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SocialMinds - A Social Media Marketing Podcast

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SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.

Location:

United Kingdom

Description:

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.

Language:

English


Episodes
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Oatly: How to Keep Your Creative Edge as the Brand Matures | Sarah Sutton, Global Media Director – Oatly

6/3/2024
Oatly’s punk reputation needs no introduction, but its new media plan does. The brand is scaling up and growing up. So how can Oatly’s provocative ads and content stay that way, while it steps into this next, more mature, phase? In this episode we’re joined by its Global Media Director, Sarah Sutton, to reveal when brands are over-strategising, why Oatly still won’t write TOV guidelines (I know, I know) and how they’re approaching social reactive and creator partnerships after watching the rest of us do it first. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Duration:00:34:53

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Deconstructing a Captivating Campaign: SharkNinja & SocialChain | SocialMinds LIVE 2024

5/29/2024
A good social strategy should be a lot of things. But the best ones are built around, and for, the fans. Go behind the curtain of a campaign that dominated the FYP page in 2023: SharkNinja’s fan-first approach promoting the Ninja Creami on TikTok. And discover how you too can build campaigns that outlast you. Hear from SharkNinja director of social media & influencers, and SocialChain’s head of influencer Amelia Wollaston, and senior strategist Gareth Harrison. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Duration:00:31:29

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Building Robust Measurement: Angie French, SocialChain & Brave Bison | SocialMinds LIVE 2024

5/22/2024
Measuring social’s effectiveness can be a minefield. We all want to create more effective outcomes for our brands through social, but social media’s KPIs often seem disconnected to marketing effectiveness principles. That’s what we aim to clarify through this panel discussion – with Ric Hayes, SocialChain group strategy director; Hannah Kimuyu, Brave Bison MD of performance; and Angie French, founder of ALF Consulting. In this, they simplify what it means to know how hard your ads are working – and show you exactly where to start. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Duration:00:36:56

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SOCIAL IN SIX [083]

5/20/2024
In this instalment of Social in Six, we’re joined by SocialChain strategist Kieran Hughes to break down the latest social updates. This time that includes collaboration posts from TikTok, an algorithm change from Instagram, and several new premium ad types from TikTok. We also talk about Meta and TikTok’s new crackdown on AI generated content, Instagram’s plan to grow Threads’ userbase further, and what Adam Mosseri had to say on Reels best practice. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.

Duration:00:14:38

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Building Engaging Campaigns: With Meta, LinkedIn & Pinterest | SocialMinds LIVE 2024

5/15/2024
What should we, as brands, be doing to make our campaigns more engaging and, ultimately, more effective? There’s no one better to ask than those who write the rules of engagement – the platforms themselves. At SocialMinds LIVE 2024 we put three of the major social players around the same table to find out – algorithm be damned - what formats, campaigns and ad solutions really drive engagement on their respective channels. Hear from Tobi Demuren, head of advocacy marketing at LinkedIn; Matthew Siberry, head of home at Pinterest UK; and Molly Rajanathan; agency solutions at Meta. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Duration:00:46:41

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Building Communities at Scale: With American Express Global Business Travel, MOB & SocialChain | SocialMinds LIVE 2024

5/8/2024
Our first panel at SocialMinds LIVE in London asked one simple question: how can brands bin the buzzword and build a genuine community? Answering our question was Leah Silverlock, global director of social media at American Express GBT; Jake Gauntlett, head of content at MOB; and Tom Bellamy, SocialChain’s executive creator director. But here’s the catch: how we define community and how the wider industry defines it, is wildly disconnected. Through this discussion and the following Q&A, we set the record straight and set brands on the right path. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Duration:00:35:07

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Building a Brand Worth Talking About: With Oatly’s Sarah Sutton | SocialMinds LIVE 2024

4/29/2024
Join us from the SocialMinds stage in London, as we go behind the scenes of the ODMC (the Oatly Department of Mind Control) to find out what makes a distinctive brand on social. Hear from Sarah Sutton, global media director for the illustrious Oatly, as we learn how vowing to be consistently inconsistent has enabled everyone’s favourite oat drink to build reams of brand equity. Plus, listen as your questions get answered in our Q&A section. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Duration:00:44:16

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SOCIAL IN SIX [082]

4/15/2024
This week on Social in Six, we’re talking about Instagram’s latest move into collaborative social, with Blend, TikTok’s push into shopping ads and search, and YouTube’s focus on creator-led shopping. Elsewhere, Facebook’s rules for video uploads have changed, while Reddit and LinkedIn both have exciting updates to their ads offering, branching into generative AI, live events, and Connected TV or CTV. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.

Duration:00:16:58

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Surreal: How To Make People Care About Product | John Thornton

4/2/2024
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. What we learned this episode: saying people don’t care about product-focused posts isn’t true. What today’s guest says, is they don’t care by default. Doesn’t mean you can’t make them. That guest is John Thornton, senior creative at Surreal and ex-SMM & copywriter at Innocent Drinks. Surreal’s product posts and ads make people care - as do Innocent’s. So in this episode, we’re on a mission to find out how the hell John does it. Why do some brands just *get* how to make their product pop, while other brands are in the trenches? Expect to learn where self-awareness trumps ‘story’, why “soft outrage” often equals success, and how you’re probably breaking that promise you made to humanise your brand. Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com https://creators.riverside.fm/SocialMindsPodcast

Duration:00:42:30

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SocialMinds Live is back, and we’re heading to London!

3/19/2024
SocialMinds Live is back, and we’re heading to London! Listen to this quick update to get the lowdown, and be among the first to register your interest to hear Oatly, SharkNinja, American Express and more, in the flesh. To find out more, visit https://www.socialchain.com/event/

Duration:00:01:01

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SOCIAL IN SIX [081]

3/18/2024
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. Today’s Social in Six covers several strategy-changing updates – including a new LinkedIn algorithm that doesn’t care when you published your post, only what you’re talking about; a direct Instagram competitor app from TikTok called TikTok Photos (👀); and a TikTok AI tool that automatically identifies products and generates native Shop links. We also have to talk about Instagram’s Creator Marketplace getting a global rollout, all the new ad tools with Meta’s Advantage+ update, and Elon Musk’s plan to hide likes, replies and reposts from view in the feed. Keep listening until the end of the episode to hear our news about SocialMinds Live returning for 2024, or click here for more information on how to register. Click here to sign up to RiversideFM with our promo code socialminds - https://creators.riverside.fm/SocialMindsPodcast

Duration:00:18:13

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Sidemen: Managing One of YouTube’s Biggest Entertainment Properties | Jordan Schwarzenberger

3/4/2024
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. Sidemen was eight years into their YouTube journey when Arcade Media stepped in to manage the operation. As if they weren’t already, since then, the group has surpassed heights that most creators only dream of. In this episode, we’re joined by Arcade co-founder and manager of Sidemen, Jordan Schwarzenberger, to find out how the magic happens. Expect to learn the number of staff working every day to ensure the boys don’t get burnout, why Jordan’s team sat down last year and agreed to put brand building before brand deals, and what Covid really did to the creator landscape - as the industry wrestles to catch up with the consequences. This is the side of Sidemen you don’t hear about, and is a must-listen for anyone interested in influencer-dom. Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com Click here to sign up to RiversideFM with our promo code socialminds - https://creators.riverside.fm/SocialMindsPodcast

Duration:00:48:21

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SOCIAL IN SIX [080]

2/19/2024
This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. This week on Social in Six, we’re talking all about Instagram’s latest peek at TikTok’s homework, Meta’s new tool to tackle video ad conversion, and how X plans to win back advertisers and creators. We also discuss the ongoing drama between Universal Music Group and TikTok and its impact on artists and TikTok’s culture, TikTok’s new shortcut set to dominate search for Gen Z, and LinkedIn’s latest feature to turn your web visitors into paying customers. Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com Click here to sign up to RiversideFM with our promo code socialminds - https://creators.riverside.fm/SocialMindsPodcast https://creators.riverside.fm/SocialMindsPodcast

Duration:00:18:01

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Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye

2/5/2024
Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Duration:00:33:28

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SOCIAL IN SIX [079]

1/15/2024
Social in Six is back for the new year, and already there’s lots to talk about. This time we’re sharing TikTok’s new AI chatbot that’ll give you content ideas, why it’s important for Threads to have a write API, and the first stage of Google’s cookiepocalypse set into motion. We also talk about TikTok’s commerce spend push in the West, Instagram Reels outperforming TikToks for views, and what qualities made the most popular YouTube ads last year. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.

Duration:00:15:17

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Pinterest Predicts: Spotlight on Trends for 2024 | Louise Richardson

1/8/2024
The crystal ball is out once more as we’re joined by Pinterest’s director of marketing for Europe, Louise Richardson, who comes to our studio armed with this year’s Pinterest Predicts report. This year, look out for trends like tropic like its hot, where we’ll see everything from food to décor go tropical, to making a racket, where badminton’s popularity is breaking out of China and seeping into things like shoes and accessories! Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Duration:00:49:55

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Our Top 5 Nuggets of Wisdom From SocialMinds’ 2023 Season

12/18/2023
As 2023 draws to a close, Eve takes a look back (or should we say listen back) to some of our favourite moments from this year’s SocialMinds interviews. It’s impossible to pick favourites from every expert we’ve chatted to over the last 12 months, but these five were chosen because of how they reflect another year in social media marketing for all of us – from the mood around generative AI to the rise of creator rhetoric. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com. Links to each interview featured in today’s episode: Mob - Jake Gauntlett Doing Things Media – Scott Dunn Rory Sutherland – Ogilvy Hootsuite – Billy Jones Formula 1 – Sam Baker

Duration:00:22:25

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Mob: How to Stand Out in the Busiest Social Spaces | Jake Gauntlett

12/4/2023
Mob Kitchen – famous for its accessible cookbooks and Instagram recipe videos – remains one of the most popular food pages on social. Considering how many food creators and how much recipe content currently sits online, that says a lot. So how does Mob differentiate itself from all the rest? In this episode we’re joined by Jake Gauntlett, Mob’s head of content, to learn: the tips and tricks behind a believable creator-led approach, what cultivating a community *actually* looks like (not just saying the word) and how Mob has managed to migrate its budgeting fanbase to new subscription service, Mob+, as the publisher looks for alternative revenue streams to traditional brand deals. Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com.

Duration:00:49:06

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SOCIAL IN SIX [078]

11/20/2023
In this week’s Social in Six, we’re talking about Meta’s ad-free answer to new EU GDPR regulations, LinkedIn deleting several post types including carousels, and YouTube’s big plan to have you see more Shorts. We also discuss X’s continued throttling of external links, Meta’s commerce partnership with Amazon, and Threads’ long-awaited arrival in the EU (complete with a new feature). G ot a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.

Duration:00:12:24

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Reddit: How Community Recommendations Lead to Repeat Purchases | Yvonne Quinn, Head of International Marketing

10/30/2023
73% of Reddit users follow the guidance of recommendations they receive on the platform - more than an influencer’s recommendation, a TV ad, or a celebrity endorsement. Our guest this week, Reddit’s head of international marketing Yvonne Quinn, says that’s because there’s simply more appetite for - and trust in - peer-to-peer recommendations. The type of recommendations that are happening every day, in over 100,000 communities, on Reddit. In this episode, we discuss how brands can benefit from peer recommendations, why segmentating by demographic is getting less effective, and how online communities are supplementing our offline peer groups. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

Duration:00:34:51