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Marketing for Coaches

Education Podcasts

Marketing for Coaches from Book Yourself Solid is the show that's guaranteed to get you more coaching clients than you can handle, even if you hate marketing and selling. Hosted by Matthew Kimberley, with surprise appearances from the biggest names in the marketing and coaching world, this show is guaranteed to make you smile, think, and enjoy a more profitable and sustainable and relaxed career as a coach. Rated five stars everywhere that stars matter. Find out more at https://marketingforcoaches.com

Marketing for Coaches from Book Yourself Solid is the show that's guaranteed to get you more coaching clients than you can handle, even if you hate marketing and selling. Hosted by Matthew Kimberley, with surprise appearances from the biggest names in the marketing and coaching world, this show is guaranteed to make you smile, think, and enjoy a more profitable and sustainable and relaxed career as a coach. Rated five stars everywhere that stars matter. Find out more at https://marketingforcoaches.com

Location:

Malta

Description:

Marketing for Coaches from Book Yourself Solid is the show that's guaranteed to get you more coaching clients than you can handle, even if you hate marketing and selling. Hosted by Matthew Kimberley, with surprise appearances from the biggest names in the marketing and coaching world, this show is guaranteed to make you smile, think, and enjoy a more profitable and sustainable and relaxed career as a coach. Rated five stars everywhere that stars matter. Find out more at https://marketingforcoaches.com

Language:

English


Episodes

The 10 Commandments For Your Coaching Business

11/27/2020
Sixty days ago I gave up drink for a week or two. Now I feel I’m caught in a virtuous cycle and I’m reticent to start again even though I had no intention of giving it up forever, so this week I’m going to get all biblical on you and give you the ten commandments for a booked-solid coaching business. In this episode, I offer ten commandments that are essential for your coaching business and explain how to get results that are greater. I talk about the effects of having a clearly defined...

Duration:00:23:47

How and When To Set Rules For Your Coaching Business

11/24/2020
If you walk into a bank, you do things the way that you are told, because those are the rules. What if you started running your business with the attitude of a bank manager? When every company begins, it’s a necessity for the founder to be perpetually making exceptions. Flexibility and negotiation are imperative in order to sign up new customers and generate revenue; bend all the rules to get clients on board. But there comes a time when it’s beneficial to be unbending, and say ‘no’ to...

Duration:00:17:20

Why Coaches Are So Incredibly Lazy ... And How To Fix It

11/19/2020
Picture this: it’s a rainy day outside and you’re lying comfortably on your sofa, watching reruns of your favorite TV shows or your Netflix series of choice, enjoying a cup of hot cocoa. When you’re in a very comfortable position, it’s hard to get up and motivate yourself to achieve your goals in life or business. But we can’t expect our coaching business to grow by itself: leads won’t generate themselves nor will our target markets barge in our doors like a deus ex machina and sign a...

Duration:00:14:29

Should You Buy A Business Coaching Franchise?

11/16/2020
If you can tell that I am a huge fan of coaching as a profession, then I assume it shouldn’t come as a surprise that I believe anything that enables people to become coaches is a force of good in the world. I wholeheartedly believe this, despite not going forward with a coaching franchise I considered years ago. A coaching franchise is an enormous commitment that has various advantages and setbacks that you need to consider: whether it’s the right avenue for you will depend on several...

Duration:00:28:11

Productivity for Coaches: How To Motivate Yourself

11/12/2020
Despite all the productivity hacks that we know and the dozens of productivity apps that occupy our phones, it’s difficult for many of us to motivate ourselves and be productive, even if we wanted to. This can be somewhat of an issue if you’re a coach; after all, part of our job is to motivate clients towards whatever they want to achieve. So, when your bed’s too comfortable for you to not hit the snooze button, how do you motivate yourself? Today, I share a nugget of wisdom that may...

Duration:00:16:20

Should Coaches Do Affiliate Marketing?

11/9/2020
Affiliate marketing can be a beneficial revenue stream for any kind of business. However, too many people who claim to be coaches spend so much of their time, energy, and effort in affiliate marketing that it makes you wonder whether they’re actually a coach or an influencer. Such is the case of coaches who enter launch partnerships: do they have their own businesses or are they just salespeople for others’ coaching services? But if affiliate marketing can indeed be beneficial, how...

Duration:00:13:57

How To Be More Confident When You're Selling Your Coaching Services

11/5/2020
For many of us in the industry, the picture of a successful coach is that of a radiant person brimming with vibrance and enthusiasm for their message and services. One could even say that confidence is a critical part of a coaching business and, if you don’t naturally have it, you should look for it “within” you. But this could be a discouraging thought for anyone who doesn’t think they have it in them in the first place. My take on the confidence piece is that you can practice it by...

Duration:00:14:19

How To Avoid "Everything Creep" In Your Coaching Business

11/2/2020
Throughout my years in the industry, I’ve noticed that coaches exponentially increase their expenses as soon as they see a degree of success in their business. This is understandable, of course, especially if they’re investing their money and other resources into tools that could make business operations smoother and more efficient. But there’s something great about keeping things simple, light, and lean: it avoids the “everything creep” that could easily swamp your business. Today, I...

Duration:00:16:39

Why "Always Be Closing" is Terrible Sales Advice For Coaches

10/29/2020
There is a sales aphorism amongst marketers that I have been hearing forever and ever in my career: always be closing. It means always trying to make prospects buy your services, preventing them from having the space to consider what you offer as a coach. And when the picture that pops in everyone’s head every time they read “sales and marketing” is that of an insurance broker cornering a hapless passerby into buying a retirement product, it’s understandable that too many coaches are...

Duration:00:18:48

The Single Biggest Result You Give Your Clients

10/26/2020
Whenever you meet somebody at a cocktail party, how do you introduce yourself and explain what you do in your coaching business? Do you tell people that you’re someone who helps “people who are tired of thinking small and guide them into unleashing their fullest potential”? Or do you say you’re a management consultant who “helps executives increase stakeholder engagement through increased inter-departmental synergy”? How would you feel if a complete stranger introduced themselves that...

Duration:00:20:56

Marketing Doesn't Get You Clients

10/22/2020
You got that right: marketing doesn’t get you clients. That may be a little odd, if not entirely ironic, to read. After all, this is the “Marketing for Coaches” podcast. While it’s true that new coaches need to put 100% of their attention into client acquisition, retention, and revenue if they would love to live to see another day in business, far too many coaches focus too much on marketing themselves. But if it’s not marketing and branding upon which you should put your focus, what are...

Duration:00:15:17

Disaster-Proofing Your Coaching Business, Part Two

10/19/2020
After overcoming a challenging chapter in my family’s story, I have become prepossessed with the idea of disaster-proofing my coaching business. Because when you’re a business coach, you are essentially running a trade. When you’re running a trade, all sorts of revenue-depleting shockers could happen: an accident, a disaster, or a pandemic. It is a scary thing to think about, but it’s also the reality for all of us. Yet, it’s okay to be terrified. After all, fear can be a productive...

Duration:00:23:41

Disaster-Proofing Your Coaching Business, Part One

10/15/2020
Seven years ago, Mrs. Kimberley gave birth to our son Edward, a bouncing baby boy with curly hair and a big, bright smile. We enjoyed the first three months with him, wallowing in his brilliance and beauty, as all parents do, as he did things for the first time. Then, a visit to the pediatrician disrupted our world and turned it upside-down: we had to move from Malta back to the UK, stay there for a few months, and I - distraught as my child’s life hung in the balance - couldn’t show up...

Duration:00:15:03

The Alternative To Content Creation For Coaches

10/12/2020
In the days of yore, coaches, consultants, and thought leaders established their credentials by publishing an essential piece of content, whether it’s a book, research papers, or a speech. Then, they’d take their ideas with them and repeat it over and over again. Today, coaches are expected to be prolific content creators who consistently produce fresh ideas and novel perspectives. They do regular Facebook lives and Instagram streams—in addition to getting an article out on Medium or...

Duration:00:22:20

Should You Sell A Low-Priced Membership Program?

10/8/2020
It’s a question as old as time: should I offer low-priced membership programs or subscriptions for my coaching business? The quick answer is, it depends. It’s not the worst idea in the world; having the membership or subscription program as a business model is profitable - if and when it’s feasible. But, there are several factors you need to assess to see if it’s a viable approach for you. What kind of investments will need to successfully launch a low-priced membership program? What...

Duration:00:15:46

How To Sell Coaching Services

10/5/2020
Many coaches open their doors, hang their shingle, and wait for people to make inquiries about their coaching services. But in the earlier days of my career as a self-employed coach, I learned right away that it’s a bad idea to wait for people to give you their money. There’s nothing wrong with going out to the world to sell your coaching services - to let people know how you can help them and the solutions you have to offer. In this episode, I go way back to the dawn of time to share...

Duration:00:15:48

How To Properly Qualify Your Coaching Prospects

10/1/2020
Sales is something slimy and sleazy for many coaches. The bad news is you need to close deals to make money as a coach, which makes sales and marketing inevitable. The good news? There is an absolutely easy route to landing sales with your prospects. No, you don’t have to bang your head against the wall trying to convert people you don’t need to convert - and you don’t have to feel like a fraud, either. The secret? Qualifying prospective clients before working with them. In this...

Duration:00:21:10

How To Get Paid To Do Market Research For Your Coaching Business

9/28/2020
What if I told you that you could profit from doing your market research for your coaching business? It’s possible; I’ve done it myself. Understanding your target market is crucial if you are to find success in the coaching world. By using a simple, sneaky trick that marketers wouldn’t want you to know about, you can gain key information, get under your clients’ skin, and be in an incredibly advantageous position to meet your clients’ needs. In this episode, I reveal how you can get...

Duration:00:13:27

How To Get Corporate Coaching Clients

9/24/2020
If you’re in the coaching market, chances are you’re not afraid of having direct sales conversations with business owners and entrepreneurs. But closing a deal with corporate coaching clients can be a little confusing, if not a tad daunting, for the first time. After all, coaching a group of enthusiastic entrepreneurs is strikingly different from coaching a group of corporate employees taking mandatory training. And, in an organization made up of several departments, who do you even talk...

Duration:00:18:12