Insider Secrets to a Top 100 Podcast | Podcasting, Marketing, Psychology
Education Podcasts
Unlike other podcasts about podcasting that only cover the basics like tech and logistics, here you won't find the kind of podcasting tips you can get on Google.
Because if high-quality audio, publishing valuable episodes every week, and "staying consistent" was the secret to a profitable top podcast, then that would mean everyone who spent over $100 on a mic and gives their best stuff away for free in every episode would be ranking in the Top 100 every week — and we both know that's not the case.
So if you're a coach, consultant, or online expert who wants to start a podcast that actually gets noticed (or if you've already launched but you’re still getting less than 1k downloads per episode and aren’t converting as many leads as you want) you're in the right place.
As a Forbes-featured Top 1% podcast host who's been dubbed “The Podcast Whisperer'' by CEO Weekly, Courtney Elmer is known as the leading authority on the psychology behind what makes podcasts succeed (or fail). After spending more than four years studying what separates successful podcasts from the ones that go unnoticed, Courtney and her team have helped over 60+ business owners and experts rank their podcasts in the Top 100 and turn their show into their #1 source of organic leads by applying the science of human behavior and psychology to podcasting.
Ready to learn how to create a bingeworthy show that people are excited to listen to, get more reviews and rank in the charts every week, reach a global audience with your message, and convert more of your listeners into clients and customers? Hit play and let's dive in.
Guests Include: Jordan Harbinger, John Lee Dumas, Gay Hendricks, Hal Elrod, Alex Sanfilippo, Adam Adams, Grant Baldwin, Josh Elledge, Deirdre Tshien, Brandon Lucero, James Wedmore, Kate Northrup, Stacy Tuschl, Katherine Beck, Jennifer Kem, Sara Wiles, Kate Erickson, and more.
Popular Episode Topics Include: Starting a Podcast, Growing a Podcast, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning, Podcast Audience Growth
Location:
United States
Genres:
Education Podcasts
Description:
Unlike other podcasts about podcasting that only cover the basics like tech and logistics, here you won't find the kind of podcasting tips you can get on Google. Because if high-quality audio, publishing valuable episodes every week, and "staying consistent" was the secret to a profitable top podcast, then that would mean everyone who spent over $100 on a mic and gives their best stuff away for free in every episode would be ranking in the Top 100 every week — and we both know that's not the case. So if you're a coach, consultant, or online expert who wants to start a podcast that actually gets noticed (or if you've already launched but you’re still getting less than 1k downloads per episode and aren’t converting as many leads as you want) you're in the right place. As a Forbes-featured Top 1% podcast host who's been dubbed “The Podcast Whisperer'' by CEO Weekly, Courtney Elmer is known as the leading authority on the psychology behind what makes podcasts succeed (or fail). After spending more than four years studying what separates successful podcasts from the ones that go unnoticed, Courtney and her team have helped over 60+ business owners and experts rank their podcasts in the Top 100 and turn their show into their #1 source of organic leads by applying the science of human behavior and psychology to podcasting. Ready to learn how to create a bingeworthy show that people are excited to listen to, get more reviews and rank in the charts every week, reach a global audience with your message, and convert more of your listeners into clients and customers? Hit play and let's dive in. Guests Include: Jordan Harbinger, John Lee Dumas, Gay Hendricks, Hal Elrod, Alex Sanfilippo, Adam Adams, Grant Baldwin, Josh Elledge, Deirdre Tshien, Brandon Lucero, James Wedmore, Kate Northrup, Stacy Tuschl, Katherine Beck, Jennifer Kem, Sara Wiles, Kate Erickson, and more. Popular Episode Topics Include: Starting a Podcast, Growing a Podcast, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning, Podcast Audience Growth
Twitter:
@CourtneyElmer_
Language:
English
Contact:
5042334479
Episodes
4 Powerful Techniques to Keep Listeners Engaged Through Every Episode | Brandon Lucero
5/22/2024
If you want a podcast that thousands of people listen to, you first have to know how to get people to care about what you have to say.
The problem? Most podcast hosts think “valuable content” is the key to growing an engaged podcast audience. So they teach as much as they can in every episode because they believe more information means more value.
But it doesn’t work like that. (If it did, then your listeners wouldn’t lose interest and stop listening before finishing the episode).
If you want to become a top podcast host, you need to learn how to speak your listener’s language. This is why I invited top podcaster and communications expert Brandon Lucero to join me in this episode to show you four powerful ways you can hook your listeners in, keep them engaged, and drive more conversions from your podcast.
[SPOILER ALERT] these four techniques will allow you to stop creating episodes that blend in with others, make listeners rave about your content, keep listeners coming back again and again to binge your episodes, and raise their hands asking how to work with you.
If you don’t want that, don’t listen. But if you’re ready to learn how, hit play and let’s dive in.
Episode Links:
The New Generation Entrepreneur Podcast with Brandon Lucero
Follow Brandon on Instagram
Other Episodes You’ll Enjoy:
EP 236 | Steal My High-Converting Episode Framework
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:18:48
Should You Edit Your Own Podcast? | Shawn Shewchuk
5/17/2024
Do you really need a podcast editor? Or can you get by with one of those AI editing tools and call it a day?
This is a question I get asked all the time by people who value their time, and there's no shortage of opinions on this topic.
But if you're a business owner who podcasts (or if you're wanting to turn your podcast into a business) there are some pros and cons you need to consider.
I invited 2x bestselling author and award winning host Shawn Shewchuk to join me inside this episode, because he's helped over 12,500 entrepreneurs learn how to do more in less time — not by managing time, but by thinking about it differently.
We're breaking down what you need think about as the CEO of your business (and your podcast) so that you can best answer this question based on your current stage in business, size of your team, unique business goals, and goals for your podcast.
Ready to learn if editing your podcast is the best use of your time and energy during this stage of your podcasting journey? Hit play and let's dive in.
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:20:15
Steal My High-Converting Episode Framework
5/15/2024
The biggest complaint I hear from experts who are using their podcast as a lead-gen tool is this:
"No matter how much valuable content I give away for free in every episode, I still can't get listeners to convert to leads!"
I get it, because I was once there too. You started your podcast to get more eyeballs on your business and your offers. And it's ridiculously frustrating to spend hours creating every episode only to have listeners tell you they love your show (but never ask how to work with you).
After spending over 500+ hours studying what separates successful podcasts from the ones that fail (and helping 60+ business owners launch a Top 100 podcast that turns listeners into high-ticket clients), I've found there are three reasons why this happens...
And inside this episode, I'm breaking down you're struggling to convert your listeners to leads from your podcast and show you how to create real desire and demand for whatever it is you offer... without having to give away everything you teach for free.
Ready to find out why you're not converting as many listeners as you want to be and fix this problem once and for all? Hit play and let's dive in.
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:20:34
Q + A: The Pros and Cons of Subscription-Based Podcast Content
5/10/2024
Ever wonder whether you should offer subscription-based bonus content on your podcast? Well, you're not alone.
Sure, it has the potential to create a new income stream and provide even more value to your most engaged listeners — but it can sometimes be tough to tell if it's something your podcast will *actually* benefit from or if it's just another shiny object.
In this episode of Listener Q +A, we're breaking down the pros and cons of subscription-based podcast content so you can decide if it's right for your podcast.
I'll give you the answers you can't find on Google to questions like:
→ "How do paid podcast subscriptions actually work?"
→ "What are the pros and cons of offering paid podcast subscriptions?"
→ "Will offering a paid podcast subscription help me increase listener engagement?"
→ "Do paid podcast subscriptions count toward (or take away from) my total podcast downloads?"
→ "How much can I ~really~ make from offering a paid podcast subscription?"
...and more... Ready to find out if offering your listeners a paid podcast subscription is right for your podcast? Hit play and let's dive in.
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:23:26
How to Overcome Your Fear of Starting a Podcast | Lucy Liu
5/8/2024
Are you toying with the idea of starting a podcast, but worried people won't want to hear what you have to say? Or maybe you already started your show, but your throat still feels tight every time you hit the record button.
If this is you, you're not alone. (Case in point: I *still* struggle with this sometimes.) The reality? That voice of self-doubt will be there at every new level you achieve.
So it's not about getting rid of self-doubt... It's about learning how to quiet it so that it doesn't prevent you from sharing your message.
I've got renowned mindset expert and accomplished podcaster Lucy Liu in the studio with me to unpack the common, but often unacknowledged mental obstacles that we face as podcasters.
Whether it's the fear of putting yourself out there or the persistent doubts that creep in during recording sessions, we'll equip you with the tools to navigate these challenges head-on.
Ready to unlock the full potential of your podcast and hone your ability to influence people and create meaningful change in the world with your voice? Hit play and let's dive in.
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:19:46
4 Signs Listeners are Overlooking Your Podcast
5/3/2024
Tell me if this sounds familiar...
→ You publish at least one new podcast episode every week without fail... but you’re still getting less than 1000 downloads per episode (despite doing literally everything the experts say you need to do to grow your show)
→ People tell you they love your podcast but no one has left a review on your show in the last 30 days
→ You check your analytics dashboard every week but haven't seen a significant increase in downloads or listens in the last three months
→ Even though you know the content you share in every episode is highly valuable, only one or two listeners have ever reached out asking how to work with you
If you're like, UM YES THIS IS ME, then you've probably also been told that that podcasting is a long game and that you just need to stay consistent and give it more time.
But have you ever asked yourself why it's not working? ... there's a reason why.
And after helping over 95% of our clients break the Top 100 in their categories, we've found it's often because your podcast is missing something called a "core differentiator" . Or in other words, a way of communicating to your listener why your show is the one they need to listen to.
We both know you're here to add real value and make meaningful change in people's lives. So to save you 4+ years of figuring this out the hard way like I did, I recorded this episode for you. :)
Ready to learn how to fix it so you can reach more people who need to hear your message? Hit play and let's dive in.
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:24:43
Getting Zero Engagement from Repurposed Podcast Content? Here's Why.
5/1/2024
You've likely heard of content repurposing—taking your podcast episodes and converting them into bite-sized clips to share on short-form platforms.
In theory, it's supposed to help you expand your reach and drive traffic back to your podcast.
But in reality? You're spending hours scouring through endless AI-generated clips, adding flashy effects and captions, and maybe even splurging on expensive apps or video editing services... at the expense of all the other things you need to do in your business (you know, like sales and client delivery).
What's worse is that you have zero way of knowing if all this work is doing anything to drive traffic back to your podcast. (not much, from the looks of your 30-day downloads).
So if you're over-posting podcast video clips to social media (or heck, throwing the whole episode up on YouTube), only to get a couple hundred views and no likes or comments — this episode is for you.
I'm breaking down three reasons your content repurposing efforts are falling flat. Plus you'll learn three uncommon strategies the pros use to create viral podcast content that commands attention and gets people excited to listen to your show.
Ready to ditch the guesswork and hit "post" knowing your content will be effective? Hit play and let's dive in.
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:27:07
How to Create a Podcast Brand Your Listeners Can’t Ignore | Tonya Eberhart, Michael Carr
4/26/2024
Most people think today’s top podcasters are successful because they have a massive audience, a professional audio setup, and this seemingly effortless ability to pump out high-quality content daily.
Those things can help, but when you think of successful podcasts like "Serial" or "The Joe Rogan Experience”, it’s not ~just~ the audio quality or even the content itself that draws people in and keeps them coming back for more.
(If that were true, then everyone with a $100+ mic who releases high-quality episodes every week would be in the Top 100 and we both know that’s not the case).
But, all Top 100 podcasts DO have four things in common — and one of the most important? A strong podcast brand that compels listeners to choose *your* show over others like yours.
But podcast branding is much more than cover art and a catchy show title. Which is why I invited co-hosts Tonya Eberhart and Michael Carr of the top ranked Be Bold Branding podcast to join me in this episode so we can help you nail the invisible elements of your podcast brand and create a show listeners can’t ignore.
Ready to learn the first steps you need to build a powerful podcast brand that commands attention? Hit play and let’s dive in.
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:16:12
Q + A: Why Imitating Other Hosts Won't Help You Grow Your Podcast
4/24/2024
If watching other successful hosts and imitating what they do was the secret to a successful podcast, then everyone who's mirrored another successful host would have a Top 100 podcast… and we both know that's not the case.
But how exactly *do* you steer clear of the Podcast Comparison Trap when it feels like other podcasts are the only benchmark for measuring your show's success?
In this eye-opening episode of Listener Q + A, we’ll unpack why the Podcast Comparison Trap happens, the 5 telltale signs that listeners are overlooking your show, and how embracing your own expertise and distinct voice will help you position your show to stand out amidst the noise of the crowded podcasting landscape.
Ready to step out of the shadows of comparison and step boldly into the spotlight as an in-demand podcast host? Hit play and let's dive in!
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:23:56
Want More Listener Engagement? Do This | Matt Drinkhan
4/19/2024
Want to increase listener engagement and create a loyal audience for your podcast? If you're like, “duh yes!”, then this is the episode for you.
I've got top podcaster and author Matt Drinkhan here in the studio to show you three listener engagement strategies you need to incorporate to create a dynamic and engaging podcasting experience that hooks your listeners, keeps your listeners engaged, and makes them eager to come back for more.
It’s no secret that podcasting is becoming increasingly popular with millions of podcasts available for your listeners to choose from. The podcasts that will excel the most over the next five years are ones who foster two-way communication with their audience, source the right kind of feedback from their listeners, and share content that connects with listeners on a deep and meaningful level.
Ready to get more listeners choosing your show over the competition? Hit play and let’s dive in..
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:15:59
My Most Embarrassing Moment as a Podcaster
4/17/2024
There I was, crying over my analytics dashboard at 10:42 AM. I'd just released my 16th episode and I still hadn’t enrolled a single new client from my podcast.
I came *this close* to throwing my mic in the garbage and giving up on this whole podcasting thing (and honestly? I have no clue what stopped me). But now looking back, I’m so glad I stuck with it.
I made three surprising mistakes that caused me to struggle more than I needed to during my first year of podcasting, and I’m breaking down what those three mistakes are inside this episode so that you can avoid them too.
So if you’re someone who publishes at least one episode every week without fail but you’re still getting less than 1000 downloads per episode, or if people tell you they love your podcast but no one is buying, hit play and let’s dive in.
Episode Links:
Understanding the Dunning-Kreuger EffectDunning-Kreuger Effect
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:13:22
Here's What Launching a Podcast Looks Like | Rachel Provan
4/12/2024
I hear so many people say that starting a podcast is easy. (Sigh. If only.)
Let’s be real — if starting a successful podcast was based on finding time to record and hitting publish on a new episode once a week, you would've made it happen six months ago.
The problem isn’t finding time to start your podcast.
The problem is not wanting to waste your time starting something that isn't successful.
And look, I know launching a podcast might SEEM like more than you have energy for, which is why full-time business owner, busy mom, and new podcaster Rachel Provan joins me inside this episode to show you how strategically launching her podcast...
→ grew her email list by 500+ in one week
→ landed her show in the Top 100 in the US + UK
→ earned her 45+ reviews and 1000+ downloads in the first 24 hours
→ has continued growing at a rate of 500+ downloads per week (10x faster than the average podcast)
→ is reaching people in over 20+ countries and 1300+ cities around the world, making her visible to a global audience of ideal clients
So if you want to SAVE yourself hundreds of hours and get these same results for your show? Hit play and let's dive in.
Want my help to launch your podcast? Book a call and let’s find out if we’re a fit to work together.
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:18:00
Grow Your Podcast by Changing How You Use Email Marketing
4/10/2024
Sending an email blast every time you release a new podcast episode might seem like the right move, but it could actually be stunting your podcast's growth.
(And inside this episode, I'll reveal why your podcast isn't growing no matter how many "New Episode!" announcement emails you send.)
When you finish listening, you'll know exactly how to share the type of podcast content your email list wants to read — giving *you* higher open rates and increased downloads. #winwin
Ready to use your podcast to get more people subscribing to your email list (and get your email subscribers EXCITED to go listen to your podcast)? Hit play and let's dive in.
Other episodes you’ll enjoy: Steal This Easy Episode Hack to Grow Your Email List
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:19:38
The Best (and Worst) Ways to Use AI for Your Podcast | Manuj Aggarwal
4/5/2024
With the rise of AI, listeners are becoming more skilled than ever at telling the difference between what’s real and what’s fake.
Which means that if AI is the sum total of all human wisdom and you’re copy/pasting content from the same tools that every other podcast host is using — you run the risk of sounding like everyone else.
And if you want to be seen as a real thought leader, the LAST thing you want is for your listeners to think you aren’t who you say you are.
That’s why global tech founder and AI expert Manuj Aggarwal is back in the studio with me to share the number one way you can teach AI to sound like you, so you can reap its benefits ~without~ compromising your authentic voice. Hit play and let’s dive in.
Check out our favorite AI tools for podcasters:
CapshoCastmagicPodMatchPodLottery
Other episodes you’ll enjoy: The Future of AI for Podcasting | Manuj Aggarwal
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:10:51
The Future of AI for Podcasting | Manuj Aggarwal
4/3/2024
A human wrote this. (hey, it needed to be said).
Look, in today's AI-driven world I KNOW it's tempting to use technology to streamline your processes. But to what extent should you be using AI for your podcast? And is AI actually harming your show’s ability to attract new listeners?
Put it this way: there'll only ever be one true Picasso. And just like an art expert can spot what's real and what's fake, it's crucial to maintain your podcast's unique identity amid the flood of AI-generated content. Because guess who's becoming the new decoders of authenticity? Yup. Your listeners.
But instead of trading dollars for priceless works of art, they're trading something even more valuable: their time. And they don't want to spend it listening to impersonators. (YOU are the real deal - I know that. But it's your listeners we have to convince.)
So I asked global tech founder and AI expert, Manuj Aggarwal, to join me in this episode to discuss how you can use AI without losing your authentic voice.
Because in a Black Mirror world where everything is a simulation, being real is the new priceless. (Okay fine, so Mastercard won't be hiring me anytime soon.)
But if you're ready to learn how you can streamline your podcast production without sounding like everyone else who's *also* uploading their episode content into the same AI tools, THAT I can help with. Hit play and let's dive in.
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:15:21
How to Choose the Best Category for Your Podcast
3/29/2024
You don’t need me to tell you that picking a podcast category feels strangely similar to choosing your next Netflix show to watch — overwhelming and potentially regrettable.
And let's be real, Google and YouTube aren't exactly serving up fresh insights when you search for “how to choose a podcast category” either — not to mention, the info that does exist? already out of date.
But not to worry, because in this episode I’ll show you three immutable ways to pick the perfect podcast category for your show, and walk you through a simple self-audit you can do today so more people can find your podcast.
Ready to grow your podcast audience and get discovered by new listeners who have no idea you exist? Hit play and let’s dive in.
Other episodes you’ll enjoy: From 30 to 1000+ Downloads in One Day With This Simple Shift
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:15:48
The Down & Dirty Truth About Episode Length
3/27/2024
Okay... what's up with these hosts who love to talk like they're determined to rival Tolstoy with their marathon episodes? (looking at you, Joe Rogan 👀)
There's this trend going on right now where 39% of episodes are clocking in over 40 minutes. But that doesn't mean listeners are listening that long.
So basing your episode length off some random google search for "how long should my episodes be" or copying other hosts and making your episodes as long as theirs might actually be causing you to lose listeners.
The perfect episode length ultimately comes down to your listener's specific preferences — which is why inside this episode, I'm going to you how to figure out exactly how long *your* episodes should be based on your unique listener data.
Ready for your listeners to do the work for a change and tell you exactly what they want? Hit play and let’s dive in.
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:17:34
5 Ways to Beat the Apple Algorithm | Adam Adams
3/22/2024
Honestly… getting your show on the charts is not as hard as you think it is.
~she says, after spending the last 4 years figuring out how to do it well~
(so, okay, it's a little hard. But this episode will make it SO MUCH easier.)
If you've ever wondered how top podcasters land their shows on the charts week over week, you're going to want to listen to this episode. again. (and again).
But instead of giving you vague, general advice like:
→ "publish episodes every week"
→ “make sure you have great audio quality”
→ “give away your best content for free in every episode"
Adam Adams is back in the studio with me to share exactly how to trigger the Apple algorithms to share your show with more listeners. Ready? Hit play and let's dive in.
→ This episode was recorded on the Deity VO-7U
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:19:23
What No One Tells You About Engaging Your Listeners on Social Media | Adam Adams
3/20/2024
When people ask me, "How can I get more listeners to engage with my show?!?" My answer is always simple: know what makes your listeners ~want~ to engage in the first place.
That's why I invited Adam Adams, one of the few experts I trust in the podcasting space, to join me in this episode to discuss the biggest reasons your listeners don't take action and show you the most effective ways to keep your audience hooked, both on and off the podcast platforms.
If you're ready to stop feeling like you're talking to yourself in an empty room and learn the steps you can take to start getting your listeners more engaged with your show (especially if you are launching for the first time), hit play and let's dive in.
→ This episode was recorded on the Deity VO-7U
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Duration:00:21:44
Three (Under the Radar) Ways to Use Your Podcast as a Powerful Lead-Gen Tool
3/13/2024
You already know that podcasting is KEY when it comes to growing your authority and thought leadership.
But if every time you check your podcast analytics and want to chuck your mic garbage because only four people listened to your episode, you’re not alone.
The thing is, when it comes to publishing high-quality podcast content, you’ve got it DOWN.
You’re already giving your best stuff away for free.
You publish an episode every week like the experts tell you.
And people tell you all the time that they love your podcast.
So… why are you still struggling to convert your listeners to leads?
This maaay come as a shock. But *deep breath* trying to convert listeners is the slowest way to get leads from your podcast.
Can it work? Of course. But are there other ways to leverage your podcast as a lead-gen tool that you might not be thinking about? One hundred percent yes.
And lucky for you that’s exactly what I’m breaking down inside this episode. So if you want to turn your podcast into your numero uno source of organic leads, hit play and let’s dive in!
Other Episodes You May Enjoy…
Why You Don’t Need a Big Audience to Have a Profitable PodcastIf Your Podcast Isn’t Converting Listeners to Leads, This Could Be Why
Have a question you want me to answer? Shoot me a text!
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Ready to launch + grow your Top 100 podcast? Book a free strategy call
NEW! Live Workshop: Insider Secrets to a Top 100 Podcast
Connect with Courtney: Website | Instagram | Linked In
Duration:00:17:06