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Social media is altering behaviours which have remained unchanged for decades. So how does our online footprint truly affect our offline selves? Whether it’s 5-year-old influencers or your Gran’s latest Tinder profile, we’ll be talking openly about just how much social media has changed the world - for better or worse - exposing the reality of 7 billion people’s daily digital consumption. Join us if you’re ready to learn the truth about yourself but be warned - once you know, there’s no going back.

Social media is altering behaviours which have remained unchanged for decades. So how does our online footprint truly affect our offline selves? Whether it’s 5-year-old influencers or your Gran’s latest Tinder profile, we’ll be talking openly about just how much social media has changed the world - for better or worse - exposing the reality of 7 billion people’s daily digital consumption. Join us if you’re ready to learn the truth about yourself but be warned - once you know, there’s no going back.
More Information

Location:

United Kingdom

Description:

Social media is altering behaviours which have remained unchanged for decades. So how does our online footprint truly affect our offline selves? Whether it’s 5-year-old influencers or your Gran’s latest Tinder profile, we’ll be talking openly about just how much social media has changed the world - for better or worse - exposing the reality of 7 billion people’s daily digital consumption. Join us if you’re ready to learn the truth about yourself but be warned - once you know, there’s no going back.

Language:

English


Episodes

Ep. 002 - Love Island Exposed: How One Show Ended the War Between TV and Tech

8/21/2018
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If Love Island was ever a guilty pleasure, this year, they dropped the guilty. But how much of the show’s success is owed to social media? In our second instalment of Social Minds, ITV business development director, Jason Spencer, reveals how Love Island managed to become the summer’s hottest TV show. Covering everything from brand partnerships to savvy social media use and winning the coveted attention of a 16-24 demographic, this conversation challenges the myth that tech is the enemy of...

Duration:00:36:59

Ep.2 - Love Island Exposed: How One Show Ended the War Between TV and Tech

8/21/2018
More
If Love Island was ever a guilty pleasure, this year, they dropped the guilty. But how much of the show’s success is owed to social media? In our second instalment of Social Minds, ITV business development director, Jason Spencer, reveals how Love Island managed to become the summer’s hottest TV show. Covering everything from brand partnerships to savvy social media use and winning the coveted attention of a 16-24 demographic, this conversation challenges the myth that tech is the enemy of...

Duration:00:37:00

Ep. 1 - Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer

8/17/2018
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Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering social media use and overexposure to advertising has taught us to be cynical - and it’s having a major impact on campaign strategy and content creation. But how do you charm a nation of cynics? In the pilot episode of Social Minds, the UK’s first social media marketing podcast by Social Chain, we’re joined by Kellogg’s UK & Ireland social lead, Joe Harper. In this, we ask whether or not...

Duration:00:39:27