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Inside Independent Publishing (with IBPA)

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"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success. Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry. We are sponsored and supported by the Independent Book Publishers Association, the largest book publishing association in the U.S. serving independent publishers and author publishers. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry. Your host is IBPA Member Liaison Christopher Locke.

"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success. Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry. We are sponsored and supported by the Independent Book Publishers Association, the largest book publishing association in the U.S. serving independent publishers and author publishers. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry. Your host is IBPA Member Liaison Christopher Locke.

Location:

United States

Description:

"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success. Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry. We are sponsored and supported by the Independent Book Publishers Association, the largest book publishing association in the U.S. serving independent publishers and author publishers. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry. Your host is IBPA Member Liaison Christopher Locke.

Twitter:

@ibpa

Language:

English

Contact:

5105248732


Episodes

How to Persuade Bookstores to Carry Your Independently-Published Books

4/28/2022
It’s a major goal of many independent publishers and author publishers to get their books carried in a bookstore, but as many have found, it can be a difficult market to break into. “Inside Independent Publishing (with IBPA)” invites Village Books & Paper Dreams Co-Owner and Steward Paul Hanson and Publishing Coordinator Chloe Hovind to share expert tips about how indie publishers can get bookstores to stock their books, and the reasoning behind why it’s so difficult to get their books...

Duration:00:42:53

Dependable Marketing Strategies and the Results Publishers Should Expect from Them

3/31/2022
Marketing books can be overwhelming and discouraging, and to make matters more difficult, there are a lot of dependable strategies out there that wield excellent exposure for books but that does not necessarily mean that they lead directly to book sales. Book Launchers Founder Julie Broad joins us on “Inside Independent Publishing” today to go over some of the best book marketing tactics available and to explain the results publishers can expect from those tactics. PARTICIPANTS Julie Broad...

Duration:00:37:36

How to Get Libraries to Carry Your Books

2/24/2022
The U.S. has thousands of libraries, so if an independent publisher can get their books carried in the library market, it can be great exposure for their books and a lucrative endeavor. But, how does an indie publisher get libraries to carry their books? On this episode of “Inside Independent Publishing (with IBPA),” we invited Founder and Former CEO at BiblioLabs and Senior Manager of the BiblioLabs Division at LYRASIS Mitchell Davis to share tips for how independent publishers and author...

Duration:00:46:19

BookTok, Bookstagram & BookTube – The Latest Sensations to Market Your Books

1/27/2022
Social media provides independent publishers with many incredible opportunities to promote their books, but it feels like new platforms pop up every day, which can make it overwhelming to figure out which platforms are the best. Today, Founder and CEO of Write|Publish|Sell Alexa Bigwarfe joins “Inside Independent Publishing (with IBPA)” to give you the inside scoop on some of the most buzzworthy options available, including BookTok, Bookstagram, and BookTube! PARTICIPANTS Alexa Bigwarfe is...

Duration:00:29:08

How Can Independent Publishers Get the Most Out of Amazon’s A+ Content?

12/22/2021
One of the topics that independent publishers and author publishers always ask IBPA about is Amazon. Amazon is a juggernaut in the publishing industry and publishers want to know how to succeed in that marketplace. Amazon has a feature called A+ Content, which, if used properly, can be a helpful tool for publishers. So Amazon expert and i30 Media Corporation founder Ian Lamont visits “Inside Independent Publishing (with IBPA)” to share advantageous tips. Ian also gives updates on other...

Duration:00:36:24

Advice for Landing Film & TV Deals for Your Books

11/24/2021
Selling the film or TV rights to a book can be a lucrative endeavor, but how does an independent publisher or author publisher sell their film and TV rights? Will Dreamly Arts Publisher Andreas John visits “Inside Independent Publishing (with IBPA)” to share expertise from his own experience selling the TV rights to a book series by one of this authors. Andreas shares tips about how to land a deal; how to attach the right people for the project; and more! PARTICIPANTS Over 25 years ago,...

Duration:00:34:04

Improve Your Direct-To-Consumer Book Sales with These Digital Marketing Tactics

10/28/2021
Independent publisher Puppy Dogs & Ice Cream has had incredible success acquiring book sales through digital marketing, so founder Jason Kutasi visits “Inside Independent Publishing (with IBPA)” to share some of their most effective strategies. Jason shares which platforms have been most profitable to advertise on; why his indie publishing company rarely conducts promotions on Amazon; and much more! PARTICIPANTS Jason Kutasi is the CEO of Puppy Dogs & Ice Cream – a children’s book...

Duration:00:38:11

How Independent Publishers Can Set Up Their Authors for Book Marketing Success

9/30/2021
Many authors would prefer to just write books and leave the marketing to someone else, but if a book is going to be successful, it is imperative that authors take an active role in marketing their books. Since a lot of authors feel uncomfortable with this, it’s helpful if independent publishers work with their authors as partners on this issue. On this episode of “Inside Independent Publishing (with IBPA),” founder of independent publisher Motina Books Diane Windsor shares tips about how...

Duration:00:28:44

IngramSpark: All Your Burning Questions Answered!

8/26/2021
Want to learn how to get the most out of IngramSpark (Ingram Content Group’s publish-on-demand platform)? IBPA invited IngramSpark’s Business Development Manager Josh Floyd to "Inside Independent Publishing (with IBPA)" to answer some of the most common questions publishers have about the popular platform, such as: When posting books onto the platform, should publishers make their books returnable or non-returnable? How does IngramSpark give publishers access to bookstores and libraries? Get...

Duration:00:35:13

How to Get Your Books into Retail Stores

7/29/2021
A lot of independent publishers and author publishers focus a great deal of time and energy trying to get their books sold in bookstores, but there are many other places to sell books that could be a perfect fit for various target audiences. In this episode of "Inside Independent Publishing (with IBPA)," publisher and founder of The Collective Book Studio Angela Engel discusses the success she's achieved getting her authors’ books into the retail market. PARTICIPANTS When Angela Engel...

Duration:00:36:05

Get the Scoop on Book Consumer Buying Habits for Helpful Marketing Insights

6/24/2021
What encourages people to buy a book? How do people discover books? Knowing book consumer buying habits can be a huge help in creating successful book marketing campaigns, so IBPA co-sponsored a research project to get an advantageous look at the answers to these questions and more! Portland State University Director of Publishing Dr. Rachel Noorda co-authored the report, so she visits the podcast to give independent publishers and author publishers all the details. PARTICIPANTS Dr. Rachel...

Duration:00:34:05

Expert Advice for Landing Media Opportunities to Market Your Books, with Founder and President of FSB Associates Fauzia Burke

5/27/2021
Marketing books is one of the most important (and difficult!) tasks for independent publishers and author publishers, so IBPA invited book publicity expert FSB Associates Founder and President Fauzia Burke on the podcast to share expert advice about how to land media opportunities to sell books, including television interviews, podcast interviews, and print/online articles! PARTICIPANTS Fauzia Burke, author of Online Marketing for Busy Authors, is the founder and president of FSB...

Duration:00:36:32

Should Independent Publishers Jump on the Audiobook Bandwagon?

4/22/2021
There is a lot of buzz about how booming the audiobook market is, so should independent publishers make audiobooks an essential part of their business model? What types of books have a better chance succeeding as audiobooks? What are helpful tips to market audiobooks? Audiobook industry expert, Michele Cobb (Partner at Forté Business Consulting and Executive Director for the Audio Publishers Association) gives advantageous insight to answer these questions and more! PARTICIPANTS Michele...

Duration:00:31:32

Tips for How Independent Publishers Can Land Traditional Distribution, with IPG’s Richard T. Williams

3/25/2021
Landing traditional distribution can be one of the most difficult things for independent publishers and author publishers to achieve, so Independent Publishers Group’s Vice President of Publisher Development Richard T. Williams shares invaluable advice about how indie publishers can increase their chances of being accepted, explains reasons why they would be rejected, and much more. If you’re interested in landing traditional distribution, you don’t want to miss this...

Duration:00:32:34

How Independent Publishers Can Support DEI & Be Antiracist, with SCBWI’s Chief Equity & Inclusion Officer April Powers

2/25/2021
SCBWI’s Chief Equity & Inclusion Officer April Powers joins host Christopher Locke for a candid conversation about actions independent publishers can take to bring about real change for marginalized communities, and actions that are unhelpful. Plus, what does April have to say about people who complain that companies shouldn’t get “political” by supporting diversity, equity, and inclusion (DEI) and antiracism? Also, what can independent publishers learn from the American Dirt...

Duration:00:44:39

The Controversy & Ethics of Hybrid Publishing, with Wonderwell CEO Maggie Langrick

1/28/2021
What are some of the ethical conundrums that hybrid publishers fall victim to, and how can they overcome them? Why do some publishers think it’s controversial for hybrid publishers to be considered publishers? Hybrid publisher Wonderwell CEO Maggie Langrick shares her expert insight on these issues; why she loves hybrid publishing, and more. PARTICIPANTS Maggie Langrick is the founder and publisher of Wonderwell, a hybrid publisher of nonfiction books that help, heal and inspire. Since the...

Duration:00:25:11

Get Ready for the 2021 Season of "Inside Independent Publishing (with IBPA)"!

1/22/2021
A new season of “Inside Independent Publishing (with IBPA)” starts Thursday, January 28! In this short intro, find out what new host IBPA Member Liaison Christopher Locke has in store for upcoming episodes of the podcast. Will this new season make you the most successful independent publisher the world has ever known? You’ll have to tune in to find out! Check out the YouTube video version of this intro here: New episodes are posted the last Thursday of every month everywhere you download...

Duration:00:00:59

Host-Guesting: An interview with independent publisher Peter Goodman of Stone Bridge Press

12/10/2020
Topics Covered For Peter Goodman's final episode as host, new host Christopher Locke asks Peter about his experience as an editor and publisher. From working in Japan and the UK for ten years to running his own publishing company for over thirty years, Peter has seen a lot of technologies and trends come and go. But some things are still fundamental, and among them is the motto Peter learned in Japan: "Let's have publishing fun!" Christopher Locke will be reintroducing Inside Independent...

Duration:00:28:19

Virtual Frankfurt and Licensing Update, with MaryJo ("MJ") Courchesne of Gryphon Publishing Consulting

11/12/2020
The Frankfurt Book Fair was a completely virtual event this year. Licensing and permissions expert MaryJo ("MJ") Courchesne of Gryphon Publishing Consulting reports on her experience, and also discusses the CASE Act, fair use, and piracy. Topics Covered Links CASE Act (summary with IBPA links) https://www.ibpa-online.org/news/518209/A-CASE-Act-Call-to-Action-for-IBPA-Members.htm Fair Use https://www.copyright.gov/fair-use/more-info.html DMCA notice and...

Duration:00:30:53

Improving your Amazon performance by tweaking your “relevancy score,” with guest Penny Sansevieri of Author Marketing Experts

10/29/2020
Every book has to earn its place in Amazon’s discoverability queue. Does yours? Penny Sansevieri of Author Marketing Experts tells you how to optimize your book’s visibility and relevance using keywords, your author page, and more. Topics Covered • Amazon, a force for good or for evil? • How to make Amazon work for your book • Remember, at its heart, Amazon is just a giant search engine • Why you should avoid long preorders • Amazon advertising and keywords: keywords strings vs. single...

Duration:00:37:25