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Marketing for Coaches

Education Podcasts

Marketing for Coaches from Book Yourself Solid is the show that's guaranteed to get you more coaching clients than you can handle, even if you hate marketing and selling. Hosted by Matthew Kimberley, with surprise appearances from the biggest names in the marketing and coaching world, this show is guaranteed to make you smile, think, and enjoy a more profitable and sustainable and relaxed career as a coach. Rated five stars everywhere that stars matter. Find out more at https://marketingforcoaches.com

Marketing for Coaches from Book Yourself Solid is the show that's guaranteed to get you more coaching clients than you can handle, even if you hate marketing and selling. Hosted by Matthew Kimberley, with surprise appearances from the biggest names in the marketing and coaching world, this show is guaranteed to make you smile, think, and enjoy a more profitable and sustainable and relaxed career as a coach. Rated five stars everywhere that stars matter. Find out more at https://marketingforcoaches.com

Location:

Malta

Description:

Marketing for Coaches from Book Yourself Solid is the show that's guaranteed to get you more coaching clients than you can handle, even if you hate marketing and selling. Hosted by Matthew Kimberley, with surprise appearances from the biggest names in the marketing and coaching world, this show is guaranteed to make you smile, think, and enjoy a more profitable and sustainable and relaxed career as a coach. Rated five stars everywhere that stars matter. Find out more at https://marketingforcoaches.com

Language:

English


Episodes

What To Do When Your Clients Don't Do The Work

12/2/2021
What do you do when a client has lost their mojo and doesn’t seem to care as much about their success as you do? As a coach, it’s tempting to knock yourself out for any client with a pulse, but this is not beneficial for your business or your client’s success. In this episode, I talk about how to know when you should stop working with a client. Today, I point out the danger of sticking with a client who isn’t putting in the work. I note that a coach’s reputation is based on their clients’...

Duration:00:11:02

Difficult Conversations and How Not To Have Them

11/29/2021
In any small business, there will be tricky, awkward, delicate, or menial conversations to be had and tasks to be completed. Maybe you’re chasing invoices. Maybe you’re negotiating with a client. Maybe you just need a password reset. Whatever the case, it’s always a good idea to have an assistant to take care of these things--not only because you shouldn’t have to take care of them, but because you shouldn’t be seen taking care of them. Today, I talk about what to look for in your staff and...

Duration:00:12:16

Should You Buy A Business Coaching Franchise?

11/25/2021
If you can tell that I am a huge fan of coaching as a profession, then I assume it shouldn’t come as a surprise that I believe anything that enables people to become coaches is a force of good in the world. I wholeheartedly believe this, despite not going forward with a coaching franchise I considered years ago. A coaching franchise is an enormous commitment that has various advantages and setbacks that you need to consider: whether it’s the right avenue for you will depend on several key...

Duration:00:28:14

Does Your Coaching Business Wipe Its Own Ass?

11/22/2021
Often, business owners find themselves hovering over their business, watching the minutiae with a careful eye. They find themselves afraid to step back from the business and let it run more or less on its own. But in fact, this is precisely what they should be able to do. Today, I talk about how a business is like a child. I note that it goes through many stages that ultimately lead to its relative independence. I note that running a business isn’t just handling problems as they come; it’s...

Duration:00:14:05

Why "Always Be Closing" is Terrible Sales Advice For Coaches

11/18/2021
There is a sales aphorism amongst marketers that I have been hearing forever and ever in my career: always be closing. It means always trying to make prospects buy your services, preventing them from having the space to consider what you offer as a coach. And when the picture that pops in everyone’s head every time they read “sales and marketing” is that of an insurance broker cornering a hapless passerby into buying a retirement product, it’s understandable that too many coaches are afraid...

Duration:00:18:49

The Single Biggest Result You Give Your Clients

11/15/2021
Whenever you meet somebody at a cocktail party, how do you introduce yourself and explain what you do in your coaching business? Do you tell people that you’re someone who helps “people who are tired of thinking small and guide them into unleashing their fullest potential”? Or do you say you’re a management consultant who “helps executives increase stakeholder engagement through increased inter-departmental synergy”? How would you feel if a complete stranger introduced themselves that way to...

Duration:00:20:57

Endless Content Ideas For Your Coaching Business.

11/11/2021
Didn't I just talk about being content free in the previous episode? I still stand by my previous statements that coaches shouldn't also be in the publishing business, but it's always good to have some content prepared because it is more than just subject matter for your courses and tips you share with your clients. In fact, content can help you engage potential clients, stay current, and even developing content can be useful as a disciplinary practice. In this episode, I share why you...

Duration:00:18:33

How To Run A Content-Free Coaching Business

11/8/2021
Are you ready to get off the content hamster wheel? There is a mindset that the only additional income stream is by constantly generating new content, however that’s not always the most valuable service. Whether you are a curriculum-based coach or take a more extemporaneous approach, you don’t need to be the publisher and administrator on top of being the coach. There are other options to generate income. In this episode, I share with you a couple ideas on how to develop value in your...

Duration:00:14:09

Get Uncomfortable To Grow Your Coaching Business

11/4/2021
Does this episode make you uncomfortable? Comfort is a dangerous place to be in your business. When coaches get comfortable, it makes it hard to accomplish the tasks they dislike which can halt the growth in their business. Even if you're not looking to grow, as a coach you very rarely have one client that will take care of you forever. The only way to move through that is to work through what makes you uncomfortable and keep doing it. In this episode, I discuss why it's important to work...

Valuable Actionable Nonsense

11/1/2021
Is there a correlation between valuable and actionable content? Everyone is trying to provide content that provides value to everyone, but it's difficult to create it when everyone has a different set of values. Instead, I want you to focus your energy elsewhere, and develop a magnetic personality that attracts clients that will want to work with you. In this episode, I talk about why actionable and valuable content are not so important to your business. I explain how making a stance or...

Duration:00:10:25

How To Manage Overwhelm

10/28/2021
Are you feeling overwhelmed? As coaches, we are usually running the coaching, sales, marketing, and every other aspect of our business. The amount of never-ending work can certainly feel overwhelming! While some people can motivate themselves through it, others can become paralyzed and not get any work done. When you feel overwhelmed it's important to stop guessing what the solution may be and start relying on a proven system that helps walk you out of it, one step at a time. In today's...

Duration:00:13:52

Your Why You Do It Statement

10/25/2021
Everyone talks about the importance of developing your values, your purpose, and understanding your direction, etc. While it may not seem very important, having this understanding of your values is vital when you're developing a personal brand business, because it helps attract people to you. It doesn't have to be something on a global scale like world peace or ending world hunger; you just have to know what's important to you. In today's episode, I look at why you want to develop your "Why...

Duration:00:10:35

Disaster-Proofing Your Coaching Business, Part Two

10/21/2021
After overcoming a challenging chapter in my family’s story, I have become prepossessed with the idea of disaster-proofing my coaching business. Because when you’re a business coach, you are essentially running a trade. When you’re running a trade, all sorts of revenue-depleting shockers could happen: an accident, a disaster, or a pandemic. It is a scary thing to think about, but it’s also the reality for all of us. Yet, it’s okay to be terrified. After all, fear can be a productive emotion...

Duration:00:23:44

Disaster-Proofing Your Coaching Business, Part One

10/18/2021
Seven years ago, Mrs. Kimberley gave birth to our son Edward, a bouncing baby boy with curly hair and a big, bright smile. We enjoyed the first three months with him, wallowing in his brilliance and beauty, as all parents do, as he did things for the first time. Then, a visit to the pediatrician disrupted our world and turned it upside-down: we had to move from Malta back to the UK, stay there for a few months, and I - distraught as my child’s life hung in the balance - couldn’t show up to...

Duration:00:15:03

But How Much Does It Cost?

10/14/2021
Inevitably in the sales pitch, the question will come up: “So how much does it cost?” For a variety of reasons, you may not want to give an exact answer up front. What are some ways to respond without giving up control of the situation? Today, I talk about this question. I discuss different reasons why you might not want to give your price right away, as well as some reasons you might want to. I note the importance of making sure the question doesn’t come up until you’re ready to answer it,...

Duration:00:12:06

How To Make Selling Your Coaching Services Easier

10/11/2021
Why is selling someone else's product easier than selling your services? So many people approach me asking for advice about this particular problem. While I am no psychologist, I find that many people tend to have personal problems disguised as business problems. The good news is that there are ways to overcome these personal struggles; you just need to know how to disassociate your own identity from the role you provide. In this episode, I look at why it's harder to sell your services...

How Manchester United Will Help You Get Clients

10/7/2021
It’s easy to say that you should pursue potential clients that are already in your orbit, but how do you create that orbit? What you need is an Always-Have-Something-to-Invite-People-To Offer. Today, I discuss this strategy. I talk about how important it is to have a ready event where the people in your community can interact with you. I discuss why this interaction doesn’t need to be a teaching, pick-your-brain moment (although it can be), and why it doesn’t even have to be related to the...

Duration:00:11:30

How To Charge More And Make More Money

10/4/2021
How can you charge more for your services? What are the biggest shifts required to make that change? I believe the most crucial shifts are going to be external, practical ones--as opposed to internal, mindset ones--and today I share with you two key ways to set your sights higher and start earning more. Today, I talk about why you shouldn’t charge too little or too much and how to find the balance. I discuss why external practical shifts are the most important ones. I talk about the value...

Duration:00:13:30

How and Why To Dump Your Dud Coaching Clients

9/30/2021
Clients tend to fall into one of three categories: the ideal ones, who energize you and are exciting to work with; the midrange ones, who aren’t so great but they’re not bad either; and the duds. What do you do about the duds? Today, I talk about why you don’t need to keep your dud clients. I discuss the importance of the energy you and your clients give each other, and why, if you’re not getting much out of your meetings, they probably aren’t either. I discuss the difference between moving...

Duration:00:11:26

How to Create Amazing Coaching Clients

9/27/2021
As I’ve discussed in previous episodes, there are different types of clients. You may be surprised to learn that how good your clients are is, to an extent, within your control. Today, I talk about what you can do to improve your dud clients instead of dumping them. I talk about the value of working with the right people, and I share the three tiers of clients. I note that your relationship with your clients is a two-way relationship, and I note the importance of being prescriptive. “When...

Duration:00:14:11