Public Sector Marketing Pro
Joanne Sweeney
Do you need to transform your communications department into a specialist digital and social media team? The newly revised Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to successfully reach and engage with the public in the Digital Age. With over 20 years' experience in journalism, digital marketing, and communications, Joanne Sweeney highlights how communication has changed in our post-pandemic world. New and updated chapters include case studies from public health officials on how they modified their tactics as the public demanded more information quicker than ever before. This crash course in digital public engagement will teach you how to:
- Transform outdated communications strategy into agile digital plans
- Respond to the public in real time on social media-even if you're understaffed
- Effectively respond to crises online
- Leverage digital communications to meet your organisation's larger objectives
- Understand and adapt to the changes that occurred during the pandemic
Public Sector Marketing Pro is your ultimate training manual to becoming a skilled leader in your field and online.
Duration - 6h 53m.
Author - Joanne Sweeney.
Narrator - Joanne Sweeney.
Published Date - Sunday, 22 January 2023.
Copyright - © 2022 Joanne Sweeney ©.
Location:
United States
Description:
Do you need to transform your communications department into a specialist digital and social media team? The newly revised Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to successfully reach and engage with the public in the Digital Age. With over 20 years' experience in journalism, digital marketing, and communications, Joanne Sweeney highlights how communication has changed in our post-pandemic world. New and updated chapters include case studies from public health officials on how they modified their tactics as the public demanded more information quicker than ever before. This crash course in digital public engagement will teach you how to: - Transform outdated communications strategy into agile digital plans - Respond to the public in real time on social media-even if you're understaffed - Effectively respond to crises online - Leverage digital communications to meet your organisation's larger objectives - Understand and adapt to the changes that occurred during the pandemic Public Sector Marketing Pro is your ultimate training manual to becoming a skilled leader in your field and online. Duration - 6h 53m. Author - Joanne Sweeney. Narrator - Joanne Sweeney. Published Date - Sunday, 22 January 2023. Copyright - © 2022 Joanne Sweeney ©.
Language:
English
Opening Credits
Duration:00:00:19
Dedication
Duration:00:01:01
Foreword by Tom Chochran
Duration:00:05:47
Introduction: Leadership in Digital Communications Strategy
Duration:00:11:10
Chapter 1: Scaling Agile Digital Communications
Duration:00:31:47
Chapter 2: Customising Your Communications Strategy in the Digital Age
Duration:00:32:53
Chapter 3: How Government Agencies and the Public Sector Can Influence Public Opinion Using Social Media
Duration:00:39:36
Chapter 4: How to Develop a Social Media Strategy for Government or a Public Sector Agency
Duration:00:44:35
Chapter 5: Content Marketing for Government and Public Sector Agencies
Duration:00:20:31
Chapter 6: Digital Storytelling Techniques for Government and Public Sector Agencies
Duration:00:20:36
Chapter 7: How to Integrate Social and Live Video Into Government and Public Sector Communications
Duration:00:45:19
Chapter 8: How to Build Public Trust Online: Case Studies
Duration:00:33:30
Chapter 9: Crisis Management in the Digital Age
Duration:00:54:21
Chapter 10: Hosting Events in a Hybrid World
Duration:00:09:22
Chapter 11: How to Measure Success in Digital Communications
Duration:00:22:35
Chapter 12: Redefining Communications Roles and Work Practices in the Digital Age
Duration:00:21:02
Conclusion: Digital Maturity in the Engagement Age
Duration:00:13:28
Acknowledgments
Duration:00:03:25
About the Author
Duration:00:01:46
Ending Credits
Duration:00:00:37