Use Design To Design Change
James Hurst
Use Design to Design Change is a guide for creating brands that go beyond selling products to inspire, connect, and make a lasting impact. Written by designer and brand strategist James Hurst, this second edition explores how purpose-driven brands can balance people, planet, and profit to build a legacy of significance.
Organized into three sections—Launch, Scale, and Adapt—the book provides practical tools, actionable insights, and thought-provoking exercises to help you create a brand that resonates deeply with your audience while contributing positively to the world.
Whether you’re an entrepreneur, a creative thinker, or a brand leader, this book will show you how to design a brand that thrives and transforms the world around it. Packed with inspiring stories and strategies, Use Design to Design Change will empower you to rethink what’s possible for your brand.
Duration - 1h 47m.
Author - James Hurst.
Narrator - Lewis Taylor.
Published Date - Wednesday, 08 January 2025.
Copyright - © 2024 James Hurst ©.
Location:
United States
Description:
Use Design to Design Change is a guide for creating brands that go beyond selling products to inspire, connect, and make a lasting impact. Written by designer and brand strategist James Hurst, this second edition explores how purpose-driven brands can balance people, planet, and profit to build a legacy of significance. Organized into three sections—Launch, Scale, and Adapt—the book provides practical tools, actionable insights, and thought-provoking exercises to help you create a brand that resonates deeply with your audience while contributing positively to the world. Whether you’re an entrepreneur, a creative thinker, or a brand leader, this book will show you how to design a brand that thrives and transforms the world around it. Packed with inspiring stories and strategies, Use Design to Design Change will empower you to rethink what’s possible for your brand. Duration - 1h 47m. Author - James Hurst. Narrator - Lewis Taylor. Published Date - Wednesday, 08 January 2025. Copyright - © 2024 James Hurst ©.
Language:
English
Opening Credits
Duration:00:00:31
01 front matter
Duration:00:00:32
02 introduction
Duration:00:01:43
04 chapter 1 launch
Duration:00:05:31
05 chapter 2 the power of and
Duration:00:05:42
06 chapter 3 the cultist cunundrum
Duration:00:06:35
07 chapter 4 writing your legacy
Duration:00:07:01
08 chapter 5 scale
Duration:00:06:08
09 chapter 6 the edge of relevance
Duration:00:06:56
10 chapter 7 positioning
Duration:00:06:13
11 chapter 8 the triangle
Duration:00:06:50
12 chapter 9 lazy listening
Duration:00:05:40
13 chapter 10 adapt
Duration:00:06:10
14 chapter 11 the intersectional advantage
Duration:00:06:47
15 chapter 12 the paradox of expertise
Duration:00:06:11
16 chapter 13 embracing the unconventional
Duration:00:06:31
17 chapter 14 your secret weapon
Duration:00:06:09
18 chapter 15 go rogue
Duration:00:05:42
19 bibliography
Duration:00:09:39
Ending Credits
Duration:00:00:46