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Higher Ed Live

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Higher Ed Live offers viewers direct access to the best and brightest minds in education and allows viewers to share knowledge and participate in discussions around the most important issues in the industry. Higher Ed Live provides live, weekly content about admissions, advancement, marketing, student affairs, and communications to higher education professionals. Episodes feature knowledgeable hosts conducting exclusive interviews with professionals from institutions; journalists; consultants; and other thought leaders.

Higher Ed Live offers viewers direct access to the best and brightest minds in education and allows viewers to share knowledge and participate in discussions around the most important issues in the industry. Higher Ed Live provides live, weekly content about admissions, advancement, marketing, student affairs, and communications to higher education professionals. Episodes feature knowledgeable hosts conducting exclusive interviews with professionals from institutions; journalists; consultants; and other thought leaders.
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Location:

United States

Description:

Higher Ed Live offers viewers direct access to the best and brightest minds in education and allows viewers to share knowledge and participate in discussions around the most important issues in the industry. Higher Ed Live provides live, weekly content about admissions, advancement, marketing, student affairs, and communications to higher education professionals. Episodes feature knowledgeable hosts conducting exclusive interviews with professionals from institutions; journalists; consultants; and other thought leaders.

Language:

English


Episodes

Marketing Live - Get Ready for AMA Higher Ed

10/18/2018
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The annual AMA Symposium for the Marketing of Higher Education is November 4-7 in Orlando. The conference is the premier event in higher ed marketing, with more than 1,200 attendees expected. Headlined by top minds both inside and outside the higher ed community, the event focuses on the latest best practices, trends, and technologies to help marketers make an even bigger impact. In this episode of Marketing Live, members of the conference committee will preview AMA Higher Ed and explore...

Duration:00:37:38

Higher Ed Live: Special Edition - SMSsummit Higher Ed Recap & Highlights

10/17/2018
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The SMSsummit team just wrapped up their 3rd annual Social Media Strategies Summit – Higher Education in NYC – a 3-day event jam-packed with case studies, social media insights, and great discussions among marketers. In this episode, #SMSsummit producer Breanna Jacobs will be joined by two event speakers, Jason Boucher of University of New Hampshire and Krista Berend of Texas A&M University, to talk about key learnings and highlights from the event.

Duration:00:42:48

Admissions Live - Best Practies and Successes in Maximizing Yield with your Campus Visit Program

10/15/2018
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Colleges and universities are facing a problem – the pool for prospective students is declining. This means that institutions need to be creative in thinking about their admissions processes. The smartest way to manage enrollment is to get more students to visit campus and dive into the data from these visits. Easy scheduling, automated and simple communication plans, and robust data are the items that successful colleges and universities are turning to in order to meet and exceed enrollment...

Duration:01:00:10

Higher Ed Live: Special Edition - Lessons Learned: 20 Years of PR

10/11/2018
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PR practitioners in colleges and universities face different circumstances, concerns and situations than their counterparts in other industries. Twenty years ago, a group of senior leaders in higher education PR recognized this and banded together to create a network of pros focused on college and university communicators. In this 20th anniversary webinar, two seasoned members of PRSA’s Counselors to Higher Education section will discuss the past, present and future of higher ed...

Duration:00:52:22

Higher Ed Live: Special Edition - Why You Should Market to Working Adults

10/5/2018
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If you have ever lived with an 17 or 18 year old, you have seen the stacks and stacks of direct mail pieces from colleges. Most colleges and universities are comfortable marketing to this audience. But there is another, very large, market of working adults who also enroll in college. Find out why you should consider marketing to this audience and how it changes your strategy.

Duration:00:37:51

Student Affairs Live - Late Night Programs

9/26/2018
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On this episode of Student Affairs Live, host Tony Doody talks with Cara White, Kaila Messerli, and Lauren Kuski to explore late night program success stories and share strategies to ensure diverse, accessible and inclusive programs. Other topics include: low cost programming ideas, campus collaborations, measuring success, marketing efforts, and infusing innovation. Please contribute to the conversation by emailing questions before the show to tony@higheredlive.com or by tweeting live...

Duration:01:00:38

Advancement Live - The In's and Out's of Engagement Scoring

9/26/2018
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Join Mirko Widenhorn, Strategic Consultant & Senior Account Manager from iModules for a ‘hot topic’ episode on using engagement scoring to help support your engagement strategy. We’ll talk about what to consider if you’ve started thinking about engagement scoring and how an engagement score can help your entire advancement team work more efficiently. We’ll hear how other schools have used engagement scoring to change strategy and focus on key populations, but also talk about things to keep...

Duration:00:54:40

Marketing Live - Texting: Why Finesse and Respect Rule the Medium

9/20/2018
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Learn to connect with students naturally and authentically through mastery of the core principles and philosophy of texting. This session focuses on texting as a medium and how to best leverage it for better enrollment results and student outcomes.

Duration:00:46:29

Admissions Live - E-Expectations 2018: Online Behaviors of College-Bound High School Students

9/18/2018
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There’s a high school student who is a great fit for your institution, yet as she conducts her college search, she never really engages with your institution and enrolls elsewhere. Why? Because your digital presence didn’t meet her expectations. Expert Stephanie Geyer will explore the 2018 E-Expectations Trend Report data related to websites and search engine optimization while providing an overview of social, e-communications, and paid interactive marketing trends.

Duration:00:39:53

Admissions Live - #NACAC18: What to know before you go!

9/11/2018
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The National Association for College Admission Counseling’s (NACAC) National Conference will be held September 27 – 29 in Salt Lake City, Utah. Each year, the premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over the world. To get the most out of #NACAC18, it is important to plan. On this episode of Admissions Live, we will meet the Conference Local Advisory Committee and discuss the do’s, don’ts,...

Duration:00:48:17

Marketing Live - Addressing Higher Ed's Public Perception Issues

8/31/2018
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Marketing and communications professionals have become quite familiar with an array of studies highlighting the public's declining confidence in higher education. In this episode of Marketing Live, vice presidents from AAU (Association of American Universities), and CASE (The Council for Advancement and Support of Education) will take a deep dive into this topic. What are the root causes of this and other issues facing higher education? What are AAU and CASE doing as organizations to address...

Duration:00:45:24

Admissions Live - Staying Health on the Road

8/20/2018
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It’s no secret — recruitment travel is exhausting. Early mornings, late nights, limited time and options for meals; it all takes a physical and emotional toll on many a road warrior. But it doesn’t need to be this way. In this episode of Admissions Live, our guests focus on balance and travel wellness. Topics covered will include:

Duration:00:45:19

Marketing Live - Building a Higher Education Brand

8/16/2018
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“Branding” is no longer a dirty word in Higher Education. The discipline is being embraced by all types and sizes of institutions and must be well understood by effective university marketing practitioners. Learn from two marketing communications leaders at vastly different institutions how to: - Discover your university’s true brand and implement a brand strategy that helps achieve university and department goals - Understand your brand architecture and how to tailor the brand for various...

Duration:00:38:43

Higher Ed Special Edition - Circling the Wagons - A Championship-Winning Approach to Texting

8/11/2018
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As Chris Berman often says, "No one circles the wagons like the Buffalo Bills". Well, the wagons cannot be circled without good coaching, direction, and leadership. In this session, Joe will discuss how Florida Southern College earned buy-in from their Enrollment Management team, various Mongoose management strategies and methodology for identifying metrics, weekly reporting structures, and assigning projects to team members, and will share success, struggles, and opportunities associated...

Duration:00:44:16

Higher Ed Special Edition - Keynote Panel: Addressing Challenges

8/7/2018
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Editors note - Apologies for the audio quality of this episode, which incurred some distortion in the YouTube stream recording, and also lost the very beginning of the talk. Live from the Mongoose Elevate user retreat and held on the south patio of the historic urban resort and conference center, Jaschik will moderate the discussion surrounding challenges and strategies for a constantly changing era.

Duration:01:10:23

Higher Ed Special Edition - Higher Ed: Challenged as Never Before

8/7/2018
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Live from the Mongoose Elevate user retreat. Hear about how the economic, political and social changes in society are making the job of recruiting and retaining students more difficult – and more crucial – than ever before. Tune into this session on challenges and strategies for a constantly-changing era.

Duration:00:49:11

Marketing Live - Neuromarketing in Higher Education

7/31/2018
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Neuromarketing is the application of neuroscience to marketing. In this episode of Marketing Live, neuromarketing expert Roger Dooley will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Roger brings a unique perspective on higher education, having co-founded College Confidential. He will provide practical insights on the importance of appealing to the non-conscious mind and illustrate how enrollment marketers...

Duration:00:40:45

Student Affairs Live - Hello, I’m Student Affairs: Undergraduate Courses and MOOCs as an Introduction to the Profession

7/25/2018
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Many student affairs professionals were guided into the profession through their undergraduate involvement or mentors suggesting the field. Recently, student affairs courses for undergraduate students have become more prevalent. What are the various structures for these courses? What are the benefits and challenges for students and instructors? What are the outcomes? On this episode of Student Affairs Live, guest host Keith Edwards speaks with Eric Archer, Amy Dinise-Halter, Susan Iverson,...

Duration:00:57:15

Admissions Live - Training the Next Generation of Admission Professionals

7/18/2018
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Summer is the time when we look towards the upcoming higher ed year. In the world of enrollment management, this includes on-boarding new staff and retraining veterans on processes and procedures. On this episode of Admissions Live, we discuss the things you need to do to prepare as we help encourage, educate, and promote the enrollment management leaders of tomorrow.

Duration:00:30:02

Marketing Live - Elevate your Social Media Strategy

7/12/2018
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Optimize your social strategy by understanding who your audience is and what makes them tick. This episode will focus on creating engaging content, top social media tools/resources, analytics, spending your marketing dollars in the digital space, leveraging campus partnerships, working with students, incorporating your mascot and taking a closer look at Snapchat vs. Instagram Stories. Learn how to tell your university’s story digitally from one of the nation’s leading social and digital...

Duration:00:49:39