Brand Yourself

Nory Pouncil is a personal fulfillment guide, the founder of IamHealthyFit.com, and the host of the Health Conscious Podcast. She has devoted her career to helping millennial women become the best version of themselves. In the episode, she shares the health challenges that led her to the wellness industry, how letting go of the beliefs that weren’t serving her helped her business grow, why being clear about the solution you offer and bringing value to your audience is key to landing...

Chelsea Williams is a nationally recognized plant-based lifestyle media contributor, public health specialist, and blogger who’s been featured on various media outlets. In the episode, she shares how she went from collegiate basketball player and award-winning graphic designer to a well-known plant-based wellness blogger, why her platform gained traction so quickly, what she did to land TV segments on major networks, why she believes saturation in the wellness industry doesn’t matter,...

Phoebe Lapine is a writer, culinary instructor, and Hashimoto’s advocate and speaker. On her award-winning blog, Feed Me Phoebe, she shares recipes for healthy comfort food and insights about balanced lifestyle choices beyond what’s on your plate. In the episode, she shares what inspired her to start a food blog, how being open and vulnerable about her health journey led to more engagement and love from her audience, what she did to become a regular contributor to publications and TV...

Sara Lyon founded Glow Birth & Body in 2010 as a childbirth educator, doula, and massage therapist. The mission of Glow is to empower women to feel good in their bodies during pregnancy and receive the support they need for a fulfilling, non-traumatic birth experience. In the episode, she shares how she structured her business so it could run itself, the role collaboration plays in her business, why she recommends niching your business, her top 3 tips for building referral partnerships,...

Erin Stutland is an author, wellness expert, and the host of Z Living’s cable series, Altar’d. Her book Mantras in Motion: Manifesting What You Want through Mindful Movement explores using various methods of harnessing the body’s energy to creating change. In the episode, she shares how she transitioned from actress to entrepreneur, how writing her own content allowed her to establish her voice and marketing skills, why it’s possible to start a coaching business without a coaching...

Heather and Timmi are the founders of Energy Muse and they have a mission of educating and reconnecting the world to the ancient wisdom and healing properties of crystals. In the episode, you’ll hear how they went from best friends to business partners, the lessons learned after 17 years in business, how they got into and out of $250,000 in debt, what it was like to be at the forefront at the crystals movement, the crystals they recommend for success and abundance in your business, and so...

Sarah Jenks is the founder of Whole Woman, a monthly online membership for women seeking the answers to “Who am I? And why am I here?” AND Live More Weigh Less™, the most popular online emotional eating program. In this episode, we discuss how Sarah shifted from a career in marketing and advertising to starting her wellness business, the key strategies she’s used to build her audience of thousands, the part of herself she was afraid to talk about and incorporate into her business, and...

Patricia Moreno has been in the wellness space for 20+ years and is the founder of spiritual fitness. Through her innovative workouts and empowering trainings, she’s changed the lives of tens of thousands of people. In this episode, she shares her struggle with being overweight as a child, the secret that made her feel like a fraud in the beginning of her career, the moment that led her to combine movement with incantations in a workout, how being vulnerable empowered her to shift her...

Simi Botic is a holistic health coach and author who helps women ditch perfectionism and heal their relationships with food and their bodies, so they can embrace their beautifully imperfect lives. In this episode, you’ll hear the moment she realized she didn’t want to be a lawyer anymore and why she transitioned into health coaching, her initial approach to getting clients, her strategies for getting on wellness content sites and interviewed on podcasts, her own journey with...

Adrienne Nolan-Smith is a board-certified Patient Advocate and the Founder of WellBe; a media company focused on bridging the gap between the healthcare system and the wellness movement. In this episode, you’ll hear why holistic health was a big focus in her home from a young age, the family tragedy that inspired her to work on transforming the standard of healthcare in America, her thoughts on monetizing a content platform, why she thinks it’s important not to compromise your mission...

Katie Dalebout is the Host of Let It Out, a podcast covering everything from wellness to entrepreneurship. She’s also the creator of Launch Pod, where she teaches all her secrets to launching a successful podcast. In this episode, you’ll hear what inspired her to start a blog and why she turned it into a podcast, how she landed a book deal, what she’s learned after podcasting for 5 years and garnering 2 million downloads over 200+ episode, the role journaling has played in her personal...

Dr. Robin Berzin is the Founder and CEO of Parsley Health, a functional medicine practice that takes a whole-body approach to medicine and believes in genuine doctor-patient relationships. In this episode, you’ll learn how Robin got her business off the ground in less than 6 months without outside funding, why she’s invested heavily in brand design, the marketing strategies she’s used to grow her audience and patient list, why she was initially fearful of how becoming a mom would impact...

Alexandra Jamieson is a wellness expert and co-creator of Super Size Me. She’s made it her mission to empower women to create epic lives by honoring their cravings and kicking body shame to the curb. In this episode, you’ll learn why she went from eating junk food to eating a plant-based diet, how the idea for Super Size Me came about, what her life was like when it became a global sensation, how she moved through a backlash from the vegan community after making a shift in her business,...

Jera Foster-Fell left behind a graphic design career, grew her Instagram to 150k+ followers, became a SoulCycle instructor, and now uses her influence to empower women to get out of their comfort zones and build confidence. In this episode, you’ll hear what it was like to leave behind her career in graphic design and pursue a career in fitness, how she grew an engaged IG community in just a few months, her biggest failure and what she did to get through it, the truth about brand...

Nancy Levin is a best-selling author and the former Event Director at Hay House. As a Master Integrative Coach, she helps her clients live in alignment with their own truth. In this episode, you’ll discover Nancy’s experience producing events for leaders like Deepak Chopra and Maya Angelou, the role perfectionism played in her need to have it all together, how the end of her 18-year marriage helped her uncover her real purpose, why she believes your story is often your best sales pitch,...

Grace Smith is a world-renowned hypnotherapist and the Founder of Grace Space Hypnosis. Her private clients include celebrities, CEOs, professional athletes, and government officials. In this episode, you’ll discover why Grace is on a mission to make hypnosis mainstream, what led her to conduct 1,000 hypnotherapy sessions during her first year in business, her journey to finally embracing her true voice and style to create her brand, her top tips for getting press for your business, and...

Megan Bruneau is a therapist, executive coach, writer, speaker, and host of a former Forbes podcast. In this episode, we discuss how Megan struggled with perfectionism throughout her life and how it became her specialty in her career, how she approached creating an authentic online presence and the role it plays in her client retention, why she thinks aggressive marketing tactics just don’t work, why she believes having true compassion for your imperfections will make you more successful,...

Amy Briant is an industry leader in fitness and, since 2008, she has been a partner at Pilates Plus OC and is currently operating two successful studios. Amy is also the Founder of the natural skin care line, LUMION. In this episode, you'll hear what inspired her to become an entrepreneur at just 23 years old, the role branding played in making her business stand out, how keeping her customers and their needs top of mind has been a key factor in the success of both of her businesses, and...

Ellie Burrows is the CEO of MNDFL Meditation Studios and is currently training to be a teacher in Vedic meditation. In this episode, you'll hear what that led Ellie to reconnect with spirituality and how it impacted her decision to leave a career in entertainment, how she infused thoughtfulness and authenticity into the creation of her brand, why she recommends being open to fluidity in your business and the role it’s played in her company’s growth, her top tips for opening a...

Julie Santiago is a Wall Street Trader turned spiritual catalyst for women, the author of Awaken: 6 Sacred Steps to Remember Who You Are & Why You're Here, and the founder of The Gratitude Circle; an online community with 40,000 people practicing daily gratitude. In this episode, you’ll hear why she gave up her lucrative wall street career to become a health coach, the moment she realized she wasn’t meant to be a health coach, why being yourself is essential to entrepreneurial success, and...