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Book Marketing Tips and Author Success Podcast

Education Podcasts

Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas, easy-to-implement book marketing strategies, and critical publishing industry knowledge and insight! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books, grow your platform, and make strategic business decisions as an author. Subscribe today and take that next step toward a more successful, long-term book marketing plan!

Location:

United States

Description:

Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas, easy-to-implement book marketing strategies, and critical publishing industry knowledge and insight! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books, grow your platform, and make strategic business decisions as an author. Subscribe today and take that next step toward a more successful, long-term book marketing plan!

Twitter:

@bookgal

Language:

English

Contact:

8585600121


Episodes
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Book Sales: Why and How Self-Published Authors Are Taking the Lead

4/19/2024
Not everyone talks about it, but all authors want to sell books. And we know a lot of you secretly (or not so secretly) would love to make enough to be a full-time author. But is achieving significant sales still a possibility? The surprising answer lies in the realm of self-publishing, where a lot of successful authors are find their footing. Join us as we go through some suprising statistics and dissect the advantages that heavily favor self-published authors in today's dynamic market. From increased creative control to streamlined publishing processes, discover why this avenue has become a beacon of opportunity for aspiring bestselling authors. Plus we've got some solid "rags to riches" examples to remind you anything is possible if you know how to write a great book and you put in the work! Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:28:52

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Listener Request: Navigating Amazon's Book Review Minefield

4/12/2024
This is another listener request and we're talking about trigger words that could potentially result in your hard-earned reviews being pulled from your retail page. We chat about the fine line between what reviewers should say to maintain authenticity and what words they should tactfully avoid to ensure their reviews don't get flagged or worse, their accounts blacklisted. And what's your role as an author? You must lead this charge! It's your responsibility to stay on top of industry standards so your readers feel confident supporting your brand. We'll share tips on effectively communicating with your readers and potential reviewers, and fostering genuine engagement while steering clear of any violations of Amazon's terms of service. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:15:25

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The #1 Strategy to Get More Amazon Reviews

4/5/2024
Have you ever wondered why some books seem to effortlessly rack up Amazon reviews while others struggle to even get noticed? This week we're unveiling a secret strategy that savvy authors have been using to bolster their review numbers. We chat about the art of prompting reviews from your readers in a way that feels natural and seamless. It's a genius tactic that surprisingly few authors employ, but the results speak for themselves. From crafting the perfect call-to-action to timing it just right, we'll guide you through the basics of this simple and FREE strategy. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:13:20

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Navigating the Literary Agent Landscape

3/29/2024
This week we're talking about literary agents. Who they are, what they do, and whether you really need one. We'll explore the ins and outs of literary representation, breaking down the roles and responsibilities of literary agents, and shedding light on the services they provide for authors. We'll also discuss the darker side of the industry, including common scams to avoid and red flags to watch out for when seeking representation. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:28:21

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Amazon's Virtual Voice: Redefining Audiobooks with AI

3/22/2024
Join us in this week's episode as we chat about the latest innovation from Amazon: the Virtual Voice. Imagine a world where authors can transform their written words into audiobooks using artificial intelligence. FOR FREE. It's a game-changer for indie authors, but what does it mean for the future of storytelling and the traditional audiobook industry? Is this advancement a boon for indie authors seeking accessibility and affordability in audiobook production, or does it signal a threat to the livelihood of professional narrators? Maybe it's a little of both. Join us as we weigh the pros and cons, and offer insights into the evolving landscape of audiobook production and consumption. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:18:56

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Navigating the Climb: Pitfalls for Authors Eyeing the Summit

3/15/2024
In this episode, we take a peek behind the curtain and dive into the sometimes harsh realities of the publishing world, shedding light on the obstacles that can slow an author's rise to the top – and sharing insights on how to avoid them. While we love authors who dream big, keeping expectations in check is essential. Don’t be fooled, this isn’t a bummer episode but rather a discussion of actionable things authors can do to avoid wasting precious time and resources on futile pursuits. From the allure of quick-fix marketing campaigns to the importance of reader reviews and social proof, we dissect the common traps authors fall into when seeking book success and we offer ideas for the right steps to take. Ultimately, this episode serves as a reality check for aspiring authors, emphasizing the importance of patience, perseverance, and strategic thinking in navigating the treacherous path to literary success. So, if you're an author with big dreams of hitting the big leagues, tune in to learn how to avoid the pitfalls and keep climbing toward your goals. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:37:36

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Navigating the Media Landscape and How to Get Your Book the Attention it Deserves

3/8/2024
In this episode, Penny and Amy decode the intricate world of big media outlets and help you understand what they're looking for and whether or not you’re right for a big media outlet. We kick off by addressing a common misconception – that success in media equals instant fame or a bestselling book. We’ll discuss the importance of finding your niche and leveraging various platforms to reach your target audience effectively. But who exactly is your target market? We’ll unpack that, too! We explore the nuances of identifying and reaching the right audience for your content. Join us as we unravel the mysteries of big media and equip you with the tools to navigate this dynamic landscape with confidence. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:34:47

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Memoir vs. Self-Help: Choosing the Right Genre for Your Book

3/1/2024
Join us for a thought-provoking discussion on a common dilemma many memoir authors face: determining whether their book can be classified as self-help. While storytelling and imparting wisdom often go hand in hand, understanding the nuances between these genres is essential for maximizing the impact and success of your book. Too often, authors find themselves straddling the line between memoir and self-help, leading to confusion for both themselves and their readers. We dissect the key differences between these genres, offering insider insights into what sets them apart and how to leverage those distinctions to your advantage. From potential pitfalls in mislabeling your book to the financial and time costs associated with genre confusion, we explore the real-world implications of getting it right. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:20:07

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Navigating the Unexpected: What Authors Need to Prepare For

2/23/2024
Join us for a candid discussion as we shine a light on the often-overlooked aspects of the author journey. In this episode, we tackle the things that many authors aren't adequately prepared for but are crucial to their success. From the seemingly mundane task of reading contracts to the sobering realization that publishing is indeed a business, we explore the facets of authorship that can catch even the most seasoned writers off guard. We understand that delving into legal jargon may not be the highlight of your day, but we break down why it's essential and how it can protect your interests in the long run. Tune in to learn how to prepare for the realities of the publishing world and emerge stronger on the other side. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:39:56

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The Power of Author Education: Why it can Save you Money and Help You Succeed

2/16/2024
In this episode, we delve into a crucial but often overlooked aspect of being an author: education in publishing. And we get it, it’s another thing to learn. But it’s crucial to your success and we’ll unpack why. But don't worry, you don't need a PhD in publishing to thrive. Join us as we explore why understanding the ins and outs of the industry can not only save you money but also significantly impact your success as a writer. From the ever-evolving landscape of Amazon to emerging trends shaping the publishing world, we break down the importance of staying informed. We offer practical tips and strategies for self-education, making it easier than ever to navigate this complex ecosystem. Whether you're a seasoned author or just starting out, this episode will equip you with the knowledge and tools you need to stay ahead of the curve and maximize your potential in the competitive world of publishing. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:26:11

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Screenplay Scams Exposed: Important Warning for Authors

2/9/2024
Whether you're a seasoned author navigating the industry or an aspiring writer with dreams of seeing your work on the screen, this episode is a must-listen. Join us in uncovering the hidden dangers, understanding the deceptive tactics, and learning how to safeguard your literary creations from potential exploitation. Don't let the allure of TV and movie deals become a pitfall – empower yourself with the knowledge to navigate these waters wisely. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:23:21

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Amazon Update: International Readers Getting Cut Out of the Equation

2/2/2024
We're delving into the recent changes that Amazon has implemented for international book buyers. The notable shift is the disallowance of gifting copies of books internationally, a move that carries significant implications for authors. Why the continued tightening of the reins? We have our theories, so tune in! Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:24:33

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Decoding the Jargon: Publicity, Marketing, Advertising, and Branding

1/26/2024
We're chatting about the often misunderstood differences between publicity, marketing, advertising, and branding. Why? Because knowing the differences can save you a lot of time and money in terms of what kind of support you need to achieve your goals. If you're looking to hire a team, or you're trying to develop a self-promotion plan, this episode is essential. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:17:41

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Cracking the Code: Here's Why Your Amazon Ads Stopped Working

1/19/2024
Have your Amazon Ads suddenly stopped working? Join us as we unravel the mysteries behind why your carefully crafted ads may have taken a nose dive. We break down the complexities of Amazon advertising, and how oftentimes the elements that need some TLC aren't on the ad dashboard at all! Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:19:55

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Crafting the Perfect Book Title and Subtitle Combo

1/12/2024
Beyond the cover, your book's title is its first impression. Dive into the discussion on why the right title, paired with a captivating subtitle, can be the key to converting more shoppers to buyers. - Discover what that make a book title memorable, intriguing, and reflective of its essence. - Explore the subtle art of crafting subtitles that add depth, intrigue, and additional layers to your book's narrative. - Learn how to tap into your creativity to generate title and subtitle ideas that resonate with your target audience. Whether you're releasing your debut title or you're a veteran author looking for stronger sales numbers, this episode will guide you through the creative process of creating titles and subtitles that create a strong first impression. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:27:06

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How and Why Readers Buy Books: Understanding the Reader Journey

1/5/2024
Your book is priced well and the cover is great – so why isn’t it flying off the shelves? In this eye-opening episode, we demystify the confusion surrounding book sales. We’ll dig into the reader journey and explore why books, despite their relatively modest price tag, aren't impulse buys. Discover why books aren't just commodities but investments of time, a priceless currency in our fast-paced lives. Plus we provide some tips on how to hone in on your audience and position your book for maximum impact. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:23:34

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It's a Big Announcement!

12/30/2023
Drumroll, please! Tune in for a big announcement about Penny's latest book that just hit Amazon! This book is bigger and better than any previous Amazon title and you definitely want to tune in to find out why. We're also going to be running a lot of special promos so keep an eye out on all Penny's social media channels to win special swag and great bonuses! Penny on Instagram Penny on Facebook Penny on X Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:07:15

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Most Downloaded Episode: Why "Good Enough" and "Everyone Loves It" are Dangerous

12/29/2023
This is our second most downloaded episode of all time! Why do we think it's popular? Well, as an author you want people to love your work, we get it. You also put a lot of blood, sweat and tears into getting your book made and it's normal to have moments of, "it's good enough" because you just want to move on to the next thing. But good enough and assuming you've created the field of dreams can be a dangerous mindset to get into. Two of the biggest pitfalls we see in author marketing are "good enough" and "everyone loves it" and it's a real problem. Having Facebook followers isn't marketing, and they're not sales. Your alumni newsletter isn't marketing, and it's not sales. See the trend here? Marketing is a lot more than simply tapping into low hanging fruit. And nothing is good enough if you haven't done everything. If you haven't used a good editor, it's not good enough. If you haven't hired a good book cover designer, it's not good enough. See the other trend here? Listen to our discussion about this to figure out the best ways to avoid these pitfalls and why our honesty is really going to set you and your book up for the best chances at success! Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:06:11

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Most Downloaded Episode: How We Really Feel About Advertising

12/22/2023
This is our most downloaded episode of all time! Why? Well, because display advertising has been a part of marketing and promotion forever. It's also tempting to be able to run display ads to take some of the pressure off of coordinating other kinds of marketing that require a lot more hands on work. But does display advertising stack up in terms of getting the best return for your investment? Check out our thoughts! Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:12:10

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The Secrets to Pricing Your Book for Success

12/15/2023
Welcome to another insightful episode of our podcast where we will deep dive into all things book pricing, a vital yet often overlooked facet of your book marketing journey. Pricing is your silent powerhouse. Is a discounted price a boon or a bane? How do you know if you've hit the pricing bullseye for your market? Learn from the missteps of others as we dissect the most common pricing blunders and sidestep the pitfalls and avoidable mistakes that can hinder your success. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Duration:00:30:33