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Social media is altering behaviours which have remained unchanged for decades. So how does our online footprint truly affect our offline selves? Whether it’s 5-year-old influencers or your Gran’s latest Tinder profile, we’ll be talking openly about just how much social media has changed the world - for better or worse - exposing the reality of 7 billion people’s daily digital consumption. Join us if you’re ready to learn the truth about yourself but be warned - once you know, there’s no going back.

Social media is altering behaviours which have remained unchanged for decades. So how does our online footprint truly affect our offline selves? Whether it’s 5-year-old influencers or your Gran’s latest Tinder profile, we’ll be talking openly about just how much social media has changed the world - for better or worse - exposing the reality of 7 billion people’s daily digital consumption. Join us if you’re ready to learn the truth about yourself but be warned - once you know, there’s no going back.
More Information

Location:

United Kingdom

Description:

Social media is altering behaviours which have remained unchanged for decades. So how does our online footprint truly affect our offline selves? Whether it’s 5-year-old influencers or your Gran’s latest Tinder profile, we’ll be talking openly about just how much social media has changed the world - for better or worse - exposing the reality of 7 billion people’s daily digital consumption. Join us if you’re ready to learn the truth about yourself but be warned - once you know, there’s no going back.

Language:

English


Episodes

Ep. 010 - See It, Scan It, Buy It: How AR Will Shape E-Commerce in 2019 and Beyond

10/9/2018
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To the average consumer, augmented reality means little more than face filters - for now. But ask a futurist such as Kat Callow, our guest for Episode 010 of Social Minds, and you'll see how this revolutionary tech is set to shape the future of shopping - causing ramifications for bricks and mortar, e-tailers and influencers. Snap Inc. has shacked up with Amazon and, whilst Facebook opens beta for Instagram Camera Effects under Spark AR, Google Lens looks to move from maps to media buys. As...

Duration:00:36:40

Ep. 009 - When Sponsorship Meets Sport: How Brands Can Engage The Next Generation of Fans

10/2/2018
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For sports fans in 2018, a logo on a shirt simply isn’t enough. Sponsorship deals are part and parcel of the beautiful game, but Social Chain head of sport, Rich Johnson, warns that brands are failing to resonate with a modern crowd. As a new generation of sports fans comes of age, it is imperative that marketers meet heightened expectations, navigate endless accessibility and translate the integrity of sport through authentic advertising. In Episode 009 of Social Minds, Rich reveals how.

Duration:00:34:55

Ep. 008 - A CEO's Burden: Predicting The Unpredictable Future Of Technology

9/25/2018
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Social Chain Group CEO, Steven Bartlett, has a responsibility to brands, employees and investors to predict the ever-changing landscape of social media. But how do you predict the unpredictable? In Episode 008 of Social Minds, Steve gives us a candid insight into how he navigates constant shifts, the state of social media - following a scandalous year - and the importance of finding optimism in innovation.

Duration:00:45:30

Ep. 007 - Understanding Meaningful Engagement: What Facebook Isn’t Telling You

9/18/2018
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Facebook’s algorithm is crippling content which fails to inspire ‘meaningful engagement’ - but who dictates what meaningful means? As Social Chain strategy director, Mike Blake-Crawford, points out: the perceived value of content differs between people. And as content restrictions continue to contradict Facebook’s latest objective, agencies’ role to provide unbiased guidance has never been more crucial. In Episode 007 of Social Minds, we translate Facebook’s actions and agenda to reveal how...

Duration:00:33:28

Ep. 006 - Bots Are No Silver Bullet: Why Marketers Must Manage Their Tech Expectations

9/11/2018
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When it comes to automated tools, as an industry we’re confused. Are chatbots artificial intelligence, a customer service tool, the death of email marketing or all of the above? Syd Lawrence, CEO of The Bot Platform and our guest for Episode 006 of Social Minds, laments the term chatbot; after all, who wants to chat to a bot? Instead he explains why marketers are in dire need of managing their tech expectations, and shows us the real magic that can happen when bot technology is put in the...

Duration:00:30:01

Ep. 005 - The New Face of Charity: How No-Nonsense Advertising Is Saving Lives

9/4/2018
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Suicide is the biggest killer of men under 45 in the UK; nevertheless, a metaphorical handbrake exists whenever the ‘S’ word is mentioned. This week on Social Minds, we sit down with Simon Gunning, the CEO of CALM (Campaign Against Living Miserably), who is taking a sledgehammer to the taboo of male suicide with a hard-hitting approach to advertising. We discuss the new face of corporate social responsibility (CSR), poisonous masculine stereotypes and the role data-led technology can have in...

Duration:00:37:20

Ep. 004 - Influencer Fraud Explained: The Questions Brands Should Be Asking

8/28/2018
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Calls have been made for urgent action to tackle influencer fraud - before trust is lost forever. But short of being put off, brands continue to blindly pump billions into influencer marketing. Social Chain head of influencer talent, Tom Peters, claims brands still aren’t asking the right questions on credibility or challenging ROI. And without adequate action from the platforms, it’s up to agencies to educate brands on how to improve the integrity, transparency and measurement of influencer...

Duration:00:35:39

Ep. 003 - Social Equity and the Student Night Out: An Events Marketer’s Secret To Survival

8/22/2018
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When marketing a club night where the venue, the DJ and the drinks deals are all the same, how does one ensure their night out is the place to be? In Episode 003 of Social Minds, we speak to the managing director of student events company Voodoo Events and host of the Modern Wisdom podcast, Chris Williamson. In this, we gain a candid account of social equity, selling the student night out and how championing students’ emboldened sense of self is in an events marketer’s best interest - if...

Duration:00:39:33

Ep. 002 - Love Island Exposed: How One Show Ended the War Between TV and Tech

8/21/2018
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If Love Island was ever a guilty pleasure, this year, they dropped the guilty. But how much of the show’s success is owed to social media? In our second instalment of Social Minds, ITV business development director, Jason Spencer, reveals how Love Island managed to become the summer’s hottest TV show. Covering everything from brand partnerships to savvy social media use and winning the coveted attention of a 16-24 demographic, this conversation challenges the myth that tech is the enemy of...

Duration:00:36:59

Ep.2 - Love Island Exposed: How One Show Ended the War Between TV and Tech

8/21/2018
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If Love Island was ever a guilty pleasure, this year, they dropped the guilty. But how much of the show’s success is owed to social media? In our second instalment of Social Minds, ITV business development director, Jason Spencer, reveals how Love Island managed to become the summer’s hottest TV show. Covering everything from brand partnerships to savvy social media use and winning the coveted attention of a 16-24 demographic, this conversation challenges the myth that tech is the enemy of...

Duration:00:37:00

Ep. 001 - Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer

8/17/2018
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Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering social media use and overexposure to advertising has taught us to be cynical - and it’s having a major impact on campaign strategy and content creation. But how do you charm a nation of cynics? In the pilot episode of Social Minds, the UK’s first social media marketing podcast by Social Chain, we’re joined by Kellogg’s UK & Ireland social lead, Joe Harper. In this, we ask whether or not...

Duration:00:39:27