while, we drop an interesting show into our feed that we think you’ll like. This week, it’s “Twenty Thousand Hertz” - a show about the world’s most recognizable and interesting sounds. The show’s title comes from the highest frequency that can be perceived within the human hearing range. In this episode, host Dallas Taylor explores the world of advertising jingles. They used to be an advertising staple, but these days, most have disappeared. Except - for insurance company commercials - that are bucking the trend. It’s an interesting sonic journey - and Under The Influence host Terry O'Reilly makes a special appearance. Enjoy. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:35:51

Ask Terry (From the AOP Archives)

11/25/2023
This week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what do background actors really say when their lips move. Join us for some surprising answers. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:31:37

Terry's Book Club (From AOP 2011)

11/4/2023
This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career. By the way, a few of those books aren’t even about advertising. In fact, one is a book about science, and another is about theatre actors. But each one contains incredible wisdom that can be applied directly to the world of advertising and marketing. And everyday life. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:26:34

We May Not Be Big, But We're Small - World's Smallest Record Store

10/21/2023
As you might know by now, the team behind Under The Influence has more podcasts executive produced by Terry. More on the Apostrophe Podcast Network can be found here. One of the podcasts we are very proud of just started its second season with Apostrophe. It's titled Backstage at the Vinyl Cafe. Backstage welcomes listeners into the warm and comforting world of the Vinyl Cafe. Each episode features stories about Canada’s favourite fictional family: Dave, Morley and the kids, narrated by the late, great Stuart McLean and recorded live in concert. But that’s not all. For the first time ever, listen in on hilarious backstories from the popular show. Long-time Vinyl Cafe producer Jess Milton tells all, sharing memories and stories from 15 years touring, travelling, laughing, and recording with her close friend, Stuart. This particular episode is a perfect one to be hosted by Under The Influence, as Dave’s record store suddenly finds itself with competition in town. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:34:15

Three Foot Marketing (From AOP 2011)

10/7/2023
This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping cart and the shelf. We’ll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We’ll also look at the interesting tug-of-war that happens between stores and brands. There’s no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:28:44

Dynamic Duos: The Famous Partnerships in Advertising (From AOP 2011)

9/23/2023
This week we look at “Dynamic Duos” - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We’ll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple’s Steve Jobs and Creative Director Lee Clow, tempermental winery owner Julio Gallo and his legendary creative director and tough guy, Hal Riney, and we’ll tell the story of the creative director who created a Hall of Fame campaign around the fact his client looked like a chicken. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:32:43

Speed Bumps: The Magical Ingredient in Marketing (From AOP 2011)

9/9/2023
This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all those brown M&Ms taken out of the bowls. You may be surprised. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:25:37

Rejecting Mad Men

9/2/2023
In case you missed it, the team behind Under the Influence has more podcasts. Five, to be exact. Executive produced by Terry O', meet the Apostrophe Podcast Company. Apostrophe brings you Backstage at the Vinyl Cafe, Surviving Life with Survivorman Les Stroud and We Regret To Inform You: The Rejection Podcast – where we tell stories of how the world’s most celebrated people overcame debilitating career rejection to achieve mammoth success. We Regret To Inform You has 2 million downloads across 70 episodes – and there's one in particular we think you might enjoy. Brylcreem those strands, suit up and take a stroll down Madison Avenue. This week, we tell the rejection story of AMC's Mad Men: According to Rolling Stone, Mad Men is the fourth-greatest television show of all time – bested only by Breaking Bad, The Wire and The Sopranos. But before Sterling Cooper ever opened its doors, Mad Men creator Matthew Weiner was rejected by every major network – including HBO, FX and Showtime. Weiner was told no one would watch a series about advertising, that his main character was an unlikable smoker slash philanderer and that viewers hated period pieces. Mad Men gathered rejections, then dust. Until Weiner got a phone call from a basic cable movie channel. Listen to Part 2 here. Follow Apostrophe: Instagram Twitter YouTube Hosted on Acast. See acast.com/privacy for more information.

Duration:00:34:14

The Sound of Persuasion (From AOP 2011)

8/21/2023
This week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound, to the first use of sound in radio commercials, to signature sounds on famous ad campaigns, to the startup sound we hear on our computers every day. Hosted on Acast. See acast.com/privacy for more information.

Duration:00:28:24