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Breaking Brews Podcast

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The Breaking Brews Podcast is focused on the business side of beer and emphasizes what's driving today's thriving craft beer industry. Whether you work in the beer industry, aspire to, or just love beer and want to know more about it, this podcast is for you - covering everything from sales, marketing, branding, production, culture, and much, much more. The Breaking Brews Podcast delivers real-life scenarios and experiences from industry professionals that will help your beer knowledge evolve.

The Breaking Brews Podcast is focused on the business side of beer and emphasizes what's driving today's thriving craft beer industry. Whether you work in the beer industry, aspire to, or just love beer and want to know more about it, this podcast is for you - covering everything from sales, marketing, branding, production, culture, and much, much more. The Breaking Brews Podcast delivers real-life scenarios and experiences from industry professionals that will help your beer knowledge evolve.
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Location:

United States

Description:

The Breaking Brews Podcast is focused on the business side of beer and emphasizes what's driving today's thriving craft beer industry. Whether you work in the beer industry, aspire to, or just love beer and want to know more about it, this podcast is for you - covering everything from sales, marketing, branding, production, culture, and much, much more. The Breaking Brews Podcast delivers real-life scenarios and experiences from industry professionals that will help your beer knowledge evolve.

Language:

English


Episodes

The Joy of Podcasting

5/15/2019
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SESSION SUMMARY: Podcasts have become one of the most popular and consumed methods of media in today's on-the-go world. Many folks have replaced radio shows and music with podcasts covering a plethora of subjects while listening in the car, at the gym, or sitting at their desks at home and/or work. It's a tremendous way to learn, grow, and be entertained. No matter what subject matter you're most passionate about, chances are excellent you'll find a podcast dedicated to it if you search hard...

Duration:01:29:30

Email Newsletter Strategies, Facebook Events, & Beer Marketing

5/8/2019
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SESSION SUMMARY: As has become the routine on the Breaking Brews Podcast, we aim to deliver content that can help in all aspects of beer marketing. From social media to email marketing to event management to everything in between, the goal of each session is to provide some tips, strategies, and knowledge you can implement into your own practices - no matter where you're listening to this podcast from. In today's session, host Jason Cercone is joined by Bailey Allegretti, Marketing Manager...

Duration:01:25:39

The Making of the Sheetz vs. Wawa Documentary

5/1/2019
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SESSION SUMMARY: Depending on where you live or where you've traveled in the great Commonwealth of Pennsylvania, you've undoubtedly stumbled upon two stores that have completely changed the way we look at gas stations: Sheetz or Wawa. On the eastern side of the state, Wawa has a strong presence. On the west side...it's Sheetz. And loyalists to one brand or the other have incredibly loyal allegiances to their store of choice. INCREDIBLY. LOYAL. With Philadelphia on the east side and...

Duration:00:44:51

The Making of the Poured In Pennsylvania Documentary

4/29/2019
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SESSION SUMMARY: As of the release of the 13th session of the podcast, Pennsylvania produces more beer annually than any other state in the country and is home to 350+ breweries and counting. It's a state that's seen tremendous growth and evolution regarding the liquid we love, with innovation being at an all-time high and breweries from across the country looking to break into successful PA markets by making their wares available to thirsty citizens throughout the Commonwealth. In this...

Duration:00:49:15

How Is Climate Change Impacting Beer and Brewing?

4/24/2019
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SESSION SUMMARY: You've probably noticed that seasons in your corner of the world have become more and more unpredictable with each passing year. For example, winters in Pittsburgh, while not exactly what one would call "pleasant," have arguably been much milder recently than in years past. There is change happening in global climate, the likes of which could have a serious impact on, among many things, the liquid we all love known as beer. In Session 12 of the Breaking Brews Podcast, Jason...

Duration:00:44:30

Starting a Brewery In a Small Community

4/17/2019
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SESSION SUMMARY: In Session 11 of the Breaking Brews Podcast, Jason Cercone is joined by Jaye Beattie, Co-Founder and Vice President of Four Mile Brewing in Olean, New York. Four Mile opened its doors in 2015 and is the first brewery to produce beer in Olean since the end of Prohibition. Jaye shares his expertise on opening a brewery in a smaller community where craft beer was not a large commodity and how their business helped add to the revitalization efforts of Olean from day...

Duration:00:35:15

SEO & Social Media Best Practices For Beer Brands

4/10/2019
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SESSION SUMMARY: Megan Pritts of Noble Stein Brewing Company joins Jason Cercone on Session 10 of the show to discuss search engine optimization, or SEO if you're into the whole brevity thing, as well as various aspects of social media practices that Megan uses to manage marketing for Indiana, PA's Noble Stein Brewing Company. Megan is a marketer by trade and brings a wealth of knowledge and experience to the podcast. The show kicks off with Megan talking about how she entered the marketing...

Duration:00:54:37

Beer & Food Pairing 101

4/3/2019
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SESSION SUMMARY: In this session of the Breaking Brews Podcast, Jason Cercone welcomes back Master Cicerone Brian Reed for a wide open discussion on beer and food pairings. Brian specializes in this area through the Cicerone Certification Program and helps bars, restaurants, and retail locations expertly pair the right beers with food offerings on their menus. We kick things off talking about various aspects of food and beer pairing and Brian tells the story of how he discovered how well...

Duration:00:50:49

Creating the Ultimate Taproom Experience

3/27/2019
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SESSION SUMMARY: Session 8 of the Breaking Brews Podcast delves into creating a tremendous taproom experience for customers. With so many tremendous venues to visit these days, attention for a consumer's entertainment buck is being fought over every day. And the venues that create a memorable visit will be the ones who earn a customer's business time and time again. While 100% undying loyalty to just one brand may be a thing of the past, a consumer will always come back AND tell others to...

Duration:00:44:03

Building Your Brand From the Ground Up

3/20/2019
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SESSION SUMMARY: In Session 7 of the Breaking Brews Podcast, Jason Cercone goes one on one with Nick Bogacz, the Founder of Caliente Pizza & Draft House, in Pittsburgh. Nick, his wife Angie, and their entire crew have grown the Caliente brand from one successful location to five in less than seven years. Today, we are going to tap into some of the elements that have helped make Caliente a recognizable brand in Pittsburgh and beyond. We kick off the show talking about Nick's background and...

Duration:00:46:31

What to Know Before Rebranding Your Business

3/13/2019
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SESSION SUMMARY: In Session 6 of the Breaking Brews Podcast, host Jason Cercone is joined by Dennis Hock, Founder of Strange Roots Experimental Ales, and Bert Mooney, Director of Operations at Strange Roots, to discuss the ins and outs of rebranding. In 2017 and stemming into 2018, the Strange Roots brand underwent a complete company rebrand from their original name, Draai Laag Brewing. In this Session, Dennis and Bert share some what it took to execute the rebrand effectively. Before...

Duration:00:45:55

Social Media Tips & Strategies For Any Beer Brand

3/8/2019
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SESSION SUMMARY: In Session 5 of the Breaking Brews Podcast, Jason Cercone covers some basic social media tips and strategies that all beer brands of any size can implement immediately. The three networks covered in this session are Facebook, Instagram, and Twitter. There's not a lot of technical detail shared about these platforms (that will be covered in future episodes of the show with emphasis on one network per show), but some basic principles are discussed and can be utilized if you're...

Duration:00:44:11

How Cans Increase Brand Visibility & Generate Revenue

3/7/2019
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SESSION SUMMARY: In Session 4 of the Breaking Brews Podcast, Jason Cercone is joined by Ian Staab, Co-Owner and Brewer at Yellow Bridge Brewing Company in Delmont, PA, to discuss one of the biggest phenomenons in the craft beer industry today: cans. Without question, cans have helped put many breweries on the map with sleek label art, increased accessibility, ability to be transported, and, of course, because of the great liquid inside. There are numerous advantages to cans and many...

Duration:00:35:27

Ins & Outs of Brewery Production Management

3/6/2019
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SESSION SUMMARY: Session 3 of the Breaking Brews Podcast takes a look at brewery production management! Host Jason Cercone is joined by Lauren Baker, Production Manager at North Country Brewing Company in Slippery Rock, PA, to discuss the many roles she plays to keep her brewery running efficiently. The great thing about this interview is that it's not limited to production management. Lauren and Jason discuss a wide variety of topics in the beer industry throughout the show. We start off...

Duration:01:02:44

A Comprehensive Look at the Cicerone Certification Program

3/5/2019
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SESSION SUMMARY: Session 2 of the Breaking Brews Podcast is all about the Cicerone! Host Jason Cercone is joined by Brian Reed, one of only 18 Master Cicerones in the world, to discuss many aspects of the program, including Brian's plight to obtain his Master level certification, how the Cicerone program is helping men and women understand beer on a higher level, and how they can pass along that knowledge to consumers at bars, restaurants, and taprooms. FROM THE CICERONE WEBSITE: The...

Duration:00:58:07

Do's & Dont's to Know When Opening a Brewery

3/4/2019
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SESSION SUMMARY: It's the world premiere of the Breaking Brews Podcast! This show is focused on the business side of the craft beer industry. Each session will bring you scenarios, experiences, and banter from industry professionals that will help you improve upon your day-to-day practices. Or, if you're a beer enthusiast, you'll gain a better understanding of the subject at hand to build upon your appreciation for the thriving landscape of beer. To kick things off, host Jason Cercone sat...

Duration:00:43:02

Introducing the Breaking Brews Podcast

2/27/2019
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SESSION SUMMARY: The Breaking Brews Podcast makes its debut (ish) with a special sneak preview of the first five sessions, all of which will go live the week of March 4th. In this introductory episode, you will get a feel for what the show is all about: a strong focus on the business side of beer with stories, experiences, and real-world scenarios discussed by industry professionals. Beer industry professionals and beer enthusiasts alike will be able to walk away from each session having...

Duration:00:43:28