Your Intended Message

The Myth of Brand Loyalty Herd, Habit, Hassle: The Science Behind Consumer Behavior Episode 248 (Ethan is based in Boulder, Colorado) ----- In this conversation we explore: The science behind consumer behavior and brand growth. Why brand loyalty is often misunderstood and overrated. How frequency of purchase correlates directly with customer numbers. Three core factors driving purchasing decisions: Herd, Habit, and Hassle. The critical role of hassle reduction in customer retention. The importance of consistency in advertising for brand recognition. How humor enhances advertising effectiveness by improving memorability. The difference between visual branding ('little b') and overall brand perception ('big B'). Why marketers should rely on universal marketing principles rather than frequently changing tactics. Practical strategies for creating memorable, "sticky" ads. ----- About our guest, Ethan Decker: Ethan is a brand strategist and marketing expert who has spent 20 year creating award-winning brand strategy, advertising and marketing research for some of the world's biggest brands. A scientist by training and a marketer by trade, he's the missing link between science and creativity. ---- Key Learning Points from Ethan Decker: ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

What to Say (and Not Say) to Someone Facing a Health Crisis Navigating Tough Conversations: Lessons from a Cancer Warrior Episode 246 (Deb is based in Atlanta, Georgia In this conversation we explore: ----- About our guest Deb Krier: Deb is a three-time cancer survivor...or warrior as she prefers. The cancers were breast, basal cell carcinoma and thyroid cancer. She has an MBA and a masters in communication. She founded her marketing firm, Wise Woman Communication in 2009. You can obtain the Bear Hug Care package here. For a 10% discount, use the coupon code 10special. https://tryingnottodie.live/bear-hug-care-package/ ----- Key Learning Points from the Podcast The Challenge of Sharing Personal Struggles The Importance of Specificity in Communication How to Support Someone Facing a Serious Illness The Role of Humor in Coping with Difficult Situations Advocating for Yourself in the Medical System The Pitfalls of Saying "I Know How You Feel" How Business Leaders Should Communicate a Health Challenge What Employers Can Do to Support an Employee Facing a Health Crisis The Power of Living in the Present Why Words Matter More Than Ever in Difficult Times ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Selling Digital Solutions: Lessons for Microsoft Partners Episode 245 (Rick is based in the Toronto area) In this conversation we explore: ----- About our guest, Rick McCutcheon: Rick has award the Microsoft MVP designation 11 times under the category of business applications. MVP stands for Most valuable professional. He works with Microsoft business partners, both ISV and SI/VARs. He hosts the podcast, Partner Talks and has published over 240 episodes over the last four years. Listen to PartnerTalks.com Learn more about Full Contact Selling ----- Key Learning Points from the Podcast ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Beyond SEO: The Seven Stages of Marketing Success How Perception Shapes Marketing (More Than Facts Do) Episode 244 (George is based in the Toronto area) In this conversation we explore: About our guest, George Arabian: George has over 25 years experience in marketing starting with his first website in 1996 when the Internet was in it's infancy. George is the founder and CEO of NVISION, one of Canada's top digital marketing agencies. NVISION is known for combining consulting and executive while focusing on lead generation and brand awareness for mid-market B2B clients in manufacturing, professional services and technology. Learn more about NVISION here https://nvision.co/ Follow George Arabian on Linkedin here https://www.linkedin.com/in/georgearabian/ ----- Key Learning Points Holistic Digital Marketing Defined The Seven Stages of the Customer Journey The Power of Client Advocacy Marketing is Both Art and Science Why Most Businesses Don’t Know If Their Marketing Works AI’s Role in Digital Marketing Emotional Triggers Drive Marketing Success Personalization and Perception Matter More Than Facts The Pitfalls of Generic Outreach Marketing Should Start with Outcomes, Not Tactics ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Breaking the Fear of Judgment Overcoming the Fear of Public Speaking: Baby Steps to Confidence Episode 243 (Tim is based in Hilton Head, South Carolina) In this conversation we explore: ---- About our guest, Tim Newman: Tim earned a Doctorate in Education in Sport Management from the United States Sports Academy and has been teaching at the undergraduate and graduate level for over 20 years. His expertise is is Sport Marketing and Public Relations. He created the Formula for Public Speaking to help young professionals become better communicators. You can check out his course at Formula for Public Speaking Use the coupon code YIM50OFF to save 50% on this course. Follow the Speaking with Confidence Podcast ----- Key Learning Points from the Podcast Fear of Public Speaking Stems from Fear of Judgment Nervousness Never Truly Disappears—Learn to Manage It Practice is Essential—You Wouldn’t Compete Without Training Mindset Shift is Critical to Confidence Mistakes Are Natural and Can Help You Connect with the Audience Engagement Starts with the First Two Minutes Preparation and Authenticity Create a Confident Sounding Voice A Walk-Up Song or Ritual Can Help You Get in the Right Mindset Storytelling and Rhetorical Questions Engage the Audience Audience First: Know Who They Are Before Crafting Your Message ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Fixing Toxic Leadership: How to Coach Difficult Leaders Back on Track Leadership Challenges: When High Performers Push People Away Episode 242 ( Dotty is based in Milwaukee. Repeat of episode 192) In this conversation we explore: ----- About our guest, Dotty Posto: Dotty Posto helps CEOs and Senior Leaders ignite their stagnant culture to inspire their people to outstanding performance. Dotty began her coaching and consulting business after working in Organizational Development for Fortune 500 companies such as The Chicago Tribune, Aon-Hewitt and Harley-Davidson Motor Company. Dotty’s clients say, through their work with her, they’ve experienced new levels creativity, effectiveness, and well-being...without the struggle they'd become accustomed to. Learn more about Dotty and her services at her website https://inplainsightinc.com/ You can find a free Energy Assessment and the free videos for Leadership Development. ----- Key Learning Points from the Interview Leaders Can Change, But Only If They’re Open to It Toxic Behavior in Leaders Often Comes from Personal Triggers High Performance Doesn’t Justify Poor Behavior Common Signs of Poor Leadership Feedback Culture is Key to Leadership Success The Power of Self-Observation and Accountability Emotions Play a Role in Leadership, But Shouldn’t Control It Leaders Must Learn to Separate Issues from Individuals Team Members Can Influence Leadership Behavior Healthy Workplace Cultures Are Built on Trust and Constructive Conflict ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Overcoming camera anxiety to boost confidence Why corporate videos fail: The Power of Unscripted Content Episode 241 (Pat is based in Philadelphia) In this conversation, we explore..." ----- About out guest, Pat Taggart: Pat has been creating authentic, unscripted content for business for 23 years. He detests the traditional corporate videos and his goal is to create the polar opposite. You can learn more about Pat and his video services at https://www.skybluecreative.com/ ----- Key Learning Points 1. The Problem with Traditional Corporate Videos 2. The Power of Unscripted, Authentic Content 3. Overcoming Camera Intimidation 4. Video’s Purpose in Business 5. The Importance of Storytelling in Recruiting Videos 6. How to Make a Business Video More Engaging 7. Why Over-Preparation Hurts Video Content 8. The Role of Editing in Crafting a Strong Message 9. How Videos Can Improve Employee Retention 10. Simple Ways to Improve On-Camera Performance ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Why do billionaires need coaching and how does that help you? Mastering Force vs. Generative Energy Episode 240 (Chad is based in Florida) In this conversation with Chad E. Cooper we explore: ----- About our guest, Chad E. Cooper: Chad is a coach to high-performers of several industries, billionaires, professional athletes, Gold medal Olympians and amazing entrepreneurs. His experiences includes high-performances as an entrepreneur, athlete and in the military. He is the author of, "Time Isn't the Problem". To learn more about Chad, his coaching and his book, visit: https://www.chadecooper.com/ ----- Key Learning Points Difference Between Serving and Selling Force vs. Generative Energy Spiritual Intimacy and Its Role in Fulfillment The Importance of Purpose Compartmentalizing and Setting Boundaries Navigating Challenges Through Resilience Unattachment to External Validation Empathy and Compassion in Leadership ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

How diversity of thought drives breakthrough ideas The role of effective communication in innovation Episode 239 (Vanessa is based in California) In this conversation with Vanessa Thompson we explore: ----- About our guest, Vanessa Thompson: She has spent the past 10 years working at the intersection of cleantech, finance, and innovation, where I’ve been part of Silicon Valley startups and venture capital groups driving meaningful change. Vanessa is writing a book on innovation, featuring 60 case studies that provide practical, results-based insights for businesses to break free and thrive, even during challenging times. Learn more about Vanessa Thompson and how to arrange her to speak to your team. https://www.vanessathompson.com/ ----- Key Learning Points 1. Conflict is Essential for Innovation Healthy conflict fosters diverse perspectives, enabling creative problem-solving. 2. Shared Vision Drives Success A clear, authentic shared vision unites teams and motivates individuals. 3. Small Wins Build Momentum Celebrating small wins helps teams stay motivated and believe in achieving larger goals. 4. Psychological Safety Enables Creativity Teams need an environment where dissent is encouraged and valued. 5. Diversity of Thought is Key to Innovation Diversity in skills and perspectives enhances decision-making and creativity. 6. Listening Unlocks Unexpected Opportunities Engaging with stakeholders and valuing their input can reveal untapped potential. 7. Leaders as Cheerleaders and Listeners Leaders must inspire teams and genuinely consider their input. 8. Structure Around Creativity Establishing dedicated spaces or processes for creative thinking fosters innovation. 9. Storytelling Engages and Motivates Teams Stories make abstract goals relatable and memorable. 10. Mutually Beneficial Goals Resolve Conflict Aligning on shared goals helps teams overcome disagreements. ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Build your brand and authority with podcast guesting Be a podcast guest to boost your career and business Episode 238 (Noemi is based in Cyprus) In this conversation with Noemi Beres we explore: ----- About our guest Noemi Beres: Noemi is a podcast guesting expert and entrepreneur who rebuilt her business to six figures after losing it during the pandemic. She's co-founder of Podcast Connections, a podcast booking agency that helps thought leaders get booked on the right podcasts. https://www.podcastconnections.co/ ---- Insights from this conversation Key Learning Points Advantages of Podcast Guesting: Preparation Is Key: Relationship-Building: Authenticity and Confidence: Strategic Approach: Content Repurposing: Mindset and Presence: ------ ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Overcoming Fear and Anxiety in Leadership Communication How to Self-Soothe Before Difficult Conversations Episode #237 (George is based in New York City) In this conversation with George J. Rivera we explore: ----- About our guest George R. Rivera: A member of Toastmasters International for the last 26 years, and serving as the District 46 Director this year. District 46 includes north of 34th street through Westchester NY. Behavior Analyst the last 20+ years serving families, school districts, and hospitals in the Tri-State area. Fun fact: Cast and performed in a few Off-Broadway productions including Assassins, Bellevue Sketches, and Man of La Mancha. Connect with George https://www.linkedin.com/in/george-j-rivera-msed-9b689a5/ ----- Here are the key learning points from the interview with George Rivera: 1. Understanding Behavior and Communication 2. Strategies for Handling Difficult Conversations 3. Leadership and Environmental Awareness 4. Psychological Safety in Teams 5. Building Better Team Communication 6. Using Humor and Empathy 7. Lessons from Nature: Mangrove Trees and Leadership 8. Encouraging Collaborative and Inclusive Leadership Would you like these summarized for a specific audience, such as LinkedIn readers or podcast listeners? ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Mindset and Mastery for success How to get started on your path Episode 236 (Junaid is based in Virginia) In this conversation with Junaid Ahmed we explore: 1. The essence of the million-dollar mindset and how to cultivate it. 2. Breaking large goals into manageable, actionable steps. 3. How to build a professional-grade home studio on a budget. 4. Lessons from 600 interviews about communication and transformation. 5. The importance of community and mentorship in achieving goals. 6. Overcoming self-doubt and fostering an abundance mindset. 7. Using preparation to make success seem "overnight." 8. Why giving value leads to reciprocal growth. 9. Finding the right people and resources to accelerate learning. 10. Practical advice for mid-career professionals looking to advance. ----- About our guest, Junaid Ahmed: He is the Home Studio Architect and creator of Home Studio Mastery, a program that helps podcasters, content creators and entrepreneurs transform their spaces into professional-grade studios. He is host of the Hacks and Hobbies podcast where he has interviewed over 600 guests. He is author of "Seven Stages of Home Studio Evolution". You can learn more about his marketing agency at: https://humblezone.com/ Discover how to transform your home studio at: https://homestudiomastery.com/ ----- Excerpts from this conversation with Junaid Ahmed: Key Learning Points: 1. The Power of Starting Now: Delaying actions leads to lost opportunities. Begin immediately, even with small steps. 2. Break Down Big Goals: Simplify large goals (e.g., making a million dollars) into actionable daily steps. 3. Mindset Shift: Adopting an abundance mindset over scarcity fosters opportunities and connections. 4. Preparation Matters: Success often appears sudden but requires years of consistent effort. 5. Learn from Others: Surround yourself with mentors and communities to learn and grow. 6. Give Before You Take: Focus on providing value to others, fostering trust and reciprocity. 7. Leverage Existing Resources: Affordable tools and established methods can help you start quickly. 8. The Importance of Clarity: Define your "why" before embarking on any journey. 9. Continuous Improvement: Reflect on your efforts to identify areas for growth. 10. Community Encouragement: A supportive network can drive perseverance and success. --- Adopting the Million Dollar Mindset 1. Start Now: Delay only creates missed opportunities. 2. Define Your Goal: Get clear on what you want and why it matters. 3. Break It Down: Divide large goals into achievable tasks. 4. Prepare for Success: Invest the time and effort upfront to enable scalability. 5. Adopt a Positive Mindset: Embrace abundance and openness. 6. Learn from the Best: Seek mentors and communities who share your values. 7. Give Generously: Share your knowledge and resources freely. 8. Practice and Reflect: Continuously improve through feedback. 9. Leverage Affordable Tools: Use existing technology and resources to build your foundation. 10. Find Support Systems: Surround yourself with people who encourage and inspire. ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

The Art of Explaining Complex Ideas with Ease Communicating Tech to Non-Tech Audiences Episode 235 (Evgeniy is based in Toronto, Canada) In this conversation, we explore: ----- About our guest Evgeniy Kharam: Has over 40,000 hours of experience in cyber security. Overcame many speaking challenges, including speaking too fast, stuttering and afraid to speak in groups. Author of "The Art of Soft Skills in Technical Sales" Learn more about his book and services at https://www.softskillstech.ca/ ----- Excerpts from this conversation with Evengiy Kharam: Key Learning Points: Simplifying Complex Ideas: Technical experts need to break down complex ideas using analogies and metaphors that anyone can understand. Soft Skills Matter: Mastering soft skills, such as emotional intelligence and communication, is critical for technical professionals. Know Your Audience: Tailoring communication styles to your audience—whether business leaders or customers—helps deliver messages more effectively. The Power of Passion: Genuine enthusiasm and passion can make even the most technical topic engaging. Feedback is Key: Asking your audience if they understand and adapting to their learning style improves communication effectiveness. Use Hooks: Create personal connections or points of curiosity (hooks) to engage your audience right away. Body Language and Eye Contact: Proper virtual communication, such as camera positioning and maintaining eye contact, is crucial in remote settings. Practice Habits: Develop communication skills by practicing small talk in everyday situations. Prepare for Presentations: Beyond knowing your slides, focus on breathing, tone, and relaxation techniques to deliver confidently. Leadership Communication: Understanding what motivates your team and management helps align communication for better outcomes. ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

How Introverts Can Lead and Communicate Effectively The Super Power of Introverts Episode 234 ( Stacey is based in New Jersey) In this conversation, we explore: ----- About our guest, Stacey Chazin: She holds a master's in organizational development and leadership, degrees in marketing and communication, and a certification in the Myers-Briggs Type Indicator Assessment. Stacey is a proud introvert who grappled for decades with societal expectations that favored extroversion. Instead of conforming to societal pressures, she embraced her introverted qualities, turning them into powerful assets that allowed her to thrive, both professionally and personally. She now coaches other introverts to do the same. Get the free copy of Daily Productivity Hacks for Interviews https://ifactorleadership.cohttps://ifactorleadership.com/productivity/m/productivity/ Get your free copy of Meeting Playbook for Introverts. https://ifactorleadership.com/gift/ ----- Excerpts from this conversation with Stacey Chazin: A common misconception is that introverts are shy or incapable of leading. As Stacey explains, “Introversion is not about shyness; it’s about how we get our energy.” While extroverts thrive in group settings, introverts recharge by having time alone or engaging in deep, focused thought. So, how can introverts succeed in meetings, where speaking up is often equated with competence? Stacey highlights a three-step approach for introverts to shine: Before the Meeting: Preparation is key. Request the agenda in advance and develop talking points. As Stacey advises, “Having data or narrative examples ready helps you feel confident.” During the Meeting: Don’t pressure yourself to speak first. Set a goal of sharing two or three points and check them off as you go. If asked to respond on the spot, Stacey suggests saying, “I’d love to give this some thought and follow up later.” After the Meeting: Follow up with a well-crafted email. Stacey notes, “Introverts often excel at writing, which allows time to process thoughts.” Introverts also bring unique leadership strengths. Stacey points out that deep listening, empathy, and calmness in conflict are powerful assets. “These qualities help you understand your team and guide them effectively,” she says. ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

How to Build an Elite Team for Your Business Your Batman needs an Alfred Episode 232 (Jackson is based in San Antonio, Texas) In this conversation with Jackson Calame we explore the keys to building a first-class business and the foundational principles for entrepreneurial success." ----- About our guest, Jackson Calame: Jackson teaches visionary entrepreneurs how to unlock sustainable revenue growth and expand their legacy by becoming a Power Brand in their market. 96% of businesses fail within the first 10 years. Jackson teaches businesses, not only how to avoid failure, but how to win, by becoming a true leader in their market. You are invited to attend the Power Launch Webinar. https://go.firstclassbusiness.io/power-launch-webinar ----- Excerpts from this conversation with Jackson Calame: Jackson, let's talk about what first class business does for entrepreneurs that entrepreneurs fail to do for themselves. Where do you start? Absolutely. Well, come out hitting hard and heavy. So our tagline on our website may make a lot of you laugh in a good and appreciative way. It says, Hey, Batman, let us be your Alfred, right? And what does that mean? That means one, we want to work with superheroes, people who are contenders in the market, not pretenders. We also want to come in and provide all of that back end infrastructure that often gets overlooked, maintaining the house, maintaining the balance, making sure that the schedules are operating efficiently, making sure Batman doesn't go out there and die when I was just trying to save the world. There's so many things that need to be done in order to truly help somebody scale and have a proper balance and serve their market and be there for the family and the whole it's a lot so many entrepreneurs either take that for granted on one side, and we've got to stop doing that if we really want to build. Or on the other side, if you're the Batman listening into that right now and you're like, oh my gosh, I need that act on it, you know, start looking for who is going to help you build that really unsexy, boring thing that almost no podcasts talk about, called infrastructure, truly that simple infrastructure ----- First Class business means that we literally cannot provide a second class service. Our clients won't accept it. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

7 Life Lessons from Oilfields to Retirement How Emotional Baggage Impacts Your Finances Episode 231 (Chad is based in Alaska) In this conversation with Chad Hufford we explore: About our guest, Chad Hufford: Chad owns a boutique financial planning firm, Vertitas Wealth Management. He partners with Dave Ramsey as one of his SmartVestor Pros. He is the author of Forging Financial Freedom. He is born and raised in Anchorage, Alaska. You can get your copy of his book along with the free bonuses here www.forgingfinancialfreedom.com ----- Excerpts from this conversation with Chad Hufford: Delighted to be talking with you and I somehow I just think just living and growing up in Alaska is got to give you a different view of the world. Do you agree with that? Well, quite literally, it gives me a different view of the world. We're so high up on latitude that, yeah, every everything's different up here. But, you know, I think it's been actually really powerful for me. You know, one of the things we talked about in previous conversations is, you know, when we try to have an intended message come across, sometimes we do have to change somebody's perspective in order to see it clearly. And I think, coming from Alaska, we do automatically have such a different perspective. It just It lends itself to the reframing or reshaping of somebody's paradigm or perspective, and it's just, it's a wonderful place to live. It's not always easy 35 degrees this morning on my drive into the office. But you know what? It's beautiful, and it's home- and that's 35 degrees Fahrenheit. I guess we just started the fall, ended this summer? Yeah, summer here ended a few weeks ago, I think, if we're being honest. But yeah, 35 degrees Fahrenheit. So like one, one degree, two degrees Celsius, it's, it's, it's crisp out there. But you know what we had? We had a huge black bear come through our yard. The other day. We had a lynx outside. And where we live in Anchorage. it's 300,000 people. It's a normal town. We're now out in the boonies, but we live on the very edge of Anchorage, so we get wildlife in our backyard all the time. And it's such a blessing. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

The Recipe of Emotions: Crafting Responses for Success Emotion as Sensation: How Our Past Shapes Our Emotional Responses Episode 230 (Kim is based in San Francisco) In this conversation we explore: About our guest, Kim Korte: Kim Korte hosts the Flavors of Emotions podcast and is the author of Yucky Yummy Savory Sweet: Understanding the Flavors of Emotions. She offers a process to help us make sense of our feelings through the lens of a chef understanding flavors in a recipe. This unique approach to emotion management blends culinary metaphors with emotional education in a digestible format, making the complex world of feelings accessible and actionable. As a Sensory Perception and Emotion Management Strategist, she aims to help people develop creative action around how they experience the world and their emotions. Learn more about Kim and and her book https://www.kimkorte.com/ Listen to her podcast "Flavors of Emotions: https://www.flavorsofemotions.com/ ----- Excerpts from this conversation with Kim Korte: In your book, you compare emotions to food and and sensation. Food sensations and flavors. How did you come up with that connection? I learned about the theory of constructed emotions, which is a very common and probably fairly widely accepted idea that we construct our emotions using our experiences, kind of like ingredients that and a recipe. And I got this idea after reading how emotions are made, The Secret Life of the Brain, by Lisa Feldman Barrett. It was an eye popping book, and it got me to think about how if emotions are created from perceptions, then our whole world is like giving us ingredients that we use, and the recipes are everything that we've experienced previously. So we're always living today in the past, unless we're more conscious of what's going on in our current experience. That level of consciousness is what helps us to examine and change the quote, unquote recipe if it's not the right one, or if it's not working for us and the process of flavor, it's not a sense sensory system, like everything that we taste, everything we see, all of these things, these are sensory systems. And taste is a combination of sensory systems you taste with your nose, you taste with your mouth. They even have shown that what you see and what you hear like, if it's crunchy, you think it's fresh, but even music going on around you, you might think, Oh, this music isn't impacting me, but it really can impact the flavor and your experience of food, and the same is true of our emotions. Everything that we experience is a our emotions, rather are a combination of our sensory experiences. That's what influences us. So this is where I got these food metaphors and cooking metaphors. ----- Think of it like a pepper. There's different kinds of peppers, there's bell peppers, and there's jalapenos, and there's habaneros. And yet, we don't attribute hot spiciness to every single pepper out there, right? Because we've learned to distinguish the differences situationally and. Experientially of different peppers. And so the same can be true with our fears, because we tend to have this like one size fits all approach to a lot of emotions, and we we feel one emotion more than others, and we haven't allowed ourselves to recognize that fear can be like a pepper, even love can be like a pepper, and have different gradations of it, different levels of quote, unquote, heat. And with that, you are able to break down that fear into seeing it in its different states. It could be irked, could be nervous. It could be irate, you know? It could be, you know, I need to run for the door, panic. Same with love.... ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will...

Unlocking Trust and Authenticity in Content Creation Build Real Connections and Grow Your Business Episode 229 (Aaron is based in Australia) In this conversation with Aaron we explore: About our guest, Aaron Witnish: He started marketing online in 2008 and launched his first agency in 2010. You can download the free "30 Days in 90 Minutes Content Creation System" https://contentonly.au/ ----- Excerpts from this conversation with Aaron Witnish: It's very fitting that the show is called your intended message, because that ties in beautifully with content creation. The challenge is it has so many moving parts. Where do you post it? What format do you create? Where do you get the ideas, what tech that you use? And that paralyzes most people into inaction, or there's a fear about being on camera. You're quite vulnerable. When you put yourself online, people can make comments and say things. ----- When you're writing your content, creating it, or just thinking about what you're going to say, think about your audience and how you can help them. ----- How do we know which questions to answer for our audience? This is one of the biggest obstacles, and I'm glad to say that solving it is quite easy once you know how and full transparency. Took me 14 years to to find this, and now that I know it's kind of slapped me in the face, but what you do is you take any topic that you might cover with your intended message or in your business, and you just put that keyword or that search into Google. So let's use a generic example, and we'll say weight loss. So if you put weight loss, type it into Google. Press Enter. All you need to do is scroll down the search a little bit, and there's a section that says people also ask, and that'll have the questions and queries that people are typing in and asking online. So what you can do is look at the questions that you can add value to and answer, save them to the side, and then you click the down arrow, it'll give you more questions. You click the down arrow, it'll give you more questions. Then you just take the next topic. So it could be dieting, it could be workouts, it could be nutrition, and then you just keep getting a list of questions that people are asking. So that way you know what people are searching for online, and you can solve those problems with your content and never. Run out of content ideas with this strategy ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Is your image telling your story as intended? How to look better and real on camera Episode 228 (Maia is based in Chicago) In this conversation with Maia Rosenfeld we explore: About our guest, Maia Rosenfeld: Maia has been a headshot photographer in Chicago, Los Angeles and New York for 28 years. Some of her corporate clients include BMW, J.P. Morgan Chase, Salesforce, GE Healthcare and The Make-A-Wish Foundation. She's never met a stranger. Learn more about her photography services at MRPCreative.com ----- Excerpts from this conversation with Maia Rosenfeld: Is it welcoming? Do you look smart? Do you look like you're good at what you do? Do you look like someone they want to spend the time reading the next little blurb that's probably only three sentences underneath their chin, getting to figure out what is the unique thing, the differentiator of each client that comes into my studio to figure out how to tell their story, to make sure that their authenticity is represented, is the thing right. ----- I'm not particularly interested in taking photographs of what you look like. Lucky for me, you already look like what you look like. Thank you very much. I'm interested in taking photos of who you are. ----- I've come up with a game that they do, which is I throw a word out at them, and they just repeat that word inside their brain. They just have to think it. So if I say to you, just with your eyes, say the word power, if you literally just think the word power, you're done. You don't have to give me what you think a powerful look is. You don't have to define power. You don't have to think of a ton you once felt powerful. Literally, I say power. You say power. I say cat, you say cat. And why does it work? It works because it keeps George inside the building. That is George, where people tend to derail themselves in photos, any photo, family photo, picture, it out with your friends. Is the second the camera comes up. Everyone tends to leave the building, right? We're in a big group of people. We say cheese. We don't know how long it's taking. We don't know how many they're taking. Our faces kind of freeze. We don't know it's, oh, it's the other camera. Are they using a flash? We get that photo back, and we hate how we look, right? You're not in that photo. You left at least 15 seconds ago, right? So that is one of the places that we derail ourselves and we don't we start to hate how we look. Now we live in a world, in this selfie culture, where you can watch yourself in the photo, right? Which is almost even worse of a problem. It makes it even more self conscious, right? ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Listen to your Mind, Body and Spirit Your Body is a Team Player Episode 227 (Mara is based in Virginia, USA) In this conversation with Mara Benner we explore: About our guest, Mara Benner: Mara worked for 25 years in corporate and nonprofit leadership roles. At one time she worked for the CEO of a $2 billion healthcare company. She has learned how various cultures have combined health, wellness and the min-body-spirit connection. She studied Qigong in China with the masters. You can arrange for a 30 minute, no-charge, no-obligation consultation with Mara at https://truenorthexecutivecoaching.com/ ----- Excerpts from this conversation with Mara Benner: Your body is a team player with you. And when I say that to leaders, there's a pause. There's that ache that I've been having, that pain that I've been having. I didn't think of as the body being a team player with me, but it is, and you can get to optimal performance, mind, body and spirit when you work on all these different aspects. ----- And I'll say one other thing that I think is fascinating about this is those leaders who have done an amazing job of working on the mind, body and spirit, also tap into the ability to create at a whole new level, for innovation and for new approaches, and with time speeding up on how quickly companies have to move and engage in new, innovative approaches for products or services, that ability as a leader, to tap into that creative aspect for the vision of the company and the organization is more important than ever. ----- But we come back to a state of homeostasis, which is our natural place to be. And when we're balanced, when our mind and body and spirit are all in a balanced state, the body is able to optimally heal and be at optimal performance, which helps a leader out. And so again, whether it's yoga or Qigong, or any of these approaches meditation, but it could be also, and this is what I think is really interesting, is for every leader, it's very different as to how they best come back into the state of homeostasis. So for some it might be going for a run that helps them come back to that state of true balance. When I was in China to go to your point, what I realized is this concept that has always been there of what we call whole person care, which is we are not separated. Our bodies aren't separated from our mind. Aren't separated from our spirit. It's all one in the same. And we get used to in our healthcare culture right now, we get used to thinking that things are separated out, that one does not impact the other, and that's actually not true. They're all completely part of the whole so when a doctor says to a patient, this is this illness is stress related, often that person walks out of the doctor's office and may not know what to do with that, like, what? So now do I do if it's stress related? What does that look like? ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/