Use Design To Design Change

James Hurst

Use Design to Design Change is a guide for creating brands that go beyond selling products to inspire, connect, and make a lasting impact. Written by designer and brand strategist James Hurst, this second edition explores how purpose-driven brands can...

Premium Chapters

Premium

Opening Credits

1/7/2025

01 front matter

1/7/2025

02 introduction

1/7/2025

04 chapter 1 launch

1/7/2025

05 chapter 2 the power of and

1/7/2025

06 chapter 3 the cultist cunundrum

1/7/2025

07 chapter 4 writing your legacy

1/7/2025

08 chapter 5 scale

1/7/2025

09 chapter 6 the edge of relevance

1/7/2025

10 chapter 7 positioning

1/7/2025

11 chapter 8 the triangle

1/7/2025

12 chapter 9 lazy listening

1/7/2025

13 chapter 10 adapt

1/7/2025

14 chapter 11 the intersectional advantage

1/7/2025

15 chapter 12 the paradox of expertise

1/7/2025

16 chapter 13 embracing the unconventional

1/7/2025

17 chapter 14 your secret weapon

1/7/2025

18 chapter 15 go rogue

1/7/2025

19 bibliography

1/7/2025

Ending Credits

1/7/2025