A Book of One's Own: A Women’s Manifesto
Education Podcasts
Lucy has mentored hundreds of entrepreneurs to plan, write and publish their business books, which then go out into the world bringing their authors impact, income and influence. In the A Book of One’s Own podcast, Lucy will teach you how to position and plan your book. She will take you through her tried and tested WRITER Process, outline the different options for publication, and then show you how to use the book to promote yourself, your brand and your business without feeling pushy or salesy. If you’re a woman entrepreneur who wants to get her business book planned, written and published, so you can boost your business, raise your profile and claim your authority in your niche then this podcast is for you. Lucy is the author of 12 books, including her latest, A Book of One’s Own – a manifesto for women to share their experience and make a difference. She is the co-Founder of Rethink Press, Global Publish Mentor of the Key Person of Influence programme, and Founder of the Business Book Awards. Connect with Lucy at http://www.lucymccarraher.com/
Location:
United States
Genres:
Education Podcasts
Description:
Lucy has mentored hundreds of entrepreneurs to plan, write and publish their business books, which then go out into the world bringing their authors impact, income and influence. In the A Book of One’s Own podcast, Lucy will teach you how to position and plan your book. She will take you through her tried and tested WRITER Process, outline the different options for publication, and then show you how to use the book to promote yourself, your brand and your business without feeling pushy or salesy. If you’re a woman entrepreneur who wants to get her business book planned, written and published, so you can boost your business, raise your profile and claim your authority in your niche then this podcast is for you. Lucy is the author of 12 books, including her latest, A Book of One’s Own – a manifesto for women to share their experience and make a difference. She is the co-Founder of Rethink Press, Global Publish Mentor of the Key Person of Influence programme, and Founder of the Business Book Awards. Connect with Lucy at http://www.lucymccarraher.com/
Language:
English
Contact:
5618892447
Website:
http://www.lucymccarraher.com/
Episodes
Connecting With People on a Vulnerable Level
2/28/2020
In this episode, Lucy speaks with Sophie Milliken, a recruitment and employability expert with more than fifteen years of experience. She’s worked with many employers across various industries to help them design and deliver graduate recruitment campaigns. Her company Smart Resourcing Solutions is the leading provider of assessment center simulations for universities and has trained more than 30,000 students. Today she’s here to speak about her book From Learner to Earner, her upcoming TED...
Duration:00:22:37
Amplifying the Voices of Women Through Authorship
9/23/2019
While women are represented in books like those on diversity and confidence, few women are seen as authorities in the leadership space. Sophie Devonshire was determined to add at least one more name to that list of published female authors with business-minded books, and she used that desire to finish Superfast: Lead at Speed. Sophie is the CEO of Caffeine Partnership, a firm that helps clients deliver their vision with high-energy, high-impact consulting. As an experienced leader and brand...
Duration:00:32:18
Using Your Personal Experience to Shape Your Business Book
8/9/2019
There tends to be a misconception that business books must be cold, instructional devices rather than engaging and inspiring guides. When writing her business book, however, Emily Macpherson abandoned complex jargon in favor of clarity, practicality, and encouragement for her readers. Emily is the founder of Find Peace of Mind, a financial planning firm, and author of Retirement Compass: Personal Finance for the Life You Desire. Her business was created as a result of her own poor...
Duration:00:34:06
Developing Female Leaders with Kadi Cole
7/12/2019
As a woman, do you face additional hardships to attain and maintain leadership positions? In this episode, Lucy interviews author Kadi Cole, who has over 25 years of diverse experience in leadership. Kadi shares her experiences with writing, publishing, and working with men and women in leadership. Listen in to hear Kadi’s advice on everything from handling criticism as an author to the positive practice of female leadership.
“I believe that we are made to make a difference in the...
Duration:00:32:25
Getting Your Ideas Onto Paper with Marianne Page
6/21/2019
Can you write a business book before you’ve started a business? After more than two decades of working with McDonald’s, that’s exactly what Marianne Page did. Upon leaving the corporate world behind, Marianne wrote Process to Profit as a precursor to her coaching business; she later published the best-selling Simple Logical Repeatable to help consolidate her model into an online program. Today she joins Lucy to discuss the role writing played in her business’s evolution and the importance of...
Duration:00:36:09
Trusted: Developing A Collaborative Process to Write Your Book
6/14/2019
How is the writing process different when you team up with a colleague? Lyn Bromley and Donna Whitbrook join Lucy to discuss how they leveraged their collective skills to co-author Trusted: The Human Approach to Building Outstanding Client Relationships in a Digitized World. You’ll hear how their book made their expertise more accessible to the masses while bringing them speaking engagements and notoriety. Don’t miss this dynamic duo’s advice on confidence, human connection, and...
Duration:00:30:37
Own It: Creating Positive Changes Through Books
6/7/2019
Your business book does more than set you apart from your competition; it’s the legacy of your personal and professional experiences. Sandra Webber is a high-performance coach who knows what it takes to create positive changes in your life. Her book Own It: Regain Control and Live Life on Your Terms was written intentionally to connect her story to the framework she uses to help her clients take action. Today she joins Lucy to talk about her unorthodox professional journey, her path to...
Duration:00:33:21
The How and Why of Writing a Book with Vicki Wusche
5/31/2019
Many aspiring entrepreneurial authors, especially women, are worried that writing is a selfish use of their time. Vicki Wusche, a five-time author and property wiz, wants you to know that the opposite is true. Today she joins Lucy to talk about why sharing your knowledge is never a selfish act. You don’t want to miss her no-nonsense approach to shedding the excuses and owning your journey.
“If I know something that, if I shared it with you, could help you in some way, why wouldn’t I do...
Duration:00:31:14
Why the World Needs to Hear More from Women
5/24/2019
For women, having variegated lives informs our work, our behavior, and our writing. Today Lisette Schuitemaker, a four-time author, chats with Lucy about birth order, childhood conclusions, and socialization. They discuss gender differences in perception and performance, and why the world needs to hear more from women. Lisette’s work focuses on spiritual- and self-development, and you don’t want to miss her insights on what it means to live a multitrack life and being a woman who owns her...
Duration:00:30:59
The Three Routes to Publishing
5/17/2019
Once you’ve planned and written your book, how do you actually get it published? In this episode, Lucy explains the three main routes of publishing a book: traditional publishers, DIY self-publishing, and hybrid publishing. She shares the details that will help you decide which route to take when publishing your book. You'll hear all you need to know in order to publish your book your way.
“To leverage your time and expertise, you need to pay someone other than yourself to create a...
Duration:00:31:35
How to Utilize Your Book as a Recruitment Tool
5/10/2019
How can you turn trauma and the taboo into a practical handbook? Jane Duncan Rogers is a coach, speaker, and not-for-profit founder who helps people establish end-of-life plans. Today she joins Lucy to discuss how her book, Before I Go, helped her package her personal experience into an effective and palatable guide that seeks to change the way we think about “The D-Word”. Not only has she turned a conversation-stopper into a tool to use with her clients, she’s created training material for...
Duration:00:34:10
The Writer Process: How to Write Your Business Book
5/3/2019
Once you’ve developed a thorough outline for your business book, how do you actually get it written?
Working through a clear process is the most effective way to get your book out of your head and onto paper.
In this episode, Lucy explains her W.R.I.T.E.R. Process, a step-by-step model to completing your manuscript.
She shares how to write your first draft quickly, how to recruit beta readers, and how to review your book objectively.
You’ll hear how to work the W.R.I.T.E.R....
Duration:00:44:02
How to Conquer Self-Doubt When Writing Your Business Book with Audrey Chapman
4/26/2019
Who the hell are you to write a book? If you’re an aspiring entrepreneurial author, you can’t miss today’s episode.
Audrey Chapman, sales strategist, and author joins Lucy to discuss how she conquered self-doubt and wrote a book that allowed her to dig deep and reap the rewards.
You’ll hear how writing Love Selling: How to Sell Without Selling Out was a transformative experience -- one that landed her a six-figure contract.
Get comfortable, because Audrey is going to answer that...
Duration:00:28:36
Bonus Episode - The A Book of One's Own Challenge
4/19/2019
The lack of female representation in the winners of the first Business Book Awards led Lucy McCarraher on a journey to unpack the gender gap in business book publishing.
What is holding women back from writing and publishing their business books?
How can we close the gap and encourage women to share their expertise?
In this bonus episode, Lucy provides some troubling statistics, shares how the Business Book Awards got proactive about representation and fills you in on her mission to...
Duration:00:13:40
Using Your Book to Build Your Confidence and Visibility - Without Feeling Like a Salesman with Antoinette Oglethorpe
4/12/2019
As a woman in business, it can be daunting to sell yourself.
We often minimise our professional experience and undervalue our knowledge.
But what if you could package your expertise in a way that would build your confidence, client base, and visibility -- without feeling pushy?
Today Lucy is joined by Antoinette Oglethorpe, leadership coach, and author, to discuss how she did exactly that.
Take some notes; you’re going to learn how Antoinette’s book, Grow Your Geeks, impacted her...
Duration:00:28:49
How to Position Your Book
4/5/2019
In order for your book to be as valuable an asset as possible, you must position it perfectly before publishing.
It’s imperative that you take the time to plan its alignment with your business and target market.
Luckily, Lucy has an exact model for you to follow and she is sharing it with you today.
You’ll hear the details of her P.L.A.N. method and the precise action steps you need to take to position your book.
“Direct your valuable information to the reader who is going to be most...
Duration:00:27:16
Overcoming Self Sabotage and Fear with Tara Halliday
4/4/2019
Impostor Syndrome is a pervasive phenomenon that leads you to doubt your abilities and accomplishments. Tara Halliday’s book UNMASKING: The Coach’s Guide to Impostor Syndrome unpacks the realities of Impostor Syndrome and teaches coaches how to help their clients through feelings of insecurity. Today Tara joins Lucy to discuss self-sabotage, fear, and the value of writing. With a Ph.D. in engineering and two decades of experience working as a therapist and coach, she brings a unique...
Duration:00:32:43
The 10 Women Archetypes - A Look at Self Confidence, Fear and True Female Superheros
4/3/2019
As an aspiring entrepreneurial author, it’s important for you to have the tools to get through the writing process without being sidetracked, losing confidence, or giving up.
As Lucy was writing A Book of One's Own and unpacking her interviews with women entrepreneurs, she got to know ten women archetypes. These archetypes can either distract you from your goal or help you plan, write, and publish your book.
Today Lucy introduces you to the archetypes, teaches you how to spot them, and...
Duration:00:31:01
How to Become an Authority Figure in Your Niche with Jane Frankland
4/2/2019
What if you could have financial capital and an engaged audience behind your book before it’s published? Jane Frankland joins Lucy to discuss how she harnessed the power of crowdfunding to validate her idea and gain visibility before ever releasing InSecurity: Why a Failure to Attract and Retain Women in Cybersecurity is Making Us All Less Safe. Hear how this cybersecurity consultant and entrepreneur generated buzz and got booked for speaking engagements while writing to challenge the status...
Duration:00:33:46
Why You Should Write Your Business Book
4/1/2019
Fewer women than men are doing the one thing that can automatically increase credibility, income, and reach: writing a book.
Lucy McCarraher is an author, mentor, publisher, and speaker. She is on a mission to inspire more women entrepreneurs to write their business book and claim their authority.
Today she reveals the 6 C’s that discourage women from writing and the five reasons they must push through their self-doubt and get their book published.
“Women are losing out on a vital asset...
Duration:00:29:44