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Brand Yourself

Career

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

Location:

United States

Description:

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

Language:

English


Episodes

175: Remember Who You Are Is Your Magic

1/9/2022
The Biz Wisdom episodes are back with a twist. While I’ll answer business related questions in these episodes, I’ll also be offering quick, short and sweet pep talks. Something I’m calling wisdom notes. And these are designed to help you remember that who you are – your most real, embodied you – is your superpower. They are designed to inspire you to keep moving forward even when you stumble and mess up and fall on your face. Because you are here to do what you love, to move through your...

Duration:00:03:14

174: The Power of Being Your Own Best Resource with Ara Katz

1/2/2022
Ara Katz is the co-founder and co-CEO of Seed Health, a microbial sciences company pioneering applications of microbes for human and planetary health. It was her breastfeeding experience that led her to the microbiome and inspired her personal mission to explore the importance and impact of microbes. She is also a co-founder of Seed Health’s environmental initiative, SeedLabs, and its first therapeutics partner company, LUCA Biologics. Ara previously co-founded and served as CMO of digital...

Duration:01:03:10

173: Hello 2022 & Stepping Into Your Fullest Self-Expression

1/2/2022
Happy New Year, beautiful friend. I’m excited to bring the Brand Yourself podcast back to life after a 4-month break and create this new season with fresh eyes and a new intention. As you’ll hear in this welcome back episode, the last quarter of 2021 was especially challenging for me – for a variety of reasons. And it woke me to the truth – I had been pushing myself too hard and gotten to a place where I was resenting the second business I launched in June. And my body? Wow, it made it...

Duration:00:19:35

172: Shifting Your Mindset to Make Millions with Gina Devee

9/26/2021
Gina went from being a broke psychologist to building a multi-million dollar women’s empowerment and lifestyle brand, Divine Living. She has dedicated her career to helping women connect spiritually, start profitable businesses, create wealth from a feminine perspective, and become highly visible so they can make a global impact. Some of those women include Jen Sincero, who (fun fact!) dedicated her book on money to Gina. Gina believes that there is a Queen in every woman: “Within every...

Duration:01:04:01

171: How to Find Your Brand's Core Message

9/19/2021
Ever felt a bit stumped about what your brand’s core message is? Sit down to write and have no idea how to come up with a great tagline? Trying to integrate multiple things into one cohesive brand? This episode will help! One Brand Yourself listener shares her struggle to nail her core message as an author with an online shop, and the intention to launch a new service-based revenue stream in the fall. And I offer some key clarifying exercises to help her – and you – land on what’s at...

Duration:00:09:41

170: 6 Keys to Juggling Motherhood, Business, and Life

9/12/2021
Ever wondered how to integrate motherhood and entrepreneurship and a full life? Today, I’m pulling back the curtain on the 6 things that have empowered me to juggle it all without burning out. To run my own business, build another one with co-founders, be present for my 2-year-old, have a solid relationship with my husband, and still have time to take care of me too. This idea to open up this was inspired by a conversation I had with a colleague recently who is an entrepreneur and in her...

Duration:00:19:58

169: Why Authenticity Always Wins with Erin Parekh

9/5/2021
Erin Parekh is a holistic nutritionist and women’s wellness expert who specializes in guiding women to nourish themselves and their bodies as they transition into motherhood and beyond. Since 2017, she has supported hundreds of clients to feel balanced and thrive in their bodies using real food nutrition and simple self-care rituals. In her private coaching practice, she has supported women through challenges in fertility, postpartum depletion, menopausal symptoms, gut health, and stress...

Duration:00:58:01

168: Using Guided Visualization to Connect to Your Inner Wisdom

8/29/2021
In this week’s solo episode, I decided to switch things up. Instead of answering a question from a listener or sharing some key business advice, I’m leading you through a grounded guided visualization exercise to help calm your nervous system and help you connect to your inner wisdom. If you’re feeling frazzled from too much information, too much stimulation, or too much stress, this is sure to help you find your center again and clarify what your right next step is in your business....

Duration:00:16:20

167: Why Excluding People From Your Target Audience Isn’t a Bad Thing

8/22/2021
One of the biggest concerns I’ve been hearing from entrepreneurs for many years is this: What if I exclude people by getting “too specific” with my target audience? If you find yourself stuck here and feel tempted to go broad with your target audience so that you don’t turn anyone away, this episode is for you. Inside I share why getting “too specific” isn’t something to worry about and why it’s so important for your brand and business to choose the audience you resonate with most. If you...

Duration:00:09:39

166: When Enthusiasm Makes Your Business Magnetic with Ariel Kiley

8/15/2021
Ariel Kiley is an Embodiment Teacher, certified Yoga Therapist, Somatic Experiencing® trauma resolution Practitioner and published author. Over the past decade Ariel has taught thousands of yoga and therapeutic yoga classes in New York City and Los Angeles. She has also designed programming and led teacher trainings for Equinox Fitness clubs, Tune Up Fitness, Dou Yoga, Prema Yoga, and more. Ariel designed and starred in the Yoga Fundamentals program on Daily Burn and has also led stress...

Duration:01:08:55

165: What It Means to Lead with Intuition in Business

8/8/2021
You may have heard the term “intuitive entrepreneurship” thrown around over the past few years. That’s because the approach to business growth is shifting away from being hyper data driven and “competitive” to something that balances out the masculine and feminine. The masculine being the logical and action-oriented side, and the feminine being the more intuitive and creative side. In this episode, I explain my POV on what it means to lead intuitively, what it has looked like for me to...

Duration:00:19:28

164: The Journey to Owning Who You Really Are with Kristina Mand-Lakhiani

8/1/2021
Kristina Mand-Lakhiani is an entrepreneur, speaker, author, and artist. For the past 18 years, she has co-created the internationally acclaimed education platform Mindvalley, as the co-founder. And collaborated with leading thinkers and teachers in consciousness, relationships, human performance, and life optimization. She’s also the author of Live By Your Own Rules, a 30-day optimal learning quest designed for transformation to help you identify, understand, and accept all the dimensions...

Duration:01:11:17

163: How to Create Your Signature Offer

7/25/2021
In this week’s solo episode, I share how to create your signature offer. And not an offer that’s basic and like every other coach or service-provider out there, but that’s unique to you. Creating something that isn’t templated, but is based on your experience, your training, and your own transformation is one of the key ingredients for standing out from the crowd and becoming known for what you do. When you don’t have something juicy to offer like this, it becomes challenging to feel clear...

Duration:00:13:15

162: How to Build Momentum by Being Yourself with Abbi Miller

7/18/2021
Abbi Miller is an Austin-based "yoga-teacher-turned-productivity-preacher" who's here to help you run your biz on purpose. After over a decade as a wellpreneur, running her holistic nutrition & yoga brand, Abbi founded Biz Babes Unite!™: a community offering impactful ceremonies & mastermind circles so womxn can approach work from a sacred place, dodge burnout & get the good shit done. As a Holistic Biz Strategist, Mentor and Speaker, her career has led her all over the globe from Greece...

Duration:01:10:27

161: How to Brand Yourself Authentically

7/11/2021
This week’s topic was inspired by a conversation I had with someone recently. And that is… how to create an online presence that is a natural extension of who you really are. Where your website, your social media posts, and everything in between feels the same as meeting you in person. As I was chatting with this newbie business creator, she expressed concern that she didn’t know how to do this without being influenced by what other people are doing in the wellness space. This is SUCH a...

Duration:00:13:42

160: Choosing Presence Over Perfection to Find Your Purpose with Nina Sasson

7/4/2021
Nina Sasson is a Soulful Career Coach. She empowers the high achievers, the go-getters, the big money-makers of the world to lead with soul and find a greater sense of purpose and fulfillment—WITHIN. She has spent the last decade investing in her personal growth not because it’s trendy, but because it’s elevated her professional confidence and her career in a massive way. Today, she works with teams and executives at Disney, NBCUniversal, Facebook, Vevo, and the UCLA Anderson School of...

Duration:01:13:22

159: How to Know When It's Time to Hire a Business Mentor

6/27/2021
I am so happy someone asked me to talk about this because I see it as such a delicate AND crucial part of growing a business. And that is…how to know when it’s the right time to invest in a mentor or coach. If you’ve ever found yourself wanting guidance and support but feeling uncertain about who to hire or what kind or program to invest in, this episode is for you. Inside, I share 4 journaling prompts to help you: As always, I also share a little update on a few projects we’re working on...

Duration:00:13:23

158: How to Have a Healthy Relationship with Your Work with Amina AlTai

6/20/2021
Amina is a holistic leadership and mindset coach, proud immigrant and chronic illness advocate. A leading coach to notable female leaders and impact-driven celebrities—Amina’s mastery is in connecting us to our brilliance and teaching us live and lead from it each day. As a woman of color of Iraqi descent, she often works with marginalized communities to help them realize possibilities in a way that honors their particular lived experiences. She's known for her work around Aligned...

Duration:00:58:56

157: Choosing Between Being a Creative or a Wellness Entrepreneur

6/13/2021
Are you a creative who also interested in wellness? Or are you a wellness entrepreneur who’s also interested in a creative field? It’s so normal to have more than one interest and passion and talent. Yet, when it comes to business, it can be confusing which path to choose. In this solo episode, I was asked why I chose Brand Strategy over Health Coaching, and how I knew it was the right move for me. So, I share candidly about why I made the switch and what was happening circumstantially to...

Duration:00:16:03

156: Building a Fully Aligned Business with Aviva Romm

6/6/2021
Aviva Romm is a world-renowned midwife and herbalist who also happens to be a Yale trained MD and Board-Certified Family Physician with specialties in Integrative Gynecology, Obstetrics and Pediatrics with nearly 40 years of experience in the realm of women’s health. She is the author of 8 books, including her new book Hormone Intelligence which explores the impact of the modern world on women’s hormones and health. Inside, she shares how to calm hormone chaos and restore the body’s natural...

Duration:01:16:08