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Insights, best practices, and personal experiences from leaders and experts in the digital analytics industry. Thank you to our 2019 WiA Sponsors who make our continued Thought Leader Conversation series a reality: Blast Analytics & Marketing and Tealium.

Insights, best practices, and personal experiences from leaders and experts in the digital analytics industry. Thank you to our 2019 WiA Sponsors who make our continued Thought Leader Conversation series a reality: Blast Analytics & Marketing and Tealium.
More Information

Location:

United States

Description:

Insights, best practices, and personal experiences from leaders and experts in the digital analytics industry. Thank you to our 2019 WiA Sponsors who make our continued Thought Leader Conversation series a reality: Blast Analytics & Marketing and Tealium.

Twitter:

@DAAorg

Language:

English

Contact:

+1 781.876.8933


Episodes

Thought Leader Conversation with Jeff Jonas

5/20/2019
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Joe Jonas designs next generation technology that helps organizations better leverage their enterprise-wide information assets. With an interest in real-time “sensemaking,” these systems fundamentally improve enterprise intelligence, making organizations smarter, more efficient, and highly competitive. Jonas’ work has received wide media attention from the Wall Street Journal, The Washington Post, Fortune Magazine, MSNBC and National Public Radio. Also a highly sought after speaker, Jonas...

Duration:00:59:31

Thought Leader Conversation with Joe Megibow

4/23/2019
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Joe Megibow is a seasoned executive in retail and digital businesses, with a proven track record of leading companies through significant e-commerce growth. Having recently been appointed CEO of Purple Innovation in October 2018, Joe also held senior roles at American Eagle Outfitters and Expedia.com with responsibilities including global P&L responsibility, ownership of omni-channel customer-facing technology, CRM/loyalty, and online marketing, as well as ownership of analytics.

Duration:00:57:53

Thought Leader Conversation with Eric Feinberg

4/23/2019
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Creative and analytical leader with a time-tested record of helming teams, brands, campaigns, and results in very high-volume, fast-paced environments. Innovative, persuasive and highly-rated public speaker communicating ideas and ideals honed as top performing salesperson and product manager. Strong communicator and problem solver able to connect meaningfully with customers and colleagues across geographies.

Duration:00:58:55

Thought Leader Conversation with Justin Cutroni

4/23/2019
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Respected leader in the web analytics industry helping organizations integrate data into decision making processes. Commonly interacts with senior level management to drive the strategic use of web data. Collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. Justin was nominated as the Innovator of the year in 2011 by the Digital Analytics Association and Most Influential Industry Contributor in 2012...

Duration:00:57:00

Thought Leader Conversation with Avinash Kaushik

4/23/2019
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Avinash Kaushik is the author of two bestselling books: Web Analytics 2.0, Web Analytics: An Hour A Day (100% of the proceeds from both books are donated to The Smile Train, Doctors Without Borders and Ekal Vidyalaya). Kaushik is The Digital Marketing Evangelist for Google and the Co-Founder and Chief Education Officer for Market Motive. Kaushik is on the Board of Advisors for USC Annenberg School for Communication and Journalism’s Media Impact Project), University of California Irvine’s Web...

Duration:00:50:30

Gender Equality is Everyone’s Responsibility with Sue Duris

4/23/2019
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Sue Duris discusses with DAA Co-Founder Jim Sterne what has caused gender inequality along with the current state of gender equality, why gender equality is important and what we can all do to move the needle to achieve balance.

Duration:00:43:17

Thought Leader Conversation with Pelin Wood Thorogood

4/23/2019
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Pelin Thorogood's career has been marked by the melding of innovation, strategy and leadership in marketing and analytics, serving as CMO of WebSideStory (acquired by Omniture/Adobe), expanding an enterprise software business into web-based applications, and launching one of the first B2B mobile applications. Her successes in these areas and eventual role as CEO demonstrate the shifting focus on digital analytics and innovation to business success. Thorogood holds a B.S. in Operations...

Duration:00:55:35

GDPR Though Leader Conversation with Julie Mayer

3/22/2019
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Join Julie Mayer and Dave Gatdula for a Thought Leader Conversation about GDPR. The regulation goes into affect in less than 6 months. Are you ready? Bring your questions for this opportunity to talk with Julie Mayer, Senior Marketing Privacy Manager at Microsoft.

Duration:00:58:31

Thought Leader Conversation with Gary Angel

3/22/2019
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Gary Angel has helped create a number of core methodologies for web and digital analytics including Functionalism, Two-Tiered Segmentation, and Site Topology analysis. Gary's background is in CRM, survey analysis, database marketing and large-scale data mining and business-intelligence that helps drive the practice to the leading-edge of online measurement. Gary Angel was named the DAA's 2012 Most Influential Industry Contributor of the Year.

Duration:00:53:44

Thought Leader Conversation with John Lovett

3/17/2019
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John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Prior to joining Web Analytics Demystifed, John was a Senior Analyst at Forrester Research where he led the Analytics and Optimization practice. John is a past president of the Digital Analytics Association and author of Social Media Metrics Secrets (Wiley, 2011).

Duration:00:24:33

Career Stories: Decisions Loved & Lessons Learned

3/17/2019
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Hartsoe shares her experiences in an open, no-holds barred discussion on common decisions many women wrestle with through their career. Hartsoe shared personal stories from years as a founder of a venture-backed start-up in Silicon Valley, as an employee working for the man, and now as the CEO of a boutique analytics firm. You will hear truthful bittersweet stories about keeping a seat at the table, dealing with jerks, learning to lead, whether nice girls can have the corner office, mommy...

Duration:00:45:01

Owning Your Career: Tips on Creating the Career YOU Want

3/17/2019
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This conversation brought to you by the Women in Analytics community will provide tips on how to have more impact in your career through incorporating feedback, being self-aware and rebounding from surprises in the office.

Duration:00:50:08

Thought Leader Conversation with Adam Greco

3/17/2019
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Adam Greco is widely known for his ability to help companies maximize their use of web analytics technologies by conducting business requirements definition, mapping technology to requirements and designing the ideal solution to achieve business goals. In 2012, he published The Adobe SiteCatalyst Handbook, the first ever book on Adobe SiteCatalyst through Adobe press. Greco's background includes expertise in the fields of online marketing, web design and CRM integration with web analytics.

Duration:00:59:23

ABCs of Establishing Credibility

3/5/2019
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June Li share's the ABCs of Establishing Credibility with the conversation facilitated by Kelly Kubrick of Online Authority. A frequent frustration voiced by analysts and consultants is that their recommendations are ignored. Action is not taken. Although communication is part of the equation, even if you are crystal clear, if you do not have credibility, nothing will happen. During this podcast, you will: 1. See why credibility is more than credentials and experience. 2. Understand how...

Duration:00:44:31