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Book Marketing Tips and Author Success Podcast

Education Podcasts

Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas and easy-to-implement book marketing strategies! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books and grow your platform. Subscribe today and take that next step toward a more successful, long-term book marketing plan!

Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas and easy-to-implement book marketing strategies! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books and grow your platform. Subscribe today and take that next step toward a more successful, long-term book marketing plan!

Location:

United States

Description:

Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas and easy-to-implement book marketing strategies! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books and grow your platform. Subscribe today and take that next step toward a more successful, long-term book marketing plan!

Twitter:

@bookgal

Language:

English

Contact:

8585600121


Episodes

Minisode: The Importance of Online Media Alerts

6/24/2022
Online media alerts have seemingly taken a back seat in recent years because there's just so much distracting us online - but that's exactly why you need them! Honestly, they're a really valuable tool for building and maintaining your brand. Review our tips and recommendations before getting yourself set up to know everywhere your brand is mentioned online, and how to make the most of the exposure! June Promotion: Book covers matter, more than a lot of authors realize. So if you’re...

Duration:00:05:08

Do Not Miss This Episode About Pen Names

6/16/2022
If you are writing under a pen name, or considering one, you won't want to miss this show. Amy and Penny discuss a lot caveats and (avoidable) mistakes authors make when it comes to establishing and using pen names. Learn how to plan for success, issues and challenges to consider and avoid, and how to maximize on your pen name once you feel confident you're ready to introduce your "other" self to the world! June Promotion: Book covers matter, more than a lot of authors realize. So if...

Duration:00:24:54

Minisode: Goodreads Reminded Us that Not All Book Promotion is Equal

6/10/2022
We got to chat with a team at Goodreads and wow, we got a lot of insight into their future plans, but also, a great reminder about what really moves the needle when it comes to effective book marketing. Listen in to see what we learned! June Promotion: Book covers matter, more than a lot of authors realize. So if you’re releasing a book this year, or you’re open to breathing new life into an already existing title by creating a new cover worthy of the bestseller list -- please let us...

Duration:00:09:16

Insider Info on the Current Children’s Book Market

6/2/2022
Amy volunteered at her kids' book fair this year and came out of the experience with a lot of cool and exciting insight into what kids are looking for, so she and Penny were inspired to chat about what's working in the children's book market, and how authors can really stand out and build their kiddo super fan base! June Promotion: Book covers matter, more than a lot of authors realize. So if you’re releasing a book this year, or you’re open to breathing new life into an already existing...

Duration:00:29:57

Minisode: Why Large Print Books Matter

5/27/2022
A lot of authors when thinking about “editions” of their books think: audio! Hardcover! Translation! But so few think of large print books - which are a hugely underserved market with a dedicated clientele: librarians. May Promotion: Let's celebrate the good ones. If you've worked with a great editor, cover designer, interior designer, agent, author assistant, website designer - or someone else you credit for your success in getting your book "out there" - then we'd love to help you...

Duration:00:04:19

The Big TikTok Show

5/19/2022
We thought it was time that we did a show on Tiktok, because while I realize it’s not a new-new platform per se, as social media sites go it’s fairly young, and it’s gotten such great buzz, and especially with the #BookTok hashtag and such building so much interest for books, which we always love! May Promotion: Let's celebrate the good ones. If you've worked with a great editor, cover designer, interior designer, agent, author assistant, website designer - or someone else you credit...

Duration:00:29:36

Minisode: How to Crowdfund Your Book

5/13/2022
Are you interested in creating a Kickstarter campaign to finance your next book? Tune in to listen to our take on one crowdfunding campaign that worked because he outlined it as a business venture - not as a way to get free money! Here's the link to the author's page we discussed for your reference: https://www.kickstarter.com/projects/dragonsteel/surprise-four-secret-novels-by-brandon-sanderson?ref=msa May Promotion: Let's celebrate the good ones. If you've worked with a great editor,...

Duration:00:09:32

What Most Authors Don't Understand About Publishing

5/5/2022
We did this episode because there still seems to be a lot of confusion around the differences between self-publishing, traditional publishing, and using a publishing service. Which is understandable! But there's a lot of grey area in the industry today that really needs to be explored and understood before you can confidently make the publishing decision that's going to be right for you right now and down the road too. Keep an open mind, you might be surprised at how much your opinion...

Duration:00:19:34

Minisode: What Your Book Review Process Says About You

4/29/2022
We get it, bad reviews can be hard. But instead of focussing on the negative, it's important to understand all of the positive benefits that can come from reviews. In this episode, we talk about how to approach reviews and what you can learn from them- yes, even the bad ones! April Promotion: Book covers matter, more than a lot of authors realize. So if you’re releasing a book this year, or you’re open to breathing new life into an already existing title by creating a new cover...

Duration:00:05:47

10 Myths About Author and Book Success

4/21/2022
Separating fact from fiction, in this episode we tackle the myths, untruths and yes, even a few urban legends - all of which can tank your publishing career. Tune in as Penny and Amy share 10 myths you maybe thought were true, but actually aren't! April Promotion: Book covers matter, more than a lot of authors realize. So if you’re releasing a book this year, or you’re open to breathing new life into an already existing title by creating a new cover worthy of the bestseller list -- let...

Duration:00:30:12

Minisode: Let's Talk About Paid vs. Organic Reviews

4/15/2022
We hear a lot about paid reviews and many authors are eager to get their book into these services, but are there drawbacks to paid reviews? In this episode we take a candid look at paid vs. organic reviews - what to look for in paid reviews and what to what out for, and maybe why you need both! April Promotion: Book covers matter, more than a lot of authors realize. So if you’re releasing a book this year, or you’re open to breathing new life into an already existing title by creating a...

Duration:00:04:38

Book Covers that Actually Sell Books

4/7/2022
Is your book cover helping or hurting your success? In this podcast Amy and Penny dig deep on what it means to have a successful book cover vs. one that's hurting your author brand and book sales. We also unpack how to find a good cover designer and the questions to ask when you're interviewing someone to design (or redesign) your cover! April Promotion: Book covers matter, more than a lot of authors realize. So if you’re releasing a book this year, or you’re open to breathing new life...

Duration:00:32:17

Minisode: Why "Good Enough" and "Everyone Loves It" are Dangerous

4/1/2022
"I know enough people who will buy my book I don't have to worry about marketing it!" If you've said this you're not alone, but you're also not setting yourself up for real success. Two of the biggest pitfalls we see in author marketing are "good enough" and "everyone loves it" and it's a real problem. Having Facebook followers isn't marketing, and they're not sales. Your alumni newsletter isn't marketing, and it's not sales. See the trend here? Marketing is a lot more than simply tapping...

Duration:00:06:11

Zeroing in on Your Real Reader Market

3/24/2022
We love creativity, but sometimes there's such a thing as "too creative." When authors are looking for readers, they sometimes want to dip into other, nearby markets - and we're here to tell you there's a right way and a wrong way to do that. In this episode Penny and Amy unpack the pitfalls of not understanding who your real markets are, and why and how to stay laser focused on who your audience is! March Promotion: Rate and leave a review for the show, forward a confirmation or...

Duration:00:16:08

Minisode: Big Changes with Amazon Ads!

3/18/2022
You've probably heard by now, the Amazon ads team just opened up Amazon ads to *every* author. Previously you had to be a KDP author to get this. In this special episode, Penny and Amy discuss the benefits, and pitfalls of Amazon ads with enough juicy tips to hopefully get you started on Amazon ads today! March Promotion: Rate and leave a review for the show, forward a confirmation or screenshot of your live review to info@amarketingexpert.com and get a free email coaching session where...

Duration:00:08:31

An Easy Way to Spend More Time Writing

3/10/2022
There's so much to learn and do as an author to continue building your platform, and it's easy to get overwhelmed - whether you're releasing your first title or your 20th. So in this episode we talk about the secret to spending more time writing without your marketing and brand suffering - and it's hiring a virtual assistant (VA)! There are tons of people out there who call themselves virtual assistants, but they are not all created equal and they do not all have the same skill sets. It's...

Duration:00:24:58

Minisode: The Surprising Thing That’s Killing Your Book Sales

3/4/2022
This is another gem from the wayback machine that we felt deserved a second shot to get in front of more listeners. Send us an email and let us know if this episode resonates with you, we love getting feedback and personal stories from our listeners! March Promotion: Rate and leave a review for the show, forward a confirmation or screenshot of your live review to info@amarketingexpert.com and get a free email coaching session where you'll get to ask 5 of your most pressing book marketing...

Duration:00:04:49

Rallying Your People: Superfans and Street Teams

2/24/2022
Today we talk about Superfans and Street Teams and what they can do for your longevity as an author! There are some major differences between them, but both are important to your book marketing plan and long-term success. Get ready to take notes! February Promotion: Rate and leave a review for the show, forward a confirmation or screenshot of your live review to info@amarketingexpert.com and get a free email coaching session where you'll get to ask 5 of your most pressing book marketing...

Duration:00:28:45

Minisode: The Unexpected Details that Drive More Book Sales

2/18/2022
This is an episode from the time machine! But in all seriousness, we feel this is a really important topic to cover and felt it was worth revisiting. We'd love for you to send us an email and let us know if you plan on making any changes to your marketing approach based on the tips we provide in this episode! February Promotion: Rate and leave a review for the show, forward a confirmation or screenshot of your live review to info@amarketingexpert.com and get a free email coaching session...

Duration:00:06:09

Selling Non-Fiction Books in the Age of Free Information

2/10/2022
There’s so much free information out there, and a lot of non-fiction authors forget that Google is often their toughest competition. We've covered some important pitfalls to avoid, and provided tips for really helping your book stand out as something unique to the market. February Promotion: Rate and leave a review for the show, forward a confirmation or screenshot of your live review to info@amarketingexpert.com and get a free email coaching session where you'll get to ask 5 of your most...

Duration:00:23:38