Book Marketing Tips and Author Success Podcast

Should you start your own publishing company? Word seems to be getting around in author circles that this may be the key to unlocking greater credibility, bookstore access, or even “jumping the line” beyond the self-published category. But is that really true? In this episode, we break down the myths and realities of becoming your own publisher, exploring when this strategy works—and when it doesn’t. We’ll also lay out what truly makes an author successful, so you can make the best decision for your publishing journey. If you’ve ever wondered whether launching your own imprint is worth the effort, don’t miss this insightful episode! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Pricing your book isn’t just a numbers game—it’s a strategy that can make or break your success on Amazon. In this episode, we’re busting the biggest pricing myths, like whether your eBook really needs to be $0.99 or free to gain traction. We’ll dive into the realities of price positioning, share savvy strategies to make your book competitive, and reveal how the right pricing can fuel sales, visibility, and long-term profits. Whether you're launching your first book or fine-tuning your backlist, this episode is packed with insights to help you price with confidence. Tune in and learn how to make your pricing work for you! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Amazon Author Central just made a quiet but significant change—no more URLs in author bios. What does this mean for your author platform, and how can you make sure your website still gets traffic? We break down why keeping your bio fresh matters more than ever and share a simple, proven workaround to keep your readers connected. Plus, we dive into emerging shifts in search result trends, particularly impacting genre fiction authors. Could this be a sign of bigger changes ahead for book discoverability across all categories? Tune in for the latest updates, strategies, and what you can do right now to stay ahead of the curve! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Success as an author isn’t just about writing a great book—it’s about making smart marketing and business decisions. But what if you’re unknowingly getting in your own way? In this eye-opening episode, we’re unpacking the sneaky ways authors sabotage their own success, from marketing missteps to mindset traps that hold you back. You’ll discover the subtle mistakes that could be costing you book sales, visibility, and career momentum—plus, we’ll share actionable strategies to help you course-correct before it’s too late. Don’t let self-sabotage derail your success—tune in and take control of your author journey! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Every author hits a point where they wonder: Should I just give up? If your book isn’t selling, your marketing efforts feel like a dead end, and hope seems lost—don’t throw in the towel just yet. In this episode, we’re digging into the real deal-breakers that can make or break a book’s success, but more importantly, we’re exploring powerful ways to turn things around. Sometimes, it’s not about giving up—it’s about making the right adjustments. From common pitfalls to creative solutions, we’ll help you assess what’s really going on with your book and what steps you can take to salvage its success. Before you walk away, tune in for fresh strategies, a new perspective, and a much-needed reality check on what’s possible for your book’s future. Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

An investment in book marketing and publicity is an investment in all the hard work you've poured into your book. But why is book marketing so expensive? And are those cheaper, one-off services really worth it? In this episode, we're breaking down the true cost of book marketing—what you’re really paying for, what actually moves the needle on book sales, and whether a big budget always equals big results. Is it a case of "you get what you pay for," or is there more to the story? If you’ve ever wondered whether to spend a little or a lot on marketing—and which options deliver real impact—this deep dive is for you! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

We spend a lot of time talking about Amazon (and that matters) but when was the last time you searched for your name or book on Google? Did your website show up? Or is your author website getting lost in the vast expanse of the internet? While Amazon visibility is crucial, Google matters just as much when it comes to connecting with readers and maintaining relationships with them beyond the purchase. This is especially critically if you plan to release more than one title. In this episode, we’ll explore how to play nice with the Google machine using straightforward SEO strategies. Forget the confusing jargon—we’re breaking down SEO into simple, actionable steps that will help you boost your online presence. Whether you’re building your brand or trying to drive traffic to your books or business, this episode will give you the tools and roadmap you need to ensure your site stands out where it counts most! Grab a pen or pencil and be prepared to take notes! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Ever publish a book, search your keywords, and—bam—nothing? If your title isn’t appearing for the search terms you’ve carefully selected, you’re not alone. In this eye-opening episode, we’re lifting the curtain on Amazon’s elusive algorithm to explain why some books get prime visibility while others remain hidden in the shadows. We’ll walk you through the key factors that influence Amazon search results, reveal common pitfalls that can bury your title, and share proven strategies to secure the spotlight your book deserves. Tune in to learn how to snag that crucial Amazon visibility—and keep it! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Is your book lost in a sea of titles on Amazon? If you feel like your title is dead in the water, you’re not alone. In this episode we’re digging into the horror of feeling rudderless on Amazon—why it happens and, most importantly, how to fix it. We chat about the telltale signs of a lost book and proven strategies that can reignite your engagement. Don’t waste anymore time hiding in the shadows—tune in and learn how to resurrect your book’s visibility! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Dreaming of seeing your book featured in libraries—and even appearing there in person to meet eager readers? This episode is for you! We’re unlocking the secrets to getting your title onto library shelves, plus sharing insider tips on securing author events right where your audience is waiting. Discover how to approach librarians, learn what makes your book appealing to them, and leverage strategies that position you as a must-invite guest. Whether you’re looking to boost your book’s visibility or create memorable, community-driven author events, this episode will help you master the library market from every angle. Tune in and start building your library presence today! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Everyone wants to guest on podcasts these days—but landing the spot is just the beginning. In this episode, we’re going beyond pitching and diving into the art of being a truly unforgettable podcast guest. Discover how to prep effectively, calm your nerves, and bring your A-game to the mic. We’ll share insider tips on what hosts and audiences really value, plus a few last-minute adjustments that can give you that extra edge. Whether you’re brand new to the podcast scene or looking to level up your guest appearances, this episode will help you shine and leave listeners hungry for more! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

In a crowded digital landscape, authors are always on the hunt for new ways to reach readers. Substack has risen as a newsletter platform that promises creative freedom and direct audience connection—but is it right for you? In this episode, we’re diving deep into Substack’s features, benefits, and challenges. We’ll explore who it’s best suited for, how it can fit into your existing marketing strategy, and what kind of commitment it requires. If you’ve been wondering whether this platform could help you grow a loyal readership—and maybe even earn some extra income—don’t miss this informative, no-fluff conversation. Tune in to find out if Substack is the next big thing for your author career! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

It’s almost time to flip the calendar and embrace a brand-new year—and with it comes the perfect opportunity to refresh, reset, and reinvigorate your author brand. In this episode, we’re sharing a step-by-step checklist to help you usher in the next twelve months with confidence. From the one thing authors almost always forget to update on their website, to easy ‘housecleaning’ tasks that ensure your books and brand are poised for success, we’ve got you covered. Tune in, get inspired, and let’s make sure you’re ready to hit the ground running when the clock strikes midnight! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Ready to supercharge your book’s visibility on Amazon? In this episode, we’re revealing some of the best-kept secrets for optimizing your Amazon retail page to drive traffic and boost sales—just in time for the holiday shopping season! From insider tips to easy-to-implement strategies, you’ll learn how to fine-tune your page, attract more readers, and stand out in the crowded marketplace. If you’re eager to take advantage of the busiest buying season of the year, this episode is a must-listen. Get ready to make your book shine and watch the traffic roll in! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

What’s the secret to writing a book readers can’t wait to pick up? In this episode, we’re uncovering the overlooked strategies that make a book not only fit its market but also compel readers to buy. From crafting the perfect book idea to aligning your work with reader expectations, we’ll deep dive into the steps most authors miss when creating and bringing their books to market. And if your book is already out, don’t worry—this episode is for you, too! We’ll share actionable tips to identify what’s not working and how to fix it to get your book back on track. Whether you’re starting your next project or trying to breathe new life into an existing title, this is a must-listen episode packed with insights to set you up for success! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

We’ve got something truly special for you in this episode and we're launching it on Small Business Saturday! We've just launched a program created by and for *you*, our amazing listeners! After four years of incredible questions, feedback, and requests, we’re thrilled to announce the launch of our brand-new mentorship program. If you’ve loved the insights and advice shared on this podcast, you’re going to adore this opportunity to dive deeper, get personalized guidance, and take your author journey to the next level. Tune in for all the details about how this program came to life, what you can expect, and how you can join. Don’t miss this quick but exciting announcement! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

We’re closing out the year with a bang in this special episode where Amy and Penny answer some of the best book marketing questions we’ve received all year! From “How many books do I need to write to be successful?” to predictions for next year’s trends, and even “What’s the most successful marketing strategy you’ve ever seen?”—we’re diving into it all. Plus, we’ll share insights on how much authors can realistically earn from their books and reveal our favorite strategies that truly work. This fun and informative episode is also available in video format, so don’t miss our candid reactions and in-depth answers. Check the YouTube link and join us for this must-listen (and must-watch), end-of-year show packed with actionable tips and insights! Send us your feedback! Check out our new mentorship program that will definitely change your life: https://amarketingexpert.com/author-mentorship/ Help promote the podcast and earn free swag: If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

In this unabashedly honest episode, we’re pulling back the curtain on the rookie mistakes that can make authors look like amateurs—and even open them up to being taken advantage of. From networking missteps to pitching for reviews or media consideration, we’re covering the blunders that cost time, money, and reputation. Everyone starts as a newbie, but you don’t have to look like one! If you’re attending events, presenting your book, or putting yourself out there, tune in to learn the essentials for making a polished, professional impression. This episode is packed with the insights and tips you need to put your best foot forward every time. Send us your feedback! Help promote the podcast and earn free swag! If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

It seems like now, more than ever, scammers and hacks are everywhere. Penny can't go a week without someone offering to "turn her book into a movie" and if you've listened for a while, you know how we feel about that! In today’s world of book publishing, scammers and inexperienced providers are everywhere, and knowing who to trust can be tough. In this eye-opening episode, we’re diving into the art of spotting legitimate vendors versus the ones who may be out to scam you or simply don’t know what they’re doing. With our trademark honesty, we’ll guide you through the red flags to watch for, key questions to ask, and how to safeguard yourself from costly mistakes. Don’t let your dream project fall into the wrong hands—tune in to equip yourself with the tools to make the right choices every step of the way! Organizations we love, who do a ton of industry vetting! Alliance of Independent Authors: https://www.allianceindependentauthors.org/watchdog/​ Selfpublishingadvice.org/ratings: ​https://selfpublishingadvice.org/best-self-publishing-services/​ Writers Beware: ​https://writerbeware.blog/​ Send us your feedback! Help promote the podcast and earn free swag! If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Like Amazon, Goodreads is cracking down on spam and bot author accounts, many of which are producing subpar AI generated content — but protecting the platform means adding a stricter vetting process before authors get to network with readers. In this urgent episode, we dive deep into these changes with insights from Amy, our resident Goodreads expert, who unpacks what’s required and how to navigate the approval process with ease. If you’re planning to establish your author presence on Goodreads, this is a must-listen! Get the latest on what’s changing, why it matters, and how you can successfully meet the new standards. Don’t let these updates slow you down—tune in and stay ahead! Send us your feedback! Help promote the podcast and earn free swag! If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session! Email us at info@amarketingexpert.com for more information. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast