The Flow Lane With Emma Maidment

Can you actually build a business and be a present mother, or is something always slipping? In this episode of The Flow Lane, Emma Maidment shares her honest, unfiltered journey of doing both. Not the highlight reel. The real version: the guilt, the recalibration, the seasons that didn't look the way she thought they would, and the framework that finally let her stop choosing. This is for the woman who is tired of being told she can have it all, and wants to know what it actually looks like to live it on her own terms. In this episode: - Why Emma stopped trying to "balance" motherhood and business and started integrating them instead - The both/and mindset shift that changed how she structures her week, her offers, and her energy - An honest look at guilt, the mental load, and the boundaries she had to build (and rebuild) - What she wishes she knew before becoming a mother in business - How she's redefined success now that small humans are part of the equation 🔗 FREE RESOURCES: Freedom & Flow Challenge → Hustle Culture Webinar → 📱 CONNECT: Instagram → @emmamaidment_ #theflowlane #femaleentrepreneur #mompreneur #businessandmotherhood #freedombusiness #womeninbusiness #workingmoms #flowstate To apply for the 1% Club click here Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x Ps - Click here to apply for the 1% club

Should you pay for PR placement, or is there a smarter way to build credibility and visibility in your business? Emma had a client recently come to her with a story. A friend was about to spend $8,000 on a magazine feature, hoping that somehow, somewhere, the right person would see it and it would translate into business. No strategy, no distribution plan, just hope. And it got Emma thinking about how often entrepreneurs buy into paid PR for all the wrong reasons. In this episode, Emma draws on her background in public relations to break down the real difference between paid placements and earned media, and why one of them tends to build trust in a way the other simply can't. She shares her honest bias (she has never paid for a placement herself), while also being clear that paid PR is not inherently a scam. It has a place, but only if it's built into a bigger system. You'll walk away with a five-part decision framework to run every PR opportunity through before you spend a cent, whether that's a magazine feature, a paid podcast slot, or a sponsored editorial. You'll also learn why the feature itself is never the ROI, and why the distribution that happens afterwards is where your investment actually pays off. You'll learn: The real energetic and strategic difference between paid placement and earned media, and why each one serves a different purpose in your business The five filters to run every paid opportunity through, covering audience alignment, outcome clarity, distribution, opportunity cost, and integrity Why most entrepreneurs are buying PR for validation, certainty, or avoidance, and how to spot it in yourself before you spend How to become genuinely press-worthy, including the simple Google Alerts hack Emma uses to land earned features on repeat The exact assets you need before you pitch yourself anywhere, and why making a journalist's job easy is the most underrated PR strategy there is Whether you're sitting on an opportunity you're not sure about, or you're ready to step into more visibility without outsourcing your credibility, this episode will give you the clarity to know exactly what to do next. Emma's PR Pitch Cheat Sheet, with scripts and templates, is available free inside the Flow States Collective community: https://tinyurl.com/yse5bwdz To apply for the 1% Club click here Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x Ps - Click here to apply for the 1% club

Have you ever dropped your price because a lead went quiet? Or watched someone with less experience charge significantly more than you and actually get it? That moment of confusion is worth paying attention to, because the gap between what you charge and what you could charge is rarely about your skills. It's almost always about positioning. In this episode, Emma breaks down why brand positioning is the invisible force setting your price before you even open your mouth. She explores what it really means to know where your brand sits in the market, why the signals your business sends create a perception of trust long before any sales conversation, and why the coaches who charge premium prices aren't necessarily better than you. They're just positioned differently. Emma also gets into something that doesn't get talked about enough in the personal branding space: the difference between performing a position and actually embodying one. Because the goal was never to fake it until you make it. It was always to build something so genuinely yours that the right clients feel it before they can even explain why they trust you. You'll learn: If this episode sparked something for you, Emma would love to hear where you feel your brand is positioned right now. Come find her on Instagram at @emmamaidment_ and continue the conversation there. Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x Ps - Click here to apply for the 1% club

If your personal brand feels like a costume you have to keep putting on - this one's for you. So many female entrepreneurs have a brand that looks the part but quietly feels off. The content feels exhausting to create. The clients it attracts aren't quite right. And somewhere underneath it all, there's a nagging sense that you're performing a version of yourself rather than actually being seen. In this episode, Emma breaks down exactly why this happens and more importantly, how to fix it. You'll learn the difference between a brand built on what you think you should be versus one built from genuine alignment, the 3 pillars that make a personal brand magnetic rather than just visible, and how to identify your own brand frequency - the energy you transmit before you even say a word. This is the episode that will make you rethink everything you've been told about personal branding. 🎯 Get the free guide - 5 Proven Strategies To Building An Authentic Personal Brand (https://api.leadconnectorhq.com/widget/form/H94mZbGjQgOFvXjOKuHi) Let's stay connected: Instagram → @emmamaidment_ To apply for the 1% Club click here Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x Ps - Click here to apply for the 1% club

What if protecting your energy wasn't a wellness habit but your most powerful business strategy? In this episode, Emma introduces the concept of "Energetic ROI" the idea that how you spend your energy is just as important as how you spend your money. If you've been running on empty and wondering why growth feels so hard, this one's for you. You'll learn: - What Energetic ROI actually means and why it matters more than financial ROI right now - The 3 filters Emma uses before saying yes to anything in her business (and her life) - How to identify the energy drains quietly killing your momentum - Why your nervous system regulation is directly connected to your revenue - A practical calendar audit you can do this week to start working in flow This episode will shift the way you see your time, your capacity, and your business, for good. —— 🎁 TAKE THE NEXT STEP: Join the FREE Freedom & Flow Challenge and start building a business that energises you instead of depleting you: → [https://tinyurl.com/3tre8sve] Ready for deeper support? Book a Soulful Strategy Session with Emma: → [https://tinyurl.com/398wh7ur] —— 📱 CONNECT WITH EMMA: Instagram → @emmamaidment_ Website → flowstatescollective.com Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x Ps - Click here to apply for the 1% club

If you're scaling your business but running on empty, this episode is going to hit home. Hustle culture sells a promise - push harder, rest later. But for high-achieving female entrepreneurs, that promise is quietly breaking the very business you're working so hard to build. In this episode, Emma shares her own burnout story, unpacks the hidden costs of the grind that nobody talks about, and introduces what it actually means to work in flow, where alignment becomes your strategy, not just your aspiration. This one will change how you think about success. In this episode: The one question to sit with this week: "Is my business giving me energy - or living on my energy?" 🔗 Ready to go deeper? Join Emma's free End of Hustle Culture Workshop → https://go.flowstatescollective.com/hustle-workshop-reg Connect with Emma: Instagram → @emmamaidment_ Website → flowstatescollective.com Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x Ps - Click here to apply for the 1% club

AI doesn't have to mean more pressure, more tools, or a business that sounds nothing like you. In this episode, Emma sits down with Tyson to cut through the noise around AI and get grounded on what it actually looks like to use it well - as a thinking partner, a capacity tool, and a support system that works for your energy, not against it. What they cover: → The mindset shift that changes everything: AI as capacity, not productivity theatre → The 3 most valuable AI use cases for coaches and service providers → How to stop AI from draining your brand voice (and keep it distinctly you) → Where AI should never be used - a grounded ethics conversation → A simple 10-minute setup to start using AI with ease this week If AI has been making you feel behind or overwhelmed, this episode resets the frame and gives you one simple workflow to start from. Free resources mentioned: Freedom & Flow Challenge: [https://flowos.tech/7-day-automation-challenge-page] Get Started with Claude : https://claude.flowstatescollective.com/ Find Emma at flowstatescollective.com or @emmamaidment_ on Instagram. To apply for the 1% Club click here Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x Ps - Click here to apply for the 1% club

Let me say something that might make some people uncomfortable. By 2026, information will be worthless. Not because it is bad. But because it is everywhere. AI can now generate frameworks, captions, business plans, funnels, scripts, emails, and entire brand strategies in seconds. The barrier to creating content has collapsed. So if your personal brand or business is built purely on what you know, you are about to feel invisible. Because knowledge is no longer scarce. Humanity is. And that is what this podcast episode dives into... Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x Ps - Click here to apply for the 1% club

Why are women so unwell? And what if balance really is B.S.? In this raw and expansive conversation, I sit down with Felicity Harley, one of Australia’s most influential voices in women’s media and wellness, to unpack what’s really going on beneath the surface. We explore: Radical SabbaticalIf you’re feeling stretched, burned out, or stuck in the shoulds - this conversation is for you. You can take the Radical Sabbatical quiz here... And follow Felicity on socials here Pre-order my new book Find Your Flow and get a special pre-order discount HERE: booktopia.kh4ffx.net/3eKYRr Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x

You’ve mastered your craft - now it’s time to master the business behind it. In this episode, Emma shares the powerful shift every fitness and wellness professional must make to move from trading time for money into scalable impact and freedom. You’ll learn how to: If you’re ready to scale your purpose without losing your peace, this conversation will show you exactly how to build a business that supports your life - not consumes it. ✨ Ready to step into CEO energy? Book your Soulful Strategy Session or explore Flow OS for automated growth. Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x

What happens when you're called to walk a path that challenges the status quo - not just in how you earn, but in how you exist? In this powerful conversation, I sit down with Abbey Rose aka The Spiritual Accountant - a mentor, speaker, and creator who’s known for her bold presence and unshakable devotion to truth. While her work often dives deep into money, wealth, and sovereignty, today we went somewhere even more personal… We explored what it really means to: dharmaThis episode is for the woman who knows she's here to do life differently. To make money with meaning. To speak when it’s inconvenient. To live a life rooted in why - not just how. Press play and get ready to feel seen. For more on Abbey you can connect with her here Pre-order my new book Find Your Flow and get a special pre-order discount HERE: booktopia.kh4ffx.net/3eKYRr Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x

Most people think personal branding is about gaining more followers. But here’s the truth: followers don’t build legacies - community does. In this solo episode, Emma pulls back the curtain on what it really takes to create a brand that sparks belonging, connection, and movements that last. She shares her personal journey - from hiding her voice as a PR manager to sharing one vulnerable story that went viral in 8 languages and the lessons that changed everything. You’ll discover: ✨ Why authenticity builds trust (and trust is the true currency of community) ✨ How to attract aligned humans who become clients, collaborators, and advocates ✨ The shift from visibility to belonging — and how that’s the foundation of movements that last If you’ve ever felt stuck chasing followers, this episode will show you how to build something far more powerful: a brand that people don’t just follow, but belong to. Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x

In this heart-opening and deeply practical episode, Emma sits down with relationship coach and fatherhood guide Tully O’Connor to explore what it really means to be a modern man, partner, and parent. Together, they unpack the often-unspoken shifts that happen after children, from postpartum intimacy and emotional labor to tag-team parenting and balancing two entrepreneurial visions under one roof. Tully shares wisdom on: If you’re curious about what a conscious partnership looks like in real life, or craving more intimacy, structure, and soul in your own family, this conversation will feel like both a mirror and a guide. Tully O’Connor is a relationship coach, speaker, and founder of Liberating Love and Thriving in Fatherhood. His work helps men and couples cultivate emotional leadership, intimacy, and spiritual resilience through embodiment and nervous system regulation. As a partner, father, and entrepreneur, Tully brings grounded, real-world experience to the journey of conscious family building, helping others lead from the inside out. Find more of Tully’s work at: 🌐 www.tullyoconnor.com 📸 @tullyoconnor Pre-order my new book Find Your Flow and get a special pre-order discount HERE: booktopia.kh4ffx.net/3eKYRr Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x

The Shift That Changed How I Sell (and Why You’re Leaving Money & Impact on the Table) Do you avoid selling because you’re scared of sounding pushy or 'too salesy'? You’re not alone and it’s costing you money, clients, and impact. In this episode, I share the exact mindset shift that changed everything for me: selling isn’t about convincing, it’s about serving. When you learn how to sell authentically, you stop leaving opportunities on the table and start creating the freedom-based business you really want. You’ll learn my simple 3-step framework for selling with ease: 1️⃣ Detach from the outcome (no more needy energy). 2️⃣ Focus on the transformation, not the transaction. 3️⃣ Make it about them, not you. If you’re ready to attract aligned clients, grow your income, and finally feel confident selling your offers - this episode will show you how to sell without being salesy, and why shifting your mindset around sales is the key to scaling your business and impact. When you're ready to create your own personal strategy and grow your business, join me for a soulful strategy session. Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x

In this solo episode, I’m pulling back the curtain on the season of my life where I said yes to everything, clients, collabs, DMs, last-minute requests.. because I thought that’s what success required. Spoiler alert: it wasn’t. If you’ve ever felt stretched thin, overwhelmed by your own calendar, or resentful of the business you built... this one’s for you. We’ll dive into: ✨ Why boundaries aren’t about walls, they’re about leadership ✨ How to calculate your Energetic ROI (and why it matters more than money) ✨ The 3 filters I now use before saying yes to anything ✨ A story about walking away from a 'big opportunity' that led to something so much better This isn’t about doing less for the sake of it, it’s about doing what actually matters, with energy that’s fully behind it. 🎧 Tune in and let’s shift from burnout to clarity, from scattered to strategic. 🧭 And if you’re ready to build a business that honours your energy and your values, you’ll want to hear the invite at the end. →Click here to book your Soulful Strategy Session Because every yes is a no to something else. Let’s make sure you’re saying yes to what actually matters. Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x

In this raw and real episode of my new series - Business, Brand & Babies, I sit down with Dr. Lucy, chiropractor, owner of Total Health Chiropractic and mama, to talk about what it actually looks like to build a business, brand, and family… all at once. We dive into: •What it’s really like running a business with your partner (we don’t hold back) •The power of choice in both motherhood and entrepreneurship •How we both structure our weeks to balance babies + business •Why choosing to work can make you a better mother •The importance of nervous system regulation when you're wearing all the hats •How Dr. Lucy is redefining success through her brand, energy, and voice And so much more... This one’s for every woman who’s ever felt torn between presence and purpose, and who’s ready to own her ambition and her motherhood. 🎧 Tune in, tag us, and let us know your biggest takeaway. For more on Dr Lucy and the work she does with families check here out here. Pre-order my new book Find Your Flow and get a special pre-order discount HERE: booktopia.kh4ffx.net/3eKYRr Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x

Have you ever felt like you had to choose between building your vision and being present for your life? In this honest and empowering episode, I break down the false dilemma of "either/or" and invite you into a new paradigm: both/and. Drawing from my book Find Your Flow, I share my personal journey through burnout, guilt, and the myth of sacrifice and how I discovered a more harmonious way forward. You'll learn: harmonyIf you’ve ever felt torn between your dreams and your presence, this episode will meet you right where you are and help you design a life that holds both with strength and grace. ✨ Ready to build from a place of alignment? Join me for a Soulful Strategy Session Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x

Let’s be real - building a successful business while raising a family isn’t about “doing it all.” It’s about creating rhythms, rituals, and systems that align with your energy, capacity, and priorities, not hustle culture. In this episode, I’m sharing the 3 rituals that help me run a 6-figure business while being a present parent (and still having space for me): These rituals help me stay in flow, avoid burnout, and keep growing - without sacrificing what matters most. This episode is for every mama, multi-tasker, and freedom-seeker who wants structure without pressure, success without burnout, and systems that actually feel good. Want to see the backend systems I use to stay organized and automate my biz while I’m off the clock? 📥 DM me Invisible Team on Instagram and I’ll send you a sneak peek inside Flow OS - my done-for-you business system. And if you’re craving personalized support, book a Soulful Strategy Session to map out your next bold, aligned move. Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x

In this episode, I sit down with the incredible Sarah Jane Cairo, founder of Spinal Energetics, for a powerful conversation that goes far beyond the modality itself. We explore the real behind-the-scenes of building a global brand: from growing a team and scaling a vision, to navigating visibility and the emotional toll of becoming the face of a movement. Sarah opens up about the personal cost of rapid growth, the systems and structures that support sustainable success, and what it really means to lead a business rooted in purpose. We also dive into the tension between building a personal brand vs. a company brand, and how she’s handled criticism, public attention, and staying true to her values along the way. This is an honest, inspiring, and deeply human look at what it actually takes to grow something world-changing and still stay grounded in who you are. For more on Sarah and her work check out Spinal Energetics or follow her on instagram here. Pre-order my new book Find Your Flow and get a special pre-order discount HERE: booktopia.kh4ffx.net/3eKYRr Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x

Biz Bite: Is Your Brand Bold or Just Blended? Let’s get honest, your brand might be beautifully curated, but is it memorable? In a world full of lookalike content and watered-down messaging, blending in is one of the biggest threats to your business growth. In this bite-sized solo episode, I’m breaking down: ✨ If you’re ready to stop tweaking your content and start showing up with unapologetic clarity, this one’s for you. Free download: Grab my Brand Strategy Ebook to refine your voice, messaging, and positioning so you stand out online, not blend in. 📥 [CLICK HERE] Thanks for supporting The Flow Lane with Emma Maidment If you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em x