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Understanding and Leveraging the Psychology of Influencer Marketing with Emmanuel Probst [LLC 033]

Influencer marketing seems to be quite the buzz-phrase thee days, but for good reason. Tapping into social media influencers to help promote your product or service can be a viable marketing strategy for your business. My guess today is Dr. Emmanuel Probst, a Director of Media and Digital presence at Kantar Millward Brown, a Professor at UCLA, and someone who has been studying consumer behavior and psychology for over 15 years. He's the author of the upcoming book entitled Tension: How to...


Finding the Strength to Take Risks with Salem Afangideh [LLC 032]

Learning to trust your instincts and knowing that you are the expert of your own experience are what should act as a guiding light for anyone looking to take more risks in their lives. Joining me today is Salem Afangideh, a social justice lawyer, storyteller, podcast host, and startup founder. What You’ll Learn in this Episode: Resources Mentioned: Iban Care Thrive Table Podcast Alex Elle Contact Information: IG: @Salem_afangideh Thanks for Checking Out the Show Notes and for...


5 Things Social Leaders Do Every Day With Julian Stodd [LLC 031]

We live in an evolved eco-system. The context of our work and social lives is fundamentally different. We are now in the social age and that requires that we step up and become social leaders. What exactly is a social leader and what will it take for us to become social leaders? That’s what my guest and I discuss in this episode. I’m joined by author, speaker, captain at Sea Salt Learning, a consulting firm helping organisations understand the Social Age, Julian Stodd. Julian’s work is...


Three Simple Ways to Elevate Your Customer Service with Steve Curtin [LLC 030]

There are several truths that are common to all exceptional customer service experiences and certain behaviors that, when performed by employees, truly elevate the customer service experience. My guest today is customer enthusiast, speaker, and a former 20-year Marriott International employee, Steve Curtin. Steve joins us to discuss these common truths and behaviors that are present in all exceptional customer service experiences. We discuss Steve’s book, Delight Your Customers: 7 Simple...


Why Your Business Needs Powerful Storytelling to Grow with Chris Lema [LLC 029]

Customers don't want to be sold to. However, they do want to know about businesses that offer solutions to their problems.So how can you, as a business owner, craft your marketing and sales messages in a way that resonates with your prospective customers and gets them to take action? Through storytelling! I’m joined by leader, speaker, and Vice President of Products at Liquid Web, Chris Lema. Chris is a master storyteller with a story for every scenario. He shares a few with us in this...


What Does It Really Look Like to “Grow a Team”? with Autumn Witt Boyd [LLC 028]

As your business grows, so will your team. While many business owners might overlook the importance of hiring the right people and nurturing a team, we, leaders, know how important our team members are to our success as a whole. So how do you start building a team that works well together and provides the support you need to continue to grow? When you have a growing team, what can you do to make sure you’re providing the support your employees need to continually expand? In this episode,...


Understand Your Customers Better Through Behavioral Science with Linnea Gandhi [LLC 027]

Understanding how your customers make decisions when confronted with things like pricing, limited time offers, and diverse choices, can help you as a business owner make better decisions in your own business. There are certain patterns that can be extrapolated and accounted for when building your products and services. My guest is adjunct assistant professor of behavioral science at the University of Chicago Booth School of Business, Linnea Gandhi. Along with teaching, Linnea runs a...


How I’m Using Public Speaking to Grow My Business [LLC 026]

For many, public speaking is terrifying. For others, it’s just a fun hobby. For me, having the opportunity to stand in front of a crowd and capture their attention for a prolonged period of time is a privilege and an amazing opportunity for business development, when done right. 6 years ago, I decided to take public speaking more seriously and make it part of my business. Through my experience, which I share with you in this episode, I’ve learned how to work the stage, so to speak, to make...


3 Steps to Delegating Better and Getting More Done With Dina Eisenberg [LLC 025]

It’s simple. You can’t do all the things. As your business grows, the list of tasks you need to get through grows as well. Knowing when you need to reach out for help is crucial to your continued growth as a business owner. In this episode, I’m joined by outsourcing queen, Dina Eisenberg, as she shares her tips on how to identify the tasks we shouldn’t be spending time on, cultivating our team (whether virtual or in-person), and covering the costs of outsourcing. What You’ll Learn in...


Embracing Social Media Behaviors to Humanize Your Company with Jamie Notter [LLC 024]

Business leaders have much to learn from how humans behave on social media. By applying certain principles that make social media work so well, like trustworthiness, openness, and courage, business owners can humanize their company and allow for it to grow just as successfully as social media has grown. My guest today is accomplished speaker, author and consultant with deep expertise in workplace culture, generations, and growth - Jamie Notter. Jamie is the author of several books...


How to Become a Conscious Leader Even if You’re Solo with Kymm Nelsen [LLC 023]

Is leadership an inside job? Why is it important for people to learn how to “be” before they can “do” and “have”? Can a business owner lead when he/she has no employees yet? These are all questions leaders must explore during their entrepreneurial journey. In this episode, we’re talking about how business owners can become conscious leaders when they’re still a company of one and as they grow. I’m joined by the host of the Conscious Leadership Weekly podcast and founder of the Institute...


Four Archetypes of Game Changing Leaders [LLC 022]

Do you find it difficult to define your customer avatar? Perhaps you’ve read one too many blogs demanding that you describe your ideal customer down to a T. Well, on today’s episode, my guest and I chat about the better approach to defining your ideal customer and figuring out how your business can serve them. We also discuss the 4 archetypes of leaders that you can access when making decisions. I’m joined by author, speaker, and business consultant Carol Sanford. Carol works side by side...


Establish a Symbiotic Relationship With Your Customers Through Digital Transformation with Chris Aarons [LLC 021]

How can you be the best partner to your customers? Customers are leaving signals and trails behind them each time they interact with your brand but are you paying attention? Listen to what customers are telling you by collecting and analyzing data about their behaviors, needs, and wants in order to better serve them. My guest today is Chris Aarons, digital, sales, and marketing strategist and co-author of The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age...


5 Ways to Use Video to Amplify Your Message and Build Relationships [LLC 020]

While there are many options you can pursue when it comes building relationships online, one powerful way is through the use of videos. In this episode, I share 5 different ways you can use video to help you connect with more people (aka potential customers) and begin building that relationship of trust. If you haven’t already, be sure to listen to last week’s episode, Episode 19, to learn about what your website needs in order to convey trust. What You’ll Learn in This...


4 Tips to Convey Trust On Your Website [LLC 019]

Your website is the face of your business online. Often times, it’s the first point of contact between a potential customer and your business. So how can you make sure you’re conveying trustworthiness right on your website? I’m joined by Pamela Kilzer freelance writer, blogger, and entrepreneur, and she shares the top 4 things to keep in mind to build trust on your website. What You’ll Learn in This Episode: Resources Mentioned: 7 Tips to Build a Website Your Donors Can Trust...


Using Bitcoin and Blockchain for Social Impact [LLC 018]

Sure there might be a lot of hype around blockchain and bitcoin these days but let’s look beyond the hype and explore how these technologies can be used for good in the social sector. I’m joined by Paul Lamb, principal of Man on a Mission, a non-profit management consultancy firm. What You’ll Learn in This Episode: Resources: Paul's HuffPost article: Transforming the Social Sector: Bitcoin and Blockchain for Good Contact Information: Paul's website:...


Biomimicry: Business Innovation and Resilience Inspired by Nature with Dr. Tamsin Woolley-Barker [LLC 017]

We’re turning to nature to learn some important business lessons. How do honey bee colonies treat leadership? What can ants teach us about individuality and effective workplace structures? We’re joined by evolutionary biologist and biomimicry expert, Dr. Tamsin Woolley-Barker as she shares her knowledge about innovation and nature. Dr. Tamsin is the author of Teeming: How Superorganisms Work to Build Infinite Wealth in a Finite World What We Discuss in this Episode Resources Teeming:...


Move Your Business to Its Highest Potential Through Conscious Capitalism with Alexander McCobin [LLC 016]

It’s time for a reimagining of capitalism. Conscious Capitalism is a fresh approach to business. Although the principles have been around for a very long time, this movement as we know it is gaining popularity in today’s business world. My guest today is Alexander McCobin, the CEO of Conscious Capitalism, Inc., a US-based organization dedicated to elevating humanity by improving the practice and perception of business. What We Discuss in This Episode: Resources Mentioned The Happiness...


What Does Your Company Stand For? [LLC 015]

Consumers want to do business with companies that stand for something. It’s not enough for your company to create a fabulous product or offer a phenomenal service. Your company has to get clear on its values and its personality in order to attract lifetime customers. In this solo episode, I discuss the notion that companies nowadays must stand for something in order to grow. I support my argument by exploring some case studies from businesses that have joined in on social conversations...


Maximize Your Impact as a Founder With Gritty Leadership With Sarah Panis [LLC 014]

Of all the leadership traits that a business owner can have, grit is probably one of the most important ones. We discuss the concept of being a gritty leader and how that can help you engage with your employees, reduce turnover rates, and grow your business strategically. I’m joined by Sarah Panis, Founder and CEO of Gritty Movement, a consulting and coaching agency help female founders with their leadership, expansion, and employee engagement needs. What We Discuss in This...