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Inside Independent Publishing (with IBPA)

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"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success. Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry. We are sponsored and supported by the Independent Book Publishers Association (IBPA), the largest book publishing association in the U.S. serving independent publishers and author publishers. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry. Your host is IBPA Director of Membership & Member Services Christopher Locke.

Location:

United States

Description:

"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success. Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry. We are sponsored and supported by the Independent Book Publishers Association (IBPA), the largest book publishing association in the U.S. serving independent publishers and author publishers. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry. Your host is IBPA Director of Membership & Member Services Christopher Locke.

Twitter:

@ibpa

Language:

English

Contact:

5105248732


Episodes
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Solutions to Independent Publishers’ Challenges with Traditional Distribution

5/30/2024
Distribution continues to be one of the most consequential pain points for independent publishers, and with fewer and fewer distributors from which publishers can choose, it seems like major changes need to occur to fix the system. Microcosm Publishing’s Founder and CEO Joe Biel joins "Inside Independent Publishing (with IBPA)” to chat about ideas for how distribution can be improved for indie publishers; the repercussions of the recent closure of Small Press Distribution; why so many independent distributors have shut down; and much more. PARTICIPANTS Joe Biel is a self-made autistic publisher and filmmaker who draws origins, inspiration, and methods from punk rock. Biel is the founder and CEO of Microcosm Publishing, Publishers Weekly's #1 fastest-growing publisher of 2022 and #3 in 2023. Biel has been featured in Time Magazine, Esquire, Art of Autism, Reading Glasses, Bulletproof Radio, Spectator (Japan), G33K (Korea), and Maximum Rocknroll, as well as on NPR and PBS. Biel is the author of A People's Guide to Publishing: Building a Successful, Sustainable, Meaningful Book Business, Good Trouble: Building a Successful Life & Business with Autism, and dozens more. Biel is the director of five feature films and hundreds of short films, including Aftermass: Bicycling in a Post-Critical Mass Portland, $100 & a T-Shirt, and the Groundswell film series. Biel lives in Portland, OR. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membership Learn more about Microcosm and Joe Biel here: https://microcosmpublishing.com/catalog/artist/joe-biel Check out Biel’s A People's Guide to Publishing book and podcast! Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline X – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/ Follow Microcosm on most platforms at: microcosm_pub

Duration:00:50:22

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Learn from Holloway’s Clever Direct-to-Consumer Sales & Discoverability Techniques

4/25/2024
Between traditionally published and self-published books, there are over 3 million books published per year, so in order for a book to stand out, sometimes independent publishers have to think outside the box. Independent publisher Holloway has a unique system with their publishing strategy in terms of discoverability and direct-to-consumer sales, which has been quite successful for them, so COO Andrew Savikas joins “Inside Independent Publishing (with IBPA)” to share details about Holloway’s savvy publishing model; how they’ve developed their website for search engine optimization; and how other independent publishers can apply some of the same techniques to their own businesses. PARTICIPANTS Andrew Savikas is the COO at Holloway, publisher of some of the most respected resources available anywhere on teamwork, creative work, startups, technology, venture capital, and career development. He has previously held executive roles at Safari Books Online, getAbstract, and O'Reilly Media, where he organized the Tools of Change for Publishing conference. Andrew has also served on the boards of the Book Industry Study Group and the International Digital Publishing Forum. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membership Learn more about Holloway here: https://holloway.com Learn more about Andrew Savikas here: https://andrewsavikas.com/ Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline X – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/ Follow Holloway on: LinkedIn: https://www.linkedin.com/company/holloway-1/ X: https://twitter.com/holloway Follow Andrew Savikas on: LinkedIn: https://www.linkedin.com/in/andrewsavikas/

Duration:00:41:02

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Advice to Sell Your Books’ International Rights

3/26/2024
There is a huge market for books outside the United States, so how can U.S. publishers break into the international market, and how do publishers know which markets are a good fit for their titles? Co-Founder and Managing Editor of Red Hen Press Dr. Kate Gale joins “Inside Independent Publishing (with IBPA)” to share details about how her publishing company succeeded with international sales, as well as the challenges and opportunities publishers face based on the city where they set up their business; tips on book distribution; and much more. PARTICIPANTS Dr. Kate Gale is Co-Founder and Publisher of Red Hen Press, a woman and queer-led publishing press in Los Angeles, and the Editor of the Los Angeles Review. She is the author of seven books of poetry, including The Loneliest Girl, The Goldilocks Zone, and Echo Light. Her debut novel, Under a Neon Sky, will be released with Three Rooms Press this April. Kate has also written six librettos, including Rio de Sangre, a libretto for an opera with composer Don Davis, which had its world premiere in October 2010 at the Florentine Opera in Milwaukee, WI. She teaches Poetry at Chapman University and speaks on independent publishing around the U.S. at schools like USC, Columbia, and Oxford University. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membership Learn more about Red Hen Press and Dr. Kate Gale here: Website: https://kategale.com/home-1 Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline X – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/ Follow Dr. Kate Gale on: Facebook: https://www.facebook.com/drkategale/ Instagram: https://www.instagram.com/drkategale/ TikTok: https://www.tiktok.com/@authorkategale Twitter/X: https://twitter.com/kate_gale?lang=en

Duration:00:37:53

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Tips to Level Up Your Independent Publishing Business

2/29/2024
No matter where you are in your publishing journey—whether you're just starting out or you’ve been publishing books for decades—you're always hoping to level up your business.Fruition Publishing Concierge Services Founder and CEO Alesha Brown joins “Inside Independent Publishing (with IBPA)” to share advice about the best artificial intelligence (AI) publishing technology and the ones to avoid; paying author royalties; whether it’s worth hiring someone to do your social media; and much more! PARTICIPANTS Alesha Brown is the Founder & CEO of Fruition Publishing Concierge Services™, a hybrid publisher devoted to helping authors find their voice, monetize their expertise, and create profitable author platforms. Alesha’s work led to her receiving the 2019 Inside Business’ Entrepreneurial Excellence award. Her expertise has been featured in Publishers Weekly, Authority Magazine, Huffington Post, Thrive Global, and iHeartRadio, just to name a few. Alesha is a renowned speaker at numerous author forums and publishing conferences in addition to being a best-selling author, copywriter, and magazine editor-in-chief. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membership Learn more about Fruition Concierge Publishing Services here: https://fruitionpublishing.com/ Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline X – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/

Duration:00:50:17

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Independent Publishing’s Biggest Challenges & Opportunities in 2024

1/25/2024
With a new year comes all kinds of new possibilities for publishers to thrive! IBPA’s mission is to set up independent publishers and author publishers for publishing success, so CEO Andrea Fleck-Nisbet joins "Inside Independent Publishing (with IBPA)” to discuss the major issues that publishers are sure to face in 2024, and ways that publishers can overcome them. She discusses distribution challenges; creative ways that publishers can find funding; solutions to market access obstacles; difficulties with running a publishing business and ways to tackle them; and so much more. PARTICIPANTS Andrea Fleck-Nisbet is CEO of the Independent Book Publishers Association (IBPA), where she began her tenure in November 2022. Prior to that she was the founding vice-president and publisher of HarperCollin’s lifestyle imprint, Harper Horizon. Andrea spent fifteen years in sales, digital media and business operations at Workman Publishing and was Director of Content Acquisition at Ingram Content Group. She sits on the board of the Book Industry Study Group. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membership Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline X – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/

Duration:00:47:16

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Important Lessons Learned from TOKYOPOP’s Incredible Resurgence of Success

12/28/2023
In the last few years, TOKYOPOP has had incredible success, leading Publishers Weekly to declare them one of the fastest growing independent publishers of 2023. It’s always helpful for indie publishers to learn from each other, so TOKYOPOP’s COO and Publisher Marc Visnick joins “Inside Independent Publishing (with IBPA)” to discuss the achievements and challenges they’ve had since the company began in 1997, including how they were able to bounce back so successfully after some difficulties in 2010 when, among other things, a major partner of theirs, Borders, went bankrupt. PARTICIPANTS Marc Visnick is the current COO and Publisher of TOKYOPOP. Founded in 1997, TOKYOPOP brings Asian pop culture to Hollywood and beyond. TOKYOPOP established the market for manga in North America, introducing the term to the English language in the process, and expanding the market in Germany, publishing thousands of books in both languages, distributing anime and Asian films on home video and television, licensing merchandise to consumer goods and companies, and creating graphic novels of both original content and major IP adaptations. TOKYOPOP’s core values focus on multiculturalism and diversity; aestheticism and artistic integrity; and passionate and positive storytelling. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membership Learn more about TOKYOPOP here: https://www.tokyopop.com/ Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline X – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/ Follow TOKYOPOP On: TOKYOPOP on Twitter/X: https://twitter.com/TOKYOPOP TOKYOPOP on Instagram: https://www.instagram.com/tokyopop TOKYOPOP on Facebook: https://www.facebook.com/TOKYOPOP TOKYOPOP Official Website: https://www.tokyopop.com/ TOKYOPOP on TikTok: https://www.tiktok.com/@tokyopop

Duration:00:36:14

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Solutions to Common Challenges that Independent Publishers Run Into

11/30/2023
Independent publishers run into many of the same challenges with publishing, so the best way to figure out how to overcome those challenges is to learn from other publishers’ achievements and missteps. Taevo Publishing Founder and CEO Tamara Mayo joins “Inside Independent Publishing (with IBPA)” to discuss the best methods she’s learned about how to work with her authors; how to solve accounting issues; how to find funding; how to balance running a publishing business while also maintaining a full-time job; and much more! PARTICIPANTS Tamara Mayo is the founder and CEO of Taevo Publishing, a traditional publishing house geared toward promoting the works of underserved BIPOC women writers. She was raised in the Hampton Roads area of Virginia, where her love of reading sprouted into a hunger to play an active role in spreading diversity, equity, and inclusion in the publishing industry. Her publishing expertise incorporates 15+ years of experience in digital publishing, online instruction, and more. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membership Learn more about Taevo Publishing here: https://www.taevopublishing.com/ Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline X – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/

Duration:00:52:19

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How Independent Publishers Can Land Distribution with Simon & Schuster

10/25/2023
Many independent publishers feel a great divide between them and the Big 5 publishers. One of the biggest issues is access to various sales markets, such as bookstores, retail stores, and more. The good news is that there are new ways that these major publishers and indies can work together to the betterment of both. One such way is through distribution. It can be quite difficult for independent publishers to land traditional distribution, but some indie publishers have found a path through Simon & Schuster. Simon & Schuster Vice President of Publisher Services Keith Parent joins “Inside Independent Publishing (with IBPA)” to share details about how to apply. PARTICIPANTS Keith Parent is Vice President of Publisher Services at Simon & Schuster. Keith originally joined S&S as a Sales Manager in the International Sales department in 2014 and returned to S&S in 2017 as an Account Executive in the Distribution Division. In 2022 Keith was promoted to Vice President of Publisher Services. In his role as Vice President, Keith manages the team tasked with supporting and maintaining all distribution client partnerships; providing sales, marketing, and publishing related strategic guidance to all independent publishers distributed by Simon & Schuster U.S. Prior to joining S&S, Keith held sales and business development roles with academic publishers such as Wiley, Sage Publications, and Congressional Quarterly Press. Keith is a graduate of Johns Hopkins University in Baltimore Maryland and a proud resident of Jackson Heights, Queens. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membership Learn more about applying for traditional distribution through Simon & Schuster here: https://www.simonandschusterpublishing.com/sns-distribution/ Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline X – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/ Follow Keith Parent on: LinkedIn - https://www.linkedin.com/in/keith-parent-34548523/

Duration:00:40:50

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Reach Readers Through LibraryReads’ Top 10 Books List

9/28/2023
Independent publishers and author publishers are always seeking effective ways to promote their books, and one great way to do so is through LibraryReads. The Executive Director, Rebecca Vnuk, joins "Inside Independent Publishing (with IBPA)” to explain how LibraryReads creates a widely read list of must-read, new books based on library staff recommendations and how indie publishers can get their books on that list. Rebecca also used to be a librarian, so she shares tips about how publishers can get libraries to carry their books. PARTICIPANTS Rebecca Vnuk is the Executive Director of LibraryReads. She has an MLIS from Dominican University and worked as a public librarian for a decade before becoming the editor for Collection Management and Library Outreach at Booklist magazine. Rebecca is the author of three reference books on the topic of Women’s Fiction, as well as a best-selling book on weeding library collections. She lives in the Chicago suburbs with her husband and sons (and is thankful that the tween still loves to read, at least!). Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Lockeassists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association here https://www.ibpa-online.org/page/membership Learn more about LibraryReads here www.libraryreads.org Learn more about how publishers can get their books included in the LibraryReads top 10 lists here https://libraryreads.org/for-publishers Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline X – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/ Follow LibraryReads on: Facebook and Instagram - @libraryreads X - @libraryreads99

Duration:00:36:15

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Grab the Attention of Librarians through a "Booklist" Review

8/31/2023
Are you hoping to sell your books to libraries? If so, trade reviews are a vital component to enticing libraries to buy your books, and librarians especially value Booklistreviews—the official trade publication of the American Library Association. So IBPA invited Booklist Editor and Publisher George Kendall as a guest on “Inside Independent Publishing (with IBPA)” to discuss how publishers can land a Booklist review; how they can best leverage their review; and much more. PARTICIPANTS George Kendall began as Booklist’s Editor & Publisher in 2019 and is now continuing in that role as well as serving as Interim Director of Publishing & Media at the American Library Association (ALA). When not overseeing Booklist business and editorial matters and managing ALA publishing, George might be reading the latest dark but enthralling apocalyptic or dystopian nail-biter, or, on a brighter side, he might be found hanging out with his young daughter, or enjoying his local library, perusing books, toys, and Playaways, or attending story time or “messy art” and “little learners” programs. George received his MA in Literary Studies from the University of Cape Town in South Africa and studied with J.M. Coetzee, who later when on to win the Nobel Prize in Literature (2003). George began his publishing career in scientific, technical, and medical publishing before moving on to his current role. Prior to publishing, George was a professional classical musician. He will sometimes, though very rarely, dust off his French horn and play a few notes. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership Learn how you can submit a book to be reviewed by “Booklist” here: https://www.booklistonline.com/get-reviewed Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline Twitter – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/

Duration:00:36:44

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Learn How Distribution Sales Teams Sell Your Books to Amazon, Bookstores, and More

7/27/2023
Landing traditional distribution can be a major help in garnering exposure and sales for books in important markets such as Amazon, Kindle, bookstores, retail stores, and more. National Accounts Manager in Sales at Publishers Group West and Ingram Publisher Services David Dahl joins “Inside Independent Publishing (with IBPA)” to explain the behind the scenes of how distribution sales teams promote books to these lucrative markets, and gives tips for how independent publishers can set their books up for success with distributors. PARTICIPANTS David Dahl is National Accounts Manager in Sales at Publishers Group West and Ingram Publisher Services, where he has represented independent publishers to the book trade for more than thirty years; to amazon since 1998, and to Kindle and Apple Books since the inception of those platforms. David is a graduate of Reed College and received an M.A. from the University of California at Berkeley. David works daily towards the association's primary goals of advocating for and educating independent publishers. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership Learn more about Publishers Group West at pgw.com and Ingram Publisher Services at ingramcontent.com. Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline Twitter – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/

Duration:00:39:53

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How Publishers Can Maximize An Author’s Brand & Avoid Book Marketing Burnout

6/29/2023
Book marketing isn’t just about selling books, it’s about building a reputation and an audience of loyal readers. An author may be focused on their writing so much that they don’t quite know what their brand is, but that’s where a publisher comes in. Publishers can, and should, help their authors pinpoint a professional and memorable author brand in order to engage fans and sell books. On this episode of “Inside Independent Publishing (with IBPA),” personal branding expert and internet marketing strategist Jeniffer Thompson shares practical tools for creating a sustainable author brand as well as easy-to-implement steps to highlight the brand story, elevate the author’s visibility, and ensure a consistent visual presence. PARTICIPANTS Jeniffer Thompsonis a personal branding coach, book marketing strategist, and publishing consultant. She co-founded Monkey C Media in 2004, an award-winning book cover and author website design house. She is also the host of The Premise podcast, co-founder of the San Diego Writers Festival, and serves on the International Memoir Writers Association board. VisitMonkeyCMedia.com to learn more, subscribe to her author marketing tips atJenifferThompson.comand listen to her podcast atThePremisePod.com Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership Check out the IBPA member benefit for Monkey C Media, which garners members 20% off design services: https://www.ibpa-online.org/page/monkeycmedia Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline Twitter – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/

Duration:00:45:56

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How to Build Book Buzz with Social Media Influencers

5/25/2023
Social media can be an excellent tool for publishers to build brand awareness and garner exposure for their books, but it’s also complicated to properly navigate. One advantageous social media tactic is to hire an influencer, but how do you go about hiring the right one for your books? What types of campaigns work the best? What are some challenges to hiring an influencer and how do you overcome them? CEO & Founder of Branch & Bramble Emily Lyman joins “Inside Independent Publishing (with IBPA)” to share her expertise on all things related to social media influencers! PARTICIPANTS Emily Lyman has worked with publishing companies for more than a decade to help them achieve tangible marketing results. As CEO & Founder of Branch & Bramble, she’s built a digital marketing agency focused on helping authors and lifestyle brands craft new messaging and positioning rooted in values-based marketing that attracts life-long audiences. Branch & Bramble has been named as one of the “Top US Digital Marketing & Digital Agencies” on Yahoo! Finance, as well as one of the “Top Digital Marketing Agencies in New York.” Lyman has been featured on Digiday, CO- by U.S. Chamber of Commerce, and Authority Magazine. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership To learn more about Branch & Bramble, visit:https://www.branchandbramble.com/ Also, check out Branch & Bramble’s free book influencer marketing guide here: https://www.branchandbramble.com/book-influencers Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline Twitter – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/ Follow Branch & Bramble on: LinkedIn - https://www.linkedin.com/company/branchbramble Twitter - https://twitter.com/BranchBramble Follow Emily Lyman on: LinkedIn - https://www.linkedin.com/in/emilylyman/ Twitter - https://twitter.com/emilylyman Instagram - https://www.instagram.com/elyman/

Duration:00:42:28

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Tips to Sell Your Books to the Education Market

4/27/2023
There are thousands and thousands of schools in the United States, so getting your books into the education market can be quite lucrative and rewarding, knowing that you’re inspiring the next generation of readers. So what is the process of getting your books into schools? What kinds of books are marketable to schools? How do you set up school author visits? Author, educator, and speaker Jane Wood joins “Inside Independent Publishing (with IBPA)” to answer these questions and many more! PARTICIPANTS Jane R. Wood is the author of a series of five juvenile fiction books where she weaves history and science into stories filled with mystery, adventure, and humor for young readers ages 8-14. Her sixth juvenile fiction book, Finding Family Treasure, was released in January 2022 and was co-authored with genealogist and author K. I. Knight. She has also written a book, Schools: A Niche Market forAuthors, to help other authors and publishers market and sell their books to the school market. Wood is a former teacher, newspaper reporter, and television producer. She has a BA from the University of Florida and an MEd from the University of North Florida. Wood serves as the past-president of the Florida Authors and Publishers Association and often speaks at schools, libraries, book festivals, publishing events, and education conferences. To learn more about her and her books, please visit her website at janewoodbooks.com. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline Twitter – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/

Duration:00:40:11

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Understanding the Importance and Benefits of Trade Reviews

3/30/2023
Garnering a trade review can provide multiple benefits for a book, but how can you make the most out of the reviews you receive? Should you get a paid trade review? Is there anything positive you can get out of a negative review? BlueInk Review Co-Founder Patti Thorn will answer these questions and many more on this episode of “Inside Independent Publishing (with IBPA)!” PARTICIPANTS Patti Thorn is co-founder of BlueInk Review, a book review service that has provided nearly 10,000 reviews to authors since its inception in 2010. She was a 28-year veteran writer and editor at theRocky Mountain News, which had a daily circulation of 300,000 at the time of its closing in February, 2009, serving the last 12 years of her tenure as chief book critic and editor of the book review pages. The section earned acclaim for its incisive and timely reviews, as well as for Thorn’s weekly column about books and the publishing industry. In addition, she is the co-author ofFun Places to Go with Children in Colorado, published by Chronicle Books and has served as an independent editor for both fiction and nonfiction. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline Twitter – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/ Follow BlueInk Review on social media at @blueinkreivew Check out the IBPA member benefit for $75 off a review from BlueInk Reviews: https://www.ibpa-online.org/page/blueinkreview Visit BlueInk Reviews at: www.blueinkreview.com

Duration:00:37:54

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How to Maximize Your Success Working with a Book Publicist

2/22/2023
Hiring a book publicist can lead to excellent exposure for your titles, but there are techniques that independent publishers and author publishers can do to best maximize that experience and things that they can do that will actually hinder that experience. Smith Publicity Book Publicist and Marketing Associate Olivia McCoy is joining us today to share tips from her many years in the industry to ensure publishers have a beneficial experience during this process. PARTICIPANTS Olivia McCoycomes from a background in book marketing and independent publishing and her knowledge of the publishing industry and book promotion allows her to educate and consult her clients throughout their campaigns. Her clients have received national media placements in outlets such as The New York Times, Fast Company,HuffPost, and HOLA!. She has two BAs in English Poetics and French from the University of Georgia, a Master’s Certificate in Publishing from the University of Denver Publishing Institute, and an MS in Leadership for Creative Enterprises from Northwestern University. When she’s not at work, she is at home in Philadelphia with her dog, Rudy. You can learn more about Smith Publicity atsmithpublicity.com and connect with Olivia onLinkedInand Instagram @oliviathepublicist. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership To learn more about Smith Publicity, visit SmithPublicity.com. They can also be reached at info@smithpublicity.com Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline Twitter – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/ Follow Smith Publicity on: Facebook – https://www.facebook.com/SmithPublicity Twitter – https://twitter.com/SmithPublicity Instagram - https://www.instagram.com/smithpublicity/

Duration:00:38:54

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Independent Publishing’s Biggest Challenges & Opportunities in 2023

1/25/2023
2023 is upon us, so in this episode of “Inside Independent Publishing (with IBPA),” IBPA CEO Andrea Fleck-Nisbet looks back at the hot button issues that hit the publishing industry in 2022 and how they affected (and will continue to affect) indie publishers. Andrea also shares advice about what publishers can do to prepare for the major issues they’ll be facing in the new year, including Amazon changes, inflation woes, and more. Plus, she explains how IBPA plans to help independent publishers and author publishers tackle the aforementioned issues successfully. PARTICIPANTS Andrea Fleck-Nisbet joined IBPA as its CEO in November 2022. She comes to IBPA with an extensive and diverse background in publishing. Most recently, she was the founding vice president and publisher at Harper Horizon, an imprint of HarperCollins. Prior to that, she was the director of content acquisition for Ingram Content Group, where she developed initiatives that supported independent publishers of all sizes, using print-on-demand services to produce and distribute content. Fleck-Nisbet spent her first 15 years in the publishing industry at independent publisher Workman Publishing, leading teams in special markets, sales, and digital marketing, including three years as executive director of digital strategy and operations. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline Twitter – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/

Duration:00:37:36

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Strategies for Indie Publishing Success in the New Year

12/29/2022
Now that 2022 has come to a close, it’s a great time for independent publishers and author publishers to look back on the past year to analyze what worked and didn’t work for their businesses so that they can make informed decisions about how to set themselves up for a more successful year in 2023. Joining us on the podcast today is founding publisher of Publish Your Gift Tieshena Davis to share her expertise on how to maximize the potential of your business, including integrating a SWOT analysis and the “5-why analysis.” PARTICIPANTS Tieshena Davis is founding publisher of Publish Your Gift®. Within the past decade, Tieshena's work and contribution to the publishing industry has led her to being awarded the 2017 Medical Moguls Academy “Faculty of the Year” award, honored as Prince George’s County Maryland Top Forty Under 40, and recognized by Examiner.com in its "2015 Best of the Best in Publishing." Tieshena’s advice has been featured in The Huffington Post, Black Enterprise, Rolling Out, Entrepreneur, Forbes.com and numerous other media outlets. She is a graduate of Yale University’s Book Publishing Executive Program and an active Forbes Coaches Council member. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp? Learn more about Publish Your Gift here: https://publishyourgift.com/ And learn more about Tieshena’s consulting opportunities here: https://asktiedavis.com/ Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline Twitter – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/

Duration:00:42:01

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CEO Angela Bole’s Fond Farewell to IBPA

11/30/2022
IBPA’s CEO Angela Bole is moving on to a new opportunity after Nov. 30, 2022 as the CEO of Firebrand Technologies. So Angela joins “Inside Independent Publishing (with IBPA)” to discuss the highlights of her time at IBPA; comment on some of the biggest challenges facing independent publishers right now, including working with Amazon and trying to land traditional distribution; and share tips about how to successfully run a company. Also, host Christopher Locke extends a heartfelt thank you to Angela for her many contributions to IBPA and indie publishing. PARTICIPANTS As chief executive officer of the Independent Book Publishers Association (IBPA) for the past nine years, Angela Bole worked to support the growing independent publishing community through advocacy, education, and tools for success. She holds a Master of Science degree in Book Publishing from New York University and a Bachelor of Arts degree in English with a minor in Gender Studies from Indiana University Bloomington. In 2018, she was awarded the Book Industry Study Group’s Community Builder Award, given to an individual in recognition of significant work done to engage a representative set of book industry stakeholders. In 2019, she was named a Publishers Weekly notable person of the year. In February 2023, Angela will become CEO of Firebrand Group. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp? You can learn more about Firebrand Group here: https://firebrandtech.com/ Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline Twitter – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/

Duration:00:44:12

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How Independent Publishers Can Turn Social Media Followers Into Book Buyers

10/25/2022
Social media platforms can be a great way to build your independent publishing brand and garner exposure for your books, but how do you turn all those followers on TikTok, Instagram, Facebook, and so on into lifelong fans of your books? Also, which are the most effective platforms for indie publishers to use? Lulu’s VP of Marketing Matt Briel visits “Inside Independent Publishing (with IBPA)” to share tips about how independent publishers can get the most out of social media, as well as advice about how to improve your newsletter. PARTICIPANTS Matt Briel is the VP of Marketing at Lulu.com. After more than 15 years leading Sales and Marketing teams in the Media & Publishing space, he’s developed a unique passion for helping creators and solopreneurs become more successful by leveraging books as a catalyst for opportunities and sustainable revenue. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,100+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp? You can learn more about Lulu.com here: https://www.lulu.com/ Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline Twitter – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/ Click on the following links to learn more about the social media services that Matt referenced: Influencer Marketing - Shoutcart Email Marketing - ConvertKit Email Marketing - Send In Blue Email Marketing - Klaviyo

Duration:00:45:09