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Brand Yourself

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If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

Location:

United States

Description:

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

Language:

English


Episodes
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269: Becoming a Popular Parenting Resource, Author, and Community Leader with Brooke Romney

6/2/2024
Brooke is a writer, speaker and leader of an online community who helps moms of teens and tweens create meaningful, healthy and enjoyable relationships with their children through practical application, education and community. Her goal is for every family to feel confident and connected. The mother of four boys ages tween to adult, Brooke knows parenting perfection isn’t real and takes an honest and hopeful approach with her audience. Her best-selling book 52 Modern Manners for Today’s Teens (Volumes 1 & 2) provides weekly tips to help parents and teens navigate the complexities of today’s world. The follow-up, 52 Modern Manners for Kids, will feature tips for kids and tweens aged four to 12 and is set to release this August. Brooke's work has been featured in The Washington Post, Scary Mommy and Forbes. Brooke and her family live in Utah. In this episode, we chat about her journey as a professional writer turned mommy blogger and evolved into sharing openly about her parenting style as a mother to 4 boys, the article she wrote about parenting that went viral and how this gave her confirmation that this was the direction she had to go in, why everything started to truly take off for her once she started to write about teenagers and the huge community of moms on Instagram that grew as a result, how she initially monetized her platform using low ticket guides and eventually her first parenting book - which was a massive success and sold out in two weeks, and so much more! To learn more about Brooke Romney and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Duration:00:48:29

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268: My Journey to 6-Figures and Beyond

5/20/2024
Today, I’m going to share the quickie version of my business growth story with you. If you’re someone who's worked towards that steady income in your own business and you’re curious what it could look like for you to hit your income goals too, this episode is for you. I also share my experience investing $6000 in a mentor - my first big investment - and why it was one of the best decisions I ever made. To submit your question, visit the show notes. Follow Me On: Facebook

Duration:00:12:48

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267: Becoming the Queen of Sexual Wellness with Pamela Madsen

5/5/2024
Pamela is a trailblazer in women's wellness known for her transformative approach to self-discovery and intimate connection. As a Somatic Wellness Educator, Pamela has dedicated over a decade to helping women reclaim their bodies and reignite their desires. Her retreats and teachings have facilitated incredible transformations, liberating women from shame and trauma, and guiding them on profound journeys to sensual, sexual, and emotional bliss. Known as the OG of sexual wellness retreats, Pamela is a fearless advocate for women’s health and integrated sexuality who leverages her raw honesty and well-informed wit to help strip the stigma from women’s wellness, female desire and pleasure, body image, and infertility. She is the author of Shameless: How I Ditched The Diet, Got Naked, Found True Pleasure and Still Got Home In Time To Cook Dinner. And she has appeared on Sex with Emily, Oprah, O Magazine, Cosmopolitan, Women’s Health, Buzzfeed, 60 Minutes, CNN, The New York Times, USA Today, and more. Formerly, she was the Founder and first Executive Director of The American Fertility Association. This woman is incredible - and our conversation was truly one of the most powerful and potent I’ve had since launching the show in 2017. She is such a badass and a truly poetic speaker. I have no doubt you’ll be hanging on her every word. In this episode, we chat about what it was like to start an anonymous blog about sexuality with 40,000 readers back in the day, and how it wound up costing her a big role in her career, her decision to go all in on embodiment work, sexuality, and her idea to create a safe space for women to reconnect with their bodies, what it looked like for Back to the Body to be birthed into the world without a business plan - and the incredible growth that happened almost immediately, how she built a 7-figure business with retreats as the core source of revenue and how she’s planning to scale beyond that, and so much more! To learn more about Pamela Madsen and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Duration:01:00:13

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266: 5 Steps to Early-Stage Business Momentum

4/21/2024
If you're an early-stage entrepreneur who either has a business idea or recently launched your business, this week’s episode is for you! It can feel so challenging and confusing to build momentum in the beginning - and in the last 10 years I’ve seen a clear pattern that holds people back from making any progress. So, I’m sharing the 5 essential steps to building early-stage flow in your business so you’ve laid the groundwork for growth and success from the start! To submit your question, visit the show notes. Follow Me On: Facebook

Duration:00:13:37

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265: Making Digital Courses Your Main Money-Maker with Manuela Mitevova

4/7/2024
Manu is a yogi, mover and teacher obsessed with the mind-body connection. Her mission is to birth practices that heal emotional wounding, and reconnect you back with your native body- the one that’s free, connected, and flexible. She’s been practicing yoga for 11 years, trained in India and all over Europe, and learned from some of the most brilliant physiotherapists and meditation teachers out there. She combines movement science and ground-breaking research into the science of emotions, and offers it in simple practical terms as healing movement to all her students. Her yoga style combines trauma healing somatics, zen Buddhism, but also biomechanics, and physiotherapy, because she believes there is a bigger picture we’ve been missing in our movement. The body and the mind are one, and only by tending to both can we truly heal. As you’ll hear, Manu is a wealth of wisdom around building a digital product-based business. That and she is the most beautiful soul, leading her work with so much integrity and heart. I know you’ll adore her as much as I do. In this episode, we chat about the remote job she got right out of college that allowed her to live on an island in Spain and teach yoga and meditation for free in her spare time, why working at a startup taught her all about marketing and online courses and ultimately inspired her to launch her first course just 3 years ago, the multiple digital products that flopped, and what she did to learn more about her audience and create something they wanted to buy, the launch of her most popular course, Hips Like Honey, the problem it solved for her ideal buyers, and why it turned into a great success, how she found her rhythm with social media and figured out what her audience engages with the most - and why that’s so crucial to anyone’s success on IG and beyond, and so much more! To learn more about Manuela Mitevova and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Duration:01:04:15

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264: 5 Tips for Starting a Side Hustle with Intention

3/31/2024
If you’re someone who is feeling called to start a side hustle while working full-time for another company, this is 1000% for you. Inside, I share my top 5 tips on how to intentionally and practically build your passion project or business pursuit into your everyday life. Why daily? Well, in order to become the person who has a real business, you have to start acting like that’s already who you are. Even at the very beginning. Listen to learn exactly what you can do right now to start setting yourself up for success vs. not taking consistent action to bring your idea or creative pursuit to life. To submit your question, visit the show notes. Follow Me On: Facebook

Duration:00:14:37

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263: Choosing Grief as a Niche, Owning Your Gifts, & Infusing It All with Play with Elena Box

3/24/2024
Elena Box is a radiant soul who brings a unique blend of sacred and silly to her work as a shamanic practitioner, a path she embraced following the passing of her father from brain cancer in 2016. With over a decade of experience as a yoga teacher, she seamlessly weaves ancient rituals and spiritual wisdom into her practice. In one hand, she honors the sacred, connecting with the divine and invoking the energies of ancestors for profound healing. In the other, she cradles the silly, understanding the importance of joy and laughter in our human journey. Elena, also an author of "Grieve Outside the Box" and the host of "The Ode to Joy Podcast," intricately balances the profound and playful, reminding us that healing is a tapestry of both depth and delight. As you’ll hear, Elena and I have known each other since 2018 when she did my Your Wellness Brand Program and I’ve been following along on her journey ever since. I’m so excited for you to experience her - and hear how she’s made her work a successful and sacred pursuit. In this episode, we chat about what drew her to becoming an actor and performer at a young age, and how she’s integrated these skills into a variety of professional endeavors from politics to comedy, the impact her father’s brain cancer diagnosis and eventual death had on her in her 20’s, and how this experience turned on her intuitive gifts and inspired her to study shamanism, her journey to weaving together everything she had to offer as a Shaman, Death Doula, Reiki Practitioner, Comedian, Yoga Teacher, and performer and her “weirdness” into a cohesive brand, her choice to go all in on supporting people in their grieving process and the incredibly unique and unconventional approach she takes to this very tender and nuanced life experience, why she has leaned heavily into grassroots, old school marketing and building community to create her client base and what she’s been doing as of late to build awareness about her brand, her book, and her podcast, and so much more! To learn more about Elena Box and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Duration:01:10:13

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262: You Can Be An Imperfect Work In Progress & Still Help Your Clients

3/17/2024
If you’ve ever had the thought… “I can’t help anyone until I’m an absolute master at what I do.” Or “I have to be perfect in order to help people.” If yes, this episode is for you. Inside you’ll receive a 5-minute pep talk about why this idea is absolutely false and what belief you can embrace instead. The truth is, it’s so easy to let perfectionism hold us back from the real training ground - real experience with clients. I hope it inspires you to get in action so you can get better and better at what you do. Afterall, isn’t that why you’re here? To submit your question, visit the show notes. Follow Me On: Facebook

Duration:00:04:51

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261: Making Intuitive Healing Mainstream With Kathryn Schiff

3/10/2024
Kathryn Schiff is an Intuitive Healer, Spiritual Teacher, Psychic Guide, and the Founder of Ground & Gold, a platform devoted to making the magic of intuitive healing mainstream. Since 2010, she has been immersed in private healing work, teaching at top wellness centers, and training hundreds of practitioners to activate their gifts. Today, the newly launched Ground&Gold offers people just dipping their toe into energy work AND those who’ve been on the path for years to experience group classes, gifted practitioners, and certification programs that root them into their power, restore energy to the body, bring clarity to the headspace, and activate their intuition. As you’ll hear, Kathryn is a client of mine - and since we started working together last year, I’ve become one of her biggest fans. She is such an inspiring example of what happens when we anchor ourselves in the wisdom of our intuition and integrate powerful energy tools into our daily experience. In this episode, we chat about the perfect storm that blew up every area of her life and why she decided to surrender to the unraveling instead of resisting it, how this rock bottom moment activated her connection to her intuition and led her to explore energy work for the first time, the profound shifts she received as a result of grounding into her body and immersing herself in intuitive energy healing sessions, her journey to selling her photography business, going all in on this call towards energy work, and becoming a full-time intuitive healing practitioner, what inspired her to create a platform that will help make energy work mainstream - and support other intuitive healers work their magic, and so much more! To learn more about Kathryn Schiff and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Duration:01:13:38

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260: How to Create a Successful Group Program

3/3/2024
Today I’m diving into one of the best ways to serve your clients and potentially scale your business (if that’s your goal!), and that is through GROUP PROGRAMS. So, if you’ve been thinking about creating one, are about to launch one, or are looking to refine the one you’ve been running for years - This episode is for you. Group programs are magic for a few reasons: They give you the opportunity to have a bigger impact beyond private, one-on-one offers.They create community which is a highly transformative component of the human experience.They are often rinse and repeat in nature.They usually require less of your time and energy.They have more earning potential. So lots of reasons to create one, right? Now, how does one create a program that produces results - that both delivers to the clients who invest and earns a decent chunk of change. That’s what I’m going to share with you today. To submit your question, visit the show notes. Follow Me On: Facebook

Duration:00:14:47

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259: Why a Lack of Self-Trust and Idea ADD is Often at the Root of Failure

2/25/2024
Today’s topic was inspired by a recent conversation with a client who has spent a decade trying to get her health coaching business off the ground. But, as she shared with me, has had very little success. Just like so many people who start businesses, she knows she’s meant to help people - she yearns to change lives, but can’t figure out why it’s been such a struggle. As I chatted with her to help identify what’s been in the way of her building momentum, making money, and having an impact… I discovered two core things that have been holding her back without her knowing it. Inside the episode, I share how these have played a big role in blocking momentum, clients, and money from flowing easily in her direction. I also share how I started my business mentorship program, Your Wellness Brand, in 2017, and how I could have perceived it as a failure - but instead stayed the course and earned multiple 6-figures from that revenue stream alone. If you’re someone who is feeling like you’ve failed recently, I see you and it’s my hope that this episode lifts your spirits and inspires you to keep going; to see things all the way through; and to always, trust your instincts. To submit your question, visit the show notes. Follow Me On: Facebook Instagram

Duration:00:08:06

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258: Discovering the Healing Power of Nervous System Regulation and Building a Community That Changes Lives with Lindsay Mitchell

2/18/2024
Lindsay is the founder of Vital-Side, a membership program that empowers those with chronic illness and limbic system impairment to retrain their brain out of the chronic stress response so they can get relief from their symptoms and find freedom in their lives. Her training in medicine as a physician assistant, work as an NLP practitioner, and experience having recovered from Lyme disease makes her uniquely qualified to assist others in learning how to shift their response and experience positive changes to their symptoms. As you’ll hear, she absolutely loves what she does and you can feel her devotion to not only educating her people but building a space of safety and community for true healing to occur. In this episode, we chat about her experience being diagnosed and treated for Lyme and what inspired her to take matters into her own hands so that she could truly heal, the huge role nervous system work played in allowing her body to shift out of survival mode and fully recover from chronic symptoms, what it looked like for her to shift careers and start a private practice helping other people with chronic illness heal through rewiring and regulation, how she grew a private practice into a wildly popular online platform that includes a membership and multiple revenue streams, and so much more! To learn more about Lindsay Mitchell and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Duration:01:08:30

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257: Paying Attention to the Divine Signals & Sensations Guiding You to the Next Right Step

2/11/2024
If you’re currently feeling a little lost - or unclear about what to do next as it relates to your business, this episode is for you. My hope is that what I share today will remind you that you always have to powerful resources to support you. Your own inner guidance and the way the world reflects back to you. I know - these two things feel airy fairy at times and not tangible, so inside the episode, I share my story to finding my purpose and how both things played a role in me following the breadcrumbs toward a career that felt like a YES. To submit your question, visit the show notes. Follow Me On: Facebook Instagram

Duration:00:13:19

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256: From Cirque du Soleil Acrobat to Trauma-Trained Transformation Coach with Antonia Dolhaine

2/4/2024
As a former professional acrobat with Cirque du Soleil, Antonia Dolhaine ran away from the circus to help you come home to yourself. She is a trauma-trained holistic transformation coach who specializes in supporting uncommonly creative, curious, and committed beings to build wildly fulfilling lives and relationships. Her approach is deeply relational and centers the wisdom of the body, supporting her clients to shed shame, connect to their innate healing capacity, and harmonize the ecosystem of their Self. So, I’m very excited to have Antonia on the show – she did my Your Wellness Brand program years ago and it’s been so cool to follow her growth and expansion as a coach, and also benefit from the beautiful wisdom she shares on social media. In this episode, we chat about how envy sparked her ambition to become a circus artist and what it looked like for her to pursue that career and make it her reality, the painful moment she realized the Cirque de Soleil wasn’t “it” for her, the back injury that ended her contract, and what inspired her to start a business in wellness, what she did to initially launch a breath work business, her frustrations with social media, and the collaboration that ultimately started getting her clients. her approach to content creation on social media today and how pleasure and relaxation has been key to writing posts or designing graphics that resonate with her audience, and more. To learn more about Antonia Dolhaine and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Duration:01:02:05

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255: 3 Layers That Power Your Brand’s Authenticity Factor & Why They’re Key to Success in 2024

1/28/2024
Today, I’m very excited to share one of the core lessons I taught inside The Authenticity Factor Masterclass in December. The 3 Essential Layers That Power Your Authenticity Factor While authenticity isn’t a new topic in the realm of business – I’ve sure been talking about it more than 7 years… It wasn’t until around 2020 that business publications like Forbes, Entrepreneur, and INC. started writing about it too. So, if you prioritize anything in 2024, prioritize authenticity in every single way – not just in how you show up online, but inside the systems and strategies of your unique business. Listen to find out why it matters so much and how you can bring your true self to life in your brand. To submit your question, visit the show notes. Follow Me On: Facebook Instagram

Duration:00:12:27

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254: The Journey to Becoming a True Thought Leader & Legendary Keynote Speaker Dr. Romie Mushtaq

1/21/2024
Dr. Romie is a board-certified physician bringing together over two decades of leadership in neurology, integrative medicine, and mindfulness. She is an award-winning speaker working with Fortune 500 companies, professional athletes, & global associations. And her brainSHIFT programs improve mental well-being and help to build a culture of wellness. In addition to her incredible career as a thought leader and speaker, Dr. Romie served as Chief Wellness Officer for Evolution Hospitality, where she scaled a mindfulness & wellness program to over 7000 employees. And was most recently named Chief Wellness Officer at Great Wolf Lodge. Her expertise is featured in the national media such as NPR, NBC, TED talks, and Forbes. And her first book, "The Busy Brain Cure" is being published by Harper Collins this month. Oh, my goodness, I’m just so excited for you – this conversation with Dr. Romie was powerful. Not only because this woman is a powerhouse and blazing a revolutionary trail in the realm of brain health – but also because she shares vulnerably with us about her journey to such a profound career. In this episode, we chat about the big expectations her family carried for her career and why that played a key role in her decision to become a Physician of Neurology, her experience working 100 hours a week, cycling between burnout and the life-threatening condition that manifested in her 30’s, how she become a highly sought-after thought leader and keynote speaker in the realm of mindfulness and brain health - and why she says being anchored in her WHY has played a huge role in her popularity, the challenges she’s faced as a Physician promoting meditation and mindfulness at a time when it was often questioned, what she does to take care of herself as she devotes so much time, energy, and excellence to her purpose, and so much more! To learn more about Dr. Romie Mushtaq and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Duration:00:59:39

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253: Showing Up Consistently vs. Disappearing From Social Media: The Real Impact

1/14/2024
In today’s episode, I talk about the ebb and flow of leveraging social media. Meaning – the periods where you show up consistently and create a lot of visibility and relevancy for yourself… And then the periods where you pull back, do less, and aren’t prioritizing your visibility as much. What does it all mean? What’s the impact? And why do we judge ourselves so much when we’re not following the perfect content creation plan every single month? As someone who has most definitely been on top of my game – on fire creating content – and then, basically disappeared for months on end… I’ve seen the impact of this on my business firsthand. So, today – I’m going to share about what happens in those contrasting scenarios and what you can do to “get back on the horse” so-to-speak. Inside, I offer three powerful tips that will help you enjoy the process of creating content again – and remind you why social media is a vital piece of the business puzzle. I hope it also gives you permission to regularly pull back and take breaks – because we all need it! To submit your question, visit the show notes. Follow Me On: Facebook Instagram

Duration:00:11:08

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252: Scaling a Dynamic Yoga Platform for Kids with Lauren Chaitoff

1/7/2024
Lauren Chaitoff is the founder and chief visionary officer of Yogi Beans and a certified yoga and Pilates instructor. She created Yogi Beans in 2007, together with her husband Brian, which started as a novel yoga curriculum for children that offered classes to the public at various schools, yoga studios and other venues throughout New York City. After becoming parents in 2013, Lauren and Brian became more strongly dedicated to supporting children and their well-being. Their mission has always been to help children everywhere grow healthier and happier for life. Yogi Beans is a renowned children’s yoga and wellness organization that offers kids’ yoga classes, programs in and after school, teacher trainings and professional development courses that educate children and their caretakers on holistic health and well-being. As you’ll hear, Lauren has this incredibly uplifting energy - and the work that’s she’s doing with Yogi Beans is not only brilliant but SO NEEDED in the world for our littles. In this episode, we chat about her multi-faceted career as an actress, Pilates instructor, and yoga teacher - and the negative feedback that inspired her to go all in on her business idea and specialize in teaching yoga to kids, how the thick skin developed from her acting career and innate go-getter spirit served her well when she started Yogi Beans - and all the ways she transferred those skills into her marketing efforts, the grassroots approach she took to developing relationships with schools, yoga studios, and spas - and how she built real traction there first, how she’s used social media to build brand awareness and the impact that’s had on the growth of Yogi Beans, the journey to scaling her business, working with other teachers, and partners - and the many iterations it’s taken, and so much more! To learn more about Lauren Chaitoff and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Duration:00:59:28

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251: Yay, We're Back & What's On Tap for 2024

1/7/2024
Happy New Year and welcome to the 7th season of Brand Yourself. It’s hard to believe that I started this show in 2017 when I was a girl living in NYC, newly engaged, and only a few years into running my business. So much has changed, and this show has truly been such a special place for me to use my voice, perspective, and powerful conversations for good. In this quickie intro to the 2024 season, I share: For more info on Your Wellness Brand, visit yourwellnessbrand.com. To submit your question, visit the show notes. Follow Me On: Facebook Instagram

Duration:00:07:35

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250: Your 2024 Business Planning Formula & My Biggest Lessons from 2023

12/10/2023
Here we are – nearing the end of another year! As a business owner, you may be shifting your focus to planning for 2024. This episode is designed to help you do just that – specifically in planning out the first quarter of the New Year. Inside, I share my signature quarterly planning formula so that you can create aligned intentions, goals, and tasks to move yourself forward. I also share my 2023 reflections on: I hope this formula and my transparency about my own business helps you feel seen, supported, and less alone on the journey. Because – truth is, we are always figuring it out as we go. Happy Holidays! B. P.S. Be sure to check out episode 218 if you haven’t completed the Sacred Reflection Ritual I share with you. It’s a must-do before you shift into 2023 planning mode. P.P.S. Your Wellness Brand is open for enrollment! The next cohort starts on January 15th and there are 9 spots left. Click here to learn more.

Duration:00:29:25