LinkedInformed Podcast: The LinkedIn Show

This week I interview Kurt Shaver from Vangreso about the challenges of social selling and using LinkedIn in a corporate environment

A couple of weeks ago I had a very interesting conversation with an experienced LinkedIn user about native video posts. They post regularly and get fantastic results but they have yet to do a video post. When I asked them why they couldn’t really answer. We explored this in more detail and agreed that it came down to two main factors; This troubled me but I put it down to an isolated experience, then last week I had almost exactly the same conversation with someone else! The final straw...

This week I respond to a post by Richard Moore about the apparent lack of 'Content Creators' on LinkedIn in the UK. What exactly is he referring to and how do we define great content? That plus a few interesting things I saw this week about LinkedIn. More info at LinkedInformed.com

Welcome to episode 224, this week I want to mainly focus on company pages. A feature of LinkedIn that I have often been very critical of. LinkedIn have announced their Top Company Pages of 2018 list so I thought I would take a closer look at some of those companies to try to understand what benefit they are gaining from LinkedIn. I also want to return to the new groups experience as I now have the new features and thought I would add some further thoughts and things I have...

Thanks for all your feedback from last weeks episode about a wishlist for the new design of groups, well we didn't have to wait long did we? Well, to be more precise some of us do need to wait longer (myself included) to be able to play with the new design but on Tuesday this week, LinkedIn started rolling out their long-awaited new design that they are hoping can reinvigorate this much-maligned area of LinkedIn. More about new groups later but first. Interesting Stuff I Saw This...

Welcome to episode 222. I hope you find this episode enjoyable and informative. LinkedIn have recently announced that their new re-designed groups section will be launched at the end of August It's taken them over 18 months including much user consultation to get to this point so we are entitled to expect something special. As of the time of recording, nothing has transpired so I thought it would be timely to create a list of all the things that we, as users want to see and then we can...

Welcome to episode 221, after a weeks break while I was hiking around the Swiss Alps. If you have never been I would highly recommend it, as you can see below, the scenery is breathtaking! Interesting Stuff I saw This Week LinkedIn Groups Announcement Thank you for your continued dedication to your LinkedIn groups. As you know we are fully rebuilding Groups and reintegrating it into the main LinkedIn website and mobile apps. We are excited for you to experience the new version of Groups...

Hello everyone and welcome to a new episode. This week I have had messages from several people about an article doing the rounds that details how the LinkedIn algorithm works – “Wow, that sounds very interesting” I thought….then I read it and felt somewhat cheated. It’s not what it purports to be but I do think it’s worth covering so that will be the main subject for this week More of that later but first….. Go to http://linkedinformed.com/episode220

Hello everyone and welcome to a new episode. After two weeks of discussing Pods we are moving onto pastures new. This week I want to focus attention on the continued development of #LinkedInLocal with LocalX. I was lucky enough to get to attend the launch party of LocalX in London recently and wanted to share my thoughts on this new initiative and also why I think LinkedIn have really missed an opportunity with LinkedIn Local. More of that later but first…..

Welcome to a new episode of LinkedInformed. The main content this week is the second half of my recent interview with Lynnaire Johnston about LinkedIn pods plus my conclusions on the subject. But first…… Interesting Stuff I Saw This Week How to beat LinkedIn : The Game This spoof article made me chuckle…enjoy! Microsoft quotes from their latest earnings call about LinkedIn Taken from this article from The Motley Fool Microsoft’s 2016 acquisition of LinkedIn is increasingly looking...

What are pods? Sometimes they are called engagement or amplify or boosting pods. The basic premise is that a group of active users form a group/community somewhere online (LinkedIn, Facebook, Slack or any other online community site) and announce (with a link) to the group everytime they publish a post or article on LinkedIn. The agreement is that everyone in the group then engages with that post (Liking and/or commenting). This has two effects; Pods are sometimes managed by one...

Where were you last week? Unexpected holiday? Did I miss an episode? Ooops…sorry about last week folks, this episode didn’t happen last week because, well to be perfectly frank…I had the podcasters equivalent of writers block! But I’m back on it this week and this is a tricky subject that probably effects all of us at some time. Interesting Stuff I Saw This Week I’ve scanned the internet for interesting articles about LinkedIn and there really is very little but this one instigated a...

This weeks episode is all about something that is right in front of us, every time we log in to LinkedIn but it's something that most of us take very little notice of......and I think that's a missed opportunity. I'm talking about data - about companies and their employees. Companies that are our competitors, customers or prospective customers. I think we should all be taking more notice of this data, more of that later but first........ Interesting Stuff I Saw This Week Unveiling...

Welcome to episode 214. Due to time constraints, this will be a much shorter episode than normal but I did want to focus on company pages and specifically the issues that I have with them. But first..... Interesting Stuff I Saw This Week WikiLeaks publishes identities and information about ICE employees amid intensifying anger LinkedIn Kudos - My thoughts The day after I published last weeks episode, I got the new kudos feature (and the Q code, see below). Having played with Kudos for...

Welcome to episode 213. A big thanks to everyone who contributed with ideas of LinkedIn mistakes/disasters that I can use in a book I’m considering writing. If you have any other stories, please let me know by either sending me a message on LinkedIn (it’s free even if we are not connected) or leave a voicemail (link on the right side of this page) or email me at mark@linkedinformed.com. Some ideas so far; Employees using LinkedIn to get their own back on former employers and vice...

Welcome to episode 212. A big thanks for all the feedback from last weeks show. Most of you seemed to enjoy Marjorie’s information about ProFinder although I was surprised by a couple of people who felt I shouldn’t have been promoting a service such as ProFinder - the premise being that LinkedIn are creating a market that is free to use (even though it isn’t) and once people are dependent on ProFinder as a source of work, they will start to charge more for it. I massively struggle with that...

Welcome to episode 211, this week’s episode is dedicated entirely to understanding LinkedIn ProFinder. I haven’t used ProFinder as it is currently only available to users in the United States so I found an experienced (and award winning) user who could tell us all about it. Let me introduce Marjorie Kavanagh What is LinkedIn ProFinder? ProFinder is LinkedIn’s own professional service marketplace’ where users can search for freelancers, small business owners or interim executives who...

Welcome to episode 210, I’m back after a very restful week in the sun in Cape Verde and was surprised to see very little news about LinkedIn circulating the internet over the last couple of weeks so this is going to be a shorter than normal episode. Interesting Stuff I Saw This Week Actually not interesting at all! I got back from holiday to an email inbox that could only be described as GDPR hell! A plethora of emails asking me to read a new privacy policy (necessary but annoying)...

Welcome to episode 209, this week we have a pre-recorded interview with Kris Holland who is a Marketing Manager with a specialist recruitment business called Charlton Morris Kris and I engaged on LinkedIn following on from my posts about content marketing as covered in episode 204. Kris was keen to explain that content marketing had been working well for them so I thought it would be great to get him on the show. Takeaways Content should be designed to start conversations They measure...

Welcome to episode 208, this week I am revisiting the search algorithm. If you are a long term listener you will recall that I tested the search algorithm a year ago in episode 161 and I promised that I would conduct the same test every year to check if the algorithm had changed……..and guess what, it has! More of that later, but first… Interesting Stuff I Saw This Week LinkedIn Turns 15 Shameless drug dealers using LINKEDIN to sell Class A narcotics. I’m afraid this is classic...