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Campus On The Common

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Broadcasting from Emerson College’s School of Communication in Boston, Massachusetts, "Campus on the Common," provides an expert view into the field of media and communication through the lens of academic experts and industry professionals from Emerson and beyond. The podcast explores areas such as multimedia storytelling, media ethics, and how new technologies are affecting the communication industry. A national leader for cutting-edge research and education, Emerson's School of Communication houses hands-on programs in journalism, marketing, communication disorders, public relations, and sports communication, among others, preparing students to thrive in the classroom and in their careers.

Broadcasting from Emerson College’s School of Communication in Boston, Massachusetts, "Campus on the Common," provides an expert view into the field of media and communication through the lens of academic experts and industry professionals from Emerson and beyond. The podcast explores areas such as multimedia storytelling, media ethics, and how new technologies are affecting the communication industry. A national leader for cutting-edge research and education, Emerson's School of Communication houses hands-on programs in journalism, marketing, communication disorders, public relations, and sports communication, among others, preparing students to thrive in the classroom and in their careers.
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Location:

United States

Description:

Broadcasting from Emerson College’s School of Communication in Boston, Massachusetts, "Campus on the Common," provides an expert view into the field of media and communication through the lens of academic experts and industry professionals from Emerson and beyond. The podcast explores areas such as multimedia storytelling, media ethics, and how new technologies are affecting the communication industry. A national leader for cutting-edge research and education, Emerson's School of Communication houses hands-on programs in journalism, marketing, communication disorders, public relations, and sports communication, among others, preparing students to thrive in the classroom and in their careers.

Language:

English


Episodes

Marketing Automation | Randy Harrison

9/12/2019
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How do marketers use technology to send the right message to the right person at the right time in a personalized yet massive scale? Why is it that when we click on some web content, we generally start receiving more related content through different mediums and channels? In this episode of Campus on the Common, we’ll talk with Emerson College Adjunct Professor Randy Harrison about Marketing Automation, what it is, what it does and why it’s important for next-generation marketers.

Duration:00:28:53

Consumer Behavior | Dr. Naa Amponsah DoDoo

9/5/2019
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Consumer behavior research examines all aspects of purchasing behavior – from pre-purchase activities through to post-purchase consumption, evaluation and purchase decision activities. In this episode of Campus on the Common, we'll speak with Dr. Naa Amponsah Dodoo, about Consumer Behaviour Research and its implications for marketers and advertisers and product managers.

Duration:00:23:13

Education, Immigration & The Boston City Council - A Conversation With Alejandra St. Guillen

8/21/2019
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Alejandra St Guillen has led a life in service both inside and outside of government. She has served as a public school teacher, an activist, and ran the Mayor of Boston’s Office of Immigrant Advancement. She is now trying to serve in a new way and is a candidate for one of Boston’s City Councilors at Large positions.

Duration:00:36:38

What is Public Relations? | Dr. Maria Scott

8/7/2019
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When used correctly, Public relations can make or break an organization. While everyone seems to know the term public relations, not everyone understands what it means. Its evolved into much more than sending the right messages to the right people at the right time, its also about relationships, narrative, strategy, tactics and logistics. So what is Public Relations? How is it different than marketing or advertising and what are the key attributes that will make a public relations expert...

Duration:00:29:31

Water Rights | Dr Nejem Raheem

7/25/2019
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Water, we all need it but do we have a right to it? Dr. Nejem Raheem, discusses the role of communications in contending with the complexity of water rights. Dr. Raheem brings over 15 years of experience as an environmental economist to Emerson College. His expertise is in economic analysis of natural resource and environmental issues, focusing on ecosystem services and traditional or indigenous economies.

Duration:00:33:11

Your Brain on Politics | Dr. Ruth Grossman

7/11/2019
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How does the brain of a liberal vs a brain of a conservative react to the same message? In this episode, we'll talk with Dr. Ruth Grossman about your brain on politics.

Duration:00:25:57

Streaming Media | Bob Lyons

6/27/2019
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Bob Lyons, a 20-year veteran of the media industry and affiliated faculty member at Emerson College discusses the growing prevalence of streaming media and the different impacts they're having on consumers and content creators alike.

Duration:00:36:55

Trauma and Communication: Police Brutality in the Black Community | Deion Hawkins

6/6/2019
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Deion Hawkins, Assistant Professor and Director of Forensics at Emerson College discusses his work concerning trauma and communication surrounding police brutality in the Black community.

Duration:00:35:09

Media Convergence | Cheryl Owsley-Jackson

5/23/2019
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Former CNN correspondent and Journalist-in-Residence at Emerson College, Cheryl Owsley-Jackson discusses how the convergence of broadcast, print, and social media is impacting journalists, and how they balance their humanity with objectivity.

Duration:00:30:16

Health Communication and Caregiving: Alzheimer's and Dementia | Dr. Scott Ratzan

5/16/2019
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Dr. Scott Ratzan, Emerson alumnus and affiliated faculty member, medical doctor, and Senior Fellow at Harvard University's Mossavar-Rahmani Center for Business & Government discusses how effective communication can better prepare people to face the challenges of caregiving for family members with Alzheimer's and Dementia.

Duration:00:26:39

Reclaiming Conversation Pt. 3 | Mark Leccese

5/9/2019
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Veteran reporter and professor of Journalism, Mark Leccese closes off our Reclaiming Conversation series by delving into the role of technology in the public sphere and how that is affecting communication and the field of journalism in an increasingly mediated world.

Duration:00:15:29

Transgender Voice Training | Jocelyne Leger & Barbara Worth

5/2/2019
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Clinical Instructors Jocelyne Leger and Barbara Worth from Emerson College's Robbins Speech, Language and Hearing Center discuss how they're using cutting-edge speech pathology services to help transgender people use the voice that best matches their identity.

Duration:00:23:04

Fake News and the Post-Truth Era | Paul Niwa & Gino Canella

4/25/2019
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Fake news is not a term many people used three years ago, but now it is seen as one of the greatest threats to democracy and free debate. The rise of fake news is raising tensions between nations and has some calling for greater regulation of social media. Journalism professors Paul Niwa and Gino Canella unpack this major issue and discuss its implications in journalism and beyond.

Duration:00:36:55

Building Bridges - Not Walls | Gregory Payne & Mark Brodie

4/18/2019
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Department of Communication Studies Chair and Director of the Rediscover Rosarito Program, Gregory Payne and Communication Studies professor, Mark Brodie discuss immigration and border issues and the Rediscover Rosarito program's grassroots efforts to bridge cultural and political divides between the US and Mexico through public diplomacy.

Duration:00:20:54

Entrepreneurship & Startups in Boston & Beyond | Lu Ann Reeb

4/11/2019
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Assistant Dean and Executive-in-Residence at the School of Communication at Emerson College, Lu Ann Reeb dives into the world of entrepreneurship and startups in Boston and beyond. A three-time entrepreneur herself, Reeb now heads up Emerson's E3 entrepreneurship program.

Duration:00:20:24

Reclaiming Conversation Pt. 2 | Brenna McCormick

4/4/2019
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Technology has been instrumental in connecting people around the world, but is it having a negative impact on interpersonal communication and empathy? Business of Creative Enterprises professor, Brenna McCormick explores the topic of "Reclaiming Conversation" as it pertains to the working environment.

Duration:00:15:59

The Rise of ESports | Kevin Mitchell

3/28/2019
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Director of Business Development and Strategic Intelligence for National Amusements and Executive-in-Residence for ESports at Emerson College, Kevin Mitchell discusses the meteoric rise of ESports around the world. From Fortnite and Overwatch to League of Legends and CS:GO, the burgeoning billion-dollar industry has earned the attention of spectators, players, advertisers, and even traditional sports franchises.

Duration:00:32:56

Big Data | Mike McGuirk

3/21/2019
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Marketing Communication Executive-in-Residence, Mike McGuirk demystifies "Big Data" and explores how companies are leveraging analytics to better identify and act on customer insights.

Duration:00:36:36

The Growth Of Sports Communication | Michael Park

12/27/2018
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Boston is a sports town, and Emerson College students can take advantage of the success of Boston's sports teams through the School of Communication's sports comm major and minor programs. To learn more about Boston's most recent sports success, and how Emerson programs are preparing the next generation of sports broadcasters and leaders, Campus On The Common spoke with Department of Communication Studies Assistant Professor Michael Park.

Duration:00:19:33

Reclaiming Conversation | SOC Dean Raul Reis

12/4/2018
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For our inaugural episode, we begin a three part series on Reclaiming Conversation, a text chosen for first-year School of Communication students to better help them transition from high school to Emerson College. Joining host Chance Dorland is School of Communication Dean Raul Reis.

Duration:00:26:35