Experience University Podcast

Tune in to this week’s episode of the Experience University podcast as we delve into the transformative power of events in rural economic development. Join host Dr. Kristin Malek as she explores the realm of ag (agriculture) tourism, cultural events, and the strategic nuances of tourism marketing with the insightful director of Visit Knox County, Stacy Miller. Discover how these events not only attract visitors but also foster community pride and economic growth. Don't miss out on this enlightening conversation! Ag Tourism (1:56) Rural Tourism (3:47) Rural Events (5:34) Cultural Events (10:40) Lodging for Rural Events (11:12) Tourism Attraction Pairings (13:03) Promoting Pride and Community (15:38) Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Youtube: https://www.youtube.com/@experienceuniversity/podcasts Facebook: Experience University Facebook: Design, Market, and Sell-Out Your Events Instagram: @kristin.malek https://www.linkedin.com/in/kristinmm/

Have you ever noticed how EVERYTHING is a funnel? In this episode, Dr. Kristin Malek, our host, and student Lydia Tobin introduce the key competencies essential for a career in events and marketing. They dive into practical insights on marketing and events, sharing the interdisciplinary benefits of their experiences. Tune in to explore unique event competencies, the connections between tourism and events, and how everything truly funnels down to something. Events and Marketing Education (4:53) Funnels (9:14) Psychology and Events (12:26) Crossovers between Events and Tourism (13:52) Encouraging Motivation (19:45) Continuous Learning (23:10) Connect with Lydia: https://www.linkedin.com/in/lydiatobin/ Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Youtube: https://www.youtube.com/@experienceuniversity/podcasts Facebook: Experience University Facebook: Design, Market, and Sell-Out Your Events Instagram: @kristin.malek https://www.linkedin.com/in/kristinmm/

How can understanding psychology transform your approach to event planning? In today’s episode, host Dr. Kristin Malek introduces the concept of event psychology with Event Psychology Advisor and Co-Founder of Matey Events,Victoria Matey. Together, they explore how events serve as catalysts for behavior change, emphasizing the integration of behavioral science into the event industry. Dr. K and Victoria discuss common event planning pitfalls while advocating for innovative strategies, including leveraging advice for feedback, reimagining SWAG, and employing secret attendees for authentic insights. Meeting Psychology (1:15) Why You Should Experiment (3:41) Employing Secret Attendees (11:48) Matey Events (16:08) Event Neuroscientists (19:35) Look Where Others Don’t (22:59) Connect with Victoria: Website: matey.events Event Psychology Lab (online course): eventpsychology.thinkific.com Event Psychology Club (membership and resources): eventpsychology.gumroad.com Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Youtube: https://www.youtube.com/@experienceuniversity/podcasts Facebook: Experience University Facebook: Design, Market, and Sell-Out Your Events Instagram: @kristin.malek https://www.linkedin.com/in/kristinmm/

Step into the immersive world of LARPing with Experience University, hosted by Dr. Kristin Malek! Discover how live-action role play transforms events, fosters authentic connections, and promotes storytelling and community building. In this episode, Dr. K and event planner Erika Shaefer explore the fascinating realm of LARPing and its application in event planning. Erika shares insights from her decade-long experience with LARPing and events, emphasizing how event planners can leverage LARPing to foster community connections. This episode also explores the unique skills event planners can cultivate through LARPing, including adaptability and creativity. What is LARPing? (1:20) Expectations vs. Reality in Events (5:40) Learning to Adapt (8:14) Incorporating LARP in Corporate Events (10:53) Building Communities through LARP (12:22) Connect with Erika: https://www.linkedin.com/in/schaefererika/ Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Youtube: https://www.youtube.com/@experienceuniversity/podcasts Facebook: Experience University Facebook: Design, Market, and Sell-Out Your Events Instagram: @kristin.malek https://www.linkedin.com/in/kristinmm/

Ever wondered if event keynotes are truly driving lasting change or just offering surface-level motivation? In this episode, Dr. Kristin Malek discusses her approach to speaking on AI, Gen Z, and neuroscience, emphasizing behavior change. She shares her journey from a successful AI session for rural leaders to landing more speaking gigs through LinkedIn. Despite skepticism about her AI expertise, she emphasizes mindset shifts over technical details. She challenges event professionals to prioritize keynotes fostering behavior change and diversify breakout sessions for comprehensive learning and curiosity among diverse audiences. AI Keynote Speaking (1:26) Promoting for Behavior Change in AI Keynotes (3:18) Planning Purposeful Keynotes for Events (8:51) Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Youtube: https://www.youtube.com/@experienceuniversity/podcasts Facebook: Experience University Facebook: Design, Market, and Sell-Out Your Events Instagram: @kristin.malek https://www.linkedin.com/in/kristinmm/

Join us as we explore the role of authentic connection, debunk myths surrounding networking, and navigate resistance. In today’s episode, Dr. Kristin Malek and Scott Gould examine engagement, focusing on its necessity for relationships. The discussion also touches on leveraging social platforms for community engagement and experimenting with three-way connections for event success. Defining Engagement (1:55) Engagement in Events (4:02) The Rule of 3 (6:14) Engagement in Large Events (10:45) Combating Resistance (11:40) Fostering Community (14:13) Lifelong Engagement and Measuring Success (16:40) Connect with Scott Gould: LinkedIn.com/in/ScottGould ScottGould.com The Shape of Engagement Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Youtube: https://www.youtube.com/@experienceuniversity/podcasts Facebook: Experience University Facebook: Design, Market, and Sell-Out Your Events Instagram: @kristin.malek https://www.linkedin.com/in/kristinmm/

Curious about the power of community in event planning? Tune in as Dr. K sits down with Chris Catania, a trailblazer in community development, to explore how understanding your audience and fostering shared values can revolutionize event experiences. This episode discusses the growing significance of community building in events. Chris shares his expertise on creating impactful community initiatives through understanding and valuing one's audience and the concept of shared value. Today we are discussing: Community Building through Events (2:21) Understanding Your Audience (4:10) Measuring ROI of Communities (8:33) Community First Company and Shared Value (16:14) Connect with Chris: https://www.linkedin.com/in/christophercatania/ Community First Company communityfirstcompany.com/free Text community first to 33777 Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Facebook: Experience University Facebook: Design, Market, and Sell-Out Your Events Instagram: @kristin.malek https://www.linkedin.com/in/kristinmm/

Ever wondered how neurocoding and clowning intersect? In today's episode, we welcome Marcus Weiss, former member of the Blue Man Group and current clown for O in Cirque Du Soleil’. Marcus is a versatile individual with a background in acting, improv, directing, and neuro coding. He shares insights on balancing structure and spontaneity in events, introduces the concept of neurocoding for positive behavior change, and discusses his program, the Joy Experience, aimed at fostering joy and positive transformations. Today we are discussing: Encouraging Connection in Events (3:03) Balance in Event Planning (7:21) What is nuero coding? (12:25) The Joy Experience (14:56) Fostering Connection in Everything (20:26) Connect with Marcus: https://www.themarcusweissexperience.com/ marcusweissexperience@gmail.com Instagram: Marcus Weiss Experience Facebook: Marcus Jacob Weiss LinkedIn: Marcus Weiss Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Facebook: Experience University Instagram: @kristin.malek

Dive into the world of wellness trends in events! Dr. K here, and I am pumped to be back with another episode of the Experience University Podcast! In today's episode, we discuss the realm of wellness trends within the events landscape, accompanied by the insights of Natalie Brown. Natalie, a Sound Healing Practitioner and the visionary behind the Sound Heals Academy, joins me to explore the transformative power of sound in enhancing well-being during events. Throughout our conversation, we navigate the intricacies of both challenges and opportunities that event planners may face when integrating sound healing experiences. Tune in as we unravel the positive impact sound healing can have on the event landscape. Today we are discussing: Introduction (1:20) What is Sound Healing (2:22) Wellness Trends in Events (7:20) Incorporating Sound in Events (7:57) Sound Healing and Plant Growth (13:06) Strategic Use of Sound in Events (16:40) Connect with Natalie: SoundsHealStudio.com Sound Heals Podcast Facebook & Youtube: Sounds Heal Studio Instagram: Natalie Brown, Sounds Heal Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Facebook: Experience University Instagram: @kristin.malek

Embark on a journey of innovation culture. Today's episode explores the concept of innovation culture with Claus Raasted, Director at The College of Extraordinary Experiences & Chief Learning Officer at Academics Academy. Raasted shares captivating insights into navigating stagnant systems and revealing the untapped opportunity space within seemingly rigid structures. Join us on this thought-provoking journey as we dive into the heart of embracing change and fostering innovation. Today we are discussing: College of Extraordinary Experiences (0:35) Experience Design as a Discipline (3:50) Innovation Culture (6:28) Navigating Stagnant Systems (10:09) Opportunity Space (12:50) Problem-Solving Process (16:12) Perception of Change (20:47) Academics Academy (26:22) Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Facebook: Experience University Instagram: @kristin.malek

Get ready to explore the evolving landscape of event management with Dr. K and guest Sarah Griffin. In today's episode, we dive into the dynamic world of event management and industry insights with Sarah Griffin, a Certified Exhibition Manager and seasoned professional in the field. Sarah shares her unique perspective on the evolving trends in the event industry, touching on topics such as the integration of psychology, adapting to changes post-COVID, and the blurring lines between traditional meetings and trade shows. Connect with Sarah: https://www.linkedin.com/in/sarah-griffin-cem/ Today we are discussing: Sarah’s Journey into the Event Industry (0:50) Significance of Psychology in Events (2:08) Sarah’s Role as Certified Exhibition Manager (CEM) (4:05) Decision Making in Events (6:10) Industry Changes post-COVID (9:45) Cohesive Design and Education in Trade Shows (13:06) Continuous Learning (16:40) Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Facebook: Experience University Instagram: @kristin.malek LinkedIn: https://www.linkedin.com/in/kristinmm/

Hello, hello my favorite people on the internet! Dr. K here, and I am pumped to be back with another episode of the Experience University Podcast! Today’s episode explores the concept of radical inclusion and its distinctions from diversity, equity, inclusion, and belonging. The episode discusses creating a passionate community that also encourages open discussions about differences. Dr. K underscores the importance of embracing diversity within communities, highlighting its role in fostering meaningful behavior change. Be sure to tune in next Spring for Season 8! Today we are discussing: What Does Belonging Mean? (1:21) Importance of Co-Living Situations (4:01) Science Behind Building Communities (7:55) Facilitating Behavior Change through Communities (9:39) Promoting Curiosity (11:20) Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Facebook: Experience University TikTok: @DrKDoesParenting @EventswithDrK Instagram: @kristin.malek

Ever wondered about the transformative effects of sound healing workshops? Today’s episode discusses sound healing workshops and the potential benefits sound healing has on physical and mental health. The episode highlights the untapped potential of using sound healing for mindset and behavior change through events. Be sure to watch out for our last episode next week! Today we are discussing: Why Sound Healing? (1:03) The Science Behind Sound (2:39) Sound Healing Examples and Certification (7:24) Sound Healing in Events (14:06) Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Facebook: Experience University TikTok: @DrKDoesParenting @EventswithDrK Instagram: @kristin.malek

How can you tailor your keynote speeches to resonate with your audience on a deeper level? Today’s episode is about customizing keynotes to perfectly fit your audience. The episode highlights the adaptability required for different speaking styles and emphasizes the need to understand the audience's psychographics to deliver valuable content. Overall, keynotes should be personal and empathetic and have a keen understanding of audience dynamics. Be sure to follow along for more episodes in the coming weeks! Today we are discussing: Discussion Based Keynote (1:33) Making Keynotes Personal (4:14) Changing Speaking Styles (7:00) Bringing Value to Your Keynotes (9:48) Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Facebook: Experience University TikTok: @DrKDoesParenting @EventswithDrK Instagram: @kristin.malek

How does Neurolinguistic Programming contribute to emotional breakthroughs and behavior change? The episode discusses the importance of crafting a transformative experience journey for participants and emphasizes the significance of event planners shifting their focus from tangible outcomes to the process itself. Be sure to follow along for more episodes in the coming weeks! Today we are discussing: Facilitating Behavior Change (1:48) Neurolinguistics Programming (LPN) (4:07) How LPN Applies to Behavior Change (7:38) Designing Unique Experiences (9:30) Focusing on the Process (12:30) Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Facebook: Experience University TikTok: @DrKDoesParenting @EventswithDrK Instagram: @kristin.malek

Discover the driving force behind effective learning and behavior change as we delve into the power of intrinsic motivation on the Experience University Podcast! In today's podcast, we discuss the complex interplay between various factors in shaping human behavior. Ultimately, this episode emphasizes encouraging individuals to discover and connect information themselves to promote lasting understanding and skill development. Thank you so much for listening, and be sure to follow along for more episodes in the coming weeks! Today we are discussing: Designing for Curiosity (1:37) Brain Activation (3:19) Drawing Connections from Information (4:49) The Framework for Behavior Change 7:34) The Two Layers: Curiosity and Connections (9:12) Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Facebook: Experience University TikTok: @DrKDoesParenting @EventswithDrK Instagram: @kristin.malek

Dive into the transformative power of co-habitation at events. This episode discusses how living with others, even for a short amount of time, can help foster more valuable connections and truly allow DEI to happen through these interactions. Be sure to follow along for more episodes in the coming weeks! Today we are discussing: Cohabitation Friendships (1:13) Open Minds (3:23) Learning from Others (6:27) DEI and Cohabitation (8:12) Internal and External Change (9:44) Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Facebook: Experience University TikTok: @DrKDoesParenting @EventswithDrK Instagram: @kristin.malek

Today’s episode is all about sponsorships and how to create a sponsorship package that is relevant to the needs and wants of you and your sponsors. In this episode, I discuss the basic sponsorship models and my innovative sponsorship package that satisfies all parties. Thank you so much for listening, and be sure to follow along for more episodes in the coming weeks! Today we are discussing: Where I’ve Been and What I’m Doing (0:33) Why I Haven’t Had Guests on the Podcast Recently (3:32) Models for Events that Change Mindset and Behavior (5:47) Current Sponsorship Models (7:54) Needs and Wants (10:32) Innovative Sponsorship Package (12:33) Sponsorship Models Podcast: S3E9: The Future of Sponsorships Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Facebook: Experience University TikTok: @DrKDoesParenting @EventswithDrK Instagram: @kristin.malek

Hello, hello my favorite people on the internet! Dr. K here, and I am pumped to be back with another episode of the Experience University Podcast! Today’s episode is about the neurolinguistics of public speaking. This episode discusses the important concepts of stage presence and body language when speaking. Be sure to follow along for more episodes in the coming weeks! Today we are discussing: Neurolinguistics in Speaking (1:42) Incorporating Stories (2:51) Stage Presence and Stage Placement (3:36) Anchoring and Setting the Stage (7:48) 5 Hand Styles/Satir Groups (10:45) Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Facebook: Experience University TikTok: @DrKDoesParenting @EventswithDrK Instagram: @kristin.malek

Hello, hello my favorite people on the internet! Dr. K here, and I am pumped to be back with another episode of the Experience University Podcast! Today’s episode is about behavior change in your unconscious AND conscious mind. This episode paints a picture of how your brain works like a garden, and it explains behavior change as a system. Be sure to follow along for more episodes in the coming weeks! Today we are discussing: Currently at a Neuroscience Event (1:12) Your Brain is Like a Garden (2:10) Behavior Change: Conscious and Unconscious (4:53) Brain Can’t Replace Lifelong Problems with Something Good (8:10) Behavior Change is a System (10:19) Visit the Experience University website for more information! www.experienceuniversity.org Connect with us on our socials! Facebook: Experience University TikTok: @DrKDoesParenting @EventswithDrK Instagram: @kristin.malek