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Inside Independent Publishing (with IBPA)

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"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success. Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry. We are sponsored and supported by the Independent Book Publishers Association, the largest book publishing association in the U.S. serving independent publishers and author publishers. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry. Your host is IBPA Member Liaison Christopher Locke.

"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success. Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry. We are sponsored and supported by the Independent Book Publishers Association, the largest book publishing association in the U.S. serving independent publishers and author publishers. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry. Your host is IBPA Member Liaison Christopher Locke.

Location:

United States

Description:

"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success. Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry. We are sponsored and supported by the Independent Book Publishers Association, the largest book publishing association in the U.S. serving independent publishers and author publishers. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry. Your host is IBPA Member Liaison Christopher Locke.

Twitter:

@ibpa

Language:

English

Contact:

5105248732


Episodes

How Independent Publishers Can Set Up Their Authors for Book Marketing Success

9/30/2021
Many authors would prefer to just write books and leave the marketing to someone else, but if a book is going to be successful, it is imperative that authors take an active role in marketing their books. Since a lot of authors feel uncomfortable with this, it’s helpful if independent publishers work with their authors as partners on this issue. On this episode of “Inside Independent Publishing (with IBPA),” founder of independent publisher Motina Books Diane Windsor shares tips about how...

Duration:00:28:44

IngramSpark: All Your Burning Questions Answered!

8/26/2021
Want to learn how to get the most out of IngramSpark (Ingram Content Group’s publish-on-demand platform)? IBPA invited IngramSpark’s Business Development Manager Josh Floyd to "Inside Independent Publishing (with IBPA)" to answer some of the most common questions publishers have about the popular platform, such as: When posting books onto the platform, should publishers make their books returnable or non-returnable? How does IngramSpark give publishers access to bookstores and libraries? Get...

Duration:00:35:13

How to Get Your Books into Retail Stores

7/29/2021
A lot of independent publishers and author publishers focus a great deal of time and energy trying to get their books sold in bookstores, but there are many other places to sell books that could be a perfect fit for various target audiences. In this episode of "Inside Independent Publishing (with IBPA)," publisher and founder of The Collective Book Studio Angela Engel discusses the success she's achieved getting her authors’ books into the retail market. PARTICIPANTS When Angela Engel...

Duration:00:36:05

Get the Scoop on Book Consumer Buying Habits for Helpful Marketing Insights

6/24/2021
What encourages people to buy a book? How do people discover books? Knowing book consumer buying habits can be a huge help in creating successful book marketing campaigns, so IBPA co-sponsored a research project to get an advantageous look at the answers to these questions and more! Portland State University Director of Publishing Dr. Rachel Noorda co-authored the report, so she visits the podcast to give independent publishers and author publishers all the details. PARTICIPANTS Dr. Rachel...

Duration:00:34:05

Expert Advice for Landing Media Opportunities to Market Your Books, with Founder and President of FSB Associates Fauzia Burke

5/27/2021
Marketing books is one of the most important (and difficult!) tasks for independent publishers and author publishers, so IBPA invited book publicity expert FSB Associates Founder and President Fauzia Burke on the podcast to share expert advice about how to land media opportunities to sell books, including television interviews, podcast interviews, and print/online articles! PARTICIPANTS Fauzia Burke, author of Online Marketing for Busy Authors, is the founder and president of FSB...

Duration:00:36:32

Should Independent Publishers Jump on the Audiobook Bandwagon?

4/22/2021
There is a lot of buzz about how booming the audiobook market is, so should independent publishers make audiobooks an essential part of their business model? What types of books have a better chance succeeding as audiobooks? What are helpful tips to market audiobooks? Audiobook industry expert, Michele Cobb (Partner at Forté Business Consulting and Executive Director for the Audio Publishers Association) gives advantageous insight to answer these questions and more! PARTICIPANTS Michele...

Duration:00:31:32

Tips for How Independent Publishers Can Land Traditional Distribution, with IPG’s Richard T. Williams

3/25/2021
Landing traditional distribution can be one of the most difficult things for independent publishers and author publishers to achieve, so Independent Publishers Group’s Vice President of Publisher Development Richard T. Williams shares invaluable advice about how indie publishers can increase their chances of being accepted, explains reasons why they would be rejected, and much more. If you’re interested in landing traditional distribution, you don’t want to miss this...

Duration:00:32:34

How Independent Publishers Can Support DEI & Be Antiracist, with SCBWI’s Chief Equity & Inclusion Officer April Powers

2/25/2021
SCBWI’s Chief Equity & Inclusion Officer April Powers joins host Christopher Locke for a candid conversation about actions independent publishers can take to bring about real change for marginalized communities, and actions that are unhelpful. Plus, what does April have to say about people who complain that companies shouldn’t get “political” by supporting diversity, equity, and inclusion (DEI) and antiracism? Also, what can independent publishers learn from the American Dirt...

Duration:00:44:39

The Controversy & Ethics of Hybrid Publishing, with Wonderwell CEO Maggie Langrick

1/28/2021
What are some of the ethical conundrums that hybrid publishers fall victim to, and how can they overcome them? Why do some publishers think it’s controversial for hybrid publishers to be considered publishers? Hybrid publisher Wonderwell CEO Maggie Langrick shares her expert insight on these issues; why she loves hybrid publishing, and more. PARTICIPANTS Maggie Langrick is the founder and publisher of Wonderwell, a hybrid publisher of nonfiction books that help, heal and inspire. Since the...

Duration:00:25:11

Get Ready for the 2021 Season of "Inside Independent Publishing (with IBPA)"!

1/22/2021
A new season of “Inside Independent Publishing (with IBPA)” starts Thursday, January 28! In this short intro, find out what new host IBPA Member Liaison Christopher Locke has in store for upcoming episodes of the podcast. Will this new season make you the most successful independent publisher the world has ever known? You’ll have to tune in to find out! Check out the YouTube video version of this intro here: New episodes are posted the last Thursday of every month everywhere you download...

Duration:00:00:59

Host-Guesting: An interview with independent publisher Peter Goodman of Stone Bridge Press

12/10/2020
Topics Covered For Peter Goodman's final episode as host, new host Christopher Locke asks Peter about his experience as an editor and publisher. From working in Japan and the UK for ten years to running his own publishing company for over thirty years, Peter has seen a lot of technologies and trends come and go. But some things are still fundamental, and among them is the motto Peter learned in Japan: "Let's have publishing fun!" Christopher Locke will be reintroducing Inside Independent...

Duration:00:28:19

Virtual Frankfurt and Licensing Update, with MaryJo ("MJ") Courchesne of Gryphon Publishing Consulting

11/12/2020
The Frankfurt Book Fair was a completely virtual event this year. Licensing and permissions expert MaryJo ("MJ") Courchesne of Gryphon Publishing Consulting reports on her experience, and also discusses the CASE Act, fair use, and piracy. Topics Covered Links CASE Act (summary with IBPA links) https://www.ibpa-online.org/news/518209/A-CASE-Act-Call-to-Action-for-IBPA-Members.htm Fair Use https://www.copyright.gov/fair-use/more-info.html DMCA notice and...

Duration:00:30:53

Improving your Amazon performance by tweaking your “relevancy score,” with guest Penny Sansevieri of Author Marketing Experts

10/29/2020
Every book has to earn its place in Amazon’s discoverability queue. Does yours? Penny Sansevieri of Author Marketing Experts tells you how to optimize your book’s visibility and relevance using keywords, your author page, and more. Topics Covered • Amazon, a force for good or for evil? • How to make Amazon work for your book • Remember, at its heart, Amazon is just a giant search engine • Why you should avoid long preorders • Amazon advertising and keywords: keywords strings vs. single...

Duration:00:37:25

What’s new and what’s changed? How the pandemic has transformed publishing, with Angela Bole of IBPA.

10/15/2020
Topics include Links Independent Book Publishers Association https://www.ibpa-online.org Publishing University 2021 (a fully virtual online event): April 7-10, 2021 https://www.publishinguniversity.org/ Diversity, Equity and Inclusion: A BISG Town Hall https://bisg.org/events/EventDetails.aspx?id=1415616&group= ### Participants Angela Bole is chief executive officer of the Independent Book Publishers Association (IBPA), the largest book publishing association in the U.S. serving...

Duration:00:31:54

Publishing: Looking backward, looking forward, with Robin Cutler of IngramSpark

10/1/2020
Topics Covered Links IngramSpark https://www.ingramspark.com/ Participants Robin Cutler has led the development of IngramSpark as an Ingram Content Group service for indie authors and publishers since 2013. During her career, she has published over 1,000 books as Assistant Director at USC Press, and CEO and founder of her own trade imprint, Summerhouse Press. Robin most recently worked for Amazon/CreateSpace. She has broad knowledge of indie, academic and trade publishing and is an...

Duration:00:30:54

The search for hard data on how libraries foster book discovery, author recognition, and consumer sales, with guest Guy LeCharles Gonzalez of the Panorama Project.

9/3/2020
### Links 2019 Readers’ Advisory Activities Survey https://www.panoramaproject.org/2019-readers-advisory-activities-survey Public Library Events and Book Sales Survey https://www.panoramaproject.org/news/2019/12/9/public-libraries-book-events-panorama-project-survey Immersive Media & Reading 2020 https://www.panoramaproject.org/immersive-media-reading-2020 Participants Guy LeCharles Gonzalez is project lead for the Panorama Project and chief strategist for Free Verse Media....

Duration:00:29:16

Diverse books for a diverse world, with Nicole Johnson of We Need Diverse Books

8/20/2020
Diversity in book publishing begins with young readers finding books that speak to who they are and a diverse population of young professionals finding jobs in every aspect of the industry. Nicole Johnson, executive director of We Need Diverse Books, talks about programs and philosophies that are changing, literally, the face of book publishing in America today. Topics Covered • How We Need Diverse Books got its start • Where does the real work in achieving a diverse industry have to be...

Duration:00:31:37

Books are more than books: multimedia possibilities for content enrichment, with Lindy Ryan of Black Spot Books and Vesuvian Media Group

8/6/2020
Some books lend themselves to creative collaborations and multimedia treatments. Lindy Ryan of Black Spot Books and Vesuvian Media Group outlines the key issues facing publishers today and talks about what makes some stories suitable for dramatic performance and other nonprint media. Topics Covered Links Vesuvian Media https://vesuvianmedia.com/ Participants Lindy Ryan is an entrepreneur, award-winning professor, and an experienced publishing professional. In 2011, Ryan was part of the...

Duration:00:25:38

A Foreword look, at trade shows, reviewing, libraries, and diversity, with Victoria Sutherland of Foreword Reviews magazine

7/23/2020
Victoria Sutherland, founder/publisher of Foreword Reviews magazine and a new member of the IBPA Board of Directors, looks at indie publishing, virtual trade shows, reviewing, libraries, and diversity. Topics Covered Links Foreword Reviews magazine www.forewordreviews.com IBPA’s COVID-19 Resource Center https://www.ibpa-online.org/page/ibpa-covid-19-resource-center The IBPA Industry Standards Checklist https://www.ibpa-online.org/page/standardschecklist Participants Victoria...

Duration:00:33:47

The view from the UK, a discussion with Independent Publishers Guild Chief Executive Bridget Shine

7/9/2020
The COVID-19 pandemic is changing publishing around the world. Bridget Shine of the Independent Publishers Guild talks about issues, partnerships, and the role of indies and author-publishers in the UK. Topics Covered Link http://www.independentpublishersguild.com/ Participants Bridget Shine is chief executive of the Independent Publishers Guild (IPG), a flourishing trade association with more than 650 members from all areas of publishing, including trade, children’s, education,...

Duration:00:41:47