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A126 - What is your mantra or personal manifesto?

Do you have a mantra, a manifesto? Is it something we need? I don’t know, but I’m going to share with you mine. As a business owner or freelancer we hear that people have these personal manifestos and mantras that they live by. I never though of these 2 "words of wisdom" that I live by as such, but maybe they are. You be the judge.


A125 - How often should I write a blog post?

I’ve got the answer to your followup from the last episode. Be consistent…it’s what I tell my clients, and my son. Once you start writing, it's easy to become extremely ambitious. Especially as a freelancer and business owner, you can get all excited about the "new" thing. Before you go full bore, this episode will show you exactly what to do to figure out how often you should write.


A124 - How do you decide what to start blogging with if you’ve never blogged before?

As a freelancer providing services, often blogging is something you hear that you should be doing (so I'm just going to assume for this episode you are going to blog). But staring at the blank page is a nightmare and so I’m going to share with you 5 types of articles to get those words flowing.


A123 - How to decrease the sales cycle or time to close?

Sales is something that you learn. It’s a constant learning to be honest with you. Sales today isn’t what it was in the 80s, 50s or 30s. How you improve your sales is more about you and the relationship with your client than it is about sales tactics and tips.


A122 - How do you turn the things I do into benefits?

If you are struggling with the content on your website, today we are going to fix that and get you on the right path.


A121 - What makes a great case study

It’s one thing to have a portfolio, it’s another thing to have an effective one that contains case studies to help covert those shoppers into buyers.


A120 - Do you have a tip to get over thinking I don’t know enough?

Imposter syndrome is a real thing. As a freelancer, as an introvert, and just working with smart people every single day, it can be an overwhelming feeling to get past that you don't know enough. Today's show will share you my story and what I look to when I have this feeling. In the freelance world, we can't let ourselves stop us.


A119 - Do you have any tip to increase productivity and motivation?

As a freelancer, business owner, consultant, sometimes the productivity and motivation isn't there when we need it. Today I’m going to share with you 4 tips to increase productivity and motivation.


A118 - How to handle a bad referral?

Nothing can waste your time more than jumping at an opportunity you get for a freelance project through a someone you know. I’ve been there and going to share with you what to do. Let me paint the picture for you.


A117 - How to raise your rates at any time?

We're more than half way through the year, and you still haven't found the time to look at your rates from the beginning of the year up until now. "Maybe next month.", right? Or... maybe not. You feel that you deserve a rate increase, but you never quite get around to doing something about it.


A116 - Are job boards reliable?

Like any other platform, whether it’s content marketing, cold email outreach, social media, or job boards, there is a game that needs to be played and if you play it well, it’ll be successful for you.


A115 - How do you step away and actually take a vacation?

It’s not easy to do, but taking vacations and being able to step away from the freelance business for a day or a week can be scary.


A114 - What are some useful tools that you use?

Today I’m going to share with you 3 tools that I’ve found extremely helpful, useful, and are making my life and business better. These aren't your run of the mill tools that you hear everywhere (at least not yet - or at least I hadn't ;) ) Bonjoro, Undraw, and Hey Meta.


A113 - How to stay being a generalist but test the waters to specialize your business?

In today's show, I'm going to walk you through the process of how to niche down while still remaining on the path of your existing freelance business. You are going to have to put some time and effort into it without a doubt. But I will game plan out the steps to do this test.


A112 - How to get over the fear of niching down?

The fear is real. Niching down your freelance business can be scary. There are so many types of fears that come into play here, but the one that I hear the most is “I’m afraid that I’ll leave money on the table.” Essentially that you are missing out on projects that you can do, that are willing to pay you. I’m going to get real with you here for a minute. While FOMO is a valid fear, and most of all a valid statement, it’s an excuse.


A111 - When niching down, should I target the type of work or the type of customer?

Seth Godin says “Don’t find customers for your products; find products for your customers.” The type of work you do and the type of customer you work with are both part of niching down to specialize your business.


A110 - How important is branding?

If you are wrestling around with the idea that you don’t need to think about your brand, I want to stop you right there. This episode will show you how important branding is to your freelance business. For a very long time, I didn’t put much thought into branding. In fact I thought the brand was the logo. And since I didn’t have the money to allocate to getting a logo designed, I would just design my own. This was very much the way I did branding for my business from 1999 to 2015.


A109 - How do I keep a lead focused on the conversation and not get off topic?

You will come across, if you haven’t already, in your freelance business, where people who want to talk and talk and talk. It’s going to happen. Whether that’s on initial sales calls or kick-off calls, or weekly status calls. People want to bounce ideas around, they want to share thoughts about future plans, they may even talk about what they did on the weekend.


A108 - When starting out freelance, should I just be a generalist to get my feet wet, or should I go for that niche?

I hate to answer this question with “it depends” but I’m going to. And for making it to episode 108 without saying that, I think is a pretty nice feat, right? But you know me, I’m not going to leave “it depends” hanging out there. I’m going share with you 3 scenarios in which I would approach both.


A107 - How do you handle push back?

Your pitching your recurring freelance services but getting push back that it’s not needed, this could be the sign they aren’t a fit for you. This is a question I get asked quite a bit and I tend to answer, regardless of who I’m talking with in the same way.